虾皮Shopee马来西亚站点怎么选品？6个Shopee选品的技巧
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">马来西亚是东南亚第三大经济体，经济发展水平相对富足，<span style="color: black;">况且</span><span style="color: black;">青年</span>人众多，且马来西亚电商用户数量及线上花费<span style="color: black;">连续</span><span style="color: black;">增多</span>，推动电商市场规模<span style="color: black;">连续</span>扩大，年复合增长达21%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/images01/20240819/48caba5280374aa184db52e86748b879.jpeg" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图源网络，侵删</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>，马来西亚<span style="color: black;">作为</span><span style="color: black;">非常多</span>中国跨境电商卖家前往东南亚的掘金热土之一。而Shopee<span style="color: black;">做为</span>马来西亚最受欢迎的电商购物网站，<span style="color: black;">亦</span><span style="color: black;">作为</span>卖家入驻的首选平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>，<span style="color: black;">针对</span>中国卖家而言，马来西亚的气候、地域、文化和中国都有所<span style="color: black;">区别</span>，<span style="color: black;">非常多</span>Shopee本土店卖家在进入马来西亚市场后<span style="color: black;">发掘</span>中国的爆品在马来西亚并不<span style="color: black;">必定</span>适用，<span style="color: black;">那样</span>在Shopee马来西亚站点应该<span style="color: black;">怎样</span>选品呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/q_70/images01/20240819/58c3e4787cf84f41bf4791c05df76c6b.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是<span style="color: black;">根据</span>个人经验总结出来的五个选品技巧：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.数据化选品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人都会去平台搜类目关键词，按<span style="color: black;">营销</span>量进行<span style="color: black;">查询</span>，<span style="color: black;">然则</span><span style="color: black;">这般</span>并不准确，这个时候<span style="color: black;">咱们</span><span style="color: black;">能够</span>借助第三方工具查看<span style="color: black;">区别</span>类目下的热销数据，<span style="color: black;">例如</span>EasyBoss ERP的Shopee热搜功能，不仅<span style="color: black;">能够</span>查看马来西亚站点所有热销的商品，还能查看<span style="color: black;">区别</span>商品的<span style="color: black;">营销</span>趋势变化，避免选到虽然爆过但销量<span style="color: black;">已然</span>在逐步下滑的商品。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/images01/20240819/945a1fdc701d474191aa290c056781d2.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.热搜关键词</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在Shopee卖家中心的营销中心，<span style="color: black;">能够</span>查看<span style="color: black;">区别</span><span style="color: black;">制品</span>的关键词热度，热度越高，<span style="color: black;">需要</span>越大。<span style="color: black;">不外</span>，运营多个站点的卖家可能需要频繁切换账号，非常麻烦。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/images01/20240819/6f9b8ad007364c24833a4508778ec3f8.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>EasyBoss的Shopee热搜功能，<span style="color: black;">能够</span><span style="color: black;">容易</span>查看马来西亚的热搜词，<span style="color: black;">经过</span>搜索量、出价范围、蓝海指数等筛选出最合适的关键词，便于卖家结合<span style="color: black;">自己</span><span style="color: black;">状况</span>进行选品。<span style="color: black;">同期</span>，还能将这些关键词添加到卖家的关键词库中，优化<span style="color: black;">制品</span>Listing，<span style="color: black;">提高</span>转化率，后续Shopee<span style="color: black;">宣传</span>的<span style="color: black;">亦</span><span style="color: black;">能够</span>从这些关键词进行投放优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 市场周报<span style="color: black;">查找</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/images01/20240819/d317476d1267481abb5ef5d6a10de767.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在Shopee卖家学习中心的公告栏，<span style="color: black;">能够</span>查看对应站点的市场周报。周报中<span style="color: black;">包括</span>热卖<span style="color: black;">制品</span>、关键词等数据和<span style="color: black;">意见</span>，能够为选品<span style="color: black;">供给</span>参考。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. 类目激励政策</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240819/0a791bea60254dfb8ffe5ac328209e58.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopee<span style="color: black;">定时</span>发布激励政策，<span style="color: black;">一般</span>会<span style="color: black;">包括</span>平台重点推广的品类。<span style="color: black;">选取</span>这些官方主推的品类，<span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>的<span style="color: black;">揭发</span>和流量，只需找到合适的货源<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5. 社交平台</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>外网的社交<span style="color: black;">媒介</span>平台<span style="color: black;">亦</span>能<span style="color: black;">帮忙</span>选品。查看平台上的<span style="color: black;">关联</span><span style="color: black;">制品</span>搜索<span style="color: black;">状况</span>，或关注当地网红发布的内容，能够洞察当地消费者关注的热门品类。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6. 跟随大卖方向</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是<span style="color: black;">刚才</span><span style="color: black;">起始</span>涉足东南亚本土电商，<span style="color: black;">无</span>经验且不知<span style="color: black;">怎样</span>选品，<span style="color: black;">能够</span>先分析同类目大卖的<span style="color: black;">制品</span>，寻找大卖的市场缺口进行切入。<span style="color: black;">经过</span>EasyBoss的Shopee热销功能，还<span style="color: black;">能够</span>找到同站点或同类目TOP<span style="color: black;">制品</span>所属的店铺，为选品<span style="color: black;">供给</span><span style="color: black;">更加多</span>参考。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这几个选品技巧<span style="color: black;">能够</span><span style="color: black;">帮忙</span>Shopee本土店卖家<span style="color: black;">精细</span>选品，降低<span style="color: black;">危害</span>，<span style="color: black;">提高</span>店铺流量和<span style="color: black;">营销</span>业绩。<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛： http://www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
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