英文网站外链之Social Networking
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Social Networking,社交网络,<span style="color: black;">亦</span><span style="color: black;">便是</span>以facebook和google+为<span style="color: black;">表率</span>的社交网站,其实social networking和social bookmarking同属于social media这个非常大的概念范畴。social media所<span style="color: black;">包括</span>的范围很广,<span style="color: black;">咱们</span>谈过的论坛<span style="color: black;">亦</span>好,将要谈的视频网站<span style="color: black;">亦</span>好,还有以squidoo为<span style="color: black;">表率</span>的内容小组社区网站等等,都属于social media。<span style="color: black;">通常</span>我认为<span style="color: black;">哪些</span><span style="color: black;">供给</span>平台,内容由用户创造的<span style="color: black;">便是</span>social media网站,这些网站影响力之<span style="color: black;">因此</span>大,用户数之<span style="color: black;">因此</span>多,<span style="color: black;">便是</span><span style="color: black;">由于</span><span style="color: black;">她们</span>搭了台子,唱戏的是用户,充分挖掘了用户表达自己和张扬自我的<span style="color: black;">需要</span>。国外<span style="color: black;">乃至</span>还有过social media网站内容的版权争论,质疑者认为这些只<span style="color: black;">供给</span>平台的网站利用用户贡献的内容挣了<span style="color: black;">海量</span>的钱。纵观<span style="color: black;">全部</span>互联网,平台<span style="color: black;">供给</span>商比内容<span style="color: black;">供给</span>商<span style="color: black;">此刻</span><span style="color: black;">广泛</span>活得都滋润。其实每种social media的表现形式都<span style="color: black;">能够</span><span style="color: black;">做为</span>一个类别来形成一个外链建设<span style="color: black;">办法</span>,如<span style="color: black;">照片</span>分享站,视频分享站,我觉得某种表现形式能<span style="color: black;">不可</span><span style="color: black;">作为</span>一种<span style="color: black;">详细</span>的外链建设<span style="color: black;">办法</span>,从概念到<span style="color: black;">实质</span>应用,批量操作软件的强大与否将是很重要的<span style="color: black;">原因</span>。<span style="color: black;">为何</span>要不要做会和软件扯上关系呢,这其实<span style="color: black;">亦</span>是从<span style="color: black;">咱们</span><span style="color: black;">做为</span>中国的外贸企业的<span style="color: black;">实质</span><span style="color: black;">状况</span>出发,不是所有的外贸英文网站都需要进行<span style="color: black;">各样</span>形式的social media营销。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3f33636c6ec74000a3dab1c5d7645410~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729510800&x-signature=qTsz9KSIP1rdImO6l%2FRYrFKIh6Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看了上图你就该<span style="color: black;">晓得</span>social media几乎<span style="color: black;">包括</span>了<span style="color: black;">日前</span>互联网上<span style="color: black;">重点</span>流行的应用,<span style="color: black;">乃至</span>连魔兽世界这种网络游戏<span style="color: black;">亦</span>是其中之一。<span style="color: black;">因此</span>,我不会将所有social media的表现形式都归纳成一种外链建设<span style="color: black;">办法</span>,今天就着重来谈谈social networking。social network<span style="color: black;">实质</span>上由点和线<span style="color: black;">构成</span>,点<span style="color: black;">便是</span>单个人或组织,线<span style="color: black;">便是</span>人与人之间,组织与组织之间,人与组织之间的关系,类似现实的关系在网络上的投影,人们以<span style="color: black;">必定</span>的<span style="color: black;">一起</span>点组合在<span style="color: black;">一块</span>。<span style="color: black;">实质</span>上,twitter该被归入microblog,而digg应该是social news,del.icio.us才是social bookmark。只是<span style="color: black;">由于</span>social media的概念实在太广,<span style="color: black;">咱们</span>就稍微模糊一下概念的界限,将类似的网站统归到<span style="color: black;">一块</span>,<span style="color: black;">例如</span><span style="color: black;">咱们</span><span style="color: black;">这儿</span>将twitter和facebook统看成一种类型的网站,更方便<span style="color: black;">咱们</span>管理。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">光从外链<span style="color: black;">方向</span>来讲,twitter、facebook两大最重要的社交网站的外链价值并不高。这两大站的搜索引擎信任度及权威度是不容置疑的,但外链实在太多,<span style="color: black;">因此</span>SEO链接价值并不高,<span style="color: black;">咱们</span><span style="color: black;">更加多</span>的是用它们的链接来<span style="color: black;">创立</span><span style="color: black;">咱们</span>网站的搜索引擎信任和<span style="color: black;">加强</span><span style="color: black;">自己</span>网站权重。<span style="color: black;">况且</span>这2大网站的外链都是重定向,twitter用了shorten url服务,如bit.ly,facebook用了<span style="color: black;">自己</span>的重定向程序,并且都加了nofollow属性。重定向和nofollow对seo<span style="color: black;">需求</span>直接链接到<span style="color: black;">目的</span>网站是<span style="color: black;">欠好</span>的,使得这2个大站对<span style="color: black;">咱们</span>网站的链接价值变得很低,<span style="color: black;">咱们</span>想要从这2个站取得高价值的直接外链并不现实。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ab2432ca4ee945798f5498eb29f2ede7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729510800&x-signature=M3Ryoq5nUM9f5T2dNfD%2F5JObP8k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>好的是这2个站流量巨大,<span style="color: black;">咱们</span><span style="color: black;">一样</span><span style="color: black;">亦</span>只能借助内容的<span style="color: black;">揭发</span>,<span style="color: black;">期盼</span>内容能被其上的用户转载到其他平台<span style="color: black;">从而</span>产生价值更高的外链。当然,在这2个大站上保持活跃就品牌<span style="color: black;">认识</span>传播以及高质量定向流量获取上跟<span style="color: black;">咱们</span>前面讨论过的其他大流量的网站是类似的,<span style="color: black;">咱们</span><span style="color: black;">再也不</span>赘述。<span style="color: black;">此刻</span>国外<span style="color: black;">机构</span>基<span style="color: black;">自己</span>手都有这2大平台的账号,还有linkedin这个更加以<span style="color: black;">商场</span>为中心的商圈社交网站。在这个<span style="color: black;">商场</span>社交化的时代,在大的社交站上有所活动<span style="color: black;">已然</span>是国外最基本的<span style="color: black;">商场</span>活动配置了。<span style="color: black;">咱们</span><span style="color: black;">能够</span>用twitter和facebook进行品牌建设,<span style="color: black;">能够</span>用心去<span style="color: black;">守护</span>更新这2个平台,与其他人互动,在社区保持活跃。<span style="color: black;">然则</span>问题是有多大的必要性呢?中国的外贸<span style="color: black;">机构</span>又有多少人有这个品牌<span style="color: black;">认识</span>要去专门花心思做这件事呢,又有多少的中国外贸<span style="color: black;">机构</span>有自己需要打造的品牌呢?很大一部分外贸都是代加工,<span style="color: black;">尤其</span>是中小外贸企业,<span style="color: black;">基本</span><span style="color: black;">无</span>品牌,品牌<span style="color: black;">认识</span>与客户关系经营<span style="color: black;">更加是</span>无从谈起。从<span style="color: black;">咱们</span>中国外贸企业的<span style="color: black;">实质</span><span style="color: black;">状况</span>出发,<span style="color: black;">倘若</span>有被国外消费者认同的品牌的<span style="color: black;">能够</span>利用这些知名的social media好好经营自己的品牌,但大<span style="color: black;">都数</span>的中国外贸企业,<span style="color: black;">尤其</span>是中小企业<span style="color: black;">基本</span><span style="color: black;">无</span>必要专门去经营。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>,我要谈的是其他小的社交网站<span style="color: black;">针对</span><span style="color: black;">咱们</span>外贸英文网站外链建设的<span style="color: black;">帮忙</span>以及<span style="color: black;">咱们</span>应该<span style="color: black;">怎样</span>去操作的问题。social networking和social bookmarking<span style="color: black;">同样</span>,<span style="color: black;">倘若</span>从英文站外链建设的<span style="color: black;">方向</span>来看,<span style="color: black;">咱们</span>都需要自动化软件来批量化操作<span style="color: black;">才可</span>达到目的。<span style="color: black;">咱们</span>用这些软件不是为了去spam<span style="color: black;">哪些</span>中小社交网站,而是<span style="color: black;">咱们</span>需要软件来替代<span style="color: black;">咱们</span>的手工操作,<span style="color: black;">由于</span>这些网站要<span style="color: black;">提高</span><span style="color: black;">咱们</span>的外链建设效果必须要有量,<span style="color: black;">况且</span>信息管理和同步非常重要,几千个中小社交网站纯手工操作基本上是不现实的,会严重阻碍<span style="color: black;">咱们</span>去<span style="color: black;">恰当</span>利用这些social networking网站给<span style="color: black;">咱们</span>带来的外链价值,<span style="color: black;">或</span>,你会觉得这个任务太intimidating了,i quit。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就像wordpress程序是一种非常流行的用来架构博客网站的程序,elgg<span style="color: black;">亦</span>是一个非常流行的用来架构社交网站的开源程序,站长们<span style="color: black;">能够</span>下载过去装在自己的网站上,就<span style="color: black;">能够</span><span style="color: black;">容易</span><span style="color: black;">创立</span>起一个小的社交网络,<span style="color: black;">例如</span>unltdworld.com。而网络<span style="color: black;">已然</span>有成千上万个<span style="color: black;">运用</span>elgg架构起来的小的社交站,<span style="color: black;">咱们</span><span style="color: black;">倘若</span>能用软件去自动注册并管理这些小的社交站来做<span style="color: black;">咱们</span>的外链将是非常省力的。<span style="color: black;">况且</span>elgg只是一种软件<span style="color: black;">罢了</span>,还有status.net/open-source等其他软件,<span style="color: black;">那样</span><span style="color: black;">能够</span>用来给<span style="color: black;">咱们</span>做外链的social networking载体就非常多了。<span style="color: black;">这儿</span>就<span style="color: black;">能够</span>回答上面<span style="color: black;">说到</span>的一个问题,<span style="color: black;">为何</span>有<span style="color: black;">无</span>这种软件还有它们的强大与否有时候对<span style="color: black;">这般</span>一种<span style="color: black;">办法</span><span style="color: black;">是不是</span>能奏效是很重要的。<span style="color: black;">咱们</span>要的只是在几千个由开源软件架设起来的社交网站上自动<span style="color: black;">创立</span>账号,自动编写个人资料,自动发布<span style="color: black;">有些</span>带<span style="color: black;">咱们</span>网站链接的小短文,要有节制,不要去spam别人的网络,过犹不及。要<span style="color: black;">重视</span>的是<span style="color: black;">运用</span>这些软件去操作这些网站时要spin自己的title,desc,tag和锚文本。按60-30-10的比例去分配主词,次词和<span style="color: black;">关联</span>词。<span style="color: black;">重视</span>上传<span style="color: black;">区别</span>的头像,让各个账户看起来更自然,更<span style="color: black;">无</span>spam的嫌疑。<span style="color: black;">而后</span><span style="color: black;">掌控</span>软件下的这些账户去在上面做些活动,添加好友,加入小组等,让账户看起来像一个活的人。用social bookmarking和social networking来做大的链轮其实效果还<span style="color: black;">能够</span>的,关于链轮<span style="color: black;">咱们</span>以后再讲。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>我<span style="color: black;">亦</span><span style="color: black;">举荐</span><span style="color: black;">有些</span>好的social media类操作软件,<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">按照</span>需要购买和<span style="color: black;">运用</span>,这第三方软件我<span style="color: black;">再也不</span>演示其操作及进行技巧讲解,以后有机会再说。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">免费的服务:socialmonkee.com</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">较贵的软件:SEnuke X,Magic Submitter</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尽管社交站的外链价值并不算高,但<span style="color: black;">倘若</span>能够自动化批量化进行操作的话,<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">做为</span><span style="color: black;">咱们</span>整体外链策略的<span style="color: black;">弥补</span>,多些链接总是好的<span style="color: black;">吗</span>,<span style="color: black;">况且</span>又是社交网站<span style="color: black;">源自</span>,在链接载体的丰富性以及链接多样性方面进行了<span style="color: black;">必定</span>的<span style="color: black;">弥补</span>。我的态度<span style="color: black;">亦</span>始终是“a link is link,better than none”。<span style="color: black;">尤其</span>是google推出google+和goolge+1之后,将搜索引擎搜索结果和社会化<span style="color: black;">媒介</span>直接<span style="color: black;">相关</span>之后,更值得<span style="color: black;">咱们</span>去关注这一“SEO社会化”(SEO GOES SOCIAL)的现象。关于SEO社会化,我曾经写过一篇<span style="color: black;">文案</span>,里面有相对<span style="color: black;">仔细</span>的说明,请查看:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google+1,google的下一代PageRank?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Matt Cutts<span style="color: black;">亦</span>曾就SEO与social media之间的关系说过:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">I filmed a video back in May 2010 where I said that we didn’t use “social” as a signal, and at the time, we did not use that as a signal, but now, we’re taping this in December 2010, and we are using that as a signal.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并且他还在<span style="color: black;">将来</span>google的方向上说过<span style="color: black;">这般</span>的一段话:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Don’t look at us where we are today, but look at the direction we are moving and what we are focusing on, the big five are the mobile web, local search, social, blended results in the search engine results and HTML5.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Search Engine Land的资深玩家Danny Sullivan在2010年就twitter和facebook上的链接提过问,google和bing发言人是这么回答的:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">google:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Yes, we do use as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">bing:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">google:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">We treat links shared on Facebook fan pages the same as we treat tweeted links. We have no personal wall data from Facebook.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">bing:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Yes. We look at links shared that are marked as “Everyone,” and links shared from Facebook fan pages.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从以上回答中,<span style="color: black;">咱们</span>不难看出,我在上面列出的那篇google+的<span style="color: black;">文案</span>中的猜想是有<span style="color: black;">必定</span>依据的。被引用和+1得愈多,对排名贡献越大;被权威度高的引用或+1,对排名贡献<span style="color: black;">亦</span>越大。可以说,<span style="color: black;">此刻</span>的SEO计划中不<span style="color: black;">包括</span>social media是不完整的,<span style="color: black;">咱们</span><span style="color: black;">亦</span>确实需要social media的外链来<span style="color: black;">做为</span><span style="color: black;">弥补</span>和二次链接<span style="color: black;">研发</span>用途,以求在高<span style="color: black;">揭发</span>之后被广泛引用而带来直接的更有价值的外链。<span style="color: black;">虽然说</span>SEO有社会化的趋势,<span style="color: black;">然则</span><span style="color: black;">日前</span>搜索引擎还是以外链<span style="color: black;">做为</span>最<span style="color: black;">重点</span>的排名<span style="color: black;">原因</span>,社会化并不成熟,<span style="color: black;">咱们</span>无需担心,<span style="color: black;">亦</span>无需将<span style="color: black;">非常多</span>时间花在social network上,<span style="color: black;">由于</span>它跟论坛<span style="color: black;">同样</span>,<span style="color: black;">一样</span>非常耗费时间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">毫无疑问,<span style="color: black;">咱们</span><span style="color: black;">能够</span>将前几年从国外引入的SEO概念,以及国人编写的多多少少介绍SEO的书籍和理论看成传统的经典的SEO。<span style="color: black;">然则</span>越来越多的信息都<span style="color: black;">显示</span>传统SEO的重要性在逐步下降,新的社会化<span style="color: black;">原因</span>将会在今后的SEO中<span style="color: black;">装扮</span><span style="color: black;">必定</span>的角色。<span style="color: black;">不外</span>,不管是传统SEO的链接还是新SEO的follow或like,都是站与站,人与人之间的联系,这个最本质的“<span style="color: black;">相关</span>”是<span style="color: black;">无</span>变化的。事实上,就互联网的特性<span style="color: black;">来讲</span>,各个独立个体之间因“互联”而<span style="color: black;">构成</span>的“网”是不会改变的,除非<span style="color: black;">出现</span>革命性的变革。</p>
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