论坛 › 海南 › 独立站shopify平常的几种模式、哪种玩法适合你？

5ep9lzv 发表于 2024-10-13 13:30:40

独立站shopify平常的几种模式、哪种玩法适合你？

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/66180fd203304b45a73650301d3624fa~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729337220&amp;x-signature=2SVjGa%2BpLHJgYb6wf9scGCZQNVQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在国外，成熟的大站点<span style="color: black;">最少</span><span style="color: black;">持有</span>35%以上的自然搜索流量份额，这些流量能够让电商越做越大。营销成本<span style="color: black;">逐步</span>减少，能够更好的把价格返利给消</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">费者，<span style="color: black;">这般</span>会进入良性循环。独立站玩法<span style="color: black;">非常多</span>，卖家逐年增长，做的好的8年前<span style="color: black;">迄今</span>还在运营。<span style="color: black;">按照</span>谷歌去年的数据<span style="color: black;">表示</span>，在线购物的占比独立站</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">47%，亚马逊38%。市场仍然在独立站。</strong></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">1、</span>Drop shipping</strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span>叫“一件代发模式”简单的说，<span style="color: black;">便是</span><span style="color: black;">重点</span>做流量，不存货，<span style="color: black;">制品</span>在客户下单后交由供应商从工厂或仓库一件代发。最典型的做法是以Shopify建站</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">+Obelro选品+Facebook推广。最初起源于国外的<span style="color: black;">有些</span>Affiliate社区，比较<span style="color: black;">善于</span>营销推广和流量运营的<span style="color: black;">有些</span>互联网资深玩家。<span style="color: black;">她们</span>非常<span style="color: black;">熟练</span>海外的消</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">费者的习惯，<span style="color: black;">熟练</span><span style="color: black;">各样</span>互联网推广<span style="color: black;">途径</span>和工具。<span style="color: black;">经过</span><span style="color: black;">针对</span>互联网用户的理解，<span style="color: black;">她们</span><span style="color: black;">亦</span>由此衍生出了非常丰富的选品和营销策略。这一模式的知名</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">表率</span>，有phonebibi，dudegadgets等。<span style="color: black;">能够</span><span style="color: black;">不消</span>做任何囤货，<span style="color: black;">经过</span><span style="color: black;">有些</span>选品工具选品，<span style="color: black;">经过</span>facebook<span style="color: black;">宣传</span>投放引流，以站群的模式，一年实现数</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百万上千万美金的<span style="color: black;">营销</span>额。平均的利润率<span style="color: black;">能够</span>做到20%<span style="color: black;">上下</span>。<span style="color: black;">思虑</span>到<span style="color: black;">常常</span>都是几个小人的小团队实现的，<span style="color: black;">这般</span>的成绩就<span style="color: black;">显出</span><span style="color: black;">非常</span>可观了。<span style="color: black;">制品</span>一</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">般<span style="color: black;">源自</span>于速卖通、1688等平台。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优点：门槛低、无需<span style="color: black;">持有</span><span style="color: black;">制品</span>供应链，<span style="color: black;">能够</span>卖任何人的<span style="color: black;">制品</span>，无需囤货，<span style="color: black;">亦</span>无需发货，出单快、起量快。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">缺点：无尽地更换<span style="color: black;">制品</span>，对<span style="color: black;">制品</span>质量、<span style="color: black;">制品</span>包装、物流速度<span style="color: black;">无</span>把控，对Facebook<span style="color: black;">宣传</span>依赖程度过高，<span style="color: black;">无</span>客户<span style="color: black;">累积</span>、复购率、品牌沉淀。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">日前</span>这种模式非常<span style="color: black;">火热</span>，起量<span style="color: black;">火速</span>，<span style="color: black;">能够</span>赚快钱<span style="color: black;">亦</span>很简单的方式。<span style="color: black;">倘若</span>卖家<span style="color: black;">无</span>供应链，<span style="color: black;">能够</span>快速以<span style="color: black;">这般</span>的形式<span style="color: black;">起始</span>自己的独立站。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">2、</span>铺货模式</strong></h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c9ef78be26784cf4a5e0defd57ee8f10~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729337220&amp;x-signature=sdg8%2BpHJc6j5IGU%2BYctnSORjs18%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">杂货铺是典型的<span style="color: black;">亦</span>是<strong style="color: blue;">基数最大的独立站</strong>。这种模式<span style="color: black;">重点</span>靠站群、号群、<span style="color: black;">制品</span>海，来<span style="color: black;">得到</span><span style="color: black;">海量</span>信息差，赚取中间利润。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">包含</span><span style="color: black;">日前</span><span style="color: black;">非常多</span>的大卖独立站，都是<span style="color: black;">这般</span>的玩法。这种玩法团队<span style="color: black;">亦</span>很简单，<strong style="color: blue;">1-2个人一个站</strong>，<span style="color: black;">每日</span><span style="color: black;">便是</span>选品测试，<strong style="color: blue;">门槛相对较低</strong>，比较容易复制，新</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">手<span style="color: black;">能够</span>拿来练练手，省的被独立站<span style="color: black;">繁杂</span>的玩法吓到。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">2、</span> 垂直精品 B2C</strong></h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/156d596bab624eaa86b263bb82706b4f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729337220&amp;x-signature=cizKWV97UbGltEdW5oYuSovg604%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>这些品类的客单价足够高，而国外本土的制作成本<span style="color: black;">亦</span>很高，<span style="color: black;">因此</span><span style="color: black;">咱们</span>本土卖家的<span style="color: black;">优良</span>和利润空间就出来了。<span style="color: black;">例如</span>你一个<span style="color: black;">制品</span>就卖10美金，按</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">照利润来算，最多<span style="color: black;">亦</span>就扛得住5美金的<span style="color: black;">宣传</span>费了。那<span style="color: black;">倘若</span>是100美金的<span style="color: black;">制品</span>呢？<span style="color: black;">亦</span><span style="color: black;">便是</span>50美金的<span style="color: black;">宣传</span>预算！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高客单价+低进货价=高利润。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，当<span style="color: black;">制品</span>利润高了，<span style="color: black;">咱们</span>投放<span style="color: black;">宣传</span>的预算<span style="color: black;">亦</span>就随之<span style="color: black;">增多</span>，<span style="color: black;">那样</span>出单率<span style="color: black;">亦</span>就随之<span style="color: black;">增多</span>了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而这些<span style="color: black;">制品</span>属于<span style="color: black;">拥有</span><span style="color: black;">必定</span>专业性的<span style="color: black;">制品</span>，针对的是特定有<span style="color: black;">需要</span>的人群，不像快消品会有<span style="color: black;">有些</span>冲动型消费，<span style="color: black;">因此</span>这种<span style="color: black;">状况</span>下，Google关键词<span style="color: black;">宣传</span>成</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为卖家首选。<span style="color: black;">由于</span>搜索<span style="color: black;">寓意</span>着<span style="color: black;">需要</span>，当用户主动去找这个关键词的时候，说明他对这个<span style="color: black;">制品</span>是有<span style="color: black;">需要</span>的。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">3、</span>品牌模式</strong></h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/018a7e8a45574d688dedac1dcdbfab36~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729337220&amp;x-signature=F8Yt8NLx64Sr0LzDzBCdx0qavTA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌独立站模式，比较适合有自己的<span style="color: black;">制品</span><span style="color: black;">开发</span>能力的创客团队<span style="color: black;">或</span>工厂转型的商家。<span style="color: black;">针对</span>科技品类<span style="color: black;">来讲</span>，新品众筹首发+品牌独立</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">站<span style="color: black;">营销</span>的路径是一条实践证明<span style="color: black;">能够</span>成功走通的路径。<span style="color: black;">针对</span>时尚品类的<span style="color: black;">制品</span><span style="color: black;">来讲</span>，社交<span style="color: black;">媒介</span>和红人营销则是其中<span style="color: black;">能够</span>依靠的重要营销支点。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种模式<span style="color: black;">重点</span><strong style="color: blue;">适合想长远发展</strong>的卖家<span style="color: black;">伴侣</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种玩法在市场调研、<span style="color: black;">制品</span>上需要有非常深入的<span style="color: black;">科研</span>，和长远的打算，需要<strong style="color: blue;">足够的耐心和毅力</strong>。一旦突破出来，会给<span style="color: black;">全部</span>品类线<span style="color: black;">或</span>品牌<strong style="color: blue;">带来的是长远的利益。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种玩法典型的特点<span style="color: black;">便是</span>，<strong style="color: blue;">复购率高</strong>，后期不需要再靠<span style="color: black;">海量</span>的营销<span style="color: black;">花费</span>维持<span style="color: black;">营销</span>额。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总之最好的营销<span style="color: black;">必定</span>是深度<span style="color: black;">认识</span><span style="color: black;">制品</span>和用户，<span style="color: black;">创立</span>在网站<span style="color: black;">优秀</span>的购物体验的<span style="color: black;">基本</span>上。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">个人想做shopify创业，欢迎关注公众号：跨境贸易说，回复“新手入门”领取shopify建站教程</p>

qzmjef 发表于 2024-11-15 06:13:04

你的见解真是独到，让我受益匪浅。

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