f9yx0du 发表于 2024-10-22 08:31:07

App应用实测：多多买菜VS美团优选哪家强


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2642e3cacb5f4b5cbb0f39b16409c523~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729441037&amp;x-signature=kDAUDuvgwmPLKipvEcOSs124fqs%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：东方IC</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在社区团购的赛道上，<span style="color: black;">显现</span>过<span style="color: black;">非常多</span>“参赛选手”，兴盛优选、十荟团、淘菜菜、美团优选、多多买菜……有的<span style="color: black;">已然</span>倒下，有的还在艰难求生中。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着不少社区团购品牌的撤退，如今市面上的社区团购平台可<span style="color: black;">选取</span>性并不多了。借助美团和拼多多<span style="color: black;">自己</span>的引流和推广，美团优选和多多买菜<span style="color: black;">作为</span>了比较常用的团购平台。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">当美团优选遇上多多买菜，到底哪一家更胜一筹呢？</span></strong></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">页面布局：<span style="color: black;">归类</span>细致 活动多多</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无论是美团还是拼多多，美团优选和多多买菜的入口都放在了首页的重要位置，打开App就能看见。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从页面布局来看，</span><strong style="color: blue;"><span style="color: black;">美团优选比多多买菜更清晰。</span></strong><span style="color: black;">在美团优选的滑动窗口中，花卉绿植、时令<span style="color: black;">果蔬</span>、个户清洁、蔬菜豆制品、肉禽蛋水产、酒水乳饮、粮油调味、休闲零食等8种商品<span style="color: black;">归类</span>放在了<span style="color: black;">第1</span>排的位置，方便用户按需进入；第二排则是天天杀价、签到领钱、赚红包、省钱卡等优惠活动窗口，最右边还有冷冻冷藏、日用百货两类。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c366dde0105d4a20aae67250bdd6a84d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729441037&amp;x-signature=vGC%2BSn23ZBT544thmkbx1Mtgf0M%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/63dbacee84b643ceaf8bd754e9c1e859~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729441037&amp;x-signature=VmxzXh9fBmmKbfSe701FqTY1Y7Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">和美团优选正好相反，</span><strong style="color: blue;"><span style="color: black;">在多多买菜首页几乎<span style="color: black;">所有</span>是活动信息</span></strong><span style="color: black;">，从周五大促到限时全场免单福利，再到每日红包、买菜零钱、热卖榜单等功能窗口，中间还夹杂着一条“入驻做团长，每月<span style="color: black;">容易</span>赚万元”的入驻端口。<span style="color: black;">倘若</span>想要从商品<span style="color: black;">归类</span>的入口进去，那就得往下划，在单个商品上方的滚动栏里<span style="color: black;">才可</span>找到。除了往左一一划动查看之外，<span style="color: black;">亦</span><span style="color: black;">能够</span>点击最右边的“<span style="color: black;">所有</span>”，<span style="color: black;">包括</span>蛋肉、时蔬、<span style="color: black;">果蔬</span>、酒水等十一种<span style="color: black;">归类</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，记者<span style="color: black;">发掘</span>，美团优选在各个<span style="color: black;">归类</span>中还有细分，<span style="color: black;">例如</span>蔬菜豆制品区域还细分了<span style="color: black;">马铃薯</span>/根茎类、叶菜类、葱姜蒜椒等九类；时令<span style="color: black;">果蔬</span><span style="color: black;">包含</span>柑橘橙柚柠、葡提浆果等七类。而在多多买菜，<span style="color: black;">能够</span>在搜索栏直接搜索自己想要的菜，<span style="color: black;">或</span>在时蔬区域类“开盲盒”，<span style="color: black;">瞧瞧</span>划下去的商品是<span style="color: black;">马铃薯</span>、千张还是生菜？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">美团优选：★★★</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">多多买菜：★★</span></strong></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">货品种类：品类齐全 各有千秋</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想买的东西都能买到，是每一个消费者的基本<span style="color: black;">需要</span>。<span style="color: black;">那样</span>，美团优选和多多买菜哪一家的可<span style="color: black;">选取</span>性更强呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从记者此前的走访<span style="color: black;">状况</span>来看，社区团购的消费者最<span style="color: black;">爱好</span>买的商品<span style="color: black;">便是</span>蔬菜<span style="color: black;">果蔬</span>、粮油抽纸等类别商品。以此<span style="color: black;">做为</span>参考，记者随机进行了检索。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">能够</span><span style="color: black;">长期</span><span style="color: black;">保留</span>的<span style="color: black;">番薯</span>，在美团优选中有西瓜红小蜜薯、板栗<span style="color: black;">番薯</span>、红心蜜薯和香薯干4种，在多多买菜<span style="color: black;">仅有</span>西瓜红小蜜薯和板栗<span style="color: black;">番薯</span>两种；</span><strong style="color: blue;"><span style="color: black;">输入“大米”，美团优选有25件商品，多多买菜有34件</span></strong><span style="color: black;">，在单份容量、大米种类、包装等均有<span style="color: black;">区别</span>规格可挑选。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/76cdf667785c4ea5b78314db2b732df3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729441037&amp;x-signature=YOMXXGJG78icqJg5LtipLKuX%2B7U%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/878d1504928a4f78a5f18b9d9f539468~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729441037&amp;x-signature=MF%2BXZ2UKATxpL7GjhcfD0zF%2FCEw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再来<span style="color: black;">瞧瞧</span>日用品，</span><strong style="color: blue;"><span style="color: black;">以消耗比较快的抽纸为例，美团优选有28件商品，多多买菜有36件。</span></strong><span style="color: black;">从抽样的结果来看，两家的<span style="color: black;">制品</span>不论是品牌还是种类，都比较丰富，<span style="color: black;">详细</span>的商品可能有<span style="color: black;">必定</span>的差别，但<span style="color: black;">针对</span>消费者<span style="color: black;">来讲</span>，<span style="color: black;">选取</span>的空间还是很大的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">挑选这么多的商品，消费者估计不禁要问“这些商品都是从哪里来的呢？质量<span style="color: black;">怎样</span>？”为此，记者分别询问了两家平台的客服。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">美团优选的客服告诉记者，</span><strong style="color: blue;"><span style="color: black;">像蔬菜<span style="color: black;">果蔬</span>这类时鲜商品，美团优选<span style="color: black;">日前</span>优先<span style="color: black;">选取</span>当地的农场、大棚；日用品、乳制品等与供应商合作。</span></strong><span style="color: black;"><span style="color: black;">根据</span>当天的订单就近分配，送往美团优选专属仓库，那里的拣货员再对商品做<span style="color: black;">检测</span>和细分。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多多买菜的客服则<span style="color: black;">暗示</span>，</span><strong style="color: blue;"><span style="color: black;">正常<span style="color: black;">状况</span>下由订单<span style="color: black;">位置</span><span style="color: black;">周边</span>的供应商<span style="color: black;">供给</span>，<span style="color: black;">区别</span>的商品有<span style="color: black;">区别</span>的供应商。</span></strong><span style="color: black;"><span style="color: black;">倘若</span>有任何质量问题，联系多多买菜平台客服<span style="color: black;">处理</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">美团优选：★★★</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">多多买菜：★★★</span></strong></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">折扣力度：大方大新 诚意留客</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谈到社区团购，不管是<span style="color: black;">运用</span>过的人还是想体验的人，都为了同一个目的——便宜。不论是食品还是生活用品，似乎都比市面上的价格便宜不少。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">美团优选和多多买菜哪家优惠力度更大？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先来<span style="color: black;">瞧瞧</span>新用户福利。</span><strong style="color: blue;"><span style="color: black;">美团优选和多多买菜都给新用户0.1元选购商品的机会。</span></strong><span style="color: black;">美团优选放出了20中商品，供新用户<span style="color: black;">选取</span>其中的两件，但商品几乎都是<span style="color: black;">果蔬</span>，<span style="color: black;">例如</span>草莓、车厘子、香梨等。多多买菜的诚意似乎更大<span style="color: black;">有些</span>，虽然只能<span style="color: black;">选取</span>1件0.1元的商品，但商品种类涵盖<span style="color: black;">果蔬</span>、饮料、牙膏、护手霜等，大概有70多种。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新用户的福利享受完了，那老用户还有<span style="color: black;">那些</span>优惠呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">美团优选<span style="color: black;">重点</span>还是在商品价格上让利，<span style="color: black;">例如</span>秒杀特卖专区的万人团商品和秒杀价商品；<span style="color: black;">公众</span>比较倾向在社区团购购买的时蔬，<span style="color: black;">亦</span><span style="color: black;">能够</span>在特价菜场找到爆款商品</span></strong><span style="color: black;">；<span style="color: black;">另外</span>，还有节假日会推出的优惠券，38宠爱节29-3、16点抢5元券等。值得一提的是，美团优选还开设了5.9元/月的省钱月卡，近百款低价商品任选，订单满25元<span style="color: black;">能够</span>领一件指定菜品，这种模式倒是让记者想到了淘鲜达和叮咚买菜这类生鲜平台。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相比之下，多多买菜就继承了拼多多的营销方式，除了商品低价外，还推出<span style="color: black;">各样</span>优惠券、返现活动，下单满15返15红包、3元买菜零钱下单可抵扣、天将现金福利、<span style="color: black;">微X</span>打款最高5元、满10减1，<span style="color: black;">乃至</span>还推出限时全场免单福利，最高可免3单。面对琳琅满目的折扣活动，消费者难以简单计算出最划算的下单方式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">美团优选：★★★</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">多多买菜：★★★</span></strong></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">物流自提：多多点“多” 优选“神速”</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“自提”是社区团购最具<span style="color: black;">特殊</span>的方式，<span style="color: black;">日前</span>，美团优选和多多买菜都是采用用户当天在线上下单，次日到选定的自提点提货的方式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同一时间，记者分别在这两个平台下单，并且商品属性几乎相同，均<span style="color: black;">包括</span>了日用品和时蔬。</span><strong style="color: blue;"><span style="color: black;">尽管都是<span style="color: black;">次日</span>上午发货，但美团优选速度更快</span></strong><span style="color: black;">，并<span style="color: black;">表示</span>当天16：00前送达，<span style="color: black;">实质</span>可取货时间更早。多多买菜配送稍慢，并且页面在当天<span style="color: black;">晌午</span><span style="color: black;">表示</span>为19：00后可提货，过了<span style="color: black;">晌午</span>则改为18：00可提货，但货品<span style="color: black;">最后</span>还是在16：00之前送达。<span style="color: black;">不外</span>，</span><strong style="color: blue;"><span style="color: black;">多多买菜在货品送达后会发送短信提示用户可到自提点领取，美团优选就<span style="color: black;">不足</span>人性化，需要用户自己在订单详情中查看。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户自己去站点取货，当然是越近越好，两家站点分布<span style="color: black;">怎样</span>呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">记者以相同<span style="color: black;">位置</span>搜索了两家一<span style="color: black;">千米</span>内的自提点，多多买菜有35家，<span style="color: black;">包括</span>了便利店、<span style="color: black;">果蔬</span>店、快餐店，<span style="color: black;">乃至</span>还有理发店、手机营业厅、汽车修理店等，而<span style="color: black;">近期</span>的美团优选自提点<span style="color: black;">仅有</span>距离1.16<span style="color: black;">千米</span>的一家便利店。随后，记者又随机更换了一个<span style="color: black;">位置</span>搜索，多多买菜有21家自提点，美团优选<span style="color: black;">仅有</span>3家。</span><strong style="color: blue;"><span style="color: black;">在搜索的<span style="color: black;">位置</span>中，每100米就<span style="color: black;">最少</span>有一家多多买菜的自提点。从记者所在地区来看，多多买菜站点<span style="color: black;">更加多</span>。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要提醒<span style="color: black;">大众</span>，</span><strong style="color: blue;"><span style="color: black;">去自提点提货记得自备购物袋，<span style="color: black;">由于</span>两家都不向站点<span style="color: black;">供给</span>购物袋。</span></strong><span style="color: black;">运气好的时候，自提点可能有团长自备的购物袋；但有些自提点为了节约成本，不会<span style="color: black;">供给</span>，只能靠用户自己想办法了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">美团优选：★★</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">多多买菜：★★</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者／IT时报记者 江丽雯</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">编辑／ 潘少颖 挨踢妹</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">排版／ 季嘉颖</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span>／ 美团 拼多多 东方IC</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>／《IT时报》公众号vittimes</span></p>




wrjc1hod 发表于 2024-10-22 14:47:47

交流如星光璀璨，点亮思想夜空。
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