做搜索引擎推广怎么样投放关键词？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>做搜索引擎推广，无论是做SEM和SEO,都离不开关键词，<span style="color: black;">仅有</span>找到<span style="color: black;">目的</span>客户的<span style="color: black;">精细</span>关键词，<span style="color: black;">咱们</span><span style="color: black;">才可</span>够更加性价比的花钱。<span style="color: black;">那样</span>，<span style="color: black;">咱们</span><span style="color: black;">怎样</span>找到“<span style="color: black;">精细</span>询盘”的投放关键词呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词词库的树立分为四个过程：先是收集关键词；<span style="color: black;">而后</span>对关键词进行认真地挑选；在接下来进行关键词的投放测试；投放测验的要点便是确定好<span style="color: black;">那些</span>关键词能够带来的流量和转化，<span style="color: black;">最后</span>将关键词进行<span style="color: black;">归类</span>后<span style="color: black;">持续</span>地添加有效的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.关键词的<span style="color: black;">源自</span>及确定</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>常用的抓取关键词的方式<span style="color: black;">重点</span>是以下几种：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(1)从竞争对手词库抓取，例如<span style="color: black;">她们</span>的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(2)第三方工具，如5118，<span style="color: black;">倘若</span>做会员，能够抓取到<span style="color: black;">海量</span>的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(3)PPC <span style="color: black;">或</span>其他流量<span style="color: black;">途径</span>的关键词，例如百度竞价有百度关键词规划师，能够检索出<span style="color: black;">海量</span>的有人搜索的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(4)抓取的工具<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>，<span style="color: black;">例如</span>：火车头、追词助手、金花助手。<span style="color: black;">不外</span>需要<span style="color: black;">重视</span>的是，抓取工具<span style="color: black;">必定</span>要支持往下一层抓取(<span style="color: black;">亦</span>叫深度抓取)，而<span style="color: black;">不可</span>仅限于源页面的抓取。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(5)百度下拉框，百度<span style="color: black;">关联</span>搜索挑选法，拓展深度3-4层<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(6)百度指数关键词工具进行挖掘。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上是缪丽伟常用的关键词拓展<span style="color: black;">办法</span>，市面上还有<span style="color: black;">有些</span>拓展<span style="color: black;">办法</span>，<span style="color: black;">这儿</span>不一一<span style="color: black;">详细</span>介绍，<span style="color: black;">由于</span>以上几种<span style="color: black;">办法</span>去拓展关键词，基本上<span style="color: black;">已然</span><span style="color: black;">包括</span>了99%的关键词了。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c489041bf4574e76a3fc1dd3c8d2d35a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728528944&x-signature=bHt5YE7q9ZBuFEuKZ99b77bZ2Is%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 对关键词进行<span style="color: black;">恰当</span><span style="color: black;">归类</span>与管理</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对关键词的整理有多种方式，<span style="color: black;">例如</span><span style="color: black;">平常</span>的核心关键词和长尾关键词等<span style="color: black;">归类</span>。整理方式无须固定，照自己的习惯或SEO策略来定就<span style="color: black;">能够</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，以行业为中心的关键词词库，<span style="color: black;">能够</span>按根词，衍生词，以及常规词、热门词，或搜索<span style="color: black;">提升</span>，搜索下降等等多种标准去<span style="color: black;">归类</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，以网站为中心的关键词词库，<span style="color: black;">能够</span>核心词、次级核心词，<span style="color: black;">目的</span>关键词、长尾关键词等等。同一关键词在<span style="color: black;">区别</span>的词库中，可能归属的<span style="color: black;">归类</span><span style="color: black;">区别</span>，<span style="color: black;">乃至</span>差异很大，其源头就在于<span style="color: black;">归类</span>标准<span style="color: black;">区别</span>。<span style="color: black;">例如</span>，A关键词在行业领先品牌的网站关键词词库中可能属于核心关键词，到了一个小<span style="color: black;">机构</span>新上线的网站关键词词库中，则属于长尾词<span style="color: black;">归类</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">都<span style="color: black;">晓得</span>行业根词搜索量大，但对<span style="color: black;">有些</span>新上线的小站，去争夺<span style="color: black;">这般</span>的关键词机会，完全是浪费资源。理性的<span style="color: black;">选取</span>是先找机会胜出，再扩大战线。落实到关键词策略上，<span style="color: black;">便是</span>先找到有机会胜出的且有潜在高价值的关键词，列为最高优先级关键词。依此类推。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.对关键词进行有效的筛选</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">什么是<span style="color: black;">优秀</span>关键词？<span style="color: black;">便是</span>能够带来<span style="color: black;">精细</span>客户流量，却又花费最少成本的关键词，不<span style="color: black;">必定</span>要是搜索量最高的关键词，<span style="color: black;">亦</span>不<span style="color: black;">必定</span>要是绝对的转化关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">常州丽伟网络<span style="color: black;">由于</span>做的是工业品类营销，<span style="color: black;">因此</span>工业品基本上都有主关键词，在筛选关键词的过程中，<span style="color: black;">重点</span><span style="color: black;">思虑</span>到几点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(1)关键词<span style="color: black;">关联</span>性有多少。例如<span style="color: black;">咱们</span>做的是<span style="color: black;">精细</span>无缝钢管，<span style="color: black;">倘若</span>企业就做这个，<span style="color: black;">咱们</span>投放百度竟价<span style="color: black;">或</span>SEO时候，<span style="color: black;">选取</span>去做无缝钢管<span style="color: black;">这般</span>的词，就不是很<span style="color: black;">精细</span>了，虽然有<span style="color: black;">关联</span>性。<span style="color: black;">倘若</span><span style="color: black;">咱们</span>是做的<span style="color: black;">精细</span>钢管，<span style="color: black;">那样</span><span style="color: black;">精细</span>钢管这个词就比较<span style="color: black;">精细</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(2)关键词的搜索度。<span style="color: black;">经过</span>阿里指数<span style="color: black;">或</span>百度竞价关键词规划师<span style="color: black;">或</span>站长等工具，<span style="color: black;">咱们</span>能够评判出关键词有多少人搜。搜索量<span style="color: black;">尤其</span>低的长尾关键词适合在官网里面做<span style="color: black;">资讯</span><span style="color: black;">或</span>技术文档等排布。搜索量热门的词适合做竞价和SEO等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(3)关键词竞争度。<span style="color: black;">咱们</span>在做搜索引擎的时候，针对关键词投放，<span style="color: black;">咱们</span>要查看这个关键词的竞争度有多少，<span style="color: black;">例如</span>关键词有多少人做竞价，百度搜索引擎首页有多少是大型网站<span style="color: black;">或</span>是网站的主页，数量有多少个。正常<span style="color: black;">状况</span>下，越是短词<span style="color: black;">或</span>主词<span style="color: black;">或</span>行业词，越是竞争度非常大。一旦关键词竞争度非常大，针对小企业<span style="color: black;">或</span>预算有效的企业，<span style="color: black;">那样</span>不太<span style="color: black;">意见</span>去做最核心的主词。一是竞价你想要排名好，花费的整体<span style="color: black;">花费</span>会非常高，你的转化率<span style="color: black;">亦</span><span style="color: black;">不可</span>跟”有竞争力”的<span style="color: black;">优良</span><span style="color: black;">机构</span>去比。二是做SEO，你即使找第三方<span style="color: black;">机构</span>去做，<span style="color: black;">亦</span>很难帮你做上去，<span style="color: black;">或</span>几个月内是做不上去的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(4)关键词的价格。无论是做关键词SEM还是关键词SEO，价格是需要<span style="color: black;">思虑</span>的。<span style="color: black;">由于</span><span style="color: black;">每一个</span>企业他的<span style="color: black;">状况</span>不<span style="color: black;">同样</span>，预算<span style="color: black;">亦</span>不<span style="color: black;">同样</span>。<span style="color: black;">倘若</span><span style="color: black;">咱们</span>是行业领导型企业，<span style="color: black;">那样</span><span style="color: black;">能够</span>大范围地去做主词，要<span style="color: black;">保准</span>客户搜索关键词，<span style="color: black;">咱们</span>都能够占据有利地位，做好<span style="color: black;">咱们</span>的“守城”工作，这种<span style="color: black;">状况</span><span style="color: black;">便是</span>要“不计中本”。<span style="color: black;">倘若</span><span style="color: black;">咱们</span>是追随者，<span style="color: black;">那样</span><span style="color: black;">能够</span>避开热词，找<span style="color: black;">有些</span>价格相对便宜的二级关键词去做投放，既<span style="color: black;">能够</span>避开<span style="color: black;">有些</span>竞争热门<span style="color: black;">或</span>行业大佬的地带，又能够<span style="color: black;">必定</span>成本上降低关键词成本。二级关键词投入<span style="color: black;">通常</span><span style="color: black;">状况</span>下都是比主词投入少的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(5)结合企业<span style="color: black;">状况</span>。<span style="color: black;">最后</span>做关键词，要结合企业<span style="color: black;">状况</span>去做，预算、主推<span style="color: black;">制品</span>、<span style="color: black;">优良</span><span style="color: black;">制品</span>等等，都要<span style="color: black;">思虑</span>到。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">确定了以上五点，<span style="color: black;">咱们</span>就基本上能够大概判断出我们做<span style="color: black;">那些</span>关键词了。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5a40a3ca43a747eb9c78a0664afb459b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728528944&x-signature=%2F9WTAhzO06WCXJSxM4VC3b8nbBA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.测试关键词的投放和转化。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>行业<span style="color: black;">因为</span>有太多<span style="color: black;">能够</span>量化了，例如用户注册的量<span style="color: black;">做为</span>一个转化，用户购买的量<span style="color: black;">做为</span>一个转化，用户点击<span style="color: black;">机构</span>“联络咱们”<span style="color: black;">做为</span>一个转化，用户拨打<span style="color: black;">tel</span><span style="color: black;">做为</span>一个转化，用户给一个有效询盘<span style="color: black;">做为</span>一个转化。都是都是量化转化的标准。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在测试投放过程中，<span style="color: black;">咱们</span>要<span style="color: black;">思虑</span>的是几点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(1)关键词排名<span style="color: black;">状况</span>。</strong><span style="color: black;">区别</span>的关键词投放后<span style="color: black;">拥有</span><span style="color: black;">区别</span>的排名，例如<span style="color: black;">咱们</span>做百度竞价，<span style="color: black;">咱们</span>要经常去查看关键词的实时排名以及<span style="color: black;">1星期</span>的平均排名<span style="color: black;">或</span>地域排名等。<span style="color: black;">倘若</span>做SEO，需要<span style="color: black;">晓得</span>关键词在搜索引擎上的自然排名<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(2)关键词点击<span style="color: black;">状况</span>。</strong>关键词投放后，<span style="color: black;">咱们</span><span style="color: black;">经过</span>百度统计工具，查看整体的数据报表。例如<span style="color: black;">咱们</span>关键词做了SEO，做上去了<span style="color: black;">一月</span>，排名<span style="color: black;">亦</span>很好，<span style="color: black;">然则</span>后台<span style="color: black;">表示</span>此关键词带来的流量<span style="color: black;">尤其</span>少，找第三方做SEO的价格<span style="color: black;">亦</span>不低，<span style="color: black;">那样</span>这个词<span style="color: black;">咱们</span>就不需要再做。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(3)关键词转化触发<span style="color: black;">状况</span>。</strong>百度竞价投放<span style="color: black;">咱们</span>移动端<span style="color: black;">能够</span>投放基木鱼，PC端直接投放网站，<span style="color: black;">倘若</span>行业<span style="color: black;">能够</span>，在PC端装爱番番(在线沟通工具)，<span style="color: black;">这般</span>客户触发后，<span style="color: black;">咱们</span>能够<span style="color: black;">晓得</span>客户<span style="color: black;">经过</span><span style="color: black;">那些</span>关键词进入了<span style="color: black;">咱们</span>网站，这个转化触发是<span style="color: black;">经过</span>什么样的关键词触发的。<span style="color: black;">倘若</span>一段时间都<span style="color: black;">特别有</span>效，那<span style="color: black;">咱们</span><span style="color: black;">能够</span>加大此关键词的投入。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(4)询盘有效触发<span style="color: black;">状况</span>。</strong>做关键词投放，<span style="color: black;">最后</span>要看的是效果，例如客户在线沟通是有效的，客户拨打<span style="color: black;">tel</span>是有效的，<span style="color: black;">定时</span>要对这些真正有效的询盘进行关键词统计和分析。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(5)关键词的消费<span style="color: black;">状况</span>。</strong><span style="color: black;">每一个</span>关键词的搜索以及消费<span style="color: black;">状况</span>不<span style="color: black;">同样</span>，<span style="color: black;">倘若</span>关键词消费很大，<span style="color: black;">然则</span>效果<span style="color: black;">欠好</span>，<span style="color: black;">咱们</span>就降低投入<span style="color: black;">或</span>直接不投入。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词投放测试<span style="color: black;">便是</span>要<span style="color: black;">定时</span>跟踪，看关键词排名，搜索点击<span style="color: black;">状况</span>，转化触发<span style="color: black;">状况</span>，询盘触发<span style="color: black;">状况</span>等等，更有甚者，需要业务员<span style="color: black;">协同</span>做好成交统计工作。目的<span style="color: black;">便是</span>让关键词投放效果可追述，效果好的关键词加大投入。让转化率越来越高，转化成本越来越低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>针对搜索引擎的<span style="color: black;">有些</span>关键词的挖掘、分组以及后期的<span style="color: black;">守护</span>及优化等工作的思路，<span style="color: black;">期盼</span>看了能够学习到<span style="color: black;">有些</span>东西。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欢迎您的咨询和沟通。</p>
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