SEO实操:高质量外链的评定办法总结
<img src="https://p3-sign.toutiaoimg.com/pgc-image/R6iI0TnA5fXZuw~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729486753&x-signature=prP5pSZ0VanNrP5yUf5juvPAjWI%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做谷歌SEO的<span style="color: black;">伴侣</span>们都<span style="color: black;">晓得</span>,如今,SEO<span style="color: black;">想要</span>做得好,内容质量、用户体验、网站速度、外链质量等都是越高越好,缺一不可。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>内容、用户体验和网站速度,好坏一目了然,不必多言。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span><span style="color: black;">针对</span>高质量外链,<span style="color: black;">非常多</span><span style="color: black;">伴侣</span>会有困惑:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高质量外链是什么?<span style="color: black;">功效</span>有<span style="color: black;">那些</span>?高质量外链的<span style="color: black;">评定</span>指标是什么?<span style="color: black;">怎样</span>做高质量的外链?…</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天就先<span style="color: black;">重点</span>讲高质量外链的<span style="color: black;">评定</span>标准吧。有标准,才有判断,<span style="color: black;">才可</span>规避弯路,少做无用功。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">先总结一下:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">高质量外链有“六高”: 高<span style="color: black;">关联</span>性、高权重、高流量、高稳定、高质量页面、高难度</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>高<span style="color: black;">关联</span>性</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>要把高<span style="color: black;">关联</span>性排在<span style="color: black;">第1</span>位呢?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>几乎所<span style="color: black;">有没有</span><span style="color: black;">关联</span>性的外链都<span style="color: black;">能够</span>被<span style="color: black;">叫作</span>作垃圾外链,有百害而无一益。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>你是做玻璃瓶的,你有来自袜子站的外链,<span style="color: black;">此时</span>谷歌会很郁闷,Why why why?难道你的袜子是装玻璃瓶的?这是不是很搞笑,很<span style="color: black;">显著</span>的作<span style="color: black;">坏处</span>啊。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然,反向链接<span style="color: black;">能够</span>在<span style="color: black;">区别</span>级别上与你<span style="color: black;">关联</span>,搜索引擎会<span style="color: black;">思虑</span>链接网站的整体<span style="color: black;">关联</span>性,特定网页与链接的<span style="color: black;">关联</span>性以及直接围绕链接的内容的<span style="color: black;">关联</span>性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>,高<span style="color: black;">关联</span>性的外链<span style="color: black;">能够</span>给你引来<span style="color: black;">精细</span>的流量,促成转化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>高权重</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我把外链的高权重分为两部分:<span style="color: black;">源自</span>域的权重、<span style="color: black;">源自</span>页面的权重和外链位置的权重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">判断外链<span style="color: black;">源自</span>域权重和<span style="color: black;">源自</span>页面权重的指标和工<span style="color: black;">拥有</span><span style="color: black;">非常多</span>,我经常用的指标是DA和PA。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然,不要忘了查看网站的年龄,<span style="color: black;">通常</span>而言,网站越老,权重会越大<span style="color: black;">有些</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>外链位置权重的判断,<span style="color: black;">亦</span>很简单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>搜索引擎比较<span style="color: black;">注重</span>的链接类型是内容里的反向链接,<span style="color: black;">因此</span><span style="color: black;">倘若</span>你的外链<span style="color: black;">位置于</span>页面的主内容区域,即处在了页面的核心区域,就会比<span style="color: black;">位置于</span>页面下方或侧边栏或页脚中的链接<span style="color: black;">拥有</span>更高的权重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用Ahrefs查看外链时,<span style="color: black;">位置于</span>页面主内容区域的外链,会有“CONTENT”的标注,如下图:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>高流量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此处的高流量有两层含义:网站和网页的流量高;外链给网站带来的流量高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站的流量,<span style="color: black;">能够</span>用SEO Quake、Ahrefs<span style="color: black;">或</span>SEMrush等工具来进行<span style="color: black;">检测</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外链所在页面的流量,<span style="color: black;">能够</span>利用SEMrush的Organic Research功能,如下图,只需要在输入框里输入页面的URL,<span style="color: black;">而后</span><span style="color: black;">选取</span>as URL,再点击Search<span style="color: black;">就可</span>。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RMUKRkEASqulMg~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729486753&x-signature=NsDaYV6sX0bHQfEnwRBSaDWo%2Bu0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站的流量高,外链所在网页的流量<span style="color: black;">亦</span>高,则<span style="color: black;">另外</span>连质量可能较高,<span style="color: black;">由于</span>它更有可能给网站带来<span style="color: black;">海量</span><span style="color: black;">关联</span>流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>外链给网站带来的流量,前期需要你的判断,后期<span style="color: black;">能够</span>利用谷歌分析,</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如下图,点击所有流量下面的“<span style="color: black;">途径</span>”选项,<span style="color: black;">而后</span><span style="color: black;">选取</span>“<span style="color: black;">源自</span>/媒介”<span style="color: black;">或</span>“<span style="color: black;">源自</span>”,<span style="color: black;">就可</span>看到外链的对应网站给你带来的 流量概况。</p><img src="https://p26-sign.toutiaoimg.com/pgc-image/RMUKRkR4HBQ2Hw~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729486753&x-signature=Hce0opESRQ2ACY0S56e63UcgMTA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>高稳定</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外链的稳定性很大程度上反应了外链的质量。骤增骤减的外链对网站SEO有很大的<span style="color: black;">消极</span>影响。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌大叔之前有<span style="color: black;">科研</span>过几个网站,<span style="color: black;">发掘</span>外链的大幅度减少都会带来流量的下跌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span><span style="color: black;">能够</span>利用Ahrefs的Backlink profile来<span style="color: black;">检测</span>下自己外链的稳定性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>外链数量总是<span style="color: black;">显现</span>下跌的<span style="color: black;">状况</span>,则说明外链质量较差。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RMUKRkd9vtlxXv~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729486753&x-signature=MXwLtAPNFTZVHrnimryi4yJrUI8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>高质量页面</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外链<span style="color: black;">源自</span>页面的高质量<span style="color: black;">表现</span>在以下几个方面:页面内容质量高、页面的导出链接少,导出链接为Dofollow</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容质量高,就说明<span style="color: black;">源自</span>页面的内容要原创、有价值和可读性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之前<span style="color: black;">非常多</span><span style="color: black;">伴侣</span>的惯用手法<span style="color: black;">便是</span>伪原创一堆<span style="color: black;">文案</span>,<span style="color: black;">而后</span>去各大平台上发布。这个手法真的应该抛弃了,在垃圾信息满天飞的时代,你非得充当垃圾制造机吗?访客的跳出率和停留时间早已出卖了你。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>,<span style="color: black;">意见</span><span style="color: black;">大众</span>论坛发帖,或者做Guest post时,都像对待自己网站上的内容<span style="color: black;">同样</span>,丝毫不懈怠。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我之前做过<span style="color: black;">有些</span>Guest post,<span style="color: black;">因为</span>较高的内容质量,再依靠平台的高权重,<span style="color: black;">火速</span>便有了排名,<span style="color: black;">而后</span><span style="color: black;">起始</span>为我的网站源源<span style="color: black;">持续</span>的<span style="color: black;">传送</span>流量。这<span style="color: black;">亦</span>许才是<span style="color: black;">咱们</span>所追求的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面的导出链接越多,就说明这个网页的权重被稀释的越厉害,传递给你的权重就越少。假如一个页面有100分,5个链接的话<span style="color: black;">每一个</span>链接分到20分;100个链接的话只能一个链接分一分。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>经验,导出链接少于10个的外链<span style="color: black;">源自</span>页面被认为是好的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了内容和导出链接数量,你还要着重<span style="color: black;">重视</span>的是外链的类型,Dofollow类型的外链<span style="color: black;">准许</span>将<span style="color: black;">源自</span>页面的权重传递给你,更有利于你的谷歌SEO。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span>高难度</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">越容易<span style="color: black;">得到</span>的反向链接,它的价值就可能越小。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个很好理解,<span style="color: black;">倘若</span>你花几分钟内<span style="color: black;">或</span>花几美金就<span style="color: black;">能够</span>得到某个外链,<span style="color: black;">那样</span>这个外链很容易被竞争对手复制,<span style="color: black;">或</span>说,在你有这个外链之前,你的对手早已get它了。这种类型的外链很难看到什么成效。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说,质量越高的外链<span style="color: black;">寓意</span>着你要付出<span style="color: black;">更加多</span>的精力<span style="color: black;">或</span>金钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近朱者赤<span style="color: black;">针对</span>外链来讲<span style="color: black;">亦</span>是适用的,<span style="color: black;">倘若</span><span style="color: black;">非常多</span>你的链接和<span style="color: black;">有些</span>高质量网站的链接<span style="color: black;">一块</span><span style="color: black;">显现</span>,尤其是<span style="color: black;">处在</span>网页的同一位置时,谷歌就会觉得你的网站质量<span style="color: black;">亦</span>应该不错,应该被优待。当然,这种外链的<span style="color: black;">得到</span>难度是比<span style="color: black;">很强</span>的。(<span style="color: black;">源自</span>: 外贸SEO英文推广 )</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点,不<span style="color: black;">表率</span>雨果网立场!本文经原作者授权转载,转载需经原作者授权同意。</strong></p>
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