论坛 › 甘肃 › Shopify搭建营销型网站，只需把握这3点

b1gc8v 发表于 2024-10-14 04:19:19

Shopify搭建营销型网站，只需把握这3点

<img src="https://p3-sign.toutiaoimg.com/pgc-image/RiRC0r4G0hxJU~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729341744&amp;x-signature=LILijidp8tYDwSpOo0268pSAAY4%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">昨天好学的Jack负责的网站<span style="color: black;">最终</span>上线了，特此开贴记录下这一路走过来的经历，给<span style="color: black;">大众</span><span style="color: black;">指点</span>个方向。有些坑我踩进去了，<span style="color: black;">大众</span><span style="color: black;">能够</span>避免踩坑。从九月下旬到十一月下旬，前后差不多两个月时间，说长不长说短<span style="color: black;">亦</span>不短。长的话是<span style="color: black;">由于</span>商量网站整体风格花了<span style="color: black;">非常多</span>时间，<span style="color: black;">例如</span>首页以什么样形式呈现，关键词调研，<span style="color: black;">全部</span>网站版面设计，<span style="color: black;">触及</span>到了<span style="color: black;">有些</span>代码的修改，<span style="color: black;">因此</span>比较费时间。短的话<span style="color: black;">由于</span><span style="color: black;">实质</span>上传<span style="color: black;">照片</span><span style="color: black;">制品</span>文案的<span style="color: black;">火速</span>，<span style="color: black;">包含</span>域名迁移，绑定谷歌分析GA, Facebook Pixel，后期<span style="color: black;">便是</span>慢慢做on page seo 站内优化了。关于on page seo 站内优化和关键词调研的<span style="color: black;">能够</span>看我之前的<span style="color: black;">文案</span>：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">On Page SEO 单页面优化,你需要<span style="color: black;">晓得</span>这8点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词<span style="color: black;">不足</span>用？试试这几个工具 本篇<span style="color: black;">文案</span>一共4385字，13张照片，1张思维导图，阅读完需要13分钟。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一 <span style="color: black;">选取</span>合适的运营级网站系统</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">建站前<span style="color: black;">咱们</span>需要<span style="color: black;">选取</span>哪个网站系统，<span style="color: black;">日前</span>国内市面上比较流行的建站系统有这么几个：Wordpress, Shopify, Magento。Wordpress<span style="color: black;">重点</span>适合搭建个人博客，搭建B2B网站，对代码有<span style="color: black;">有些</span><span style="color: black;">基本</span><span style="color: black;">需求</span>，<span style="color: black;">需求</span>不是很高，<span style="color: black;">能够</span>去W3schools去学些<span style="color: black;">基本</span>代码。Shopify<span style="color: black;">重点</span>适合搭建中小型B2C在线商城网站，<span style="color: black;">机构</span><span style="color: black;">制品</span>SKU几十上百个那种的。对代码没什么<span style="color: black;">需求</span>，基本0代码<span style="color: black;">需求</span>，<span style="color: black;">不外</span>你要是实现某些定制功能，还是需要懂点代码知识。Magento 适合搭建大型B2C在线商城网站，<span style="color: black;">机构</span><span style="color: black;">制品</span>SKU上千个以上那种。Magento的功能比较多了，对代码<span style="color: black;">需求</span>很高，<span style="color: black;">通常</span>需要配备2个技术<span style="color: black;">守护</span>网站后台。PS: 运营还是需要懂些<span style="color: black;">基本</span>代码知识，不需要会编写代码，起码能看懂，简单的修改<span style="color: black;">有些</span>，<span style="color: black;">非常多</span>功能在HTML代码里操作，会很简单。代码<span style="color: black;">针对</span>运营而言就像语法<span style="color: black;">针对</span>学英语的人<span style="color: black;">同样</span>，懂得越多越好，多多益善。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span><span style="color: black;">机构</span>对这个网站定位是品牌网站，到了后期肯定要开通在线商城的，这次好学的Jack <span style="color: black;">选取</span>的是Shopify这个平台。有的<span style="color: black;">伴侣</span>会问<span style="color: black;">为何</span><span style="color: black;">不消</span>WordPress，<span style="color: black;">由于</span>Shopify相对简单点，相对省时间点，老板对网站交期<span style="color: black;">亦</span>是比较赶的。当<span style="color: black;">而后</span>期<span style="color: black;">选取</span>了Shopify某个主题，<span style="color: black;">发掘</span>这个主题有点坑，<span style="color: black;">非常多</span>自定义功能实现不了，这个时候Jack果断<span style="color: black;">选取</span>了外包，找了个之前懂技术的<span style="color: black;">伴侣</span>，他对shopify后台操作是相当的溜！<span style="color: black;">因此</span>后期交流的很顺畅，和这位技术<span style="color: black;">伴侣</span>来回修改了<span style="color: black;">最少</span>7-8次，<span style="color: black;">由于</span>有记录的word 文档<span style="color: black;">需要</span>有7-8个，其他的聊天截图还没<span style="color: black;">思虑</span>在内。<span style="color: black;">因此</span><span style="color: black;">倘若</span><span style="color: black;">大众</span>后期建站遇到自己<span style="color: black;">处理</span>不了的问题，不妨<span style="color: black;">思虑</span>外包，一来节约时间，二来交流<span style="color: black;">加强</span>自己能力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>Jack来之前网站是用Wix搭建的，用过Wix的<span style="color: black;">伴侣</span>都<span style="color: black;">晓得</span>，Wix有这么几个坑：1. 不是自适应网站，桌面端和移动端是<span style="color: black;">掰开</span>的，<span style="color: black;">寓意</span>着需要搞两套系统，<span style="color: black;">照片</span>尺寸，网站位置排版都要搞两套，<span style="color: black;">倘若</span>只是个人博客<span style="color: black;">或</span>单页面网站其实<span style="color: black;">亦</span>还好。<span style="color: black;">然则</span><span style="color: black;">倘若</span>需要经常上传<span style="color: black;">制品</span>，博客，banner<span style="color: black;">照片</span>，<span style="color: black;">针对</span>运营和设计<span style="color: black;">来讲</span>都很费时间和精力，<span style="color: black;">由于</span><span style="color: black;">一样</span>的事情做重复做两遍。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 打开网速很慢，翻墙<span style="color: black;">才可</span>打开，前端和前端都慢，前端慢<span style="color: black;">非常多</span>客户反馈打开网站很慢，进不去，<span style="color: black;">可疑</span>你们<span style="color: black;">机构</span>是不是出了什么问题。<span style="color: black;">非常多</span>新客户<span style="color: black;">由于</span>等不急就关掉了网站，一来直接<span style="color: black;">引起</span>影响SEO数据下降，毕竟网站停留时间，网站跳出率，浏览页面很影响SEO排名的。二来，<span style="color: black;">晓得</span><span style="color: black;">引起</span>转化减少，<span style="color: black;">由于</span><span style="color: black;">无</span>流量进来，这是个硬伤！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 国内<span style="color: black;">运用</span>的人相对较少，<span style="color: black;">因此</span><span style="color: black;">欠好</span>和同行交流。<span style="color: black;">此刻</span>做网站<span style="color: black;">非常多</span><span style="color: black;">机构</span><span style="color: black;">选取</span>Wordpress 和 Shopify了，你<span style="color: black;">选取</span>用Wix系统搭建网站，很难和同行交流，<span style="color: black;">亦</span>就很难进步。有人会说<span style="color: black;">能够</span>自己去谷歌YouTube看博客视频自学啊，那样子不是不<span style="color: black;">能够</span>，<span style="color: black;">便是</span>效率低了，<span style="color: black;">尤其</span>是你的问题很紧急，你去问群友，群友们都没遇到过，<span style="color: black;">亦</span>很难给你<span style="color: black;">意见</span>，你自己经验又不足，<span style="color: black;">然则</span>问题马上要<span style="color: black;">处理</span>，这个时候矛盾就比较<span style="color: black;">明显</span>了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说了Wix的几个缺点，<span style="color: black;">咱们</span><span style="color: black;">此刻</span>来看下Wix的优点：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 价格便宜，一年套餐150美金，差不多1000RMB，Shopify一年套餐接近300美金，是Wix的两倍了。2. 拖拽方便，像做PPT<span style="color: black;">同样</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>这次网站<span style="color: black;">选取</span>用Shopify搭建，<span style="color: black;">那样</span>Wix的缺点<span style="color: black;">便是</span>Shopify的优点了，shopify<span style="color: black;">重点</span>有以下3个优点：1. Shopify是支持自适应的，<span style="color: black;">亦</span><span style="color: black;">便是</span>桌面端和移动端是<span style="color: black;">一块</span>的，不需要编辑两次，<span style="color: black;">能够</span>节约<span style="color: black;">非常多</span>时间，<span style="color: black;">尤其</span>是当你产品SKU<span style="color: black;">非常多</span>的时候，不需要同一个<span style="color: black;">制品</span>上传两次。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RkXWZBw7JsLuIc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729341744&amp;x-signature=f2i%2B0e2VlUMjhhXupPF%2BBmBmiBA%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 打开网速快，相<span style="color: black;">针对</span>Wix，shopify网速<span style="color: black;">火速</span>了，<span style="color: black;">尤其</span>是后台，不需要等后台<span style="color: black;">始终</span>在加载，等后台加载那段时间，<span style="color: black;">全部</span>人都要崩溃。3. 国内<span style="color: black;">运用</span>的人<span style="color: black;">非常多</span>，交流起来方便，<span style="color: black;">重点</span>shopify还搞了个中文论坛，把<span style="color: black;">非常多</span>疑问翻译成中文了，节约了<span style="color: black;">非常多</span><span style="color: black;">咱们</span>找资料时间。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RkXWZD9ET0Cclu~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729341744&amp;x-signature=%2F%2FNGArNzo6o9J%2B8mW2beXijKM38%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二 网站页面规划</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">选好了建站平台之后，<span style="color: black;">咱们</span>需要进入建站的第二个要素：网站的布局和设计。网站的布局和设计<span style="color: black;">重点</span><span style="color: black;">思虑</span>这四个<span style="color: black;">原因</span>，<span style="color: black;">基本</span>规划，首页规划，列表页规划，详情页规划。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站的布局和设计--<span style="color: black;">基本</span>规划 </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基本</span>规划<span style="color: black;">重点</span><span style="color: black;">包含</span>logo，<span style="color: black;">制品</span>方向，色彩风格，字体等。logo<span style="color: black;">咱们</span>之前就<span style="color: black;">已然</span>有了，<span style="color: black;">因此</span>这次没花什么时间在logo上面，<span style="color: black;">因为</span><span style="color: black;">咱们</span>logo和Google的logo颜色很接近，<span style="color: black;">因此</span>后面的<span style="color: black;">有些</span>banner和<span style="color: black;">照片</span>借鉴了Google的logo设计。<span style="color: black;">制品</span>方向这块，<span style="color: black;">咱们</span><span style="color: black;">重点</span>做单一种类<span style="color: black;">制品</span>，没做多种类<span style="color: black;">制品</span>，<span style="color: black;">因此</span>这<span style="color: black;">一起</span><span style="color: black;">亦</span>没怎么花时间，<span style="color: black;">倘若</span>你们<span style="color: black;">机构</span><span style="color: black;">制品</span>种类<span style="color: black;">非常多</span>的话，要做ABCD几类<span style="color: black;">制品</span>，Jack<span style="color: black;">意见</span>你们多花点时间在<span style="color: black;">制品</span>方向上面。色彩风格<span style="color: black;">重点</span>是确定网站传递什么样的品牌形象和个性，这<span style="color: black;">一起</span><span style="color: black;">咱们</span>讨论了好几次，花费了<span style="color: black;">非常多</span>时间，<span style="color: black;">由于</span><span style="color: black;">咱们</span><span style="color: black;">重点</span>做苹果手机配件，查看了<span style="color: black;">非常多</span>国内外同行网站，保守估计起码有30个国内外同行网站。<span style="color: black;">最后</span>决定借鉴苹果<span style="color: black;">机构</span>官网的灰色和黑色那个色彩，<span style="color: black;">最后</span>让设计重新设计主页banner，网站详情页banner<span style="color: black;">亦</span>是<span style="color: black;">重点</span>是灰黑色的。字体这块，<span style="color: black;">咱们</span><span style="color: black;">亦</span>是借鉴了好多种，<span style="color: black;">最后</span><span style="color: black;">选取</span>了比较合适的字体，<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">按照</span>自己<span style="color: black;">机构</span>的<span style="color: black;">状况</span><span style="color: black;">选取</span>适合自己<span style="color: black;">机构</span>网站的字体，字体<span style="color: black;">意见</span>不超过3种。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站的布局和设计--首页规划</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">首页规划<span style="color: black;">重点</span><span style="color: black;">包含</span>导航条，核心<span style="color: black;">制品</span>，价值信息，底部导航这四块。导航条<span style="color: black;">咱们</span>用了这几个部分：Home, About, Products, Blog, Videos, Contact。导航条<span style="color: black;">重点</span>为<span style="color: black;">认识</span>决网站访客所在的位置，方便用户<span style="color: black;">认识</span><span style="color: black;">咱们</span><span style="color: black;">机构</span>品牌，展示<span style="color: black;">机构</span>信息，方便客户搜索<span style="color: black;">制品</span>和服务。Home 主页是<span style="color: black;">咱们</span>花的时间最多的版面，主页5张大banner前后修改了十几二十次吧，最后才弄出想要的style。<span style="color: black;">咱们</span>首页从上到下<span style="color: black;">详细</span>页面<span style="color: black;">便是</span>这七个部分：5张大banner，最新<span style="color: black;">制品</span>，<span style="color: black;">机构</span>介绍，代理商招聘，<span style="color: black;">制品</span>结构展示，博客。核心<span style="color: black;">制品</span><span style="color: black;">咱们</span><span style="color: black;">日前</span><span style="color: black;">重点</span>是iPhone X系列<span style="color: black;">制品</span>，这个<span style="color: black;">制品</span>放在了首页5张大banner下面，客户进网站，<span style="color: black;">第1</span>眼就<span style="color: black;">能够</span>看到<span style="color: black;">咱们</span>的核心<span style="color: black;">制品</span>，方便询价。<span style="color: black;">因此</span>这个<span style="color: black;">制品</span>的详情页做的时候花了<span style="color: black;">非常多</span>时间，文案介绍，参数介绍，详情页大图等<span style="color: black;">亦</span>是修改了七八次。后期会<span style="color: black;">思虑</span>做些内链，链接到这个核心<span style="color: black;">制品</span>上面。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">价值信息<span style="color: black;">咱们</span>放了真实客户的<span style="color: black;">评估</span>，<span style="color: black;">思虑</span>到首页网速加载问题，放在了About us页面。首页传递给客户的信息<span style="color: black;">便是</span><span style="color: black;">咱们</span><span style="color: black;">机构</span>做高端定制<span style="color: black;">制品</span>，<span style="color: black;">能够</span><span style="color: black;">供给</span>OEM/ODM服务，首页的代理商招聘，<span style="color: black;">便是</span><span style="color: black;">咱们</span>想要传达给客户的，让客户<span style="color: black;">作为</span><span style="color: black;">咱们</span>代理商，这是个比较核心的Call To Action.底部导航<span style="color: black;">咱们</span>放了<span style="color: black;">机构</span>的社媒链接，客户<span style="color: black;">能够</span>直接从网站到达<span style="color: black;">机构</span>的各大社媒频道，<span style="color: black;">能够</span>快速<span style="color: black;">认识</span><span style="color: black;">咱们</span>的最新动态，<span style="color: black;">由于</span>有些即时信息是适合放在社媒的，不太合适放在官网的。底部导航<span style="color: black;">增多</span>了<span style="color: black;">机构</span>的品牌介绍，进一步强化了代理商合作按钮，<span style="color: black;">亦</span>放了<span style="color: black;">机构</span>重点<span style="color: black;">制品</span>，方便客户从底部<span style="color: black;">转</span>到<span style="color: black;">制品</span>详情页。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RkXWZDg1NyoawE~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729341744&amp;x-signature=QUEz%2BbQSn%2BGPEXHxtXpE%2BU3Tkyw%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站的布局和设计--列表页规划</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">列表页<span style="color: black;">咱们</span>采用了2级目录，这个<span style="color: black;">亦</span>是参考了<span style="color: black;">非常多</span>同行的，<span style="color: black;">发掘</span>客户都比较懒，<span style="color: black;">因此</span><span style="color: black;">尽可能</span>把所有<span style="color: black;">制品</span>型号<span style="color: black;">所有</span><span style="color: black;">陈列</span>出来，客户<span style="color: black;">爱好</span>哪个型号点击那个型号就好了。<span style="color: black;">因为</span>Jack<span style="color: black;">机构</span><span style="color: black;">制品</span>SKU不多，做的又是单一<span style="color: black;">制品</span>，<span style="color: black;">因此</span>列表页规划暂时介绍到这了。<span style="color: black;">区别</span>行业目录参考标准肯定<span style="color: black;">亦</span>不<span style="color: black;">同样</span>，<span style="color: black;">这儿</span><span style="color: black;">大众</span><span style="color: black;">按照</span>自己<span style="color: black;">机构</span>和行业特点，针对性做目录。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RkXWZE530BoLI8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729341744&amp;x-signature=aw1AcrkwI3wLmcEzYY2fPeWrGY0%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站的布局和设计--详情页规划 </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页这块<span style="color: black;">咱们</span>还是花了<span style="color: black;">非常多</span>心思的，<span style="color: black;">日前</span>展示效果还是挺不错的，详情页<span style="color: black;">咱们</span><span style="color: black;">重点</span>做了展示规划和卖点规划。展示规划<span style="color: black;">第1</span>次<span style="color: black;">思虑</span>的<span style="color: black;">便是</span><span style="color: black;">照片</span>的尺寸了，<span style="color: black;">由于</span>桌面端和移动端<span style="color: black;">照片</span>展示尺寸是不<span style="color: black;">同样</span>大的，<span style="color: black;">因此</span><span style="color: black;">咱们</span>用了主题<span style="color: black;">举荐</span>的1920*750尺寸，在上传<span style="color: black;">照片</span>的时候<span style="color: black;">选取</span>了original尺寸，<span style="color: black;">由于</span>不<span style="color: black;">选取</span>original尺寸，系统默认是480*480，<span style="color: black;">这般</span>子<span style="color: black;">显出</span>很不自然。<span style="color: black;">思虑</span>到网页加载速度问题，<span style="color: black;">咱们</span><span style="color: black;">无</span>做Gif动图，<span style="color: black;">便是</span>简单的图文+参数表格，后期可能会放YouTube视屏链接，做到<span style="color: black;">照片</span>文字表格视屏四位一体。卖点规划，借鉴了<span style="color: black;">非常多</span>国内外同行的，<span style="color: black;">机构</span>的业务<span style="color: black;">按照</span>客户那边的反馈，提炼了<span style="color: black;">非常多</span>针对客户痛点的卖点，比之前的卖点要好<span style="color: black;">有些</span>，后期看到同行<span style="color: black;">或</span>客户好的卖点，会在借鉴过来，卖点总结是个<span style="color: black;">连续</span>性学习的过程。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RkXWZonAiiemXI~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729341744&amp;x-signature=KFG%2F0FyAezhG%2F0rzbx2QYp4gsH4%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">三 站内内容和SEO优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站的布局和设计敲定之后，<span style="color: black;">咱们</span>就进入下一部分，站内内容和SEO优化了。这<span style="color: black;">一起</span><span style="color: black;">重点</span>有三个部分：内容原创，<span style="color: black;">照片</span>优化，站内SEO优化。 站内内容和SEO优化--内容原创 内容原创顾名思义<span style="color: black;">便是</span><span style="color: black;">供给</span>给客户<span style="color: black;">咱们</span>自己原创的有价值的内容，内容最重要<span style="color: black;">功效</span>是给客户<span style="color: black;">供给</span>价值，<span style="color: black;">能够</span>借鉴同行和客户的内容，再结合自己<span style="color: black;">机构</span>的<span style="color: black;">制品</span>特点进行加工修改，这种的伪原创<span style="color: black;">亦</span>是<span style="color: black;">能够</span>的。<span style="color: black;">亦</span><span style="color: black;">能够</span>把框架搭建好，外包给老外写手，后面<span style="color: black;">咱们</span>自己在修改优化。 站内内容和SEO优化--<span style="color: black;">照片</span>优化 <span style="color: black;">照片</span>优化<span style="color: black;">重点</span>包含：<span style="color: black;">照片</span>的<span style="color: black;">体积</span>，<span style="color: black;">照片</span>Alt标签，<span style="color: black;">照片</span>命名规划。<span style="color: black;">通常</span><span style="color: black;">照片</span>尺寸越大加载速度越慢，到了后期网站<span style="color: black;">照片</span>多了，网速会更慢。<span style="color: black;">倘若</span><span style="color: black;">机构</span>有设计和美工，务必让<span style="color: black;">她们</span>把照片给<span style="color: black;">咱们</span>的时候压缩下。<span style="color: black;">倘若</span><span style="color: black;">机构</span><span style="color: black;">无</span>设计和美工，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">运用</span>Tinypng这个工具压缩<span style="color: black;">照片</span>，这个工具一次性最多压缩20张照片，每张照片尺寸不超过5M都<span style="color: black;">能够</span>。大部分<span style="color: black;">照片</span><span style="color: black;">能够</span>压缩到之前<span style="color: black;">体积</span>的80%，加入之前照片是100Kb, 用这个工具压缩后就变成20Kb了。<span style="color: black;">倘若</span>网站1000个照片体积都<span style="color: black;">能够</span>压缩80%，<span style="color: black;">那样</span>网速会<span style="color: black;">加强</span><span style="color: black;">非常多</span>。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RkXWZpFBQcus41~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729341744&amp;x-signature=qHTq9ABa2lo93pjPZwLwdJdWy1g%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>Alt标签<span style="color: black;">准许</span>你<span style="color: black;">供给</span>文字描述给<span style="color: black;">照片</span>（通俗点<span style="color: black;">便是</span>在Html代码给<span style="color: black;">照片</span>命名），<span style="color: black;">这般</span>子做有3个好处：好处1. 当你<span style="color: black;">照片</span>加载不出来的时候，alt文本会<span style="color: black;">显现</span>替代<span style="color: black;">照片</span>，假如你<span style="color: black;">照片</span>alt命名为rugged tablet, <span style="color: black;">照片</span>没加载出来，网页会<span style="color: black;">表示</span>rugged tablet这个，假如你<span style="color: black;">照片</span>直接从相机复制到网页，会<span style="color: black;">表示</span>2849，2849是你相机第2849张照片，你的受众很难理解2849是什么意思。好处2. <span style="color: black;">帮忙</span>视力<span style="color: black;">阻碍</span>的人阅读，视力<span style="color: black;">阻碍</span>的人会使用辅助程序例如屏幕阅读器将alt属性的可读文字<span style="color: black;">所有</span>读出，让用户以聆听理解影像内容。在维基百科中，影像指令都是<span style="color: black;">做为</span>链接存在<span style="color: black;">因此</span>都会输入alt属性。好处3.<span style="color: black;">帮忙</span><span style="color: black;">加强</span><span style="color: black;">照片</span>在Google Image 的排名，<span style="color: black;">这般</span>子用户用谷歌<span style="color: black;">照片</span>搜索rugged tablet时候，<span style="color: black;">咱们</span>排名靠前，<span style="color: black;">亦</span>会<span style="color: black;">增多</span>网站流量和排名。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>命名规划，<span style="color: black;">咱们</span>需要针对<span style="color: black;">区别</span>的型号<span style="color: black;">制品</span><span style="color: black;">创立</span><span style="color: black;">区别</span>的<span style="color: black;">制品</span>文件夹，<span style="color: black;">而后</span>先去搜集<span style="color: black;">区别</span>型号的关键词，再把这些关键词和这些<span style="color: black;">制品</span>命名。<span style="color: black;">制品</span>命名的好处<span style="color: black;">能够</span>方便自己找<span style="color: black;">照片</span>，<span style="color: black;">亦</span>方便接收<span style="color: black;">咱们</span><span style="color: black;">照片</span>的同事和客户，他那边不打开<span style="color: black;">照片</span>的<span style="color: black;">状况</span>下，<span style="color: black;">能够</span>看到关键词，大概<span style="color: black;">晓得</span>是什么<span style="color: black;">制品</span>。 站内内容和SEO优化--站内SEO优化 站内SEO优化<span style="color: black;">重点</span><span style="color: black;">便是</span>On Page SEO单页面优化了，<span style="color: black;">包括</span>这八个<span style="color: black;">地区</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、站内标题、描述、H1标签</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、关键词的密度、LSI关键词以及TF-IDF关键词的<span style="color: black;">移植</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、页面的文案</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、站内的内链以及导出外链</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、301、404的<span style="color: black;">反常</span>链接检测</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、搜索者意图分析</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、单页面的速度测试</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、链接建设策略关于On Page SEO单页面SEO优化，<span style="color: black;">大众</span><span style="color: black;">能够</span>看我之前写的：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">On Page SEO 单页面优化,你需要<span style="color: black;">晓得</span>这8点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上这些<span style="color: black;">便是</span><span style="color: black;">怎样</span>用shopify搭建营销型网站的<span style="color: black;">所有</span><span style="color: black;">过程</span>了，最后<span style="color: black;">咱们</span>再复盘一次怎么用shopify搭建营销型网站。<span style="color: black;">重点</span>是先<span style="color: black;">选取</span>一个合适的运营系统，WordPress, Shopify, Magento, The choice is yours。第二个<span style="color: black;">便是</span>确定网站的布局和设计了，这<span style="color: black;">一起</span>比较费时间，需要好好构思。第三个<span style="color: black;">便是</span>做站内优化了。贴心的Jack为<span style="color: black;">大众</span>准备好了思维导图，老规矩需要思维导图PDF的私信我。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RkXWZpvAODLFRr~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729341744&amp;x-signature=s0432mA%2BkZWYeuXJVcvUooz0yZU%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">源自</span>：好学的Jack）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上雨果网搜索“跨境资料库”,领取欧美/东南亚各国市场商机、各大平台热销品报告、跨境电商营销白皮书！</strong></p>

nqkk58 发表于 5 天前

同意、说得对、没错、我也是这么想的等。

查看完整版本: Shopify搭建营销型网站，只需把握这3点