【阿里巴巴】知识产权保护平台侵权投诉流程详解！
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/9f12f6f454b142e29f27f0a09ec91b38~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728974958&x-signature=hv4pm5dkjwzwEoq9sndSxho9qcA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近年来，电商市场的知识产权侵权现象频发，例如<span style="color: black;">营销</span>假冒、盗版商品，及其他侵犯知识产权的<span style="color: black;">行径</span>等，严重损害消费者利益、侵犯知识产权权利人权益、扰乱市场经济秩序。<span style="color: black;">因为</span>电商平台<span style="color: black;">触及</span>的商品种类繁多，监管难度大，存在电商平台侵权数量大、成本低、规模小的侵权特征，而权利人<span style="color: black;">经过</span>司法<span style="color: black;">途径</span>维权存在着成本高、周期长、获赔少的难点，从而使得电商平台投诉申诉<span style="color: black;">作为</span>针对这类型侵权<span style="color: black;">行径</span>较为有效的维权方式。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bbff00743db84afabc3a88636f6e7d5d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728974958&x-signature=zX%2FHAh3NyTVGFOIQITGo1n5HRjY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好在近年来，各大电商平台都在<span style="color: black;">持续</span>优化维权途径，设立知识产权<span style="color: black;">守护</span>平台，最大限度上<span style="color: black;">帮助</span>权利人<span style="color: black;">经过</span>平台进行投诉，平台会<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>对侵权店铺采取商品下架，对网店进行扣分<span style="color: black;">乃至</span>关闭店铺等处罚<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">在本文中，<span style="color: black;">博主</span>将<span style="color: black;">仔细</span>介绍阿里巴巴集团知识产权<span style="color: black;">守护</span>平台投诉流程，<span style="color: black;">帮忙</span>权利人有效应对知识产权侵权<span style="color: black;">状况</span>。</span></strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">关于阿里巴巴知识产权<span style="color: black;">守护</span>平台</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里巴巴集团知识产权<span style="color: black;">守护</span>官方平台<span style="color: black;">叫作</span>为淘天集团知识产权<span style="color: black;">守护</span>平台（以下简<span style="color: black;">叫作</span>“淘天IPP”），覆盖淘天集团旗下淘宝网、天猫、1688、天猫国际等平台。淘天IPP接受商标、版权和专利权投诉。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/04320bb632444c139829adfee5094830~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728974958&x-signature=zcgy%2Fl6pY03px7Ga67%2FHGyVV2cU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">权利人<span style="color: black;">发掘</span>淘天平台知识产权侵权行为，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">经过</span>“淘天IPP”进行投诉及查看投诉处理结果。</span></strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">淘天IPP投诉系统操作流程<span style="color: black;">详细</span>如下：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>账号注册&认证</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>淘天IPP平台提交知识产权投诉，需要注册“淘天IPP”账号，权利人<span style="color: black;">能够</span><span style="color: black;">运用</span>常用邮箱创建IPP账号，或<span style="color: black;">经过</span>淘宝网、天猫、1688、天猫国际账号登录淘天IPP平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账号注册完成后，需要<span style="color: black;">供给</span>账号身份证明材料进行身份认证。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">个人认证</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上传身份证正反面原件拍摄照，并<span style="color: black;">根据</span>页面提示填写姓名及身份证编号；若您为非大陆个人，请您上传护照/通行证/当地居民身份证/驾照等身份证件原件拍摄照；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">企业认证</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请上传营业执照原件拍摄照（复印件需加盖公章），并<span style="color: black;">根据</span>页面提示填写企业营业执照及企业法定<span style="color: black;">表率</span>人<span style="color: black;">关联</span>的信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>权利认证备案</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">身份认证<span style="color: black;">经过</span>后，需验证权利人的知识产权，知识产权证明材料<span style="color: black;">一般</span><span style="color: black;">包含</span>商标证书、专利证书、版权注册证书等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">若权利人<span style="color: black;">拜托</span>代理人（例如：律师/律所/代理<span style="color: black;">公司</span>）进行投诉，需<span style="color: black;">供给</span>代理人<span style="color: black;">表率</span>权利人进行维权的授权证明及权利人身份证明材料。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>侵权投诉及处理</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">知识产权认证<span style="color: black;">经过</span>后，权利人或其授权代理人<span style="color: black;">就可</span>对涉嫌侵犯知识产权的<span style="color: black;">行径</span>进行投诉。发起侵权投诉时，需要<span style="color: black;">按照</span>涉嫌侵权信息所在的平台（如淘宝、天猫等）、权属类型（商标、版权、专利等）、<span style="color: black;">选取</span>对应已备案的知识产权资质、提交涉嫌侵权信息的<span style="color: black;">详细</span>定位（如商品链接等），并<span style="color: black;">供给</span>侵权判定理由和初步证据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投诉提交后，平台会对案件进行审核和处理，投诉成立后，平台会<span style="color: black;">按照</span>相应规则对链接采取<span style="color: black;">包含</span>但不限于删除、下架、移除侵权信息、冻结<span style="color: black;">保准</span>金等相应处置，并将侵权<span style="color: black;">通告</span>转送至被投诉卖家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">被投诉卖家收到<span style="color: black;">通告</span>后，需在指<span style="color: black;">定时</span>限内<span style="color: black;">按照</span>投诉详情做相应响应。<span style="color: black;">倘若</span>被投诉卖家提交申诉/进行整改，投诉方可查看卖家申诉材料/整改信息，并在指<span style="color: black;">定时</span>限内作出<span style="color: black;">回复</span>。<span style="color: black;">倘若</span>权利人认可被投诉卖家的申诉/整改材料，则权利人可撤销投诉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>权利人不认可被投诉卖家的申诉/整改材料，则权利人<span style="color: black;">能够</span>对被投诉卖家的申诉提出异议，并<span style="color: black;">需求</span>淘天平台审查<span style="color: black;">关联</span>事项并作出裁定，平台将结合双方投诉材料和申诉/整改材料进行<span style="color: black;">最后</span>处理。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5、</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>权利人不接受平台作出的裁定，权利人<span style="color: black;">能够</span>将案件提交至有管辖权的法院进行进一步审查。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6、</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>被投诉卖家在投诉处理完成后，<span style="color: black;">弥补</span><span style="color: black;">供给</span>了证明不存在侵权<span style="color: black;">行径</span>的证据的，如被投诉卖家已取得司法、行政机关出具的判定被投诉链接未<span style="color: black;">形成</span>侵权的司法判决或行政裁决，平台将把<span style="color: black;">以上</span>证据材料转送权利人，并有权终止或<span style="color: black;">保存</span>此前采取的处置<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">7、</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提交投诉后，可<span style="color: black;">经过</span>相应的知识产权<span style="color: black;">守护</span>平台账号跟踪投诉状态和结果（<span style="color: black;">包含</span>被投诉卖家的申诉） 权利人可登录其知识产权<span style="color: black;">守护</span>平台账号中查看投诉记录。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">8、</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">权利人、被投诉卖家授权并同意平台为处理投诉的目的将双方<span style="color: black;">供给</span>的信息和文件转交给权威的第三方专业<span style="color: black;">公司</span><span style="color: black;">帮助</span>判断审核侵权<span style="color: black;">通告</span>有效性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>投诉撤销</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">权利人<span style="color: black;">能够</span>登录知识产权<span style="color: black;">守护</span>系统，在投诉管理页面点击“撤诉”主动撤回投诉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台在受理投诉过程中，可<span style="color: black;">按照</span><span style="color: black;">详细</span><span style="color: black;">状况</span><span style="color: black;">通告</span>权利人<span style="color: black;">弥补</span>材料或进行申诉响应，如权利人未在指<span style="color: black;">定时</span>限内进行申诉响应或<span style="color: black;">弥补</span>材料的，则视为撤回投诉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">权利人主动撤回投诉或被视为撤回投诉的，均应视为自始放弃投诉主张。</p>
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