毕马威发布权威报告：Shopee与Lazada在东南亚电商市场排名TOP2
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>，<strong style="color: blue;">毕马威（KPMG）与国际物品编码组织（GS1）联合发布了2024权威数据报告《塑造亚太地区无缝电商的<span style="color: black;">将来</span>》</strong>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">报告披露了东南亚电商格局：Shopee与Lazada<span style="color: black;">做为</span>东南亚市场排名前2的电商平台，占据市场主导地位。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q3.itc.cn/q_70/images03/20240821/ef187ec0c92a4d2faf45780060cbaff6.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毕马威报告数据<span style="color: black;">表示</span>，Shopee与Lazada是东南亚电商市场排名TOP2</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毕马威与国际物品编码组织（GS1）联合对多达7000名消费者进行了数据调查，数据反映出东南亚电子商务的市场格局。其中</span><span style="color: black;">印尼、泰国、新加坡、菲律宾、马来西亚电商市场排名由Shopee和Lazada保持领先。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">东南亚电商发展速度最快的国家越南</span><span style="color: black;">，毕马威报告数据<span style="color: black;">表示</span>：</span><span style="color: black;">越南最受欢迎的电商网站排名中，Lazada超过Shopee排名<span style="color: black;">第1</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">值得<span style="color: black;">重视</span>的是，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">日前</span>Shopee和Lazada<span style="color: black;">亦</span>是东南亚电商平台中率先实现盈利的两家主流平台。</span></strong><span style="color: black;">Shopee母<span style="color: black;">机构</span>Sea财报<span style="color: black;">颁布</span>集团2023年实现了IPO<span style="color: black;">败兴</span>的首次盈利，而据华尔街日报<span style="color: black;">信息</span>，Lazada则在今年7月录得EBITDA（息税折旧摊销前利润）转正，<span style="color: black;">亦</span>实现了盈利。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要咨询跨境电商</span><span style="color: black;">任何问题，</span></p>
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