会员数突破100万，1688成B类买家找厂货首选
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2B行业有个共识,“源头厂、源头货、源头价、通天下”是最<span style="color: black;">有效</span>的采购模式,<span style="color: black;">非常多</span>买家愿意为此付费。如今,这条路在B2B电商<span style="color: black;">行业</span>走通了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3月2日,记者从阿里巴巴1688<span style="color: black;">认识</span>到,其面向买家的会员<span style="color: black;">制品</span>1688PLUS的会员数<span style="color: black;">近期</span>突破了100万。这是B2B电商行业首个会员数过百万的买家付费<span style="color: black;">制品</span>。其中,近40%的会员是过去2个月新增的,这<span style="color: black;">亦</span>说明经济在加速回暖,中小零售商对生意有<span style="color: black;">自信心</span>,愿意加大采购力度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1688PLUS去年6月底推出,定价99元,开卡即送70元通用红包。会员可享受11项权益,集中在好货源、好价格和好服务三方面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>1688有超过60万商家的8000多万款商品为PLUS会员<span style="color: black;">供给</span><span style="color: black;">最少</span>九五折的进货优惠,会员还能拿到工厂老客户的底价;会员的赊购额度<span style="color: black;">加强</span>三千元,<span style="color: black;">同期</span>网商银行<span style="color: black;">供给</span>的大额贷利率打九折;<span style="color: black;">另外</span>,会员还有专属人工客服快速响应<span style="color: black;">处理</span>问题;接下来1688PLUS还将推出运费险和极速退等多项权益。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1688算过一笔账,会员业务上线后已累计为用户省了20亿元、<span style="color: black;">供给</span>了130亿元的赊账额度、50万次专属人工客服服务。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e3d6572c9e824512afbea3d2be50f3b2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728962355&x-signature=f4DBQa6YZCdAvt8MmbhpCO9yrzI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">80%以上的1688PLUS会员是中小零售商,<span style="color: black;">重点</span>是实体店主、国内和跨境电商卖家、主播、达人、博主、社区团购“团长”等,<span style="color: black;">她们</span>是当下零售圈最会做生意的一群人。例如,有个新西兰的宝妈,是国内某社交平台的博主,她在1688进货后寄到新西兰,卖给周边小区里的几十个宝妈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有的买家开通会员是为了省钱。曾女士是深圳一家贸易<span style="color: black;">机构</span>的负责人,她<span style="color: black;">经过</span>淘宝做国内生意<span style="color: black;">亦</span>做跨境生意,开通会员后<span style="color: black;">已然</span>采购了6万元,“<span style="color: black;">每一个</span>月<span style="color: black;">最少</span>省4千元”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">广东潮州的王先生在淘宝天猫开店,<span style="color: black;">经过</span>1688找工厂进货,开通会员<span style="color: black;">一月</span>,采购额超10万元。他看重的是会员<span style="color: black;">背面</span>的专属<span style="color: black;">优秀</span>源头厂货、专属价格和赊购额度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>实体小店<span style="color: black;">来讲</span>,会员的价值在于专属客服。山东济南的庞先生经营着3家成人用品店,每家店每月营业额9万元,<span style="color: black;">重点</span>是外卖和跑腿订单,24小时营业,<span style="color: black;">非常多</span>紧急的售后问题都<span style="color: black;">能够</span><span style="color: black;">经过</span>人工客服快速<span style="color: black;">处理</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1688PLUS业务负责人姚霖强介绍说,会员业务的核心目的不是收费,而是识别出采购<span style="color: black;">需要</span>多、频率高、金额大的买家群体,建设相应的服务能力,以便快速响应<span style="color: black;">她们</span>的诉求,让最懂B类生意的买家在1688做生意更简单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">去年2月,1688<span style="color: black;">起步</span>了两大升级战略——全面<span style="color: black;">提高</span>买家采购体验和加大<span style="color: black;">优秀</span>供给。一年来,买家在“找、挑、询、付、履”等采购全链路的体验越来越好。<span style="color: black;">同期</span>,越来越多<span style="color: black;">优秀</span>源头供给进入1688。源头好货好价好服务的涌现,是买家愿意付费的<span style="color: black;">基本</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1688数据<span style="color: black;">表示</span>,源头供给的增长和买家会员数的增长呈正<span style="color: black;">关联</span>。尤其是2月7日1688推出保获客、保订单的“双保”计划<span style="color: black;">败兴</span>,吸引了<span style="color: black;">海量</span>产业带<span style="color: black;">优秀</span>源头厂商入驻,1688PLUS会员买家数<span style="color: black;">亦</span><span style="color: black;">快速</span><span style="color: black;">增多</span>。会员买家过去<span style="color: black;">一月</span>贡献了超过17%的平台交易额。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d2b1c22ef40244d2b72ce9762aff8952~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728962355&x-signature=JpGIRPQw5UV3IGG5Df%2B7kySUiL0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">源自</span>：咸宁<span style="color: black;">资讯</span>网）</p>
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