SEO养成基本计划之十：优秀外链
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">外链：<span style="color: black;">便是</span>从别的网站导入到自己网站的链接。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/31e300040536773b0aea~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729481724&x-signature=PQPoyiY0cLLwfvpjCcqe0LFyDUI%3D" style="width: 50%; margin-bottom: 20px;"></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">外链对</strong><strong style="color: blue;">SEO</strong><strong style="color: blue;">的<span style="color: black;">道理</span></strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">增多</span>流量；2.让搜索引擎搜录更新（尤其是对未被收录的页面）；3.<span style="color: black;">恰当</span>的外链能够<span style="color: black;">增多</span>网站的权重，<span style="color: black;">加强</span>搜索引擎的信任度；4.从而<span style="color: black;">加强</span>关键词排名。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">外链的四种形态</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.锚文本链接：例如：关键词链接，<span style="color: black;">功效</span><span style="color: black;">非常</span>利于关键词排名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.超文本链接：链接的<span style="color: black;">能够</span>是一句话，传递权重<span style="color: black;">同样</span>，<span style="color: black;">无</span>锚文本利于排名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.纯文本链接：网站URL<span style="color: black;">位置</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">照片</span>链接：<span style="color: black;">优良</span>：<span style="color: black;">能够</span>吸引流量，<span style="color: black;">增多</span>点击 缺点：对排名没多大影响。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">外链<span style="color: black;">经过</span><span style="color: black;">那些</span>方式影响排名</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">链接的数量、链接平台本身的重要性、链接平台的<span style="color: black;">关联</span>性、链接存在的时间越长越好、链接的点击率、链接点击进入后的<span style="color: black;">转</span>率</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">交换链接的基本原则和策略</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（1</strong><strong style="color: blue;">）与竞争对手做链接</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从Google、Baidu等各大搜索引擎来看，它们不仅看中“反向链接”，更看中反向链接中“<span style="color: black;">关联</span>性强”的“反向链接”，<span style="color: black;">咱们</span>说<span style="color: black;">关联</span>性最强的外链是<span style="color: black;">咱们</span>设定的<span style="color: black;">哪些</span>竞争对手网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（2</strong><strong style="color: blue;">）与高PR</strong><strong style="color: blue;">值的网站做链接</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高PR值（PR≥4）的网站<span style="color: black;">寓意</span>着高权重，<span style="color: black;">亦</span><span style="color: black;">寓意</span>着<span style="color: black;">更加多</span>的关注；直接与这类网站做链接是极其划算的；<span style="color: black;">亦</span><span style="color: black;">能够</span>间接的<span style="color: black;">得到</span><span style="color: black;">她们</span>的链接：A与SOHU互换链接，<span style="color: black;">目的</span>网站与A交换链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（3</strong><strong style="color: blue;">）与经常更新的网站做链接</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>“更新频率”的可传递特性，<span style="color: black;">引起</span>spader们在频繁<span style="color: black;">光临</span>这些经常更新的页面<span style="color: black;">同期</span>，<span style="color: black;">亦</span>能顺利抓取<span style="color: black;">咱们</span>的页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（4</strong><strong style="color: blue;">）10000</strong><strong style="color: blue;">个内页连接比1</strong><strong style="color: blue;">个首页的链接好</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从PR值的算法<span style="color: black;">来讲</span>，PR高固然重要，但是，<span style="color: black;">倘若</span>数量<span style="color: black;">尤其</span>多的网页（10000以上）指向某一个页面，<span style="color: black;">那样</span>积少成多，虽然<span style="color: black;">每一个</span>页面的贡献不大，但<span style="color: black;">因为</span>数量很大，乘积结果却是很大的！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（5</strong><strong style="color: blue;">）自然链接比纯粹链接权重更高</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自然链接指文中链接<span style="color: black;">或</span>公关链接。<span style="color: black;">因为</span>自然链接，<span style="color: black;">通常</span>会在一个外链比较少的页面<span style="color: black;">显现</span>，对应的权重要比纯粹的外链要高<span style="color: black;">非常多</span>，<span style="color: black;">另一</span>，对应的文本<span style="color: black;">能够</span>相应的<span style="color: black;">安排</span><span style="color: black;">必定</span>量关键词，<span style="color: black;">这般</span>就让<span style="color: black;">关联</span>性得到了<span style="color: black;">极重</span>的<span style="color: black;">加强</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（6</strong><strong style="color: blue;">）质量比数量更重要</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在相同的谈判难度下，<span style="color: black;">咱们</span><span style="color: black;">意见</span><span style="color: black;">选取</span>连接的质量（即<span style="color: black;">关联</span>性、PR和更新度）。<span style="color: black;">由于</span><span style="color: black;">太多</span>数量的“垃圾”链接会在<span style="color: black;">必定</span>程度上损害<span style="color: black;">咱们</span>的品牌效应。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/31eb00013ea9aef26fe8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729481724&x-signature=8OJmTCOfd4acCuVPEouSX8EU%2BvY%3D" style="width: 50%; margin-bottom: 20px;"></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">怎样</span>衡量友链网站的好坏</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.网站的收录<span style="color: black;">状况</span>，<span style="color: black;">是不是</span><span style="color: black;">已然</span>被百度，谷歌收录，<span style="color: black;">是不是</span>有拔毛（被K）现象，网站被搜索引擎收录的越多，说明该网站越好</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.网站PR值 <span style="color: black;">能够</span>从中看出受欢迎的程度，PR越高说明网站越好</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.网站的友情链接数量，数量越多（单页50以上不予<span style="color: black;">思虑</span>，且都是来自好邻居）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.网站的<span style="color: black;">相关</span>性，<span style="color: black;">相关</span>性越强越好</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.网站的健康度高，<span style="color: black;">潜能</span>好。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">这般</span>的网站<span style="color: black;">不可</span>与之做友链</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.首站被K</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.内容。快照不更新，<span style="color: black;">或</span>给予你nofllow标记</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.非新站，收录不到10页</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.关键字密度过大（非常大的<span style="color: black;">状况</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.PR劫持，（301重定向）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.域名被<span style="color: black;">处罚</span>过的网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.网站多次改版<span style="color: black;">或</span>改变主页标题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.友情链接区用框架</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9.友情链接区用robots屏蔽，尤其是子页面的友情链接的（找到友情链接<span style="color: black;">位置</span>，完事百度搜索下）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10.与有前9项<span style="color: black;">相关</span>的网站进行链接的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>对友链外链监控：<span style="color: black;">能够</span>利用站长工具查到对方有<span style="color: black;">无</span>你的网站。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/31e600013eb443360ad5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729481724&x-signature=UrCq49BxCUUz7bDXKrKoDB%2FcTkk%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【袁帅论道】袁帅，互联网数据分析运营实践者，智能一体化会展活动运营服务平台会点网事业合伙人/运营负责人。CEAC国家信息化计算机教育认证：网络营销师，SEM搜索引擎营销师，SEO工程师。中国电子商务协会认证：中国电子商务职业经理人，畅销书《互联网<span style="color: black;">营销</span>宝典》联合出品人之一。中国国际贸易促进委员会:今日会展会员联盟VIP个人会员，全经联园区委秘书处成员，中国低碳智慧园区联盟理事，周五咖啡<span style="color: black;">媒介</span>人俱乐部发起合伙人。互联网数据官（iCDO）原创作者，互联网营销官CMO原创作者，执牛耳<span style="color: black;">媒介</span>特约撰稿人。</p>
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