跨境电商篇：零基本搭建shopify独立站
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/113efdc74293426ab771a6897ed0f097~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729336891&x-signature=mi6LW%2BY2cgQ6l5xADewqw2b1m7M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在讲解shopify独立站搭建前笔者先带<span style="color: black;">大众</span>认识一下什么是shopify?Shopify<span style="color: black;">是由于</span>加大拿的一家<span style="color: black;">跨境</span>电子商务<span style="color: black;">机构</span>创建的。shopify<span style="color: black;">重点</span>为在线零售商<span style="color: black;">供给</span>整套服务<span style="color: black;">重点</span><span style="color: black;">包含</span>支付，营销，运输集成的完整在线商店。说白了<span style="color: black;">便是</span>为跨境电商卖家<span style="color: black;">供给</span><span style="color: black;">营销</span>平台。Shopify卖家<span style="color: black;">重点</span>都集中在加拿大，美国，英国，爱尔兰以及新加坡和香港。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简单<span style="color: black;">来讲</span>shopify只是一个建站平台，跨境卖家<span style="color: black;">经过</span>租用店铺的形式快速完成店铺的创建，创建好店铺之后仅需要按月支付店铺租金就<span style="color: black;">能够</span>了，当然了，既然是租用shopify店铺域名和服务器是不需要自己额外购买的。Shopify本身<span style="color: black;">无</span>太多的流量，<span style="color: black;">然则</span>shopify独立站跟<span style="color: black;">非常多</span>流量平台<span style="color: black;">例如</span>google和facebook都有深度的合作关系，绝大部分卖家在shopify开店都会在facebook和google上投放<span style="color: black;">宣传</span>引流到自己的shopify店铺中，从而达到转化的目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">shopify独立站该怎么做?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1 选品</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>刚入行的跨境卖家都不<span style="color: black;">晓得</span>怎么去选品，<span style="color: black;">选取</span>的<span style="color: black;">制品</span>会直接影响<span style="color: black;">最后</span>的<span style="color: black;">营销</span>量，<span style="color: black;">因此</span>选品是跨境电商非常重要的一个环节了。<span style="color: black;">非常多</span><span style="color: black;">伴侣</span>在选品前都会<span style="color: black;">经过</span>第三方平台统计海外网购用户的购买习性，<span style="color: black;">或</span>参照其他shopify卖家在facebook，Instagram上面投放的<span style="color: black;">制品</span>以及<span style="color: black;">每日</span>更新的<span style="color: black;">宣传</span>，这<span style="color: black;">亦</span>是<span style="color: black;">日前</span><span style="color: black;">独一</span>的捷径了。<span style="color: black;">不外</span>在<span style="color: black;">选取</span>任何<span style="color: black;">制品</span>的时候都不要抱着会爆款的<span style="color: black;">心理</span>，<span style="color: black;">由于</span>选好<span style="color: black;">制品</span>之后还需要测试该<span style="color: black;">制品</span>的链接点击以及转化量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2 推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>一个推广的平台<span style="color: black;">亦</span>是非常重要的，之前都说过shopify是一个独立网站，本身shopify中就<span style="color: black;">无</span>什么流量，这个时候就只能借助<span style="color: black;">外边</span>平台推广引流到自己的店铺中获取转化量。<span style="color: black;">通常</span>大<span style="color: black;">都数</span>shopify卖家都会优先<span style="color: black;">选取</span>Facebook，Instagram，google这些平台进行投放<span style="color: black;">宣传</span>为自己的shopify独立站进行推广引流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">讲完shopify最重要2点之后笔者接着讲解shopify开店的<span style="color: black;">花费</span>!</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/26e40af72c44478fbfa8496035bed04e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729336891&x-signature=EQbry721vpIjtdq9Lz3LVsut3Ew%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1 店铺月租 Shopify有3种月租，分别是29美金，79美金，299美金，当然这是<span style="color: black;">每一个</span>月shopify 店铺的一个租金，<span style="color: black;">倘若</span>按年租用店铺的话会有很大折扣。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2 交易费 虽然shopify只是一个建站平台，<span style="color: black;">然则</span>在shopify上<span style="color: black;">营销</span><span style="color: black;">制品</span>会支付1%~2%交易费，这个交易费是跟店铺租用<span style="color: black;">区别</span>的月租套餐是有<span style="color: black;">必定</span>关系的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3 收款费 <span style="color: black;">日前</span>做跨境电商比较常用的收款方式有pay pal和信用卡来进行收款，信用卡<span style="color: black;">通常</span><span style="color: black;">运用</span>payoneer或worldfirst绑定shopify平台收款，<span style="color: black;">每一个</span>平台收取的手续费<span style="color: black;">区别</span>。<span style="color: black;">倘若</span><span style="color: black;">运用</span>pay pal进行收款的话亚太地区手续费是%4.4+0.3，当然<span style="color: black;">倘若</span>卖家月收款超过<span style="color: black;">必定</span>数额还会有<span style="color: black;">必定</span>的折扣。除此之外，还有一部分卖家会<span style="color: black;">运用</span>stripe条纹收款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>创建shopify店铺?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify有14天免费试用期，在注册shopify店铺的时候<span style="color: black;">根据</span><span style="color: black;">实质</span>信息对应填写就好了，域名<span style="color: black;">能够</span>自己<span style="color: black;">选取</span>一个比较好记且剪短的域名。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6235cac3685b4ce38135ea1cc5481325~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729336891&x-signature=O1ERFtDTzllxbpnhLtY8uTWU3dQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>添加商品?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加商品<span style="color: black;">能够</span>是手动自己添加，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>其他域名导入，添加<span style="color: black;">过程</span>相对<span style="color: black;">亦</span>比较简单。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4897224b8ce44a188311f9fc0f174284~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729336891&x-signature=Bg3nXORLGRsNZxZ0WHMacYBNudE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/48b95fbf0815458f88f8b790b4dfbba0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729336891&x-signature=xUsMWFOvep6uRQyXGC9oPevuUpo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">货币设置</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>首选USD美金货币，<span style="color: black;">由于</span>美金是国际通用货币，其次结算的时候会比较<span style="color: black;">方便</span><span style="color: black;">非常多</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a8c08f2be3d34548b56585601b4da442~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729336891&x-signature=AR1D6mJXdrhlfYSrXpTZpwx7l0o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cd9b8248c13c4aa691cbf7ec8f5a76dc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729336891&x-signature=7cbvvNH2ebcnu4qf5ZLEey%2Ba%2FfI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">收款</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify<span style="color: black;">通常</span>首选paypal进行收款，用paypal收款的时候要<span style="color: black;">重视</span>自己去paypal申请账户的时候<span style="color: black;">能够</span>升级为企业账户，更简单节约成本的方式<span style="color: black;">便是</span>去注册一个个体工商户，再用个体工商户去申请paypal账户。当然，<span style="color: black;">倘若</span>你想做货不对版玩法<span style="color: black;">那样</span>不<span style="color: black;">意见</span>用自己的账户进行收款，<span style="color: black;">通常</span><span style="color: black;">非常多</span><span style="color: black;">途径</span>都<span style="color: black;">能够</span>买到paypal欧美企业户带所有资料的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结：创建shopify独立站相对比较简单，当然，这还仅仅只是跨境电商布局的一小部分。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>做好跨境电商的前提必须要有一款符合<span style="color: black;">公众</span>消费者的<span style="color: black;">制品</span>，其次引流<span style="color: black;">途径</span><span style="color: black;">亦</span>非常的重要。<span style="color: black;">日前</span><span style="color: black;">非常多</span>做独立站的卖家都<span style="color: black;">选取</span>做货不对版，货不对版简单<span style="color: black;">来讲</span><span style="color: black;">便是</span>卖高价值的<span style="color: black;">制品</span>，延迟发货，并且发<span style="color: black;">低价</span>的<span style="color: black;">制品</span>，到客户签收日需在21日之后。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案</span><span style="color: black;">源自</span>：卢松松博客欢迎分享</p>
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