脉速跨境丨Shopify优化欺诈分析功能;Temu正式上线泰国站
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">「脉速跨境 l 出海早报」是脉速科技推出的出海系列栏目,旨在为出海<span style="color: black;">行业</span>的创业者和投资人精选出海大事件、海外大<span style="color: black;">机构</span>、投融资等<span style="color: black;">信息</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">整理丨袁慧</p>
Shopify优化欺诈分析功能
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Temu正式上线泰国站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊卖家自配送绩效指标更新</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Ozon将推出针对取消订单的“罚款”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Yandex Market推出在线调度新系统</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Temu正式上线泰国站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊卖家自配送绩效指标更新</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Ozon将推出针对取消订单的“罚款”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Yandex Market推出在线调度新系统</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2024年7月29日</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01 Shopify优化欺诈分析功能</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify的欺诈分析功能<span style="color: black;">能够</span>识别存在欺诈<span style="color: black;">行径</span><span style="color: black;">危害</span>的订单。然而,在处理某些类型的订单时,如线下处理的订单,即在Shopify<span style="color: black;">没法</span>验证付款的<span style="color: black;">状况</span>下,商家不会收到Shopify的欺诈提示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240729/755ee8f60bc0494594bfee869b7badf9.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据说</span>,经过升级,订单界面<span style="color: black;">此刻</span>能够清晰<span style="color: black;">表示</span>欺诈提示拒收的<span style="color: black;">详细</span>时间。Shopify的欺诈分析为<span style="color: black;">每一个</span>订单<span style="color: black;">供给</span>欺诈<span style="color: black;">检测</span>指标,<span style="color: black;">帮忙</span>商家识别存在欺诈<span style="color: black;">危害</span>的订单,而<span style="color: black;">危害</span>判定的关键性指标<span style="color: black;">亦</span>将继续应用于此类特殊订单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02 Temu正式上线泰国站</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">继菲律宾和马来西亚之后,Temu进入东南亚第三站——泰国。和进入其他站点采用的策略<span style="color: black;">同样</span>,包邮、90天免费退货、最高90%的折扣原封不动摆在泰国消费者眼前,<span style="color: black;">亦</span>带来了不错的成绩。Temu泰国站官网<span style="color: black;">表示</span>,<span style="color: black;">日前</span>,家居、箱包等类别的不少商品销量<span style="color: black;">已然</span>过万,有的<span style="color: black;">乃至</span>超过10万+。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/images01/20240729/65971ef91e8b410eb514bc29845f72ff.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据<span style="color: black;">认识</span>,Temu进入泰国距<span style="color: black;">离开</span>年9月进入马来西亚<span style="color: black;">已然</span>过去了大半年,这和以往Temu的表现并不一致。以往,Temu<span style="color: black;">倘若</span>要进入某个区域,会快速、批量地进入该区域内的多个市场,从规模效应、成本核算来看,<span style="color: black;">这般</span>是<span style="color: black;">特别有</span>必要的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03 亚马逊卖家自配送绩效指标更新</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊自配送准时交货率(OTDR)政策更新,从2024年9月25日<span style="color: black;">起始</span>,自配送卖家需要在不延长承诺的<span style="color: black;">状况</span>下,保持<span style="color: black;">最少</span>90%的准时送货率(OTDR),从而<span style="color: black;">保证</span><span style="color: black;">自己</span>的亚马逊帐户绩效。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240729/a262117b82e140468b685c1756f1a97d.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊<span style="color: black;">暗示</span>,自配送绩效指标的新<span style="color: black;">需求</span>是为了<span style="color: black;">帮忙</span>卖家<span style="color: black;">加强</span><span style="color: black;">营销</span>和运营能力,为买家<span style="color: black;">供给</span>更<span style="color: black;">优秀</span>的购物体验。为了更好的买家体验,亚马逊<span style="color: black;">意见</span><span style="color: black;">能够</span>保持95%或更高的OTDR。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04 Ozon将推出针对取消订单的“罚款”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">俄罗斯电商平台将从8月3日起,对<span style="color: black;">运用</span>FBS和rFBS的卖家,由卖家<span style="color: black;">原由</span><span style="color: black;">引起</span>取消订单的,平台将收取商品售价的3%。收取<span style="color: black;">花费</span>最低50卢布,最高700卢布,<span style="color: black;">倘若</span>取消率超过30%,平台将封锁店铺功能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240729/72970dce0d224852a3b3e52aa491386f.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据说</span>,<span style="color: black;">同期</span>针对5天的备货期,Ozon<span style="color: black;">亦</span>将<span style="color: black;">思虑</span>延长备货期的时间,让卖家更有充裕的时间准备<span style="color: black;">制品</span>发货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">05 Yandex Market推出在线调度新系统</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Yandex Market推<span style="color: black;">近期</span>出了一项在线调度新系统,旨在优化卖家向服务地区仓库的货物配送流程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/images01/20240729/88e42aa729b1440d978ec8e8d022c412.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据说</span>,新系统<span style="color: black;">准许</span>卖家<span style="color: black;">经过</span>单一请求<span style="color: black;">同期</span>发送多批货物,省去了以往需为每批货物单独申请并安排<span style="color: black;">区别</span>配送日期的繁琐。</p>
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