1688接入淘宝，是卷死电商还是卷死自己？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">早上起来看到一个<span style="color: black;">资讯</span>：自去年11月阿里将1688升级为淘天集团一线业务后，<span style="color: black;">此刻</span>，1688将全面接入淘宝，号<span style="color: black;">叫作</span>是携带百万源头厂商直接入驻淘宝。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是为对抗拼多多？还是革自己的命？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1</span></strong><span style="color: black;"><span style="color: black;">咱们</span>当时做零售的时候，曾经对<span style="color: black;">制品</span>推广试过一次：<span style="color: black;">举荐</span>型<span style="color: black;">制品</span>和大流通<span style="color: black;">制品</span>官方标价。结果<span style="color: black;">发掘</span>：<span style="color: black;">举荐</span>型<span style="color: black;">制品</span>标不标价区别不大，经销商为了利润<span style="color: black;">起始</span><span style="color: black;">海量</span>走非标，<span style="color: black;">机构</span>的标价对<span style="color: black;">她们</span>反而是个“背书”，<span style="color: black;">或</span>说是“垫脚石”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而大流通<span style="color: black;">制品</span>统一标价，貌似做到了全国控价，但<span style="color: black;">咱们</span>是建材家居行业，属于重<span style="color: black;">制品</span>，远<span style="color: black;">无</span>快消品流转快，<span style="color: black;">因此</span>快消的薄利多销依然有钱赚，到<span style="color: black;">咱们</span><span style="color: black;">这儿</span>就在线下终端<span style="color: black;">显现</span>了“阴阳价格表”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">后来<span style="color: black;">咱们</span>以区域授权大运营的方式，做到了全国统一零售价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这次1688进来，难道是践诺零售的终极<span style="color: black;">目的</span>是“利润<span style="color: black;">无</span>最低<span style="color: black;">仅有</span>更低”？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1688<span style="color: black;">非常多</span>都是零售价，是<span style="color: black;">无</span>价格<span style="color: black;">优良</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>1688<span style="color: black;">做为</span>源头厂商批发，注定了肯定不会标注实价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>批发平台，本来<span style="color: black;">便是</span>量大从优、协商定价。“不透明”才会有批发商家来1688进货，<span style="color: black;">由于</span>它本来就不是面向零售的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据述</span>这次阿里要让1688标注实价了？还<span style="color: black;">需求</span>降低采购量一件起批？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">难道，1688购买要凭牌照的政策会取消？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这么做，是倒逼零售客户回到淘宝？还是搞死1688？还是资本为了数据“自残”？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把简单事情<span style="color: black;">繁杂</span>化，过度追求KPI，<span style="color: black;">已然</span>给了拼多多机会，<span style="color: black;">此刻</span>再给一次？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有，1688的商家，不会在一棵树上吊死吧？肯定都在拼多多有店铺。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">现今形势下，各个行业，各个企业，都在寻求变革。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以我所在的建材家居行业为例！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">继公牛集团推出的照明品牌“沐光”小有成就后，前几天，欧派集团推出了欧派照明，力图在欧派<span style="color: black;">途径</span>内，对消费者完成闭环。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">索菲亚3月21日发布的2023年度业绩快报，营销收入逆势同比增长3.95%，净利润同比<span style="color: black;">增多</span>17.93%。其中旗下品牌“米兰纳”继续保持高增长！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>的市场虽然很难，但顾家、格曼尼等家居企业仍然在大举扩张生产基地。逆势增长会否让强者恒强？而另一部分企业，注定会在竞争中“温水煮青蛙”，<span style="color: black;">逐步</span>失去竞争力，<span style="color: black;">最后</span>可能会被淘汰出局。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">向内寻求内生增长，向外寻求行业突破，几乎<span style="color: black;">作为</span>了所有企业的共识。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">乾坤未定，你我皆是黑马；来往搏杀，贵贱还看今朝。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里求变结果<span style="color: black;">怎样</span>？拭目以待！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只要不是先卷死实体，再卷死电商就行！</span></p>
对于这个问题，我有不同的看法... 回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。
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