什么是百度DMP智选？
<img src="https://p3-sign.toutiaoimg.com/pgc-image/R8yGtFtDax79bC~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728536717&x-signature=0vCkAZqkDcugy0kf1a01p4kGPbI%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">执牛耳 | 数字营销技术邦，“更懂营销的科技<span style="color: black;">商场</span><span style="color: black;">报告</span>”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">源自</span>：百度营销中心 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⬇️</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">什么是DMP智选</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RAfMLEP2ZwYLcE~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728536717&x-signature=Q%2FyNl6nWIThx%2FF4yJgfb93Zb7XU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">百度DMP智选</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度全链路数字营销平台，从<span style="color: black;">目的</span>人群洞察、人群圈选分析、<span style="color: black;">精细</span>投放推广、投后效果优化等投放过程的核心环节，<span style="color: black;">供给</span>一站式、全链路的人群管理投放体验，让推广<span style="color: black;">精细</span>触达。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">DMP智选能做什么？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、全景化洞察分析受众</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度DMP智选<span style="color: black;">持有</span>海量数据及智能算法模型。可从业务、行业等<span style="color: black;">方向</span>，全方位洞察分析<span style="color: black;">目的</span>受众群体，为您的投放决策<span style="color: black;">供给</span>分析依据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、智能化<span style="color: black;">精细</span>圈选人群</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度DMP智选依托DMP强大标签体系，<span style="color: black;">供给</span>多种人群定向功能。您<span style="color: black;">能够</span><span style="color: black;">按照</span>行业、场景等<span style="color: black;">选取</span>优选<span style="color: black;">举荐</span>人群，挖掘<span style="color: black;">更加多</span>潜在用户；<span style="color: black;">亦</span>可自定义各类特征、<span style="color: black;">行径</span>，智能圈选目标受众，让推广<span style="color: black;">精细</span>触达。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、无缝隙全<span style="color: black;">途径</span>投放</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度DMP智选对接各类百度推广<span style="color: black;">制品</span>，可对人群一键<span style="color: black;">有效</span>投放，从多<span style="color: black;">途径</span>出发，全方位触及<span style="color: black;">目的</span>受众。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、全链路投放效果分析</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在人群投放后，百度DMP智选<span style="color: black;">亦</span>会对<span style="color: black;">区别</span>流量的投放效果进行<span style="color: black;">跟踪</span>。您可<span style="color: black;">按照</span>投放表现<span style="color: black;">即时</span><span style="color: black;">调节</span>预算、优化<span style="color: black;">方法</span>、对高价值客户进行二次触达。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">DMP智选的人群定向能力有？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">DMP<span style="color: black;">日前</span><span style="color: black;">持有</span>9种常规定向＋主题人群包＋再营销定向能力，支持离线人群定制：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RYvni7M3AIiFBi~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728536717&x-signature=hxMfB6cVe%2F7OuRXnXWvKSyWO5Zo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主题人群包<span style="color: black;">包含</span>：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RYvni7bIltYKzE~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728536717&x-signature=63jRxxlJz5ZiJBhO28QTsWh9I%2F4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">DMP智选的洞察分析能力有？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、行业、市场竞争分析</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">供给</span>本账户、竞对、行业投放趋势对比<span style="color: black;">状况</span>，及相应<span style="color: black;">举荐</span>人群</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、业务分析</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">业务维度分析<span style="color: black;">目的</span>受众人群属性、地域分布、关注点、兴趣等，辅助投放决策</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、人群对比</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">供给</span>两个人群的特征分布对比<span style="color: black;">状况</span>，可用于分析<span style="color: black;">区别</span>客群特点，针对性优化投放</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">另外</span>，百度DMP智选还可<span style="color: black;">供给</span>行业定制<span style="color: black;">处理</span><span style="color: black;">方法</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度DMP智选<span style="color: black;">经过</span>对游戏、金融、电商等行业的深入洞察，分析行业内用户关注点、用户决策<span style="color: black;">周期</span>、品牌偏好、价格偏好等细分特征，<span style="color: black;">供给</span>基于<span style="color: black;">区别</span>行业营销场景的定制化、精细化<span style="color: black;">处理</span><span style="color: black;">方法</span>，进一步<span style="color: black;">供给</span>智能精准服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">DMP智选人群应用于投放的流程？</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RYvni7pFwc44tb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728536717&x-signature=jK%2BnrsU419HZurqqeB193rd0HLs%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">认识</span><span style="color: black;">更加多</span>DMP智选<span style="color: black;">关联</span>内容请点击：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">http://yingxiao.baidu.com/new/home/product/details/id/5667?ly=wxyw</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RYlMsslFVse158~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728536717&x-signature=HaD3x0tS4QLi4Qwi0TulHhPgImQ%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RIUkA8B2zhnRBX~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728536717&x-signature=TGxneevcu%2BWEh4ZPJgpYwc6G4TQ%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“连接数字<span style="color: black;">商场</span> 赢在数字营销”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">执牛耳®，更懂营销的科技<span style="color: black;">商场</span><span style="color: black;">报告</span> </strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RYSdtY5B830Ofl~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728536717&x-signature=n4BL2T3aaXHFgCYD6%2BFPHqq9ZD0%3D" style="width: 50%; margin-bottom: 20px;">
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