Shopee Vs Shopify：做跨境生意，从哪里初始
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">诠释</span>外贸行业运营模式，分享谷歌推广<span style="color: black;">运用</span>指南。<span style="color: black;">大众</span>好，我是Dora，十年外贸运营推广经验，<span style="color: black;">每日</span>5分钟，分享实用干货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify是这几年比较火的独立站平台，Shopee是这两年很火的东南亚电商平台，<span style="color: black;">非常多</span>跨境商家自然而然将这两者进行比较，<span style="color: black;">那样</span>Shopify和Shopee有什么<span style="color: black;">区别</span>呢？今天<span style="color: black;">咱们</span>就来唠唠。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0ebfcef4f77349079296397e94909682~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729331343&x-signature=3weLcox6tCljkZEefV62rO93BaI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Shopify</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify是一站式的SaaS模式的电商服务平台，能为电商商家<span style="color: black;">供给</span>搭建网站的技术和模版，管理全<span style="color: black;">途径</span>的营销、售卖、支付、物流等方面的服务。它与亚马逊、ebay、速卖通等跨境平台<span style="color: black;">区别</span>，Shopify是一个独立的电商网站，有自带的paypal、信用卡等多种的收款方式。它是当前国外最为强大、最受欢迎的建站平台之一。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shopify的优化点：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品牌推广：</strong>与跨境平台店铺<span style="color: black;">区别</span>，Shopify为跨境商家<span style="color: black;">供给</span>来多种多样的网站主题，商家<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">根据</span>品牌形象设计网站主题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">掌控</span>：</strong>在Shopify上，你<span style="color: black;">能够</span><span style="color: black;">自动</span>设计客户的体验流程，对网站的把控范围更为广阔。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/09106467dcb4494abf2b727637e25006~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729331343&x-signature=Ae9SgxQmByIkp7U5x5cd6JleMaM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">缺点：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">成本：</strong>Shopify的<span style="color: black;">花费</span>将会更些。它的基本版本起步价为29美元/月，Shopify plus版本则需要2000美元/月。并且，每次客户在网站购买商品之后，你需要给Shopify支付<span style="color: black;">最少</span>2%的<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，你还可能需要支付其他<span style="color: black;">花费</span>，虽然Shopify的大部分主题、插件都是免费的，但仍有大部分主题和插件需要支付后<span style="color: black;">才可</span><span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">营销：</strong>Shopify与电商平台<span style="color: black;">区别</span>，<span style="color: black;">倘若</span>你想要获取<span style="color: black;">更加多</span>的流量、<span style="color: black;">更加多</span>的转化，是需要<span style="color: black;">经过</span>SEO、Google Ads、Facebook<span style="color: black;">宣传</span>等形式为网站吸引流量，否则会<span style="color: black;">无</span>人<span style="color: black;">拜访</span>你的店铺。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1265ced93ad84b19a8383b2822515033~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729331343&x-signature=fxflLFT6PNjMXaflhpI3e%2FVrZYQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Shopee</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopee是东南亚及中国台湾地区的电商平台，自2015年在新加坡成立之后，Shopee的业务快速覆盖了新加坡、马来西亚、菲律宾等10多个市场，是东南亚发展最快的电商平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2021年，Shopee的GAAP收入为51亿美元，同比增长136.4%；总订单数为61亿单，同比增长116.5%；GMV为625亿美元，同比增长76.8%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">优点：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">入驻0门槛：</strong>入驻Shopee是<span style="color: black;">不消</span>交付任何押金，只要有营业执照、个体户或企业营业执照<span style="color: black;">就可</span>入驻。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">流量大：</strong><span style="color: black;">按照</span>Shopee官方<span style="color: black;">供给</span>的数据，Shopee<span style="color: black;">每一个</span>月有超过4000万<span style="color: black;">拜访</span>者，是东南亚最大的电商平台。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2e8b34f1b24d4b0e857fd62738975cf7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729331343&x-signature=2jOaIMCp4AGwRWm9%2FaLklXWIGZw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">缺点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">竞争大：</strong>在Shopee有着上万家店铺，会遇到售卖相同<span style="color: black;">制品</span>的店家，<span style="color: black;">她们</span>可能会<span style="color: black;">由于</span>定价而售卖得更好，就会<span style="color: black;">引起</span>低价竞争而降低利润。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">花费</span>。</strong>Shopee在马来西亚首次推出时，是<span style="color: black;">供给</span> 零<span style="color: black;">花费</span>的，以吸引更多商家。但平台成熟并占据市场主导地位后，<span style="color: black;">花费</span><span style="color: black;">亦</span><span style="color: black;">逐步</span>上涨。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">没法</span>定制：</strong>Shopee<span style="color: black;">不可</span><span style="color: black;">按照</span>你的品牌形象制定专属的店铺主题，这就<span style="color: black;">寓意</span>着平台将有<span style="color: black;">非常多</span>类似的店铺。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f1c4669235574ec095a1c60bafe46fc8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729331343&x-signature=n1nLhm1iAWsAubJ7z%2FmcuQfByZA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Shopify Vs Shopee要<span style="color: black;">选取</span>哪个？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">认识</span>完Shopee和Shopify的优缺点之后，我想大部分卖家都直到要<span style="color: black;">怎样</span>了。其实无论<span style="color: black;">选取</span>哪个平台，都是取决于你的<span style="color: black;">目的</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你只是想开店铺，为自己创造多一份副业收入，不在乎品牌的创立；并且<span style="color: black;">自己</span>的投资预算有限，<span style="color: black;">营销</span>的<span style="color: black;">目的</span>市场又是在东南亚，<span style="color: black;">那样</span>我<span style="color: black;">意见</span>你<span style="color: black;">运用</span>Shopee是最为合适的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">倘若</span>你是想沉淀下来，<span style="color: black;">创立</span><span style="color: black;">自己</span>的品牌，<span style="color: black;">亦</span>有足够的资金，<span style="color: black;">那样</span>我<span style="color: black;">意见</span><span style="color: black;">选取</span>Shopify。<span style="color: black;">由于</span>它对你的品牌塑造更为友好。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3f6dc0709ddf4444bef13d297ff53dbc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729331343&x-signature=5%2F8t0kLrLuAX7Uycw%2FaXAaAidzo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>，<span style="color: black;">此刻</span>你<span style="color: black;">能够</span>将Shopify商店同步到Shopee上。Shopify<span style="color: black;">研发</span>了一款名为“Easy Shopee‘应用程序，它与Shopee集成，让你<span style="color: black;">能够</span><span style="color: black;">经过</span>Shopee的市场<span style="color: black;">营销</span><span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同步的过程很简单，你需要安装“Easy Shopee”应用程序并开设一个Shopee的卖家账户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>将其连接到应用程序，你就可以像往常<span style="color: black;">同样</span>售卖你的商品了。</p>
太棒了、厉害、为你打call、点赞、非常精彩等。 你的见解独到，让我受益匪浅，期待更多交流。 感谢楼主的分享！我学到了很多。
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