论坛 › 江西 › 中国玩具市场八大线上途径

wloe2gf 发表于 2024-10-11 11:10:47

中国玩具市场八大线上途径

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">引言</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在“新零售”“实体门店体验性更强”等宣传口号的推动下，实体<span style="color: black;">途径</span>似乎找到了能够与电商<span style="color: black;">途径</span>抗衡的方向。但不可否认，消费者的购物习惯、场景转移到线上<span style="color: black;">已然</span><span style="color: black;">作为</span>趋势，<span style="color: black;">乃至</span><span style="color: black;">非常多</span><span style="color: black;">青年</span>人<span style="color: black;">选取</span>购物平台时优先关注都是“能否送上门”。之前，<strong style="color: blue;">中</strong><strong style="color: blue;">外玩具网推出了国内六大新兴实体<span style="color: black;">途径</span>的盘点</strong>【</span><a style="color: black;"><span style="color: black;"><strong style="color: blue;">点击回顾</strong></span></a><span style="color: black;">】，本文就<span style="color: black;">一块</span>来<span style="color: black;">瞧瞧</span><strong style="color: blue;">国内八类线上<span style="color: black;">营销</span>平台吧</strong></span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/41ab2ef8f0d14e45b0adc87aa5407cac~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728966267&amp;x-signature=zAck4buvdJwoFN0HRSv36UaUN%2Bg%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▍<span style="color: black;">源自</span>：中外玩具网（ctoy-gdta） 文/编辑：秦粤/Salas 题图<span style="color: black;">源自</span>：千图网</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、传统电商</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">传统电商是相对新电商形式而言的概念，典型特点是从PC端起步，后期拓展APP。回顾传统电商二三十年的发展历程：凭借收购卓越网在国内占据一席之地的亚马逊<span style="color: black;">已然</span>退出了中国市场；聚焦图书的当当网<span style="color: black;">错失</span>了综合品类发展的窗口期，<span style="color: black;">逐步</span>式微；最早开创“网上超市”的1号店被京东收购，更名为1号会员店，<span style="color: black;">作为</span>京东试水会员制电商的通道。<span style="color: black;">最后</span>，<span style="color: black;"><strong style="color: blue;">淘宝/天猫</strong></span>、<strong style="color: blue;"><span style="color: black;">京东商城</span></strong>在混战中胜出，<span style="color: black;">作为</span>我国电商两大巨头。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">如今，在<span style="color: black;">各样</span>新兴电商平台的冲击下，传统电商陷入了增长瓶颈。</strong><span style="color: black;">为了争夺有限的流量，两大电商平台各出奇招，<span style="color: black;">例如</span>频繁造节，以满减、打折促销等形式推动<span style="color: black;">营销</span>；布局直播电商，开辟<span style="color: black;">制品</span><span style="color: black;">营销</span>新赛道；打造特价版，争夺下沉市场等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2f858379dace455f9cc8d2e24e80de0f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728966267&amp;x-signature=lSGmsYs0tn4Ryw9ZgHadsDy5Ebw%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">淘宝玩具截图</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">两大巨头之外，传统电商还有<strong style="color: blue;"><span style="color: black;">唯品会</span></strong>，定位<span style="color: black;">营销</span>品牌折扣商品，主打服饰箱包、美妆等品类。苏宁易购，<span style="color: black;">初期</span>线下门店主营电器，后期推出线上平台，拓展综合品类。<span style="color: black;">日前</span>，相比线下门店，苏宁易购线上平台运营更好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在传统电商平台，均有玩具<span style="color: black;">营销</span>，但平台的起步定位会影响消费者对其印象。</strong><span style="color: black;">据<span style="color: black;">认识</span>，<span style="color: black;">因为</span><span style="color: black;">初期</span>的淘宝网更加“海纳百川”，是<span style="color: black;">非常多</span>玩具厂商拓展线上<span style="color: black;">途径</span>的首选平台，<span style="color: black;">因此呢</span>淘宝/天猫在玩具品类方面更丰富、更全面。从每年各大品牌发布的<span style="color: black;">营销</span>榜<span style="color: black;">亦</span><span style="color: black;">能够</span>看出，该平台更被品牌看重。而京东商城近年<span style="color: black;">亦</span>愈加<span style="color: black;">注重</span>玩具品类，在《2022快消、生鲜<span style="color: black;">行业</span>新消费品牌<span style="color: black;">科研</span>报告》《2022玩具消费报告》，以及618“趋势新品榜”和“热销爆品榜”中，都有提及玩具消费趋势等内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e0fe5f702c59426988e0d5459c478021~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728966267&amp;x-signature=QXw7M4JfAHz7qv1tWC3e4ktZDpU%3D" style="width: 50%; margin-bottom: 20px;"></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2022新消费品牌<span style="color: black;">将来</span>价值排行榜（点击<span style="color: black;">照片</span>）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、社交电商</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">哪些</span>年，谁没在<span style="color: black;">微X</span>收到过<strong style="color: blue;"><span style="color: black;">拼多多</span></strong>的砍价链接？尽管这种方式曾经<span style="color: black;">导致</span>不少消费者的反感，砍价链接后来<span style="color: black;">亦</span>被屏蔽，但拼多多还是借助着社交平台在电商<span style="color: black;">行业</span>开辟了新赛道。<strong style="color: blue;">而这种由移动端起步、借助社交平台裂变发展起来的电商，<span style="color: black;">亦</span>被<span style="color: black;">叫作</span>为社交电商。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了拼多多外，社交电商平台还有<strong style="color: blue;"><span style="color: black;">云集、环球捕手、贝店</span></strong>等采用B2B2C分销模式的平台。<span style="color: black;">不外</span>，经过这几年的发展，社交电商中<span style="color: black;">独一</span>跑出的平台<span style="color: black;">仅有</span>拼多多，而国内电商格局<span style="color: black;">亦</span>从两雄争霸过渡到了三足鼎立。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了撕掉<span style="color: black;">初期</span>野蛮发展时期被贴上的“劣质”“盗版”“乱价”等标签，拼多多<span style="color: black;">奋斗</span>地引进品牌、推出<span style="color: black;">各样</span><span style="color: black;">措施</span>打击假冒伪劣<span style="color: black;">制品</span>。从该平台热销玩具榜来看，不知名品牌、低价<span style="color: black;">制品</span>仍然较多。玩具厂商对拼多多的心情<span style="color: black;">亦</span>比较<span style="color: black;">繁杂</span>，一方面是<span style="color: black;">晓得</span>拼多多的流量比<span style="color: black;">很强</span>，属于有<span style="color: black;">潜能</span>的电商平台；一方面又接受不了过于低的价格，尤其是品牌玩企要对产品进行控价，不可能单独给拼多多低价，这<span style="color: black;">亦</span>是品牌玩企不布局拼多多的<span style="color: black;">重点</span><span style="color: black;">原由</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/125f935d8d234dc48504af2bcf45b1fd~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728966267&amp;x-signature=jgS2y1I3dfaKqkZU%2BgJyhUFqc6M%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">拼多多玩具拼单价较低</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、众筹平台</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年1月底，《流浪地球2》周边衍生品众筹过亿元的<span style="color: black;">信息</span>，将<span style="color: black;">公众</span>的目光聚焦到了影视周边衍生品，<span style="color: black;">同期</span><span style="color: black;">亦</span>将<strong style="color: blue;">淘宝的众筹平台——<span style="color: black;">造点新货</span></strong>推到了<span style="color: black;">公众</span>眼前。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据<span style="color: black;">认识</span>，造点新货<span style="color: black;">是由于</span>原来的淘宝众筹改名而来。背靠阿里巴巴集团，造点新货<span style="color: black;">拥有</span><span style="color: black;">非常多</span><span style="color: black;">优良</span>，<span style="color: black;">例如</span>集团旗下所有APP都能为该平台导流，可有效<span style="color: black;">加强</span>众筹<span style="color: black;">制品</span>的<span style="color: black;">揭发</span>；众筹时产生的销量、<span style="color: black;">评估</span>都会累积到<span style="color: black;">制品</span>转到店铺后的<span style="color: black;">营销</span>链接中，使得<span style="color: black;">制品</span>能够在搜索、<span style="color: black;">举荐</span>页面等被排在前列。<span style="color: black;">能够</span>说，造点新货是为淘宝/天猫引流的平台。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">公众</span>更加<span style="color: black;">熟练</span>的众筹平台还要数<strong style="color: blue;"><span style="color: black;">摩点</span></strong>，但鲜少有人<span style="color: black;">晓得</span>该平台不止能众筹，还能卖货。资料<span style="color: black;">表示</span>，2019年12月，摩点电商商城正式上线，为APP版本，定位国内原创设计师电商平台，汇集<span style="color: black;">各样</span>创意<span style="color: black;">制品</span>、品牌，入驻商家既<span style="color: black;">能够</span>是企业，<span style="color: black;">亦</span><span style="color: black;">能够</span>是个人。<span style="color: black;">日前</span>，该商城<span style="color: black;">归类</span>板块<span style="color: black;">包含</span>玩具、文创礼品、卡牌、游戏、食品、衍生品、服饰鞋包、家居日用、出版、潮玩潮物、配件饰品、宠物用品、美妆保养。其中，<strong style="color: blue;">玩具被列在<span style="color: black;">明显</span>位置，<span style="color: black;">已然</span>入驻品牌<span style="color: black;">包含</span>若莱、若客、同趣、一刻馆、星堡积木等。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1950db01c0aa44789c66092141bf280a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728966267&amp;x-signature=4qX9bHs9vPiOdn8s8bi09UdEDHg%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9aed271cb7544811b77cf287bda6dc2c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728966267&amp;x-signature=7prmPAjsWEBVqQK1b74K7YZcYzw%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">摩点商城APP将玩具放在<span style="color: black;">明显</span>位置</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、视频电商</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">藉着互联网、移动互联网的快速发展，视频网站、APP迎来了快速发展的契机。而正如网上流传的那句“宇宙的尽头是电商”<span style="color: black;">同样</span>，视频平台无论有多少影视作品播放、有多少流量，仍然想要<span style="color: black;">经过</span>电商实现变现。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1c8ce5e4e69d447b93f1017b68242692~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728966267&amp;x-signature=PiogDaii78jFV%2BnPUXjz%2FHy8FnE%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注：优酷<span style="color: black;">由于</span>隶属阿里巴巴集团，<span style="color: black;">因此呢</span>其周边衍生品都是在淘宝/天猫<span style="color: black;">营销</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有视频电商中，<strong style="color: blue;"><span style="color: black;">抖音、快手</span></strong>属于<span style="color: black;">包涵</span>性比较强的，因而<span style="color: black;">亦</span>是发展最快的。抖音在5月16日举办的抖音电商第三届生态大会上发布数据，近一年平台GMV增幅超80%；快手发布“618年中大促”数据<span style="color: black;">表示</span>，今年6月1-18日，快手电商订单量同比去年增长近四成，品牌商品GMV同比去年增长超200%。<span style="color: black;">因此呢</span>，这两个平台<span style="color: black;">亦</span>是当前玩企布局的重点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、潮流平台</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>潮流平台，<span style="color: black;">重点</span><span style="color: black;">指的是</span><span style="color: black;">营销</span>的<span style="color: black;">制品</span>紧跟潮流风尚、以<span style="color: black;">青年</span>人为<span style="color: black;">重点</span><span style="color: black;">目的</span>群体的平台。潮流平台基本都是在移动互联网崛起后发展起来的，<span style="color: black;">况且</span>各个平台不止有交易功能，<span style="color: black;">亦</span>有内容分享社区，<span style="color: black;">因此呢</span>这些平台<span style="color: black;">亦</span>有社交电商的属性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/43d3a336599044698b5efcdd467d3344~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728966267&amp;x-signature=Zu0MlUbOeLy3nWzOFQNlOHTxKiU%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相比其他平台，潮流平台主营<span style="color: black;">制品</span>更加聚集，消费群体<span style="color: black;">亦</span>更加<span style="color: black;">精细</span>。<strong style="color: blue;"><span style="color: black;">小红书</span></strong>尽管很早就<span style="color: black;">起始</span>了电商布局，企业<span style="color: black;">亦</span>很<span style="color: black;">注重</span>该平台，但<span style="color: black;">日前</span>仍<span style="color: black;">重点</span>将其<span style="color: black;">做为</span>宣传平台；<span style="color: black;">针对</span>有意向拓展潮玩品类、接触<span style="color: black;">青年</span>消费者的企业而言，<strong style="color: blue;"><span style="color: black;">得物</span></strong>是不可<span style="color: black;">忽略</span>的平台。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成立早且知名度不低的<span style="color: black;"><strong style="color: blue;">微店</strong></span>看似处在国内电商矩阵的边缘，但其实早已走出了自己的发展道路。<span style="color: black;">初期</span>的微店<span style="color: black;">重点</span>是服务微商，之后转变成助力创业者发展兴趣、创立品牌的平台。<span style="color: black;">由于</span>门槛低，微店是<span style="color: black;">非常多</span>个人开店的首选平台，尤其是粉丝圈、二次元圈的卖家较多。其中，<strong style="color: blue;"><span style="color: black;">海量</span>“娃妈”在该平台开店，使得微店<span style="color: black;">作为</span>了棉花娃娃玩家的聚集地，这<span style="color: black;">亦</span>助力平台成功孵化棉花娃娃品牌“Rua娃吧”。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、二手交易平台</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">说到</span>二手交易，<span style="color: black;">都数</span>人认为是消费者之间的闲置物品交易，但<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>厂商会在二手交易平台<span style="color: black;">营销</span><span style="color: black;">制品</span>。据中外玩具全<span style="color: black;">媒介</span>中心记者<span style="color: black;">认识</span>，厂商会将<span style="color: black;">有些</span>有瑕疵的<span style="color: black;">制品</span><span style="color: black;">或</span>库存，<span style="color: black;">经过</span>二手交易平台低价处理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">比较知名的二手交易平台有<strong style="color: blue;"><span style="color: black;">闲鱼、转转、回收宝、爱回收</span></strong>等，以及<strong style="color: blue;"><span style="color: black;">泡泡玛特的葩趣、APP 52TOYS、千岛潮玩族、Suplay</span></strong><span style="color: black;">亦</span>都有二手交易功能。这些平台中，<span style="color: black;">运用</span>群体较多、覆盖面较广的还得是闲鱼，因而该平台<span style="color: black;">亦</span>是厂商处理<span style="color: black;">制品</span>的<span style="color: black;">重点</span><span style="color: black;">途径</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此前，闲鱼APP发布公告<span style="color: black;">叫作</span>，从2023年6月6日起正式对部分商家实行收费政策。此处的“部分商家”指的是在平台开展高频且<span style="color: black;">巨额</span>交易的卖家。这<span style="color: black;">亦</span>从侧面说明，闲鱼不止是消费者交易闲置物品的平台。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ef3b6f2a36c049fd821bc74158cae003~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728966267&amp;x-signature=wfrZ6%2B3XFUpNSmOkE%2FDoUuFv8R0%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">闲鱼<span style="color: black;">亦</span>能<span style="color: black;">做为</span>玩具<span style="color: black;">营销</span>平台</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、外卖平台</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上</span>的6种平台，都是<span style="color: black;">能够</span>将<span style="color: black;">制品</span>销往全国各地的电商，而外卖平台则是能将同城玩具<span style="color: black;">快速</span>送到消费者手中的通道。<strong style="color: blue;"><span style="color: black;">饿了么、美团</span></strong>两大外卖平台都以打造本地生活服务平台为<span style="color: black;">目的</span>，不止聚焦餐饮板块，<span style="color: black;">更加是</span>将本地的零售商圈都纳入到服务范畴，邀请便利店、超市、潮流百货店、服装店、潮玩店等入驻。从这个<span style="color: black;">方向</span>看，外卖平台就像是同城的“淘宝”，但仅适用于有终端门店的商家，不适用于工厂。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/05f342614ffa4d13ac4876ceaa628b60~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728966267&amp;x-signature=WvUtSnigaXar5J8F3X9Uf2pYuuI%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/881226d0da6a40caa04311c21cad8346~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728966267&amp;x-signature=%2BLouVuOY8Hn0fFCB3hRvqQhwG%2B0%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外卖平台吸纳线下<span style="color: black;">各样</span>门店入驻</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8、其他平台</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我国有<span style="color: black;">非常多</span>垂直类电商，与玩具关系比较密切的<span style="color: black;">便是</span>母婴电商。过去几年，母婴电商发展不如人意，接连爆出业务关停、APP停止服务、拖欠货款、经营<span style="color: black;">反常</span>等<span style="color: black;">消极</span><span style="color: black;">信息</span>。<span style="color: black;">日前</span>，运营尚可的母婴电商除了宝宝树旗下的<strong style="color: blue;"><span style="color: black;">美囤妈妈</span></strong>外，其他的基本都是母婴连锁品牌的自营电商，<span style="color: black;">例如</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">孩儿</span>王</span></strong>等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">小程序</strong></span><span style="color: black;">凭借着无需下载、开通成本低、运营简单等<span style="color: black;">优良</span>，<span style="color: black;">作为</span>了电商<span style="color: black;">行业</span>的一股新力量。据<span style="color: black;">认识</span>，<span style="color: black;">非常多</span><span style="color: black;">无</span>电商运营经验的线下<span style="color: black;">途径</span>商，拓展线上平台时，都会优先<span style="color: black;">思虑</span>开通<span style="color: black;">微X</span>小程序商城。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里巴巴集团旗下的批发网<span style="color: black;"><strong style="color: blue;">1688</strong></span>是线上批发平台，最初面对的<span style="color: black;">重点</span>是B端<span style="color: black;">途径</span>商。在<span style="color: black;">途径</span>细分的趋势下，<span style="color: black;">非常多</span>中小微卖家<span style="color: black;">显现</span>。为了满足这部分卖家的<span style="color: black;">需要</span>，1688批发网逐步推出了一件代发、少量批发等功能。而这种功能的普及让消费者<span style="color: black;">亦</span>能够以较低的价格购买到合心意的<span style="color: black;">制品</span>，<span style="color: black;">因此呢</span>该平台的受众从<span style="color: black;">途径</span>商拓宽到了消费者。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：中外玩具网（ctoy-gdta）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文/编辑：秦粤/Salas</span></p>

1fy07h 发表于 2024-10-23 05:22:08

在遇到你之前，我对人世间是否有真正的圣人是怀疑的。

wrjc1hod 发表于 4 天前

你字句如珍珠，我珍藏这份情。

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