连载龙详富shopify开店教程之二shopify店铺设置
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接着昨天说的“凌晨老板钉钉，我将开启Shopify自建站外贸商城开店之旅”，跟<span style="color: black;">大众</span>小白<span style="color: black;">同样</span>我<span style="color: black;">亦</span>是<span style="color: black;">第1</span>次<span style="color: black;">运用</span>shopify<span style="color: black;">区别</span>的是我<span style="color: black;">始终</span>做网站程序这块，<span style="color: black;">因此</span>可能shopify这种傻瓜化的外贸商城自助建站平台对<span style="color: black;">咱们</span>程序员<span style="color: black;">来讲</span>是小儿科，但我还是会连载记录从小白<span style="color: black;">起始</span>的shopify教程，<span style="color: black;">期盼</span>对非专业的外贸电商人员有点用处，互相进步吧。我昨天注册的shopify店铺后台如图</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/31c4dd2386dd4c4eb8c2b4570f5e4f16~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325847&x-signature=svSYULuBhnRJC4UtXoDAjosfY%2FE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">shopify店铺后台</p>
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<h1 style="color: black; text-align: left; margin-bottom: 10px;">设置shopify店铺账户信息：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">成功注册shopify账户后，接着<span style="color: black;">便是</span>来设置账户信息，<span style="color: black;">能够</span>设置的信息<span style="color: black;">包含</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ 网站的<span style="color: black;">基本</span>设置</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ 缴税设置</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ 账户权限</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ 收款方式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ 信息<span style="color: black;">通告</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ 订单管理</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ 付款流程</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ 文件管理</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ 店铺政策</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ 发货信息</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ <span style="color: black;">营销</span><span style="color: black;">途径</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">功能太多如图</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6ad7a73e55024965805d462a257d20b2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325847&x-signature=KBe3YRrfZ43xc6ePa7mX2CgPANo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">shopify店铺设置项</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">这儿</span>只是<span style="color: black;">重点</span>的shopify开店<span style="color: black;">必须</span>的设置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">General网站<span style="color: black;">基本</span>设置：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击页面底部的“Settings”，<span style="color: black;">表示</span>设置界面，<span style="color: black;">而后</span>点击“General”，进入<span style="color: black;">基本</span>设置。这些信息<span style="color: black;">便是</span>昨天<span style="color: black;">起始</span>注册时填写的信息，如下图</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ba868819e13a48d8a81b29d2025a2756~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325847&x-signature=3JYfTMk2UO%2BIDMl7QoYaotZCmMU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">shopify<span style="color: black;">基本</span>设置</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">General设置里面有四块内容修改设置：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ Store Details，店铺名<span style="color: black;">叫作</span>、邮箱<span style="color: black;">位置</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ Store address，你的<span style="color: black;">tel</span>、网站的<span style="color: black;">位置</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ Standards and formats，网站时区、重量单位</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ Store currency，价格单位</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Payment Providers 收款方式设置：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">给shopify店铺设置收款方式是非常重要的一步，者毕竟是关系到钱的问题。而shopify支持的收款方式非常多，大部分主流的收款方式都支持，<span style="color: black;">包含</span>shopify信用卡收款，PayPal，Alternative payments</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，Manual payments，返回“Settings”设置界面，<span style="color: black;">而后</span>点击“Payment Providers”，进入收款方式设置，如下图</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9c1a1238cf32460b9d1bd3eb84118204~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325847&x-signature=XnFJySJqOMxiZBAbtrATzor4NKU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">shopify收款方式设置</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> Payment 设置里面有两块基本内容：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ Accept payment</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◎ Payments authorization</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Accept payment<span style="color: black;">这儿</span>有四种收款方式供<span style="color: black;">选取</span>：PayPal、Accept credit cards、Alternative payments、Manual payments。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我<span style="color: black;">举荐</span>用PayPal，<span style="color: black;">倘若</span>你还<span style="color: black;">无</span>paypal账号的话，分分钟<span style="color: black;">能够</span>注册一个，很简单的事。<span style="color: black;">不外</span><span style="color: black;">非常多</span>中国人不太<span style="color: black;">爱好</span>PayPal，毕竟与支付宝比起来还是差一点，但谁叫老外用它还是比支付宝多呀，等支付宝多<span style="color: black;">奋斗</span>在国外普及吧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Store Policies 店铺政策设置：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你决定要在shopify上开店，<span style="color: black;">那样</span>你要为你的店铺制定<span style="color: black;">关联</span>的政策。这是老外比较看重的，尤其是<span style="color: black;">近期</span>欧盟新出的法律规定必须要有privacy以及对客户信息获取的严格<span style="color: black;">掌控</span>，<span style="color: black;">这儿</span>有三个内容：Refund policies，privacy policies，Terms of service。Shopify<span style="color: black;">已然</span>为卖家创建了一个自动生成模板的功能，点击“Create from template”模板就会自动生成。返回“Settings”设置界面，<span style="color: black;">而后</span>点击“Legal”，进入店铺政策设置，如下图</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/pgc-image/dd51104cb6784368b77817d06e5249cd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325847&x-signature=Of1rgFz1E1nuQvmBaIDhEYGE5%2F4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">shopify店铺政策设置</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shipping运费设置：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家的运费计算方式清晰明了<span style="color: black;">亦</span>很重要。但我的<span style="color: black;">意见</span>是最好”包邮”，这<span style="color: black;">亦</span>是最简单的做法。尤其<span style="color: black;">咱们</span><span style="color: black;">机构</span>有亚马逊速卖通美国市场，德国，英国，澳大利亚，日本等市场，收货地点都<span style="color: black;">区别</span>，那每次都要算一遍运费，<span style="color: black;">这般</span>其实非常麻烦。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">能够</span>把大概的运费算到<span style="color: black;">制品</span>价格中，<span style="color: black;">而后</span>包邮卖，<span style="color: black;">这般</span>就很方便了。<span style="color: black;">例如</span>，某款塑身服你打算卖$20，那你就卖$25，包邮。<span style="color: black;">况且</span>，“包邮”<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">做为</span>你营销的一个卖点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">返回“Settings”设置界面，点击“Shipping”，进入运费政策设置，<span style="color: black;">而后</span><span style="color: black;">能够</span>设置包邮。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>删除“domestic” shipping zones，点击“Edit”进入编辑页面，<span style="color: black;">而后</span>滑到页面底部点击“Delete zone”</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fd5b375e7f394fd38efe571a56d5ac5e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325847&x-signature=lp5u%2FBV5b5E0YI1WWIXBa7KUhdU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">shopify运费设置</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 毕竟是做国外的市场<span style="color: black;">不消</span>国内的运输。<span style="color: black;">而后</span>在“Rest of world”部分，点击“Edit”，<span style="color: black;">选取</span>“Weight based rates”部分的“Edit”，勾选“Free shipping rate”</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5dfe8f7f3fab475ba720fafc1f859797~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325847&x-signature=CH8I5KGkV6qc5cu3foAWzykZc4o%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">shopify包邮设置</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">这般</span>就实现是shopify<span style="color: black;">全世界</span>包邮设置</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">正是开通shopify店铺：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置好所有的必要信息后，就<span style="color: black;">能够</span><span style="color: black;">起始</span>营运店铺了。<span style="color: black;">怎样</span>操作呢？你<span style="color: black;">能够</span>点击“Sales channals”旁边的“+”，<span style="color: black;">而后</span><span style="color: black;">能够</span><span style="color: black;">选取</span>你想添加的营销方式，如下图所示</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5b12c2a4db25485795075338a7ff45c8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325847&x-signature=GHcNGIUcGftn6RVfisOFNYeCRkk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">shopify<span style="color: black;">营销</span><span style="color: black;">途径</span>设置</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，<span style="color: black;">能够</span><span style="color: black;">选取</span>添加到Facebook上营销你的<span style="color: black;">制品</span>。当然这要<span style="color: black;">相关</span>到你的Facebook账号，还<span style="color: black;">能够</span>做Shopify POS</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拓展线下<span style="color: black;">营销</span>点<span style="color: black;">营销</span><span style="color: black;">机构</span>的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">默认主题shopify店铺：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">完成昨天的shopify注册和今天的shopify设置信息，shopify就算正是开店了，虽然还有<span style="color: black;">非常多</span>细节要仔细设置，但基本的默认主题店铺<span style="color: black;">能够</span>看到了如图所示</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/a90e7d03071a4a578444824e4f67035a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325847&x-signature=lPQVtOwve8y5c8cbD5s9q2IjGwk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">shopify默认主题店铺官网首页</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>说这个shopify前台丑的掉渣，但<span style="color: black;">亦</span><span style="color: black;">能够</span>说是简洁的要命，<span style="color: black;">好似</span>老外<span style="color: black;">亦</span>比较<span style="color: black;">爱好</span>这种简洁风格，跟国内淘宝天猫店花里胡哨的<span style="color: black;">兴趣</span>差别很大，但<span style="color: black;">选取</span>符合自己的shopify主题当然是非常重要的，直接关系到销量和用户体验，当然不太可能用默认主题做自己<span style="color: black;">机构</span>店铺，这<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>网站程序员发挥<span style="color: black;">功效</span>的所在，<span style="color: black;">期盼</span>自己有一天能<span style="color: black;">研发</span>shopify主题吧，<span style="color: black;">日前</span>还是跟<span style="color: black;">大众</span><span style="color: black;">同样</span><span style="color: black;">第1</span>次用shopify，下次<span style="color: black;">便是</span><span style="color: black;">选取</span>了shopify主题了，我<span style="color: black;">亦</span>分享一下自己为<span style="color: black;">机构</span><span style="color: black;">选取</span>的shopify主题给<span style="color: black;">大众</span><span style="color: black;">瞧瞧</span>。</p>
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你说得对，我们一起加油，未来可期。
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