说说Shopify独立站的哪些事！
<img src="https://p3-sign.toutiaoimg.com/pgc-image/R95IraFFmf2985~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729349873&x-signature=PheK8oopiDcLJdT%2BK5sw8AnEL0k%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有不少人问我：“shopify加facebook<span style="color: black;">宣传</span><span style="color: black;">是不是</span>就能把独立站做好？”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">很遗憾的告诉你，只懂FB<span style="color: black;">宣传</span>的卖家，大概率是做不起来的！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Facebook<span style="color: black;">宣传</span>仅仅是引流<span style="color: black;">或</span><span style="color: black;">揭发</span>的手段，他还需要有运营人员的<span style="color: black;">协同</span>，<span style="color: black;">才可</span>将流量最大化的利用起来。Facebook<span style="color: black;">宣传</span>并<span style="color: black;">不可</span>给你带来沉淀效应，<span style="color: black;">倘若</span>你只<span style="color: black;">晓得</span>facebook<span style="color: black;">宣传</span>，那你对独立站的理解太浅了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除非你是facebook专业投手能非常精确的<span style="color: black;">掌控</span>自己的ROI<span style="color: black;">或</span><span style="color: black;">制品</span>在第三方平台买不到，<span style="color: black;">制品</span><span style="color: black;">持有</span>稀缺性，在facebook<span style="color: black;">宣传</span>上转化率高。<span style="color: black;">否则</span>，<span style="color: black;">公众</span>化<span style="color: black;">制品</span>做Facebook<span style="color: black;">宣传</span><span style="color: black;">常常</span>会<span style="color: black;">显现</span>以下两种极端：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、有<span style="color: black;">海量</span>资金投入，专业投放团队优化以及运营团队，ROI有<span style="color: black;">保准</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">仅有</span>少量资金投入的卖家，<span style="color: black;">无</span>投放团队和运营团队，ROI没法<span style="color: black;">保准</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前者是<span style="color: black;">能够</span><span style="color: black;">经过</span>资金<span style="color: black;">优良</span>以及团队<span style="color: black;">优良</span>把独立站做好。后者，则是<span style="color: black;">咱们</span>常说的“炮灰”，虽然这个词并<span style="color: black;">欠好</span>听，<span style="color: black;">然则</span>却非常贴切。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">正确认识Facebook<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>做facebook<span style="color: black;">宣传</span>，ROI能做的好的，都需要有专业的投手+运营团队+资金投入。说白了，<span style="color: black;">宣传</span>经验<span style="color: black;">亦</span>是用钱砸出来的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>大部分中小卖家而言，<span style="color: black;">无</span>专门的营销团队，运营自己做。<span style="color: black;">一月</span><span style="color: black;">宣传</span>费预算不超过1万块，招聘一个好一点的投手就<span style="color: black;">已然</span>花光他的预算了，<span style="color: black;">因此</span><span style="color: black;">非常多</span>卖家只能<span style="color: black;">选取</span>自己摸索<span style="color: black;">或</span>外包给<span style="color: black;">宣传</span>代投的<span style="color: black;">机构</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自己做了这么<span style="color: black;">数年</span>代运营，<span style="color: black;">亦</span>深知外包行业的<span style="color: black;">状况</span>。<span style="color: black;">倘若</span>要开展<span style="color: black;">宣传</span>投放代运营的业务，一个人<span style="color: black;">最少</span>要<span style="color: black;">同期</span>操作几十个<span style="color: black;">宣传</span>，<span style="color: black;">才可</span>盈利。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简单算个帐：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">行业平均代投放<span style="color: black;">花费</span>是<span style="color: black;">宣传</span>预算的10-20%，<span style="color: black;">倘若</span>你<span style="color: black;">每一个</span>月5000预算，10%代投放<span style="color: black;">花费</span><span style="color: black;">亦</span>才500，一个<span style="color: black;">宣传</span>投手有2年以上经验的<span style="color: black;">最少</span><span style="color: black;">亦</span>得7000+薪资，还不<span style="color: black;">包括</span>社保、场租等等的分摊成本，一个投手，<span style="color: black;">同期</span>接14个账户的<span style="color: black;">宣传</span><span style="color: black;">才可</span>勉强回本，但企业还要盈利，<span style="color: black;">因此</span>一般手上操作30-40个账号都是再正常<span style="color: black;">不外</span>的事。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你想想，<span style="color: black;">这般</span>的<span style="color: black;">宣传</span>投放能做到多少ROI？<span style="color: black;">不外</span><span style="color: black;">针对</span><span style="color: black;">无</span>任何投放经验的卖家<span style="color: black;">来讲</span>，代投确实是一种<span style="color: black;">选取</span>，但我<span style="color: black;">最后</span>还是放弃开展<span style="color: black;">这般</span>的业务，<span style="color: black;">由于</span>他并<span style="color: black;">不可</span>给用户产生太大的价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>你还指望<span style="color: black;">一月</span>投个几千块就想<span style="color: black;">宣传</span>代运营<span style="color: black;">机构</span>帮你做起来，请醒醒！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">正确认识Shopify培训市场</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>市面上Shopify+Facebook<span style="color: black;">宣传</span><span style="color: black;">或</span>Google<span style="color: black;">宣传</span>的培训火的不行，<span style="color: black;">实质</span><span style="color: black;">便是</span>在<span style="color: black;">宣传</span>里面加了点Shopify的独立站内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">培训效果有用吗？有！但<span style="color: black;">意见</span>细看课纲内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span><span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">触及</span>到数据分析、<span style="color: black;">宣传</span>素材优化、A/B Test方面的内容，那基本<span style="color: black;">不消</span><span style="color: black;">思虑</span>。<span style="color: black;">由于</span><span style="color: black;">宣传</span><span style="color: black;">便是</span>需要<span style="color: black;">持续</span><span style="color: black;">经过</span>数据优化而做起来的，<span style="color: black;">否则</span>怎们能叫数字营销？仅仅只是介绍你怎么做，那在YouTube上面<span style="color: black;">许多</span><span style="color: black;">教育</span>视频<span style="color: black;">能够</span>学。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">对刚接触Shopify独立站卖家的<span style="color: black;">敬告</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我<span style="color: black;">期盼</span>这两句话，<span style="color: black;">针对</span>正在做Shopify独立站的你能牢记在心：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你不懂得做沉淀的营销或<span style="color: black;">没法</span>将营销<span style="color: black;">花费</span>最大化利用，那你的独立站<span style="color: black;">常常</span>都是以失败告终。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站是风口，不是红利期！SEO的流量红利以及亚马逊的平台红利时代已过。风口仅仅是告诉你行业的趋势，但他依然是回归正规的生意，而<span style="color: black;">再也不</span>是以前的捞钱时代。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span><span style="color: black;">大众</span>在做独立站的时候多借鉴国外的<span style="color: black;">有些</span><span style="color: black;">办事</span>方式：极客模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么是极客模式？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">极客模式指的是利用最小的成本，去测试每一种增长的可能性，探索出转化率高的<span style="color: black;">途径</span>，并集中力量将该<span style="color: black;">途径</span>发挥到极致，一种精益求精的探索增长模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">引流只是<span style="color: black;">全部</span><span style="color: black;">营销</span>环节最<span style="color: black;">基本</span>得部分，你还需要优化转化率，<span style="color: black;">提高</span>用户体验、激活流量、变现并且将这些种子用户培养<span style="color: black;">作为</span>你的推广者，这才是正确的运营模式。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RL3qd5N5d2EHUP~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729349873&x-signature=M%2BrS9l6oga2ZFQlfCrrNgpxwe1Q%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是一个典型的AARRR模型 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">给<span style="color: black;">大众</span>举个例子：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国外有个叫Nathan Barry的家伙，刚辞职出来想创业。<span style="color: black;">然则</span>为了<span style="color: black;">存活</span>，开始写起了电子书并进行售卖。<span style="color: black;">第1</span>次，一共收集了798邮件订阅者，并在24小时内卖出了1,2000美金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在过后的几个月，他又写了一本电子书，教别人怎么设计App，在前四个月一共卖出了80,000美金。有了一笔<span style="color: black;">基本</span>资金后，Barry<span style="color: black;">起始</span>思考SaaS的APP，他找人兼职<span style="color: black;">研发</span>了一个叫Converkit的APP程序，和Mailchimp功能类似，但<span style="color: black;">重点</span>针对作者<span style="color: black;">或</span>博客主。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">项目做了半年，<span style="color: black;">每一个</span>月<span style="color: black;">亦</span><span style="color: black;">仅有</span>2,000美金的收入，并且停滞不前。他<span style="color: black;">伴侣</span>给了他<span style="color: black;">意见</span>，“项目<span style="color: black;">已然</span>半年了，<span style="color: black;">亦</span>没达到最初<span style="color: black;">目的</span>。要么cut掉，要么就double他的<span style="color: black;">营销</span>量”，他<span style="color: black;">选取</span>了double<span style="color: black;">营销</span>量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了这个项目，barry把最后的五万美金拿出来投资到一个全职程序员身上，让他把converkit这款APP优化好。<span style="color: black;">思虑</span>到之前尝试过内容营销，但效果<span style="color: black;">通常</span>。<span style="color: black;">因此</span>barry这次启用了cold email。<span style="color: black;">因为</span>在Email中<span style="color: black;">发掘</span>了切换软件要把资料迁移的痛点，barry帮<span style="color: black;">她们</span>免费<span style="color: black;">处理</span>迁移的问题，<span style="color: black;">亦</span>正是这个<span style="color: black;">原由</span>，从1300美金收入<span style="color: black;">每一个</span>月立刻飙升到5000美金。（这点和Airbnb<span style="color: black;">同样</span>，<span style="color: black;">发掘</span>痛点，<span style="color: black;">处理</span>痛点<span style="color: black;">而后</span>得到快速<span style="color: black;">提高</span>）</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RL3qd5c5LaylUF~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729349873&x-signature=Q65mvtHvsDH0%2Bcut%2BcNwn214UOA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">得到</span><span style="color: black;">更加多</span>的销量，他<span style="color: black;">研发</span>了aff计划，给出30%的利润空间给到<span style="color: black;">举荐</span>者。并且开网络讲座告诉Aff合作伙伴<span style="color: black;">怎样</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>收益，此举把软件的销量带上了新高度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全部</span>项目下来，其实从Barry的发展历史来看，他对招人<span style="color: black;">或</span>投资都是非常<span style="color: black;">小心</span>的，<span style="color: black;">况且</span><span style="color: black;">亦</span>不会自己砸锅卖铁去创业，而是靠自己一技之长赚到钱再去思考怎么发展。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种<span style="color: black;">便是</span>以极客思维去<span style="color: black;">办事</span>的<span style="color: black;">行径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">反观国内，有不少<span style="color: black;">机构</span>，独立站是什么<span style="color: black;">或</span>平台规则都还没<span style="color: black;">认识</span>清楚，跟风就<span style="color: black;">起始</span>创业，租了大办公室，请了一大批人，结果没搞半年就倒闭了，把创业当成是过家家<span style="color: black;">同样</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">真正的大卖，在开启新的项目时<span style="color: black;">亦</span><span style="color: black;">一样</span>不会砸<span style="color: black;">非常多</span>钱，他们<span style="color: black;">亦</span>是会一点点尝试，<span style="color: black;">她们</span>花钱比小卖更<span style="color: black;">小心</span>，会利用好每一分钱的价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回归<span style="color: black;">商场</span>的本质，开企业<span style="color: black;">或</span>做新的<span style="color: black;">商场</span>项目，其核心点<span style="color: black;">便是</span>要<span style="color: black;">挣钱</span>。<span style="color: black;">由于</span>不<span style="color: black;">挣钱</span>的<span style="color: black;">机构</span><span style="color: black;">便是</span>在耍流氓。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">做独立站，玩法远远不止Facebook或Google<span style="color: black;">宣传</span>的打法</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实Marketing这块<span style="color: black;">亦</span>有不少低成本策略，还有数据分析<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>到你大大减少营销<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举几个简单的例子：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、数据调研+内容营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、问答营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、乞丐式网红打法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、投稿引流</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、事件营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、品牌营销 + 社交</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、EDM</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、Affiliate联盟合作</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些看似低成本的营销手段却能为你<span style="color: black;">逐步</span>构建你的独立站流量体系，为你带来沉淀的流量<span style="color: black;">源自</span>。（<span style="color: black;">源自</span>：SEOdaniel）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，禁止二次转载！</strong></p>
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