2022年shopify建站教程（6）shopify店铺后台基本设置
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>好，欢迎继续观看“出海Rio”的“2022年跨境电商Shopify独立站搭建教程”，本篇将书接上回，为<span style="color: black;">大众</span>带来“shopify店铺后台<span style="color: black;">基本</span>设置”的<span style="color: black;">仔细</span>说明。原创<span style="color: black;">很难</span>，<span style="color: black;">倘若</span>你觉得我的教程对你有所<span style="color: black;">帮忙</span>，请给点个关注支持一下“出海Rio”，<span style="color: black;">将来</span>我将<span style="color: black;">连续</span>为<span style="color: black;">大众</span>带来“DTC品牌出海”的闭环营销干货。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/14e066ed42ba4183896708b38eb790f5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=bo6M3UpZFPEl56rbOw5a9rTKX2s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在经过上一篇分享，相信<span style="color: black;">大众</span>对Shopify的后台功能和结构有个基本的<span style="color: black;">认识</span>了，那<span style="color: black;">咱们</span>接下来就进入到Shopify建设的下一个<span style="color: black;">周期</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span>后台的<span style="color: black;">基本</span>设置中来。做独立站，就好比建房子<span style="color: black;">同样</span>，<span style="color: black;">首要</span>要做的事情是打好地基，做好<span style="color: black;">基本</span><span style="color: black;">设备</span>建设，这是基本。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0684e5123ad84f5daadf8c7ecd1d4445~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=PRpwLYsRiwVAd5uyOJnOMIYOt7U%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Ok，那<span style="color: black;">咱们</span><span style="color: black;">此刻</span><span style="color: black;">首要</span>点击设置，进入到<span style="color: black;">咱们</span>的shopify后台“设置”页面：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/afbbe26e8f084dd4992946fcc27c79dc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=ZGBh8E%2FpltdUloJkrUtHV97sKsA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那<span style="color: black;">咱们</span>就<span style="color: black;">根据</span><span style="color: black;">次序</span>来进行设置的解释说明；<span style="color: black;">首要</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>的“商店<span style="color: black;">仔细</span>信息”设置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击编辑，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>是<span style="color: black;">咱们</span>的“<span style="color: black;">基本</span>信息”，<span style="color: black;">这儿</span><span style="color: black;">咱们</span><span style="color: black;">便是</span>要设置shopify店铺的名字，行业就<span style="color: black;">根据</span><span style="color: black;">咱们</span><span style="color: black;">营销</span>的<span style="color: black;">归类</span>来进行设置<span style="color: black;">就可</span>：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/985399ed5a504f58937deb1ef0a6c71c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=4wuM634Y3r1mxBXupTmxSxbqO5Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">位置</span>”：用英文<span style="color: black;">或</span>汉语拼音填写真实有效的<span style="color: black;">位置</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d1a0082d9c4c43338b76f76cb9ee699d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=5n3bxUqllws%2Fx0cBL%2Fjn35vwi8s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“联系信息”：<span style="color: black;">这儿</span><span style="color: black;">亦</span>是<span style="color: black;">同样</span>，要填写真实有效的<span style="color: black;">tel</span>与邮箱<span style="color: black;">位置</span>，<span style="color: black;">保证</span>能接收到网站的负责人。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/60aa66caf36a4e37b44edeba81ef1ec0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=ZOjD%2F7YHruaxfLZ2Wuc%2BHHjcP%2Fo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“商店货币”：<span style="color: black;">这儿</span>就<span style="color: black;">按照</span><span style="color: black;">目的</span><span style="color: black;">营销</span>国家来进行设置，<span style="color: black;">倘若</span>是针对<span style="color: black;">全世界</span>市场，<span style="color: black;">意见</span>设置为美金。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/775358983f1640edaadf0887a31c8b8f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=%2BXJ%2BniCz8Ah5Ky8L%2FVhNdxajBEA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“标准和格式”：<span style="color: black;">这儿</span>的时区和重量单位，以及订单号的开头与结尾的DIY设置就<span style="color: black;">按照</span><span style="color: black;">大众</span>各自的习惯去吧，下面是Rio的设置。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3fc7dcb997d44fffa44b6122fbfe8b88~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=gH5YyXPhae2L73%2FBmel20uUGhsE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Ok，<span style="color: black;">所有</span>设置好之后，<span style="color: black;">咱们</span>点击<span style="color: black;">保留</span>；就进入到<span style="color: black;">咱们</span>下一步“<strong style="color: blue;">套餐</strong>”的设置了，<span style="color: black;">这儿</span>在昨天的“2022年跨境电商shopify独立站搭建教程（4）shopify店铺注册”中有说了，<span style="color: black;">这儿</span>就不做说明了。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9a9b6cf3904f444f9a9170af1bf4251d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=B2EJ6xWrbLikOC68DrmcFQOh8B8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、账单：</strong><span style="color: black;">这儿</span><span style="color: black;">便是</span><span style="color: black;">表示</span>shopify所有的付费插件以及月租<span style="color: black;">花费</span>的<span style="color: black;">地区</span>，在你开通套餐的时候<span style="color: black;">亦</span>就添加了付款方式，<span style="color: black;">因此</span><span style="color: black;">这儿</span><span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">不消</span>做什么其他的设置。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6802e8ae51f747a99cf273a4cf9865ef~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=K6K4LW3LjOfrSgL%2BlTNVEeu%2Bphg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、用户和权限：在<span style="color: black;">这儿</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>为<span style="color: black;">咱们</span>的店铺创建子账号，这个取决于<span style="color: black;">咱们</span>各自独立站的内部运营方式，<span style="color: black;">倘若</span>你是一个人操作一个店铺，那<span style="color: black;">能够</span>忽略。<span style="color: black;">倘若</span>你有对应的前端、<span style="color: black;">或</span>其他运营人员，<span style="color: black;">那样</span><span style="color: black;">咱们</span>就<span style="color: black;">能够</span>为<span style="color: black;">她们</span>开通<span style="color: black;">区别</span>权限的子账号（<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">大众</span>都登录主账号）。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/098f445bb9f14286899b7d2a445764c9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=8PXvl5IEJg4isla81O8pJeo3MeQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面我就和<span style="color: black;">大众</span>说明子账号添加的<span style="color: black;">办法</span>，其实很简单，只要你准备给他子账号的那个人给你一个他自己的邮箱，你就<span style="color: black;">能够</span>进行添加，如下图，勾选对应的权限<span style="color: black;">就可</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/66d1602980d542a08361c4023e0f5130~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=0OLmNdDQsQFZLvS5kzJ%2FO1nvx7Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">5、</span>收款：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在网站运营的前期，<span style="color: black;">按照</span><span style="color: black;">咱们</span>自己的运营策略去对收款方式进行<span style="color: black;">选取</span>与绑定，<span style="color: black;">那样</span><span style="color: black;">意见</span><span style="color: black;">咱们</span>的新手卖家，优先将PayPal绑定好，等到达<span style="color: black;">必定</span>的单量，<span style="color: black;">或</span>准备做大预算的<span style="color: black;">宣传</span>投放的时候就<span style="color: black;">能够</span><span style="color: black;">思虑</span>开通<span style="color: black;">咱们</span>的信用卡支付通道。如下图，<span style="color: black;">咱们</span>点击添加PayPal进行收款<span style="color: black;">就可</span>（<span style="color: black;">转</span>后按提示操作<span style="color: black;">就可</span>，<span style="color: black;">不外</span>请<span style="color: black;">重视</span>，<span style="color: black;">日前</span>只支持企业账户收款，<span style="color: black;">触及</span>资金安全，<span style="color: black;">必定</span>要合规）</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/451c637586b14c63a083eec4dd25ed0c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=htmEZyDp%2BBtnQrdlKCWUowvcg2E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以及这个“付款入账”的设置，<span style="color: black;">这儿</span><span style="color: black;">咱们</span>设置自动入账<span style="color: black;">就可</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/91727be0a97542eea7a3f8ab647a9f09~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=J%2F4kRq5t9aUNhpc5fwFvNxiO9s8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置好之后，<span style="color: black;">咱们</span>点击<span style="color: black;">保留</span><span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6，结账：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify Checkout页面的设置过程虽然简单，只是简单点击几下鼠标的事情，<span style="color: black;">然则</span>你的<span style="color: black;">每一个</span><span style="color: black;">选取</span>都直接决定了客户购物体验，对网站的转化率就会有影响；<span style="color: black;">掌控</span>订单的<span style="color: black;">危害</span><span style="color: black;">守护</span><span style="color: black;">咱们</span>收款账户的安全；以及直接影响网站营销功能以及<span style="color: black;">咱们</span>订单的处理效率。下面<span style="color: black;">咱们</span>重点来<span style="color: black;">瞧瞧</span>结账页面的设置。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/52c02375dad74b4e8cd0dafe9faeca97~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=6Q3KQz0vCUKpXayipfJgDGcyjWQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>将“客户账户”这<span style="color: black;">一起</span>设置为“账号登录（可选）”将<span style="color: black;">选取</span>器交给客户自己，让客户自己<span style="color: black;">按照</span><span style="color: black;">她们</span>自己的购物习惯去<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户在下单的时候要不要在<span style="color: black;">咱们</span>网站上去创建账户的区别在于，客户创建账户之后，客户<span style="color: black;">能够</span>自己登陆<span style="color: black;">咱们</span>的网站查看所有的历史订单数据，当前订单的状态，以及，客户登陆账户之后下单无需再次手动填写收件<span style="color: black;">位置</span>。<span style="color: black;">不外</span>，当<span style="color: black;">咱们</span><span style="color: black;">选取</span>了“需要账号登录”这个选项的话，当客户点击Buy now按钮之后，页面会先<span style="color: black;">转</span>到账户登陆页面，<span style="color: black;">需求</span>客户先登陆账户之后<span style="color: black;">才可</span>下单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而<span style="color: black;">针对</span><span style="color: black;">咱们</span>转化<span style="color: black;">来讲</span>，点击加入购物车之后，先<span style="color: black;">转</span>到Login页面，<span style="color: black;">而后</span>需要客户<span style="color: black;">转</span>到账户注册页面提交注册信息之后，登录账号<span style="color: black;">才可</span>进入到Checkout页面付款，这无疑<span style="color: black;">便是</span>在将付款流程<span style="color: black;">繁杂</span>化，其实在客户下单时，即使客户<span style="color: black;">无</span>创建账户，<span style="color: black;">咱们</span>该拿到的客户信息<span style="color: black;">亦</span>都拿到了；在独立站的运营<span style="color: black;">其中</span>，<span style="color: black;">咱们</span>一定要学会做减法，让客户在下单时越简单越好，如非必要，不<span style="color: black;">意见</span>将客户下单时的流程<span style="color: black;">太多</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/526ea199c8cc46a495c939e1aaa49996~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=5XOdXm4%2Fjl7D8LJqJe9ad1bv3TY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二个“客户联系方式”：<span style="color: black;">这儿</span>我<span style="color: black;">一样</span>还是<span style="color: black;">意见</span>将<span style="color: black;">选取</span>的权利交给客户，<span style="color: black;">咱们</span>不要设限；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以及“以何种方式来获取发货更新信息”，<span style="color: black;">这儿</span>我<span style="color: black;">意见</span><span style="color: black;">大众</span>把这两个都<span style="color: black;">选取</span>了，在客户完成付款之后的Thank you页面，会<span style="color: black;">显现</span>如下图所示的Get Shipping updates by text选项，以及Track order with Arrive按钮。客户<span style="color: black;">能够</span>点击提交自己的手机号码，<span style="color: black;">而后</span><span style="color: black;">经过</span>短信提醒来接收订单状态的更新<span style="color: black;">通告</span>, <span style="color: black;">或</span>下载Arrive应用，来<span style="color: black;">跟踪</span>订单物流信息。<span style="color: black;">意见</span>勾选，<span style="color: black;">这般</span>你对订单的所有操作都会由shopify的系统实时地<span style="color: black;">经过</span>短信<span style="color: black;">通告</span>给客户，让客户<span style="color: black;">安心</span>，有更好的体验。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8dd8c101136e4502952a7be105dbe3f2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=En0aXWUHakAMDI%2F43%2FS1w75l51k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三“客户信息”</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/af2a97e18b404f59859686ec0cbc539d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=X8Vt7qSKbyTkhVLl015NDjkiNCQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户信息填写设置的是客户在结账页面填写收货信息的时候<span style="color: black;">那些</span>是选填的，<span style="color: black;">那些</span>是必填的。这些信息的填写有以下好处：客户给到完整的收件<span style="color: black;">位置</span>信息完整<span style="color: black;">才可</span><span style="color: black;">保准</span>货物能够顺利抵达客户的手中，<span style="color: black;">同期</span>在防欺诈，再营销方面有很重要的<span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>在“全名”<span style="color: black;">这儿</span><span style="color: black;">选取</span>“需要姓氏和名字”. <span style="color: black;">这儿</span>只收集客户的Last name<span style="color: black;">亦</span><span style="color: black;">无</span>问题，<span style="color: black;">不外</span>收集客户的全名，能够更有效地避免信用卡付款欺诈。在关于信用卡欺诈<span style="color: black;">危害</span><span style="color: black;">掌控</span>中，收集客户的下单信息时，收集尽可能多的信息<span style="color: black;">能够</span>降低欺诈的<span style="color: black;">危害</span>。<span style="color: black;">因此呢</span><span style="color: black;">这儿</span><span style="color: black;">意见</span><span style="color: black;">选取</span>客户的全名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>”和“<span style="color: black;">位置</span>行2”<span style="color: black;">选取</span>选填就<span style="color: black;">能够</span>，客户<span style="color: black;">根据</span>自己所需进行填写。<span style="color: black;">这儿</span>与各个国家的<span style="color: black;">位置</span>信息与<span style="color: black;">运用</span>习惯<span style="color: black;">相关</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“收货<span style="color: black;">位置</span><span style="color: black;">tel</span>号码”<span style="color: black;">选取</span>必填，能有效<span style="color: black;">加强</span>订单的妥投率，以及，<span style="color: black;">日前</span><span style="color: black;">咱们</span>在<span style="color: black;">经过</span>ERP发货时，<span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">tel</span>是<span style="color: black;">没法</span>打单的，<span style="color: black;">亦</span>就<span style="color: black;">寓意</span>着，<span style="color: black;">咱们</span>还要人工去联系客户，索要<span style="color: black;">tel</span>号码。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>一方面，<span style="color: black;">亦</span>是我觉得更重要的一点是，在<span style="color: black;">日前</span>facebook、Google的隐私政策收紧的时候，<span style="color: black;">咱们</span>尽可能多的收集客户的<span style="color: black;">tel</span>信息，更有利于<span style="color: black;">咱们</span>做Facebook<span style="color: black;">宣传</span>的类似受众<span style="color: black;">宣传</span>。尤其是当你前期<span style="color: black;">更加多</span>的<span style="color: black;">运用</span>Google<span style="color: black;">宣传</span>，SEO<span style="color: black;">或</span>红人营销的方式来获取流量和订单的，当有足够多的客户信息的时候，<span style="color: black;">咱们</span><span style="color: black;">能够</span>将手里的客户信息提交给Facebook做受众信息匹配，<span style="color: black;">而后</span>投放类似受众<span style="color: black;">宣传</span>。<span style="color: black;">倘若</span>仅仅是客户的邮箱地址匹配的话，10000个客户信息可能只能匹配出5000个Facebook用户，<span style="color: black;">然则</span>既有邮箱又有<span style="color: black;">tel</span>信息的话，肯定是<span style="color: black;">能够</span>匹配出<span style="color: black;">更加多</span>的Facebook用户的，<span style="color: black;">这般</span><span style="color: black;">咱们</span>的<span style="color: black;">精细</span>客户的“种子”数据能够最大程度的发挥它的<span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第四，“小费”文化，<span style="color: black;">这儿</span><span style="color: black;">能够</span><span style="color: black;">按照</span>自己的想法去设置，<span style="color: black;">咱们</span><span style="color: black;">日前</span>正在运行的站点都是有开启的，比例是在1%，3%，9%，100个订单里面，大楷有十几笔小费订单吧。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/dd5be864680b444bba6b98ef81271ca8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=ftj31MjwA%2FyCKlzlC7xsCj67OiE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第五，订单处理流程</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4b967ec07d0447dca534be2644f06316~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=MvJfCdd6ePs3MgZ2DnOfkjNysE4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">根据</span>我这种方式来进行设置，其实<span style="color: black;">亦</span><span style="color: black;">无</span>什么好解释的，<span style="color: black;">便是</span>字面意思。（有点累了<span style="color: black;">吗</span>？）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第六，弃单营销邮件</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0e2bbeb9a913456eae93365740c748d1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=ZCsgr07R7pjH%2BsIJ2qPz%2B9f9y8o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当有客户提交了订单信息，到达了“payment”页面，<span style="color: black;">然则</span><span style="color: black;">由于</span><span style="color: black;">各样</span><span style="color: black;">原由</span>，网速问题，运费问题，税费问题，支付方式的问题等等<span style="color: black;">最后</span><span style="color: black;">无</span>完成付款的订单，这些订单数据都会存储到Shopify“弃单”的订单列表中。当Shopify检测到有被遗弃的订单之后，它就会自动的给这些客户<span style="color: black;">根据</span><span style="color: black;">咱们</span>所设定的时间、内容发送一封邮件，邀请<span style="color: black;">她们</span>完成订单的支付。<span style="color: black;">咱们</span><span style="color: black;">能够</span>点击“自定义邮件”对挽救遗弃订单的邮件进行编辑，<span style="color: black;">然则</span>要有<span style="color: black;">必定</span>的修改代码的能力。<span style="color: black;">不外</span>这个我更<span style="color: black;">举荐</span><span style="color: black;">大众</span>后期<span style="color: black;">运用</span>第三方的插件来进行挽回，第三方的插件扩展性更好，<span style="color: black;">能够</span>做好<span style="color: black;">相关</span>营销等功能，<span style="color: black;">咱们</span>设置得到<span style="color: black;">针对</span>挽回率会更高<span style="color: black;">有些</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第七<span style="color: black;">便是</span><span style="color: black;">咱们</span>的“订单状态页面”和“结账页面语言”的设置</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d2751f7c220f4460ab7f6b062e55e066~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729340003&x-signature=Cxd85lb12UgWX2mPP8u32HwDMS0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">订单状态页面，<span style="color: black;">咱们</span>在后面<span style="color: black;">倘若</span>进行Google<span style="color: black;">宣传</span>推广，或安装<span style="color: black;">有些</span>热力图插件，<span style="color: black;">咱们</span>会在<span style="color: black;">这儿</span>添加<span style="color: black;">有些</span>跟踪代码。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>结账页面语言<span style="color: black;">来讲</span>，<span style="color: black;">由于</span>shopify的<span style="color: black;">有些</span>局限性就比较简单了，默认为英语就<span style="color: black;">能够</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">后面其他的设置，<span style="color: black;">由于</span>较为重要，<span style="color: black;">拥有</span>多面性，<span style="color: black;">亦</span>比较<span style="color: black;">繁杂</span>，我将一一单独做出<span style="color: black;">仔细</span>的说明。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">好，本期的分享就到<span style="color: black;">这儿</span>。<span style="color: black;">倘若</span>对你有<span style="color: black;">帮忙</span>，记得点点赞支持一下Rio哈！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“关注Rio学出海，跨境有道无瓶颈”！<span style="color: black;">倘若</span>您有什么问题，记得发在评论区哦，针对你们的问题，Rio会专门出分享的哈。</strong></p>
认真阅读了楼主的帖子，非常有益。
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