「实操运营」学习这几家顶级的Shopify独立站
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RN2xyys5hvwbWC~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=VfmcuAo%2Foeq%2FL%2Bx4h3SVLsf6Mwc%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实<span style="color: black;">大众</span>都<span style="color: black;">晓得</span>shopify<span style="color: black;">此刻</span>是很火热的第三方建站工具，<span style="color: black;">然则</span><span style="color: black;">亦</span>许你<span style="color: black;">奋斗</span>找了都<span style="color: black;">无</span>找到几个shopify店铺，<span style="color: black;">由于</span>有<span style="color: black;">非常多</span>的店铺<span style="color: black;">已然</span>把by shopify去掉！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自己设置域名，<span style="color: black;">因此</span>很难找到，<span style="color: black;">咱们</span>后面会教<span style="color: black;">大众</span><span style="color: black;">怎样</span>找别人的独立站！倾听我<span style="color: black;">仔细</span>道来...</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天我给<span style="color: black;">大众</span>介绍几个比较厉害的shopify店铺，有国人创建的<span style="color: black;">亦</span>有老外的，<span style="color: black;">期盼</span>能够给你带来一点灵感，<span style="color: black;">然则</span>请记住灵感很重要，动手才是<span style="color: black;">第1</span>要素，不管是做任何事情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1）有<span style="color: black;">那些</span>比较顶级的shopify独立站？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">https://phonebibi.com/</strong><strong style="color: blue;">国内<span style="color: black;">初期</span>的</strong><strong style="color: blue;">独立站</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7O1ECG8lObK~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=Zeesmiy8ay8O2UxXXJHlBL9EJP8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这家店铺应该是深圳一个卖家的，店铺流量高峰时期月流量达到387.47K，店铺流量<span style="color: black;">重点</span>来自Reddit/YouTube/Facebook，应该是很<span style="color: black;">善于</span>Reddit营销，<span style="color: black;">否则</span>很难达到这么大的规模。</p><img src="https://p26-sign.toutiaoimg.com/pgc-image/Rfh7O1cEFmCdTr~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=nhu1E1VDYmsGqpoA%2Bm%2F7V4Lw7HY%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7O1o9zBx1TL~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=fUX0WmTKehUO9e5txDk4zFvA1Ws%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>看到流量<span style="color: black;">重点</span>来自欧美发达国家，再看商品，你简直会感觉很<span style="color: black;">熟练</span>，速卖通随便找找一<span style="color: black;">许多</span>，<span style="color: black;">然则</span>价格，看到价格了吗？翻了好几倍，<span style="color: black;">日前</span>不<span style="color: black;">晓得</span>这家店铺是自发货还是让速卖通卖家发货的，反正绝对是赚翻了的节奏，有兴趣的不妨深入<span style="color: black;">科研</span>下。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7O2525MW91~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=pRO96PMFB0P8j%2BPEkIkCIMnkKN4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然<span style="color: black;">咱们</span>应该<span style="color: black;">亦</span>看到人家的优点，不是<span style="color: black;">那样</span>简简单单<span style="color: black;">能够</span>成功的：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1，店铺所有的<span style="color: black;">照片</span>都是后期处理过的，简单明了，统一风格！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，店铺<span style="color: black;">制品</span>数量大，<span style="color: black;">供给</span>的<span style="color: black;">选取</span>多，更新<span style="color: black;">制品</span>速度快！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3，Reddit营销实在太牛逼了，不<span style="color: black;">晓得</span>营销了多少！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">再来看一个独立站：fashionnova.com</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7OPlLe7knH~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=BWJBNhhoHxCviG4WJCqDfL12i1I%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注册时间：2006-03-09</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">月<span style="color: black;">拜访</span>量：13.60M</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">热销国家：美国</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点</span>的是<span style="color: black;">咱们</span>来看流量的<span style="color: black;">源自</span>：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7OQX12WMySt~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=rYdipl%2FmDiJ0BX1DHFoosYkb1fk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>是前6名的世界级的独立站的<span style="color: black;">仔细</span><span style="color: black;">状况</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span><span style="color: black;">能够</span>分析处来以下的信息：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>学习了流量的几种<span style="color: black;">源自</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">举荐</span>流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.直接流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.邮件流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.社交流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.搜素流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>一一来介绍一下这些个流量的<span style="color: black;">重点</span>集中<span style="color: black;">源自</span>的<span style="color: black;">道理</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">举荐</span>流量：很容易理解了，<span style="color: black;">例如</span>你的淘宝店铺在<span style="color: black;">微X</span><span style="color: black;">或</span><span style="color: black;">伴侣</span>圈四处被人转发，等等<span style="color: black;">便是</span><span style="color: black;">举荐</span>流量，其实<span style="color: black;">咱们</span>在上个月跟<span style="color: black;">大众</span>将结果关于设置<span style="color: black;">举荐</span>有奖，<span style="color: black;">举荐</span>有优惠的折扣<span style="color: black;">文案</span><span style="color: black;">亦</span>说到了这个，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>常说的“种草/安利”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.直接流量：顾名思义，直接进来的流量，<span style="color: black;">那样</span><span style="color: black;">非常多</span>时候<span style="color: black;">咱们</span><span style="color: black;">大众</span>都<span style="color: black;">晓得</span>，新的独立站，<span style="color: black;">起始</span>是<span style="color: black;">无</span>自然流量的，<span style="color: black;">然则</span>做到后面就会产生自然流量，这是<span style="color: black;">为何</span>呢？<span style="color: black;">例如</span>我的博客：henrydong.cn，刚<span style="color: black;">起始</span><span style="color: black;">起步</span>没人看，我一点都不担心，我只<span style="color: black;">晓得</span>我好好写<span style="color: black;">文案</span>，<span style="color: black;">而后</span><span style="color: black;">文案</span>有价值，自然有人会<span style="color: black;">保藏</span>，自然会产生自然会流量，<span style="color: black;">由于</span><span style="color: black;">针对</span>用户有价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">换到你的独立站，意思<span style="color: black;">亦</span><span style="color: black;">同样</span>的，<span style="color: black;">由于</span>别人买了，<span style="color: black;">倘若</span>觉得好，就会经常来逛逛，<span style="color: black;">亦</span>会介绍给<span style="color: black;">更加多</span>的人来买！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.邮件流量：这个就<span style="color: black;">不消</span>多介绍了，<span style="color: black;">咱们</span>做邮件EDM<span style="color: black;">亦</span>不是一天两天了，做跨境出口，和外国人打交道，不会邮件营销就太<span style="color: black;">不该</span>该了！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.社交流量：顾名思义，<span style="color: black;">便是</span>来自于社交平台的流量，<span style="color: black;">例如</span>：</p>YouTube/Instagram/Pinterest/Facebook等
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>有人会问了，我怎么<span style="color: black;">晓得</span>是不是社交流量的<span style="color: black;">源自</span>呢？很简单，只要你做过社交引流肯定<span style="color: black;">晓得</span>了，<span style="color: black;">能够</span><span style="color: black;">插进</span>你的独立站的链接啊，链接进来的<span style="color: black;">便是</span>社交流量！</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7OQs6Qa4jWP~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=p6omVtKlGala2JzHEB3yoRsbviU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>看出，世界级别的独立站大部分送都是YouTube进来的流量，<span style="color: black;">大众</span>应该引以学习的！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.搜索流量：<span style="color: black;">亦</span>很容易理解，这就联系到<span style="color: black;">咱们</span>的Google SEO了，还有<span style="color: black;">有些</span>外链等，<span style="color: black;">亦</span>是一个比较深比较难学的专题！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还能看出<span style="color: black;">哪些</span>数据和价值信息？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">首要</span>是店铺名字，这个<span style="color: black;">亦</span>是域名，我就不多介绍了，简单的总结<span style="color: black;">便是</span>：你的<span style="color: black;">制品</span>品牌/域名<span style="color: black;">最少</span>要跟你的<span style="color: black;">制品</span>有点关系，<span style="color: black;">例如</span>你是卖鞋子的，不要取一个跟衣服<span style="color: black;">相关</span>系的域名，<span style="color: black;">否则</span>就太还不专业了！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.注册时间，<span style="color: black;">咱们</span>看一下这些顶级的独立站，哪一个不是好<span style="color: black;">数年</span>的沉淀，最早的96年的最晚的15年的<span style="color: black;">亦</span>是厉害了，<span style="color: black;">因此</span>我在前面所述，<span style="color: black;">想要</span>做长远的生意，独立站是必然之路！</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7ORN2BcJVxv~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=kHSPXw1Ahbta6r12riW8iVtqSlw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">哪些</span><span style="color: black;">无</span>长远打算，<span style="color: black;">或</span>不愿投入的就不<span style="color: black;">想要</span>了，<span style="color: black;">由于</span>这个独立站可能是吃<span style="color: black;">一生</span>的活，让你花几个月时间学习<span style="color: black;">累积</span>，准备吃<span style="color: black;">一生</span>的事情，几个月换<span style="color: black;">一生</span>躺着<span style="color: black;">挣钱</span>，我觉得不亏的！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.热销国家基本上都是美国，前五名都是美国，后面<span style="color: black;">亦</span>全是美国，<span style="color: black;">大众</span>可能都觉得老美的钱比较值钱！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.从流量的数据<span style="color: black;">咱们</span>其实<span style="color: black;">能够</span>看出，大部分做到最后都是直接流量的，<span style="color: black;">亦</span><span style="color: black;">便是</span>自然流量！<span style="color: black;">倘若</span>你苦于Facebook的投入，其实我更加<span style="color: black;">意见</span>你<span style="color: black;">能够</span>做一个YouTube的引流！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">https://www.spreepicky.com/</span></strong><strong style="color: blue;">动漫主题店铺</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这家店铺<span style="color: black;">亦</span>是广东的卖家的，<span style="color: black;">发掘</span>广东那边的做外贸好厉害，最<span style="color: black;">起始</span>是从国外几个小众的第三方平台类似ebay做起，后面就自己做了shopify独立站！</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7OS77XksS2L~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=hHwkBDWfT7Voj2kJDopDAV55DDY%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主题风格一看便知，<span style="color: black;">爱好</span>的买家都会被吸引住</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7OsNCWKOd1T~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=eVHOtAuLEP2FYdI5ikYwb74f3Gs%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">左边还有贴心的导航栏，<span style="color: black;">能够</span>说是很到位了，一看<span style="color: black;">便是</span>做了很久的独立站了！</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7OssF7J9A9s~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=IBRtcRAezQpsd5PpJViyYLI6KfQ%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">贴心的售前，还有<span style="color: black;">评估</span>区域，满足一切买家的意愿！</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7Ot8I257dxk~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=RweYWkG1MCLTDE%2BEU5WhmyuTx6c%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.强大的售后服务贴心至极</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.Facebook/Twitter/Pinterest/Instagram/YouTube等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.博客好几个，同步吸粉引流</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.更有贴心服务留下邮箱，新款提醒！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.支持<span style="color: black;">所有</span>支付方式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.服务做到丧心病狂的地步！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.不足之处在于，<span style="color: black;">照片</span>质量和版本设计还需要继续优化</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7OtMOBHaNg~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=cCwUPyzqDInEf3ogDI5nNmit56U%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>Facebook有好几十万的粉丝。你们<span style="color: black;">能够</span>去看下它的fb主页，<span style="color: black;">近期</span>开设了<span style="color: black;">另一</span>一个shopify店铺（<span style="color: black;">亦</span>是cosplay主题<span style="color: black;">然则</span>细分<span style="color: black;">区别</span>）</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7OtZ7QaCiQo~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=4%2BE2RvelzuXiFmyam%2FOxPhyIMOY%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺优点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1，<span style="color: black;">制品</span>垂直细分，专注于小众<span style="color: black;">制品</span>，<span style="color: black;">这般</span>能够更专业，更好服务客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，店铺优化当然<span style="color: black;">不消</span>说了，功能很齐全，给人很专业<span style="color: black;">安心</span>的感觉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3，专注一类的<span style="color: black;">制品</span>，<span style="color: black;">这般</span>能够更好的找到Facebook的受众，<span style="color: black;">同期</span><span style="color: black;">亦</span>利于主页粉丝的<span style="color: black;">增多</span>，<span style="color: black;">长时间</span>营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">https://hakshop.com/</strong><strong style="color: blue;">你<span style="color: black;">基本</span>想象不到的店铺</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7PRwIoH12uw~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=4j1d8lZSYDPr0uMvU1gp5ApnKs4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是一家主营网络安全<span style="color: black;">制品</span>的店铺，卖<span style="color: black;">有些</span>加密u盘，网络安全书籍，防黑路由器等等，千万不要小看这个，个人感觉暴利。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7PSN5wdGckE~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=xl5PaKJZz8PuieGGH%2FPZhH%2B1ibs%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">https://sunnycoclothing.com/</span></strong><strong style="color: blue;">屌丝逆袭的店铺</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7PTk6zBighi~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=8LsS8jcxM7MBzH3%2FlZ1OYRORI%2Bw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这家店铺经营女性泳衣，是两个美国穷大学生创建的，<span style="color: black;">重点</span>是用Instagram来推广，2017.5.3号<span style="color: black;">起始</span>在推文上搞活动，说免费送泳衣<span style="color: black;">然则</span>前提是要转发和评论</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.3号那一天涨粉70万，搞的两个大学生完全不知所措，店铺那几天<span style="color: black;">营销</span>额几十万美元，退款金额就达到五万美元。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有兴趣的<span style="color: black;">能够</span>去Instagram看下<span style="color: black;">她们</span>的主页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">https://rotablade.myshopify.com/</span></strong><strong style="color: blue;">前年热卖的商品店铺</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rfh7PUNIl9hfH2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729332857&x-signature=aY2oVUUVdaLqVsq7LVI8rmbiexM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">指尖陀螺，想必做亚马逊的早就<span style="color: black;">晓得</span>了吧，亚马逊专利查的严，<span style="color: black;">然则</span><span style="color: black;">能够</span>放在独立站卖呀，这家店铺<span style="color: black;">便是</span>趁着这股风赚了不少。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量最高峰是30万<span style="color: black;">上下</span>，7月份<span style="color: black;">亦</span>有9万多流量，美国流量为主，流量大多来自<span style="color: black;">有些</span>指尖陀螺的玩家论坛<span style="color: black;">或</span><span style="color: black;">关联</span>网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商品价格从几十刀到几百刀，简直秒杀Amazon，速卖通。说实话有点怀疑是国人开的，<span style="color: black;">然则</span><span style="color: black;">无</span>去仔细找。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2）什么是shopify独立站？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于Shopify：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify是一家电子商务软件<span style="color: black;">研发</span>商，总部设在加拿大首都渥太华，2015年5月21日在美国上市，<span style="color: black;">日前</span>Shopify服务的商家超过50万，Shopify用了13年时间从一个滑雪板<span style="color: black;">营销</span>网店做到百亿美元的电商独角兽。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify的创始人Lütke和Lake<span style="color: black;">本来</span>是想创建一家专门<span style="color: black;">营销</span>滑雪装备的网上商店，但苦于找不到合适的软件，起初，参照Miva、OsCommerce和雅虎等系统来创建网上商店的，但效果很糟糕，于是决定<span style="color: black;">根据</span>自己的<span style="color: black;">需要</span>和设想来创建，Shopify便应运而生。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify将自己定义为一家电子商务软件服务公司，而并非卖家们理解的电子商务平台。Shopify与亚马逊、ebay等平台的最大<span style="color: black;">区别</span>之处在于Shopify本身并不参与卖家的经营活动中来，即不像亚马逊<span style="color: black;">同样</span><span style="color: black;">供给</span>FBA物流服务，<span style="color: black;">亦</span>不像eBay、速卖通<span style="color: black;">同样</span>管理卖家的<span style="color: black;">制品</span>和订单处理。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify所做的<span style="color: black;">便是</span>为卖家<span style="color: black;">供给</span>一个安全稳定的在线店铺托管环境，<span style="color: black;">保证</span>卖家的独立自建站能顺利<span style="color: black;">拜访</span>，在线支付网关畅通。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify更像一个为卖家处处着想的管家，卖家需要什么，就想方设法<span style="color: black;">供给</span>什么。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3）<span style="color: black;">为何</span>这么多人<span style="color: black;">选取</span>Shopify</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优点一：店铺有些难看</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不碍事</span>，Shopify拉着来自<span style="color: black;">全世界</span>各地成百上千名优秀的网页设计师为卖家的Shopify店铺定制了上千款店铺模版，你<span style="color: black;">能够</span><span style="color: black;">按照</span>自己的<span style="color: black;">需要</span>自由<span style="color: black;">选取</span>免费<span style="color: black;">或</span>付费的店铺模版。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利用这些精美的模版，你<span style="color: black;">亦</span><span style="color: black;">能够</span>把你的品牌自建站店铺打造得像苹果、特斯拉的官方网站<span style="color: black;">同样</span>精美。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优点二：卖家开好了店铺，<span style="color: black;">然则</span><span style="color: black;">无</span>货源</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不碍事</span>，Shopify的第三方插件oberlo<span style="color: black;">能够</span>帮你从Aliexpress上将<span style="color: black;">制品</span>直接导入Shopify商店，出单后打包发货这些事情Aliexpress的卖家会帮你<span style="color: black;">所有</span>搞定，<span style="color: black;">亦</span><span style="color: black;">便是</span>代发货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优点三：不止在自己的独立自建站<span style="color: black;">营销</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想将店铺的<span style="color: black;">制品</span>同步到亚马逊、ebay、沃尔玛等这些更大的电商平台，没问题，Shopify<span style="color: black;">供给</span>了数十款<span style="color: black;">营销</span><span style="color: black;">途径</span>插件，<span style="color: black;">能够</span>帮你<span style="color: black;">容易</span>将<span style="color: black;">制品</span>和订单同步到这些平台上<span style="color: black;">营销</span>，而不需要<span style="color: black;">另一</span>再去平台上重新上传一次<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优点四：Shopify<span style="color: black;">供给</span>了<span style="color: black;">各样</span>应用插件</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从<span style="color: black;">制品</span><span style="color: black;">研发</span>、拓展<span style="color: black;">营销</span><span style="color: black;">途径</span>、店铺设计、市场营销推广、订单处理、财务管理等等，应有尽有。而你只需要集中精力，组合好这些应用插件，<span style="color: black;">加强</span><span style="color: black;">营销</span><span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着Shopify在跨境电商市场的走红，越来越多的亚马逊卖家<span style="color: black;">亦</span><span style="color: black;">起始</span><span style="color: black;">经过</span>Shopify自建站方式<span style="color: black;">营销</span><span style="color: black;">制品</span>，<span style="color: black;">再也不</span>局限于某一<span style="color: black;">详细</span>的平台，靠着平台的自然流量、自然订单过活，<span style="color: black;">更加多</span>的是将平台和自建站结合起来，同步<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4）个人<span style="color: black;">亦</span>能做Shopify？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">没错，这<span style="color: black;">亦</span>许是为数不多，适合没什么电商经验，<span style="color: black;">亦</span><span style="color: black;">无</span>注册<span style="color: black;">机构</span>的个人卖家<span style="color: black;">能够</span>尝试的跨境电商开店方式，<span style="color: black;">然则</span>收款需要<span style="color: black;">机构</span>账号！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我经常会收到读者的私信：我是个人，并<span style="color: black;">无</span>注册<span style="color: black;">机构</span>，有<span style="color: black;">无</span>比较适合个人做的跨境电商平台？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境电商美其名曰：做的是<span style="color: black;">全世界</span>生意，当下眼花缭乱的<span style="color: black;">各样</span>电商平台层出不穷，<span style="color: black;">例如</span>亚马逊、ebay、速卖通、wish、lazada、tophatter、tradera、shopee、linio、traderme等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有些电商比较发达商机<span style="color: black;">潜能</span><span style="color: black;">很强</span>的国家又会有多个平台进行竞争，如此众多的跨境电商平台，给了卖家们充足的<span style="color: black;">选取</span>机会，但坏<span style="color: black;">信息</span>是绝大部分电商平台并不面向个人开放入驻。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台虽然并<span style="color: black;">无</span>完全禁止个人入驻，但在流量、功能以及政策上又会有<span style="color: black;">有些</span>限制。<span style="color: black;">例如</span>Amazon可能会触及账号审核、KYC审核<span style="color: black;">引起</span>账号被冻结。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时</span>候，独立自建站以其独有的开放自由特性，<span style="color: black;">作为</span>了<span style="color: black;">非常多</span>个人卖家经营跨境电商的首选方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中国是<span style="color: black;">全世界</span>最大的货源采购中心，在货源上，并不具备任何<span style="color: black;">优良</span>。<span style="color: black;">因此</span>，非常机智的利用Shopify<span style="color: black;">研发</span>的oberlo插件Dropshipping，<span style="color: black;">经过</span>代发货的方式将来自中国的速卖通aliexpress平台（超级低价）当<span style="color: black;">成为了</span>取之不尽用之不竭的自家仓库。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些海外个人卖家利用<span style="color: black;">自己</span>更加<span style="color: black;">善于</span>的英语母语<span style="color: black;">优良</span>，玩转于Facebook等众多海外爆火的社交平台，将源源<span style="color: black;">持续</span>的流量吸引到自己的Shopify自建站店铺中，<span style="color: black;">得到</span><span style="color: black;">海量</span>订单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简言之，海外个人卖家更注重的是社交<span style="color: black;">媒介</span>的站外引流，而不是平台入驻<span style="color: black;">得到</span>的自然流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，Shopify<span style="color: black;">不仅</span>适合海外的个人卖家。从近期的谷歌数据趋势中<span style="color: black;">已然</span>看出，越来越多的中国卖家<span style="color: black;">起始</span>了Shopify开店之路。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正如上面所说的，<span style="color: black;">海量</span>的中国卖家<span style="color: black;">一样</span><span style="color: black;">亦</span>经营着速卖通、ebay、亚马逊等平台。中国的卖家<span style="color: black;">把握</span>了一手货源，却只能在速卖通的赚取超低的利润。绝大<span style="color: black;">都数</span>的速卖通卖家并不<span style="color: black;">晓得</span>，原来<span style="color: black;">她们</span>发出的订单<span style="color: black;">非常多</span>都<span style="color: black;">是由于</span>老外的Shopify店铺<span style="color: black;">营销</span>出去的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，不管你是个人卖家，还是速卖通卖家，<span style="color: black;">或</span>是ebay、亚马逊等平台的卖家，都<span style="color: black;">能够</span>尝试到Shopify开店，学习海外卖家在facebook等海外社交<span style="color: black;">媒介</span>上的站外引流策略。（<span style="color: black;">源自</span>：跨境HenryDong）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。</p>
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