「必读」1688平台行业核心商家诠释重磅来袭
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">尊敬的商家<span style="color: black;">伴侣</span>们:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">大众</span>好,为了<span style="color: black;">帮忙</span>商家在1688平台更好的发展,1688平台消费品行业推出全新【行业核心商家】运营机制,基于商家在1688平台的【交易能力】、【供给能力】和【服务能力】的三项能力表现,制定【行业核心商家】规则,将以<span style="color: black;">每一个</span>自然月为周期,对商家进行三项能力考核及身份等级确认,<span style="color: black;">得到</span>【行业核心商家】的身份等级将会<span style="color: black;">得到</span>1688平台的重点流量扶持,<span style="color: black;">帮助</span><span style="color: black;">大众</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>店铺新客户,让<span style="color: black;">大众</span>在1688平台更<span style="color: black;">容易</span>、更<span style="color: black;">有效</span>地做生意。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>行业核心商家适用范围</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">适用于1688消费品行业的所有诚信通会员、实力商家和超级工厂,<span style="color: black;">包括</span>以下一级类目:女装 / 男装 / 内衣 / 童装 / 鞋 / 箱包皮具 / 服饰配件、饰品 / 运动户外 / 玩具 / 母婴用品 / 日用百货 / 数码、电脑 / 家用电器 / 汽车用品 / 食品酒水 / 餐饮生鲜 / 美容护肤 / 彩妆 / 个护 / 家清 / 汽摩及配件 / 办公、文化 / 工艺品、礼品 / 宠物及园艺 / 家纺家饰 / 家装建材 / 灯饰照明。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">* </span><span style="color: black;">1688平台有权<span style="color: black;">自动</span><span style="color: black;">调节</span>。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>行业核心商家定义及能力<span style="color: black;">需求</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.行业核心商家定义:</span></strong><span style="color: black;">行业核心商家是1688平台全新推出的商家标准,<span style="color: black;">表率</span>着在1688平台上相对<span style="color: black;">优秀</span>的商家群体,<span style="color: black;">按照</span>1688平台交易历史及<span style="color: black;">状况</span>,具备较好的交易能力、供给能力和服务能力。<span style="color: black;">得到</span>核心商家身份等级的店铺,将有机会会<span style="color: black;">得到</span>1688平台的重点扶持,扶持政策<span style="color: black;">包含</span>一项或多项,<span style="color: black;">包含</span>但不限于:行业小二定向辅导、平台工具优先<span style="color: black;">运用</span>权、大促活动会场入围门槛、搜索和<span style="color: black;">举荐</span>(极其优秀的有机会<span style="color: black;">得到</span>定坑资源扶持)、直播/伙拼等场景优先展现等资源。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.店铺<span style="color: black;">同期</span>满足以下三项能力标准<span style="color: black;">就可</span>次月1日自动<span style="color: black;">作为</span>【行业核心商家】</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.1 交易能力:</span></strong><span style="color: black;">店铺交易勋章3A及以上。鉴于店铺勋章等级<span style="color: black;">每日</span>动态变化,故核心商家标准<span style="color: black;">需求</span><span style="color: black;">每一个</span>自然月>=4天店铺勋章等级保持3A<span style="color: black;">就可</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.2 供给能力:</span></strong><span style="color: black;">店铺新发品数量 或 店铺强价格竞争力商品数量 或 店铺金冠商品数量满足<span style="color: black;">需求</span>(<span style="color: black;">区别</span>行业<span style="color: black;">区别</span><span style="color: black;">需求</span>,<span style="color: black;">仔细</span>见下表)。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.3 服务能力:</span><span style="color: black;">服务能力一:</span></strong><span style="color: black;">店铺旺旺响应率满足<span style="color: black;">需求</span>(<span style="color: black;">区别</span>行业<span style="color: black;">区别</span><span style="color: black;">需求</span>,<span style="color: black;">仔细</span>见下表);</span><strong style="color: blue;"><span style="color: black;">服务能力二:</span></strong><span style="color: black;">店铺发货履约率满足<span style="color: black;">需求</span> (<span style="color: black;">区别</span>行业<span style="color: black;">区别</span><span style="color: black;">需求</span>,<span style="color: black;">仔细</span>见下表)。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/171595634f3c4b0994e36477670da0e2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728978673&x-signature=nWTUX7ajjdI1ZP6pK9wdqsjByrM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>行业核心商家身份展示规则</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.【行业核心商家】身份更新周期规则:</span></strong><span style="color: black;"><span style="color: black;">每一个</span>自然月为考核周期,每月月底<span style="color: black;">按照</span>商家能力<span style="color: black;">需求</span><span style="color: black;">是不是</span>达标,确认下月商家身份等级<span style="color: black;">是不是</span>是【行业核心商家】,并于次月1号更新商家身份等级。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.【行业核心商家】身份<span style="color: black;">保存</span>特殊规则:</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">春节假期规则:</span></strong><span style="color: black;">2022年春节为2022年2月1日,<span style="color: black;">思虑</span>春节前后假期工厂、快递等的客观影响,2022年2月底不对2022年1月<span style="color: black;">已经是</span>行业核心商家身份的商家进行考核,即2022年1月的行业核心商家身份<span style="color: black;">保存</span>2022年至3月31日,但2022年3月底仍需要进行考核。<span style="color: black;">针对</span><span style="color: black;">这里</span><span style="color: black;">时期</span>满足能力标准的新行业核心商家的身份不受影响。2023年及以后的春节假期规则以后续平台公告为准。(暂定)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.行业核心商家身份展示阵地</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.1 展示入口1:商家工作台:</strong>工作台首页右上角 (预计在2021年10月27日24点前全新上线)</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b8ed71e72ec34781846c5fdb1f7f5ff0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728978673&x-signature=cwTJ5hurCbTebMaFTEGY775JSaU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.2 展示入口2:</span></strong><span style="color: black;">商家会员中心 (预计在2021年10月27日24点前全新上线)</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/239b7c667a684c5080a1026c3383242d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728978673&x-signature=0Tm3flBh%2F2Wl9%2BIQnFWapfFMdbM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">* </span><span style="color: black;">1688平台有权<span style="color: black;">调节</span>行业核心商家身份展示的地点和方式,并以公告或<span style="color: black;">通告</span><span style="color: black;">通知</span>商家。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>核心商家权益</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.商人节S级大促活动的资源支持</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商人节大促<span style="color: black;">时期</span>,各行业分会场仅行业核心商家可入围和展现,部分表现优异的核心商家有<span style="color: black;">得到</span>定坑展现权益的机会。大促主会场全量活动商家和商品可入围,对核心商家加权的活动商品有<span style="color: black;">得到</span>展现加权的机会。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/221dabebfb4347948aeea8c3ecb62a36~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728978673&x-signature=q5knDcTqFbztDlE36Socb0JFS0k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.1688搜索和<span style="color: black;">举荐</span>的资源支持</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.1 </span></strong><span style="color: black;">有<span style="color: black;">得到</span>搜索和<span style="color: black;">举荐</span>对核心商家的商机品、超级金冠品、新品和金冠/价格力品加权的机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.2 </span></strong><span style="color: black;">商人节大促<span style="color: black;">时期</span>,除<span style="color: black;">平常</span>加权的分数等级外,会对行业核心商家的大促商品以及大促蓄水买家/GMV高的商家再叠加加权权重,<span style="color: black;">详细</span>规则以每次商人节活动<span style="color: black;">时期</span>的活动规则为准。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">* </span><strong style="color: blue;">下图中加权等级为商家<span style="color: black;">伴侣</span>更好理解的示意,<span style="color: black;">做为</span>加权系数高低的参考,<span style="color: black;">详细</span>以<span style="color: black;">实质</span>规则为准 。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/1278c9c666e4466cabe453a7152e500d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728978673&x-signature=%2BIsVIKJWjuVqpGbCQ14M246TaPo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.伙拼 / 直播 / 特卖等场景的资源支持</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平常</span><span style="color: black;">时期</span>,核心商家在各场景下有优先展现的机会;大促<span style="color: black;">时期</span>伙拼/直播/特卖等会场存在核心商家加权的机会,部分表现优异的核心商家有定坑展现权益的机会。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ac8a2cfd791046ec920f74078876cd01~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728978673&x-signature=ncm2xBWIc9e%2BsvCS5Ben2jaSA%2Bo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.品类市场的资源支持</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">仅行业核心商家可入围和展<span style="color: black;">此刻</span>行业品类市场中,部分表现优异的核心商家有定坑展现权益的机会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">* </span>1688平台有权<span style="color: black;">按照</span>业务<span style="color: black;">需要</span><span style="color: black;">调节</span>核心商家权益,并以公告或<span style="color: black;">通告</span><span style="color: black;">通知</span>商家。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span>核心商家退出<span style="color: black;">需求</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.主动申请退出:</span></strong><span style="color: black;">如若已<span style="color: black;">得到</span>核心商家身份的商家<span style="color: black;">期盼</span>退出核心商家身份,可行业核心商家钉钉群联系群主退出。(钉钉群号见下)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.被动清退:</span></strong><span style="color: black;">如核心商家存在以下一项或多项情形的,1688平台有权即时移除其核心商家身份:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.1 </span></strong><span style="color: black;">如不符合行业核心商家三项能力标准的任意一项的;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.2 </span></strong><span style="color: black;">因违法违规<span style="color: black;">引起</span>其1688平台账号被关闭的;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.3 </span></strong><span style="color: black;">本年度因违规累计扣分超过36分的;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.4</span></strong><span style="color: black;"> 存在其他严重违反《阿里巴巴中国站规则》的<span style="color: black;">行径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">* </span><span style="color: black;">1688平台有权对行业核心商家进行考核,若考核不符合<span style="color: black;">需求</span>,1688平台有权对行业核心商家身份进行移除。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.无论因何<span style="color: black;">原由</span>终止合作,<span style="color: black;">针对</span>行业核心商家退出前的<span style="color: black;">行径</span>所<span style="color: black;">引起</span>的任何责任和赔偿,商家必须完全且独立地承担。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.1688平台有权<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">需要</span><span style="color: black;">调节</span>或终止【行业核心商家】运营机制及规则,并以公告或<span style="color: black;">通告</span><span style="color: black;">通知</span>商家。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5.入群联系行业负责人</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a1bd46f9fb9149b7921a880ee2c08234~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728978673&x-signature=XT%2F%2FXT0Nj%2BS7mdcZKr51HJ1FkS8%3D" style="width: 50%; margin-bottom: 20px;"></div>
楼主节操掉了,还不快捡起来! 在遇到你之前,我对人世间是否有真正的圣人是怀疑的。
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