l14107cb 发表于 2024-10-12 13:44:55

不刷单不合并，50天成功推爆亚马逊！有何玄机？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">跨境出海，选品先行。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span>跨境电商卖家的立本之道，选品选得好是吃三年，选<span style="color: black;">欠好</span>则一失足成千古恨。<span style="color: black;">不外</span>，有时候卖家踩中选品雷区，不<span style="color: black;">必定</span>是<span style="color: black;">由于</span><span style="color: black;">忽略</span><span style="color: black;">引起</span>的，<span style="color: black;">亦</span>不排除有<span style="color: black;">有些</span>卖家是在铤而走险，想要寻求<span style="color: black;">所说</span>的高<span style="color: black;">危害</span>高<span style="color: black;">报答</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/a9754ebf6f4f413daadf14c69d68cb2d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729032639&amp;x-signature=%2FXn8kFCLYb3Nk%2B8JsxutxGehKQg%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">销量飙升，亚马逊“神仙<span style="color: black;">制品</span>”频现！ <span style="color: black;">背面</span>藏着<span style="color: black;">那些</span>猫腻？</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选品要以市场为导向，以数据为依据，<span style="color: black;">那样</span>市场卖爆了的<span style="color: black;">制品</span>就<span style="color: black;">必定</span>好吗？非<span style="color: black;">亦</span>！在亚马逊平台上，不乏有<span style="color: black;">各样</span>爆款，<span style="color: black;">然则</span><span style="color: black;">咱们</span>所见不<span style="color: black;">必定</span>是真的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>，有卖家在选品时<span style="color: black;">发掘</span>了<span style="color: black;">有些</span></span><strong style="color: blue;"><span style="color: black;">走势相当诡异的“神仙”<span style="color: black;">制品</span></span></strong><span style="color: black;">，其中有一款短短的50天就推爆了，<span style="color: black;">况且</span><span style="color: black;">好似</span><span style="color: black;">无</span>刷单、<span style="color: black;">无</span>合并、<span style="color: black;">无</span>“僵尸”。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">再<span style="color: black;">经过</span>工具去查了一下关键词趋势，该卖家<span style="color: black;">发掘</span>这一<span style="color: black;">制品</span><span style="color: black;">好似</span>是<span style="color: black;">忽然</span>爆发，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">一月</span>的时间，搜索指数就呈现出飙升态势</span></strong><span style="color: black;">。对此，该卖家<span style="color: black;">暗示</span>相当不解。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0d6ce2272980493ea2b20cb9e9b3abb4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729032639&amp;x-signature=DJF2ptOcDk%2Fp6VIC886N3Ye9ZcY%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：知无不言卖家分享</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">同期</span>，该卖家又去1688上<span style="color: black;">查找</span>这款<span style="color: black;">制品</span>，<span style="color: black;">发掘</span></span><strong style="color: blue;"><span style="color: black;">头部几个供货商的<span style="color: black;">营销</span>都超过了100万</span></strong><span style="color: black;">。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/52dc0cb7214f4a9787752a1255edf501~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729032639&amp;x-signature=K%2B0qS42hA5%2FLbWMf7v%2B8wC5H6S0%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：知无不言卖家分享</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>这款游戏<span style="color: black;">制品</span>，有做过的卖家道出了隐情，“这<span style="color: black;">制品</span>上架就卖爆的级别，但</span><strong style="color: blue;"><span style="color: black;">它是专利<span style="color: black;">制品</span></span></strong><span style="color: black;">，我发货了300个，卖得差不多被举报了”，<span style="color: black;">况且</span>他还笃定：“这肯定是侵权的。”</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无独有偶，<span style="color: black;">近期</span>还有卖家在摸鱼时<span style="color: black;">发掘</span>了另一款“神仙<span style="color: black;">制品</span>”，无五点、无A+竟然都能月销1万多个，直接一个震惊的大动作。从上架时间和毛利率来看，这一<span style="color: black;">制品</span>绝对有猫腻。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ba77d6d3fcef4fab8715ed859dd23a4f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729032639&amp;x-signature=GoShSKu9pxfjmjNXP6Rgi1PMkmo%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：知无不言卖家分享</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对此，有经验的卖家认为这</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">特别有</span>可能是“杀猪盘”</span></strong><span style="color: black;">，他猜测：“估计是工厂做的局，刷上去的销量<span style="color: black;">况且</span>并不是虚拟发货。这种<span style="color: black;">便是</span>骗铺货<span style="color: black;">研发</span>去开这个<span style="color: black;">制品</span>上架，<span style="color: black;">或</span>精铺<span style="color: black;">机构</span>去1688订货。”</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总之，各位在选品的路上都要尤为小心，不是侵权陷阱<span style="color: black;">便是</span>“杀猪盘”，各位万万不可遭<span style="color: black;">所说</span>的“爆款”蒙了眼，否则最后只会一步踏错，得不偿失。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3b633f06c01c48118abaac6a0392be9c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729032639&amp;x-signature=UAiexJjZ%2BUu6gyNhaKfNQtud%2BUU%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊封号邮件找上门！ 发布禁售<span style="color: black;">制品</span>这么严重？</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">跨境电商链路长，选品陷阱算得上其中的一个大坑，当明知不可为而为之，则<span style="color: black;">亦</span>会付出相应的代价。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">前段时间，<span style="color: black;">咱们</span>专门针对枪<span style="color: black;">安排</span>件等禁售<span style="color: black;">制品</span>进行了简单的介绍，<span style="color: black;">文案</span>回顾&gt;&gt;</span><span style="color: black;">亚马逊卖家狂打“擦边球”！求财不成反被抓...</span><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">这事</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span>嘱咐各位卖家，不要被利益蒙蔽，在雷区上蹦迪。近期，在社媒平台，又爆出有卖家<span style="color: black;">由于</span>所卖的<span style="color: black;">制品</span>，招致来“杀身之祸”的消息。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一位卖家<span style="color: black;">本来</span>在开玩笑说这两天单量没了，结果<span style="color: black;">发掘</span>有同行<span style="color: black;">抱怨</span>：账号没了，而<span style="color: black;">原由</span>则是对方收到了亚马逊邮件<span style="color: black;">通告</span>，其</span><strong style="color: blue;"><span style="color: black;">发布了亚马逊禁售的商品，违反了《亚马逊服务<span style="color: black;">商场</span><span style="color: black;">处理</span><span style="color: black;">方法</span>协议》第3条的规定</span></strong><span style="color: black;">。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e3a6e36248cd4abeb447bacce4dc689e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729032639&amp;x-signature=RpjiVca%2Fk1O%2BbwILyunRLfsa9zA%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：卖家分享</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亚马逊<span style="color: black;">说到</span>，该账户售卖的<span style="color: black;">制品</span>被确定为</span><strong style="color: blue;"><span style="color: black;">烟斗、烟嘴配件或玻璃烟斗过滤器</span></strong><span style="color: black;">。<span style="color: black;">按照</span>亚马逊的政策，平台是禁止<span style="color: black;">营销</span>由硅、金属、大<span style="color: black;">都数</span>类型的木材、亚克力、玻璃、石头、塑料或陶瓷制成的管道以及此类管道的某些配件。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据上文卖家所说：“因<span style="color: black;">营销</span>禁售<span style="color: black;">制品</span>，违反第三条规定这种封号，我<span style="color: black;">无</span>见过救回来的。”由此可见，<span style="color: black;">这般</span>一来，账号怕是凶多吉少了。无独有偶，不少卖家<span style="color: black;">亦</span>曾经用血泪踩过<span style="color: black;">一样</span>的坑。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“好<span style="color: black;">数年</span>前就<span style="color: black;">不可</span>卖的 那时候死了几个号。”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“去年五月份<span style="color: black;">第1</span>次做亚马逊，还真上了这个品，结果咔嚓给我来个绩效。”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“我之前的号<span style="color: black;">便是</span>这么被封的，救不回来了，第三条的内容<span style="color: black;">便是</span>说你欺诈。”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除了新手卖家不小心踩坑以外，老卖家又怎么会老马失前蹄呢？对此，有卖家猜测“<span style="color: black;">特别有</span>可能是<span style="color: black;">她们</span>在铤而走险。”<span style="color: black;">不外</span><span style="color: black;">到底</span>到底是有意为之还是无心之失，答案都要留给当事卖家自己了。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/da2cf7512bcb4d4a821e1a866a17b91b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729032639&amp;x-signature=jmPFFKkPi%2Fmva10U2i5T%2FXQWePU%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊FBA仓库被火烧！ 这一<span style="color: black;">制品</span>将全面禁售！</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实做亚马逊<span style="color: black;">数年</span>，<span style="color: black;">咱们</span>许多老卖家在选品上<span style="color: black;">已然</span>有了<span style="color: black;">有些</span>心得。而国外的<span style="color: black;">有些</span>电商平台经营这么<span style="color: black;">数年</span>，把某些<span style="color: black;">制品</span>列为禁售，<span style="color: black;">亦</span>有它的理由。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有老卖家分享了自己做<span style="color: black;">制品</span>的经历，据他所说：“我记得18年那会做过一段时间孔明灯，跟FBA仓库斗智斗勇！那利润，卖一年能在深圳买一套房，亚马逊不让做孔明灯的发FBA，<span style="color: black;">原由</span>是之前</span><strong style="color: blue;"><span style="color: black;">有人发孔明灯到FBA仓库着火了，给亚马逊造<span style="color: black;">成为了</span>很大损失</span></strong><span style="color: black;">！”</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">烧了亚马逊FBA仓库，卖家人要是在美国，早破产了，店铺都<span style="color: black;">不足</span>赔的。虽然孔明灯销量和利润不错，<span style="color: black;">然则</span><span style="color: black;">亦</span><span style="color: black;">拥有</span>挺高的<span style="color: black;">危害</span>性，据卖家反馈孔明灯在速卖通很早就禁售了。<span style="color: black;">况且</span>，亚马逊后期<span style="color: black;">亦</span>提出了“百万保险”这一政策。不止是对电商平台有威胁，<span style="color: black;">有些</span><span style="color: black;">制品</span>禁售的<span style="color: black;">原由</span><span style="color: black;">常常</span>是在于其对消费者有重大威胁。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前，有<span style="color: black;">信息</span><span style="color: black;">叫作</span>，亚马逊、沃尔玛和塔吉特这三家美国知名平台相继<span style="color: black;">发布</span>声明<span style="color: black;">叫作</span>，<span style="color: black;">因为</span>存在安全隐患，</span><strong style="color: blue;"><span style="color: black;">将全面禁售儿童水珠<span style="color: black;">制品</span></span></strong><span style="color: black;">。有数据<span style="color: black;">表示</span>，在2016年至2022年<span style="color: black;">时期</span>，全美<span style="color: black;">大概</span>7800名幼儿因玩耍水珠时<span style="color: black;">出现</span>紧急<span style="color: black;">情况</span>而被送医治疗。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1fd67553b9aa4f78a552fb67ad712924~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729032639&amp;x-signature=Zbde9rsmmYqGYbpOqjLGoOpYdKo%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：<span style="color: black;">博客</span>@澎湃质量观</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总而言之，<span style="color: black;">咱们</span>在做选品和<span style="color: black;">制品</span><span style="color: black;">研发</span>时，需得<span style="color: black;">思虑</span>全面，不止要单单<span style="color: black;">思虑</span>利润与销量，更要做好<span style="color: black;">制品</span>调研功课，<span style="color: black;">是不是</span>与平台政策相违背，<span style="color: black;">是不是</span>存在安全<span style="color: black;">危害</span>等“雷区”，这一点<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>能否走<span style="color: black;">长时间</span>主义道路的基石。</span></span></p>




j8typz 发表于 2024-11-14 03:54:27

感谢楼主的分享！我学到了很多。
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