此刻shopee本土店怎么运营？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下半年东南亚电商正是<span style="color: black;">处在</span>旺季，shopee<span style="color: black;">亦</span>不例外，shopee<span style="color: black;">做为</span>东南亚最大的电商平台之一，吸引了<span style="color: black;">非常多</span>国内商家入驻。<span style="color: black;">由于</span>本土开店的<span style="color: black;">有些</span><span style="color: black;">优良</span>，<span style="color: black;">非常多</span>商家更愿意<span style="color: black;">选取</span>本土店来做。<span style="color: black;">那样</span>下半年本土卖家应该<span style="color: black;">怎样</span>把握旺季商机呢？<span style="color: black;">这儿</span>分享<span style="color: black;">有些</span>本土店运营<span style="color: black;">办法</span>，<span style="color: black;">期盼</span><span style="color: black;">能够</span>给正在做本土店的小伙伴带来<span style="color: black;">帮忙</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span><strong style="color: blue;">选品类目</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“三分靠运营，七分在选品”。<span style="color: black;">针对</span>Shopee<span style="color: black;">来讲</span>，选品<span style="color: black;">始终</span>是店铺运营的核心竞争力。Shopee市场周报的部分内容，里面都有热卖商品，热搜关键词之类的数据和<span style="color: black;">意见</span>，选品总结：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、选品上侧重性价比较高的潮流<span style="color: black;">制品</span>，<span style="color: black;">即时</span><span style="color: black;">把握</span>热卖<span style="color: black;">制品</span>进行上架<span style="color: black;">营销</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">按照</span><span style="color: black;">目的</span>客户群选品：60%-70%的用户均为<span style="color: black;">青年</span>女性关注性价比高的潮流<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">按照</span>重点品类选品：流行鞋服、美妆保健、母婴用品、手表配饰、家居装饰、男性服饰。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这块，<span style="color: black;">大众</span><span style="color: black;">亦</span><span style="color: black;">能够</span>借助工具来找到本土店热销<span style="color: black;">制品</span>，效率会更快。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我自己用的是EasyBoss ERP的热销功能。它<span style="color: black;">能够</span>在一个界面中查看Shopee热销<span style="color: black;">制品</span>、<span style="color: black;">营销</span>趋势、<span style="color: black;">营销</span>店铺等信息，还<span style="color: black;">能够</span>点击站点、类目及价格筛选产品，非常方便。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/images01/20240928/ca3641fd03564b10a991142f253ec359.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>营销推广（运营）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 商品折扣</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为方便以后对商品进行打折促销，在货架上，要<span style="color: black;">知道</span>计算<span style="color: black;">制品</span>的定价，避免商品打折后<span style="color: black;">显现</span>损失:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">制品</span>定价=采购成本+平台佣全及手续费+国内送货到本土物流成本+<span style="color: black;">制品</span>利润+折扣空间</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">保准</span>利润的前提下，设置折扣空间，<span style="color: black;">明显</span>价格<span style="color: black;">优良</span>，方便促销活动（须设置<span style="color: black;">每一个</span>买家的限购数量）。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;">
<a style="color: black;">
展开全文
</a>
</div>
<div style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不懂<span style="color: black;">怎样</span>定价的卖家<span style="color: black;">伴侣</span>直接直接用EasyBoss ERP的定价模板功能，去创建各个站点的定价模板，再<span style="color: black;">按照</span>模板填写商品成本、想要<span style="color: black;">得到</span>的商品利润率、平台手续费等信息去制定价格，之后<span style="color: black;">保留</span>模板，其他<span style="color: black;">制品</span><span style="color: black;">能够</span>一键套用定价模板，系统就会自动定价，<span style="color: black;">保准</span><span style="color: black;">每一个</span><span style="color: black;">制品</span>售卖后都有利润，不会亏损。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/images01/20240928/f387b9127be346cfbc0f2cf71b86540d.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. <span style="color: black;">制品</span>优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图片优化：避免<span style="color: black;">运用</span>水印<span style="color: black;">显著</span>的<span style="color: black;">照片</span>，<span style="color: black;">倘若</span><span style="color: black;">第1</span>站不是台湾站，<span style="color: black;">尽可能</span><span style="color: black;">运用</span>英文<span style="color: black;">照片</span>，可<span style="color: black;">运用</span>在线绘图工具(<span style="color: black;">照片</span>怪物等)添加主<span style="color: black;">照片</span>框，<span style="color: black;">明显</span>差异化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>优化我<span style="color: black;">亦</span>是直接用EasyBoss ERP去修改尺寸、批量修图、制作白底图、批量翻译。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/images01/20240928/65448eca24d845288971d32668f27943.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 标题优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题要满，但<span style="color: black;">不可</span><span style="color: black;">乱用</span>；<span style="color: black;">能够</span>在Shopee站内或站外平台找到<span style="color: black;">一样</span>的<span style="color: black;">制品</span>，借鉴标题，适当替换和修改热搜词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">EasyBoss ERP上<span style="color: black;">亦</span><span style="color: black;">能够</span>查看<span style="color: black;">区别</span>站点的热搜词，还<span style="color: black;">能够</span><span style="color: black;">经过</span>搜索量、出价范围、蓝海指数等指标筛选热搜词，你<span style="color: black;">能够</span>结合<span style="color: black;">自己</span>的<span style="color: black;">状况</span>进行选品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/images01/20240928/ab96685846cc461c90ef7ffd41b23abf.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. 细节优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">必定</span>要填写<span style="color: black;">制品</span>的细节参数：<span style="color: black;">能够</span>参考其他店铺美观的排版，做到整洁清晰美观。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>物流方式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">许多跨境店都是发往仓库，使得物流速度会比较慢；本土店都是走自发货的物流，能够<span style="color: black;">掌控</span><span style="color: black;">制品</span>的物流速度，并且<span style="color: black;">更易</span>核算<span style="color: black;">制品</span>的物流成本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">本土店的物流应该<span style="color: black;">重视</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">寻找合适和当地的仓库，提前将货物<span style="color: black;">经过</span>物流运输过去，运费会比官方的物流便宜<span style="color: black;">非常多</span>，<span style="color: black;">倘若</span>将<span style="color: black;">每一个</span><span style="color: black;">制品</span>平摊下来，那基本<span style="color: black;">能够</span>忽略不计；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">和国内的物流合作，直接将货物发往消费者手里，可直接省去<span style="color: black;">繁杂</span>的官方物流程序③SLS物流相对<span style="color: black;">来讲</span>性价比是最高的，SLS物流是不支持本地店铺的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在设置物流中心页面中，交货方式--出货天数统一修改为2天；这<span style="color: black;">寓意</span>着包裹应在买家完成付款后48小时内(不<span style="color: black;">包含</span>节假日和周末)送达Shopee中转仓库并扫描。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>逾期，订单将被取消，取消率将达到<span style="color: black;">必定</span>标准，店铺被扣分<span style="color: black;">引起</span>店铺降权。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之，东南亚电商市场发展<span style="color: black;">潜能</span>非常大，Shopee<span style="color: black;">做为</span>东南亚<span style="color: black;">重点</span>的电商平台之一，做好店铺运营是个<span style="color: black;">长时间</span>的过程，需要在<span style="color: black;">持续</span>的尝试，总结经验<span style="color: black;">才可</span>让店铺走的更远。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>对东南亚电商刚做的<span style="color: black;">伴侣</span>，<span style="color: black;">意见</span>前期<span style="color: black;">能够</span>借助专业的ERP工具来辅助运营，<span style="color: black;">这般</span>能缩短店铺运营时间，<span style="color: black;">提高</span>运营效率，<span style="color: black;">这般</span>你<span style="color: black;">能够</span>花<span style="color: black;">更加多</span>的精力去学习怎么运营店铺。<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛： http://www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">责任编辑：网友投稿</span></p>
你的话语如春风拂面，让我感到无比温暖。
页:
[1]