自建站运营之SEO、外链及内容营销的实操分享
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVcsGAYYZY0T~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=wpVNqRBKip%2Fgt2b26mNa5T8Ilyw%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3月10号的会议笔记转载了英文seo实战派Luke & John的笔记。这次会议最深的感受是，<span style="color: black;">咱们</span>跟国外互联网营销水平差距太大。<span style="color: black;">针对</span>到现场的<span style="color: black;">有些</span><span style="color: black;">基本</span>比较差的<span style="color: black;">暗示</span>抱歉，<span style="color: black;">非常多</span>东西<span style="color: black;">亦</span>许你们并不是很懂，<span style="color: black;">更加多</span>的是<span style="color: black;">期盼</span>在思路上，以及正规操作方式<span style="color: black;">办法</span>上帮到你们。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEMrush，创建于2008年，是内容营销和在线品牌管理的一个SaaS平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它<span style="color: black;">持有</span>一套<span style="color: black;">包括</span>几十个<span style="color: black;">区别</span>网络营销的小工具，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>优化你网站的SEO和付费<span style="color: black;">宣传</span>投放、分析内容及社媒表现、及<span style="color: black;">供给</span>竞争对手情报等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Olga Andrienko，是SEMrush<span style="color: black;">机构</span>的<span style="color: black;">全世界</span>市场总监 (Head of Global Marketing)，前天下午给<span style="color: black;">咱们</span>分享了三个主题演讲。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">演讲围绕怎么<span style="color: black;">加强</span>Online Visibility（线上可见度）这个大“转盘”，<span style="color: black;">由于</span>时间的关系（<span style="color: black;">仅有</span>三个小时），<span style="color: black;">因此</span>Olga重点分享了五个板块中的四大块：Search Engine Optimization（搜索引擎优化）；Content Marketing（内容营销）；Link Building（外链建设）；Social Media（社交<span style="color: black;">媒介</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一：搜索引擎优化和内容营销（SEO & Content Marketing)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>SEO和内容的联系很紧密，<span style="color: black;">因此</span><span style="color: black;">咱们</span>将SEO和内容营销归到同一板块。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面这个图表来自Smart Insight的统计数据，<span style="color: black;">显示</span>了在2019年，内容营销依旧是被人们所认可的、能有效<span style="color: black;">加强</span><span style="color: black;">商场</span>影响力的途径之一。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVcsW1t1rf08~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=2YKcerLygRjDtSUdjRbnn%2Bi%2B8p0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">什么类型的<span style="color: black;">文案</span>最受欢迎呢？Olga分享的数据（来自Buzzsumo）很直接的告诉<span style="color: black;">咱们</span>信息图（infographic）和List类<span style="color: black;">文案</span>最受欢迎。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVcsiI1ER9Kq~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=aJLfhfd34ZcEKR4MN0kxG475REw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">大众</span>有兴趣<span style="color: black;">亦</span>愿意尝试改进自己网站的内容类型，Olga<span style="color: black;">亦</span>指出了一个很好的方向，为用户创建，<span style="color: black;">同期</span>兼顾Google。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容创作不仅要让用户读懂，<span style="color: black;">亦</span>需要对谷歌<span style="color: black;">设备</span>人友好。怎么兼顾呢？以下便是更<span style="color: black;">详细</span>的执行<span style="color: black;">方法</span>。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVcsu4DJ3zOI~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=bVqimx2uK%2FWcDYNxbP0wf1PsoCA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">怎么<span style="color: black;">加强</span>内容的可读性？</strong>且听Olga娓娓道来。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVct6IHHu2Kt~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=NqJIfafPzHK0E2vhcT8G4duNO%2BI%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">怎么写标题？</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVd8ICK95dMD~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=dFhDksY0iExI5LnPq7DNKWXs0%2Bo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有示范句型（下面是翻译版）</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVd8Wgn2xbu~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=4IWQXDfhXPwNgYvT6ID7wQDmAhQ%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">怎么让用户读懂你的内容？</strong><span style="color: black;">思虑</span>以下5个点。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVd8j969xPuX~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=n4HOeXX4IZZbX4L9eexYQFxONag%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">正文怎么写？</strong>Olga<span style="color: black;">亦</span>简要给了答案。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVd8x2aoqmNE~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=CYsDRlmbwLleHZdRrarptweKAYY%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注：总的来讲，模板<span style="color: black;">亦</span>是为了<span style="color: black;">文案</span>内容服务的，<span style="color: black;">持有</span>一个模板的<span style="color: black;">道理</span>在于能够使得<span style="color: black;">文案</span>的可读性<span style="color: black;">加强</span>，<span style="color: black;">规律</span>更加紧密，<span style="color: black;">亦</span>让用户的阅读更加顺畅。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用户能<span style="color: black;">经过</span>搜索引擎找到你的内容吗？且看下面的<span style="color: black;">名单</span>！</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVd9AB54RJZR~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=5it6zm79Aw2nzs%2F0DF0j7EFyWRE%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdK23KQuIwk~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=vsSDeE6lmjglStUHhJMBKYF%2FQZA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">怎么让个用户愿意分享你的内容？</strong>下面这些技巧可能有<span style="color: black;">帮忙</span>。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdKLx49ODE~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=fVPccvPSDu0WJqusddPUmrXYcic%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Olga还透露了一个SEMrush认为有助于<span style="color: black;">文案</span>在Google上<span style="color: black;">得到</span>较好排名的<span style="color: black;">原因</span>——用户分享，简而言之，SEMrush认为：“您的内容被分享得越多，Google就越信任它。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二：外链建设（Link Building）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在外链获取方面，Olga分享了以下四大策略：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">监控并找回丢失的外链；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">监控有提及你的网站但<span style="color: black;">无</span>给你外链的站点，并向<span style="color: black;">她们</span>索要链接；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">监控链接至你的竞争对手的网站，并向<span style="color: black;">她们</span>索要链接；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创建可分享的内容。除了策略外，Olga还分享了<span style="color: black;">有些</span>E-mail模板，有心的伙伴们肯定明白其中的价值！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好，咱们一个一个过。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，创建可分享内容是外链获取的基本，<span style="color: black;">倘若</span>你的网站连一篇愿意被人分享的<span style="color: black;">优秀</span>内容都<span style="color: black;">无</span>，那凭什么去<span style="color: black;">需求</span>别人链接到你的网站呢？</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdKXFuG2CYT~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=z8qJZWMGCPdfXadlKtRQ5sY%2FM0A%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面，从Olga给出的数据<span style="color: black;">咱们</span><span style="color: black;">能够</span>清晰的看出，篇幅较长的<span style="color: black;">文案</span>、调查类型的<span style="color: black;">文案</span>以及信息图表最能够吸引别人链接至你的网站。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdL17a0RVHO~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=9KkKDnjXcjz9r8k26KJTfNqDmGE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下图是SEMrush的后台界面，<span style="color: black;">咱们</span>能够比较清楚的看到有<span style="color: black;">那些</span>网站曾经链接至<span style="color: black;">咱们</span>，但<span style="color: black;">日前</span>却取消了这些链接，遇到<span style="color: black;">这般</span>的<span style="color: black;">状况</span>时，<span style="color: black;">首要</span>要思考<span style="color: black;">咱们</span>的网站内容<span style="color: black;">是不是</span>过时、<span style="color: black;">是不是</span><span style="color: black;">供给</span>足够的价值给对方？</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdLE9GJq5ro~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=IVqW3QxEJg066ozatAkqMoxUta8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">无</span>找到<span style="color: black;">尤其</span>的<span style="color: black;">原由</span>、<span style="color: black;">或</span><span style="color: black;">咱们</span>改进了之后，便<span style="color: black;">能够</span>直接<span style="color: black;">经过</span>邮件去联系对方网站编辑，<span style="color: black;">瞧瞧</span><span style="color: black;">是不是</span><span style="color: black;">能够</span>恢复<span style="color: black;">咱们</span>的链接，下面是分享的一个邮件联系模板：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdY64qIuLmr~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=x1ehK1PRUa52%2B0onaQ5Ts5R1Vvo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEMrush还<span style="color: black;">供给</span>了一个新的功能，<span style="color: black;">能够</span>监控<span style="color: black;">那些</span>网站提及了<span style="color: black;">咱们</span>的网站名<span style="color: black;">叫作</span>或品牌名，但<span style="color: black;">无</span>给<span style="color: black;">咱们</span>网站链接。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdYR8g0GjRb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=BFLlXB%2B9rjua4ZCflcp%2FR7KyT3Y%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>哪个网站提及了<span style="color: black;">咱们</span>网站的品牌，并且所表达的内容偏向于赞美<span style="color: black;">咱们</span>的话，<span style="color: black;">那样</span>不要犹豫，直接邮件联系对方主编好了，<span style="color: black;">这般</span>获取一个<span style="color: black;">优秀</span>外链是比较<span style="color: black;">容易</span>的。</p><img src="https://p26-sign.toutiaoimg.com/pgc-image/RKgVdYfDqBZg6u~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=qdRccWWaQhsonWJ4RpuL6BD5HQU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每一个外链就相当于一次别人对你的分享，当然外链只是分享的一种类型，总体而言，分享你内容的人越多，你<span style="color: black;">得到</span>外链的数量应该<span style="color: black;">亦</span>是越多的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>能够<span style="color: black;">得到</span>最大的分享？</strong>Olga认为<span style="color: black;">咱们</span>应该<span style="color: black;">重点</span>关注个人博主以及发言人，这类人群的特点是<span style="color: black;">她们</span>都是某一个圈子的核心<span style="color: black;">名人</span>，言论会很容易的被粉丝们接受并且传播开来，<span style="color: black;">倘若</span>能够与这类核心<span style="color: black;">名人</span>取得并<span style="color: black;">创立</span><span style="color: black;">必定</span>的关系，<span style="color: black;">针对</span>网站来讲，<span style="color: black;">得到</span><span style="color: black;">更加多</span>的浏览量以及外链是再自然<span style="color: black;">不外</span>的事。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdYzFXpGHJL~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=gPMZ3BGb%2BvASJQNLF7b8IrkbJKc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Klear是一个在分享会中被<span style="color: black;">举荐</span>用来<span style="color: black;">查询</span><span style="color: black;">关联</span>博主以及网络红人的工具。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdZCDYQpAfa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=glfaJuE%2Fz7Tyz8fSnxA8SwUlRGs%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>需要和博主们取得联系的时候，需要一步步推进彼此之间的关系，切忌操之过急。下图，Olga分享了<span style="color: black;">怎样</span>推进与一个陌生博主关系的大体流程，从一<span style="color: black;">起始</span>关注对方，分享<span style="color: black;">她们</span><span style="color: black;">发布</span>的内容到与<span style="color: black;">她们</span>进行一对一的沟通，再到更深一步的交流<span style="color: black;">乃至</span><span style="color: black;">一块</span>组织活动，每一步都是循序渐进，<span style="color: black;">持续</span>地加强彼此之间的信任。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdk3ZF3m5L~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=hW2XSNcs71OSQmWe%2FPvpRnXYlJU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当双方的信任达到了<span style="color: black;">必定</span>的层次之后，品牌<span style="color: black;">揭发</span>和外链便是水到渠成的事情了，接下来则附上两个邮件模板。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">这个是感谢信的模板：</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdkJHjBT6Ca~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=rhvJzHHrAfxREEfgyQnXw1xAg5Y%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">这个是寻求<span style="color: black;">商场</span>合作的模板：</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdkVExtojE5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=CrYgvCYafMdTqgubCzj0atvVhAc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">三：社交<span style="color: black;">媒介</span>（Social Media）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于社交<span style="color: black;">媒介</span>，Olga一<span style="color: black;">起始</span>便指出了<span style="color: black;">将来</span>的宏观趋势，Facebook能给发布者带来的流量会减少，<span style="color: black;">由于</span>小扎对Facebook进行了彻底的改革，改变Facebook算法减少病毒式帖子。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdkhFfMKSOz~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=sqFdHBTx2DEqV%2BrzQ0Wc5VjgCEs%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>，热门<span style="color: black;">专题</span>的热度<span style="color: black;">亦</span>在<span style="color: black;">快速</span>下降。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdku484eNOL~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=yrQHn1itjLMqZoPY1Whk5t0gJBA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个“游戏”的规则<span style="color: black;">亦</span>悄然在转变，<span style="color: black;">例如</span>：衡量标准你得去<span style="color: black;">思虑</span>隐蔽社交（Dark Social）和SEO的影响。</p><img src="https://p26-sign.toutiaoimg.com/pgc-image/RKgVdvq4yyQiQf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=uoF5g6qEKXQbKstskcxcd%2FiYjeM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>，你必须能更好的去衡量<span style="color: black;">有些</span>社交数据，<span style="color: black;">例如</span>：隐蔽社交是近年的用户<span style="color: black;">行径</span>，你<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">运用</span>短连接或第三方专业工具去进行track。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注：隐蔽社交，指的是人们不会<span style="color: black;">那样</span>公开地<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>去分享好看或有用的内容，而是<span style="color: black;">运用</span><span style="color: black;">有些</span>比较私密的<span style="color: black;">途径</span>，<span style="color: black;">例如</span>：发送电子邮件给好友、分享至非公开的群组等。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdw68j3znHS~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=H4hiIGRxbBeOlGUcpP%2BxOKfzPbA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交<span style="color: black;">媒介</span>，依然是人们获取客服<span style="color: black;">帮忙</span>的首选，其次是在线聊天，<span style="color: black;">而后</span>才是邮件和<span style="color: black;">tel</span>。</p><img src="https://p26-sign.toutiaoimg.com/pgc-image/RKgVdwI59Lbhun~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=RrlY6YSs%2F684sI2reXBAHcqixAw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">聊天<span style="color: black;">设备</span>人（chatbot）是近年社交<span style="color: black;">媒介</span>和营销自动化相结合的新产物，它<span style="color: black;">能够</span>给Facebook用户带去<span style="color: black;">区别</span>的体验，<span style="color: black;">例如</span>：品牌商<span style="color: black;">运用</span>诸如MobileMonkey的chatbot给用户自动发送<span style="color: black;">信息</span>，打开率和互动率都还不错。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdwW7trouOP~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=Z8xmtHzxZpurZf%2Bpi7EQ33FYv6w%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有，以后博客<span style="color: black;">文案</span>不<span style="color: black;">必定</span>要附上cover image，而是小视频，8-10秒钟足矣。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVdwkE5loLlL~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=a%2B3UvGqhPBOsuFm%2B90BFzojFbW4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要学会重复利用内容，<span style="color: black;">例如</span>：Twitter聊天室、FB帖子、YouTube讨论、或线下演讲等的产出，都<span style="color: black;">能够</span>被用来创作<span style="color: black;">作为</span>一篇<span style="color: black;">文案</span>或信息图，<span style="color: black;">而后</span>对应的社交<span style="color: black;">媒介</span>，并提及<span style="color: black;">关联</span>的人，期望<span style="color: black;">她们</span>传播出去。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVe7t3UCZE0s~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=fsc%2BdeeVE6Hyj%2FtNXTeSX8XUvyo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEMrush就用过这一策略，<span style="color: black;">况且</span>屡试不爽。<span style="color: black;">例如</span>：用它自己的工具快速导出一个关于美国明星Kanye West关注度的截图，<span style="color: black;">而后</span>发布至Twitter并@了West的团队，结果Kanye West真的将这一推特retweet了出去，使得SEMrush品牌在West的粉丝（近3000万）<span style="color: black;">得到</span>了免费的展示机会。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVe881Evabjw~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=DptiLkUPtry2oXuvnrySxdxqtk0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">营销的对象是人，有情感的人，<span style="color: black;">爱好</span>被故事打动，<span style="color: black;">因此</span><span style="color: black;">咱们</span>营销人要做的事情之一便是学会讲故事，<span style="color: black;">由于</span>事实和数据虽然很重要，但很枯燥。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交<span style="color: black;">媒介</span>上，难免会有<span style="color: black;">有些</span>抱怨你品牌的用户，但你只要<span style="color: black;">帮忙</span><span style="color: black;">她们</span><span style="color: black;">处理</span>问题了，<span style="color: black;">她们</span>会从不满意的那一段直接跳到满意，而不是回归中立。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一组关于Facebook群组的数据：SEMrush Facebook Group的月参与度超过30%，但Facebook Page却不到2%。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKgVe8L9GRmWUd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729479450&x-signature=VhocdozYyd9Zqd97ndUOL%2B90f94%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，<span style="color: black;">咱们</span><span style="color: black;">已然</span>进入Influencer Marketing（网红营销）的时代，创建高质量内容的<span style="color: black;">同期</span>，要学会寻找KOL来传播触及你的<span style="color: black;">目的</span>受众。好了，以上便是SEMrush分享会Olga Andrienko的大概内容，分享给<span style="color: black;">大众</span>，<span style="color: black;">期盼</span>你们觉得有用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">源自</span>：英文SEO实战派）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！如有侵权，请联系<span style="color: black;">咱们</span>。</strong></p>
哈哈、笑死我了、太搞笑了吧等。 期待与你深入交流，共探知识的无穷魅力。
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