Shopify在线批发业务来了 叫作不向供应商收佣金
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【亿邦动力讯】1月23日<span style="color: black;">信息</span>，日前，独立站SaaS服务商Shopify在其中文官网<span style="color: black;">颁布</span>了推出全新在线批发平台Handshake的<span style="color: black;">信息</span>，并面向下游零售商和上游供应商<span style="color: black;">一起</span>开放。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据官方介绍，Handshake是“连接零售商和供应商的桥梁”，<span style="color: black;">能够</span>为下游零售商<span style="color: black;">供给</span>数万种<span style="color: black;">制品</span>，且所有工作都在Shopify生态系统中完成，即<span style="color: black;">倘若</span>是正在<span style="color: black;">运用</span>Shopify的零售商<span style="color: black;">经过</span>Handshake采购<span style="color: black;">制品</span>，<span style="color: black;">那样</span>库存、账单和订单都照旧。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SMsJZsZJtxeCr~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729328779&x-signature=6jUfMOxZRpEBXaiKwBMZ0O4bQ2g%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify<span style="color: black;">暗示</span>，<span style="color: black;">经过</span>与北美各地的零售商进行对话、<span style="color: black;">认识</span><span style="color: black;">她们</span>的<span style="color: black;">需要</span>后，全新推出了Handshake这一在线批发市场，现<span style="color: black;">能够</span>为<span style="color: black;">她们</span><span style="color: black;">供给</span>“少搜索”、“独一无二的品牌”、“认识制造商”等服务。<span style="color: black;">首要</span>，Handshake会<span style="color: black;">供给</span><span style="color: black;">仔细</span>的<span style="color: black;">制品</span>图册，供零售商在线<span style="color: black;">有效</span>选品；其次，Handshake平台所有品牌都<span style="color: black;">已然</span>过筛选，且零售商可<span style="color: black;">经过</span>“suppliers from”功能按钮<span style="color: black;">选取</span><span style="color: black;">区别</span><span style="color: black;">源自</span>地的<span style="color: black;">制品</span>；<span style="color: black;">另外</span>，零售商还可直接与供应商<span style="color: black;">创立</span>联系，而<span style="color: black;">不消</span>接触其他分销商。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而<span style="color: black;">针对</span>想做批发<span style="color: black;">营销</span>的商家（<span style="color: black;">日前</span>仅限Shopify商家）说，Handshake不收取任何<span style="color: black;">花费</span>，并可直接在Shopify后端<span style="color: black;">同期</span>管理Handshake的批发业务和自己独立站的零售业务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">值得<span style="color: black;">重视</span>的是，在登陆Handshake网站时，会<span style="color: black;">显现</span>一个<span style="color: black;">显著</span>的提示：在该网站采购商品的零售商，必须<span style="color: black;">位置于</span>美国，且必须<span style="color: black;">持有</span>Shopify账号。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，Handshake<span style="color: black;">日前</span>只服务于<span style="color: black;">运用</span>Shopify开店的美国商家。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SMsJZtj5VnbZQk~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729328779&x-signature=T%2BSYCSp9fulrG%2FD%2FG%2FGaRoHN%2FkI%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>，Handshake<span style="color: black;">亦</span>在<span style="color: black;">关联</span>介绍中指出，虽然<span style="color: black;">日前</span>仅向美国市场开放，但接下来会拓展至<span style="color: black;">更加多</span>的国家市场。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据亿邦动力<span style="color: black;">认识</span>，Handshake<span style="color: black;">本来</span>是一家纽约的B2B电商创业<span style="color: black;">机构</span>，于2019年5月被Shopify收购。Shopify曾在一份声明指出，Handshake将是Shopify扩展Shopify Plus服务的一部分。而<span style="color: black;">这里</span>之前，Shopify还曾收购了另一家B2B平台——Oberlo，为Shopify Plus客户创建批发<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify Plus是Shopify的升级版套餐，<span style="color: black;">供给</span>了更好的品牌定制国际化店面、优化的<span style="color: black;">制品</span>管理、自动化活动和流程、VIP支持以及CRM（客户关系管理）<span style="color: black;">途径</span>和3PL（第三方）工具集成。有数据<span style="color: black;">表示</span>，Shopify Plus收入占Shopify每<span style="color: black;">大姨妈</span>常性收入的1/4，<span style="color: black;">日前</span>已有近万家订阅商户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">值得一提的是，此次全新推广是Handshake被Shopify收购后难得的公开亮相，且Shopify还在官方介绍中强调了“由Shopify<span style="color: black;">创立</span>和运营”。从全新的Handshake网站<span style="color: black;">能够</span>看到，平台<span style="color: black;">日前</span><span style="color: black;">营销</span>的商品<span style="color: black;">包括</span>鞋服、美容与健康、家居、珠宝、婴童五大品类，并向用户<span style="color: black;">供给</span>了按热销商品搜索以及按品牌/供应商搜索两种寻找<span style="color: black;">制品</span>的路径。</p>
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