1688平台怎么找到源头服装厂家?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>实体店、电商<span style="color: black;">或</span>档口客户都是<span style="color: black;">经过</span>1688批发平台来找货的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>1688<span style="color: black;">亦</span>是国内B2B交易量最大的平台,尽管这几年有<span style="color: black;">非常多</span>零售客户<span style="color: black;">亦</span>在1688零买,但<span style="color: black;">都数</span>还是以批发为主。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">但1688找货源最大的问题<span style="color: black;">便是</span>遇到贸易商,不是真正的源头工厂</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">咱们</span>自己<span style="color: black;">亦</span>做过1688,阿里的区域小二<span style="color: black;">亦</span>比较<span style="color: black;">熟练</span>,<span style="color: black;">因此</span>从工厂的<span style="color: black;">方向</span>去讨论下怎么在1688上找货源。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>说一个官方数据</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这是阿里小二告诉我的,</span><strong style="color: blue;"><span style="color: black;">平台商家85%以上都是贸易商,不是真正的工厂</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">尽管阿里推出了淘工厂、源头产业带等等工具和版块</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">但说实话越是实力商家、淘工厂的商户越有可能是非常专业的贸易商,<span style="color: black;">由于</span><span style="color: black;">她们</span>浸润1688<span style="color: black;">数年</span>,<span style="color: black;">重点</span>的精力<span style="color: black;">亦</span>在<span style="color: black;">科研</span>平台的规则和新的玩法。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">为何</span>工厂在1688上开店的这么少呢?</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>是基因<span style="color: black;">区别</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不得不说搞生产的和搞营销的和搞设计的,骨子里的基因是不<span style="color: black;">同样</span>的</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">很难遇到工厂搞得好,营销还能做得不错的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">专业的人干专业的事</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除非是有<span style="color: black;">特别有</span>水平的合伙人</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">况且</span>搞生产<span style="color: black;">已然</span>是一件非常头疼的事情,<span style="color: black;">每日</span>跟面辅料商、客户、订单、生产管理、工人管理<span style="color: black;">各样</span>事情非常消耗精力</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">很难再抽出精力钻研款式、流量和<span style="color: black;">营销</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">其次是客户冲突</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">工厂关注的点是订单,而不是一二十件的批发、零售</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">仅有</span><span style="color: black;">海量</span>、稳定的订单才是关键</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而1688的贸易商客户<span style="color: black;">便是</span>客户群体之一</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>工厂<span style="color: black;">亦</span>去做1688,难免会与现有的客户冲突</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">即使款式独立,<span style="color: black;">亦</span>难免会<span style="color: black;">导致</span>客户的不满</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因小失大,并不划算。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">就<span style="color: black;">例如</span><span style="color: black;">咱们</span>,<span style="color: black;">倘若</span>不是<span style="color: black;">由于</span>尾货库存业务,<span style="color: black;">亦</span>不会做1688</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>1688的<span style="color: black;">规律</span>更<span style="color: black;">大都是</span>现货、一件代发、批发</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而工厂的<span style="color: black;">规律</span>更<span style="color: black;">大都是</span>订单、大批量</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但<span style="color: black;">此刻</span>越来越多的工厂<span style="color: black;">亦</span><span style="color: black;">起始</span>尝试1688了,<span style="color: black;">按照</span>我的接触,分享几个技巧:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.多关注单一品类店铺</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">工厂都是单一品类的,<span style="color: black;">倘若</span>一个工厂全品类,尤其是跨越针梭织、男女童等品类,<span style="color: black;">都数</span>是贸易商。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">详细</span>什么是单一品类,<span style="color: black;">能够</span>参考我之前写的服装工厂产业带<span style="color: black;">状况</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">服装类产业带地图(<span style="color: black;">怎样</span>找到服装品类的源头货源)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.多关注装修<span style="color: black;">欠好</span>的店铺</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">工厂的思维<span style="color: black;">通常</span>比较简单</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对店铺装修、拍图、运营、标题等内容不会太过华丽、专业,但<span style="color: black;">常常</span>这类店铺<span style="color: black;">背面</span><span style="color: black;">隐匿</span>的<span style="color: black;">便是</span>一家工厂</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但工厂规模水平需要<span style="color: black;">按照</span>货源来判断</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>装修华丽、题材丰富、运营专业的店铺要留个心眼</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.支持订单与否</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你直接问订单,100%的店铺都支持订单的</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但真实<span style="color: black;">状况</span>是看打样、报价、样衣发货的反馈时效</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>能快速<span style="color: black;">按照</span>你的<span style="color: black;">需求</span>给你报价、制作样衣,清晰沟通款项、工期等问题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">才更有可能是工厂</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>贸易商更<span style="color: black;">善于</span>现货<span style="color: black;">营销</span>,而工厂<span style="color: black;">善于</span>订单报价</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.1688为引导,实地考察为准</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1688更<span style="color: black;">大都是</span>个引子</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">帮忙</span>你找到各个品类的源头产业带</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>先从1688跟<span style="color: black;">有些</span>商家<span style="color: black;">创立</span>合作,再去实地考察</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">听<span style="color: black;">她们</span>讲产业地的<span style="color: black;">状况</span>再去下单合作</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5.不要轻信实力商家、源头工厂、验厂报告等平台<span style="color: black;">叫作</span>号</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这些都是花钱办理的</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平台<span style="color: black;">亦</span>不会严格审核,即使是验厂报告</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">各样</span>方式搞定</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6.想办法找到老板的<span style="color: black;">tel</span>,<span style="color: black;">tel</span>沟通</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想办法绕过客服加到老板的<span style="color: black;">微X</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">tel</span>问<span style="color: black;">有些</span>专业的问题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>面料、工艺、<span style="color: black;">设备</span>设备等</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">比较容易判断<span style="color: black;">是不是</span>是工厂</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7.必须找源头工厂吗?</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">上面分析了, 工厂有工厂的特点</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你必须<span style="color: black;">按照</span>自己的<span style="color: black;">状况</span>去<span style="color: black;">选取</span>适合的供应商或工厂</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你是需要款式丰富、发货快、价格<span style="color: black;">优良</span>、现货充足还是其他?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>不是下订单,好的供货商可能比工厂更合适</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>全品类经营,好的贸易商可能比工厂更合适</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>单款<span style="color: black;">小于</span>200件,即使找到现货工厂,价格<span style="color: black;">亦</span>不<span style="color: black;">必定</span>很<span style="color: black;">优良</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>你单款量足够大,需要<span style="color: black;">研发</span>自己独特的款式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">才真正需要<span style="color: black;">经过</span>1688这些平台找到源头工厂</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总之,</span><strong style="color: blue;"><span style="color: black;">匹配</span></strong>在<span style="color: black;">商场</span>上是非常精辟的一个理念。</span></p>
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