m5k1umn 发表于 2024-10-9 06:26:28

独立站SEO：加强SEO排名的11个办法


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">咱们</span>外贸企业<span style="color: black;">来讲</span>，独立站在2024年<span style="color: black;">作为</span>了又一个获客的重要<span style="color: black;">途径</span>，<span style="color: black;">然则</span><span style="color: black;">针对</span>许多企业而言，<span style="color: black;">想要</span>取得<span style="color: black;">明显</span>的效果并<span style="color: black;">不易</span>。而SEO则是独立站的基石，其重要性<span style="color: black;">不问可知</span>。<span style="color: black;">倘若</span><span style="color: black;">无</span>SEO的支持，你的网站很可能<span style="color: black;">没法</span>取得理想的成果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于独立站seo的规划，我总结了以下11点，供各位参考：</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"> <span style="color: black;">检测</span>和检测已有的内容</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在创建新内容前，<span style="color: black;">必定</span>要对已有的内容进行<span style="color: black;">检测</span>和检测：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">由于</span><span style="color: black;">这般</span>会让你：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l 删除<span style="color: black;">无</span>效果的内容，避免影响<span style="color: black;">全部</span>网站的SEO。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l 避免波及其他页面的内容深度；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l 避免内容重复，<span style="color: black;">引起</span>谷歌及客户误解你的站点。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l 避免重复上传<span style="color: black;">制品</span>，<span style="color: black;">这般</span>会<span style="color: black;">引起</span>流量下降及谷歌的<span style="color: black;">处罚</span>（<strong style="color: blue;">独立站不是<span style="color: black;">制品</span>上传越多你的流量越多的错误理解，<span style="color: black;">非常多</span>商家在这方面犯了严重的错误，切记</strong>）；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">检测</span>和检测过程中，以下是三项优先要做的工作：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">v <span style="color: black;">检测</span>过时的内容</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">找出过去12个月内未更新的页面</strong>（<strong style="color: blue;"><span style="color: black;">重要</span></strong>）。<span style="color: black;">而后</span>，<span style="color: black;">检测</span>和检测页面，查看<span style="color: black;">是不是</span>有任何过时的内容，<span style="color: black;">或</span>只是需要改进的<span style="color: black;">地区</span>。例如，<span style="color: black;">咱们</span>博客上的这些<span style="color: black;">文案</span>最初发布于2022年：</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/a94b905528d94072be3bcd6abb177da9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=uD%2Bo8YSmCkhr7Q8j%2F2oYR%2F1EPCk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">咱们</span>的<span style="color: black;">检测</span>这些<span style="color: black;">文案</span>时，要确定<span style="color: black;">那些</span>内容需要进行更改，<span style="color: black;">而后</span>让<span style="color: black;">咱们</span>团队负责内容的同事进行优化和<span style="color: black;">调节</span>，<span style="color: black;">而后</span>将它们发布。<span style="color: black;">然则</span>记住一点，<strong style="color: blue;">在<span style="color: black;">咱们</span>优化前，<span style="color: black;">必定</span>要<span style="color: black;">经过</span><span style="color: black;">全部</span><span style="color: black;">文案</span>的标题在谷歌首页中去找竞争对手，且排名靠前的<span style="color: black;">文案</span>进行<span style="color: black;">科研</span>，<span style="color: black;">而后</span>吸取<span style="color: black;">她们</span>的优点，尽可能在某些方面超过<span style="color: black;">她们</span>，让这篇内容更加丰富，<span style="color: black;">那样</span>你才会有获取更好排名的可能性；--<span style="color: black;">这说明一点：blog内容在独立站获取流量的重要地位；</span></strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b990e1931b01486c94be8c0549daab08~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=%2F5Yj7ViqAjWVOu2ejBhfG%2FG%2F7as%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">更新的内容<span style="color: black;">倘若</span>质量非常高，并且在以往的自然流量及点击率都是非常<span style="color: black;">能够</span>，<span style="color: black;">那样</span>这个页面<span style="color: black;">能够</span><span style="color: black;">得到</span>“二次排名<span style="color: black;">提高</span>”。<span style="color: black;">况且</span>会在谷歌搜索页面中的表现会越来越好，从而获取<span style="color: black;">更加多</span>的自然流量及询盘；（<strong style="color: blue;"><span style="color: black;">提示：网站内容要保持更新和优化，这个才是<span style="color: black;">咱们</span>做独立站的核心点，不可网站上线后<span style="color: black;">再也不</span>做任何的<span style="color: black;">调节</span></span></strong>）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">保证</span>谷歌尽快爬取和索引独立站的页面，要充分利用好谷歌<span style="color: black;">供给</span>的免费工具google console。这个比较容易；</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/84378759c04749909781db13608dfed6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=9FdHxZqT1NXrWvWAyABuyl1CK2Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击“请求索引”，<span style="color: black;">这般</span>谷歌蜘蛛会快速爬取你的站点</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2aa57e6178f5412fa13b9349e9441b01~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=5GTWz7QB6ufJ3fa2HcL9kFE8UbM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">优化<span style="color: black;">调节</span>有效果高质量的页面</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有一点各位应该存在一个误区：<strong style="color: blue;">高质量且给<span style="color: black;">咱们</span>带来非常好的效果的页面内容，是不是<span style="color: black;">不消</span>优化和<span style="color: black;">调节</span>了呢？那就大错而特错了，如下：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高质量页面<span style="color: black;">指的是</span>你网站上<strong style="color: blue;"><span style="color: black;">有<span style="color: black;">必定</span>流量<span style="color: black;">或</span>有带来询盘的页面。<span style="color: black;">针对</span><span style="color: black;">这般</span>的页面<span style="color: black;">咱们</span>更需要进行<span style="color: black;">科研</span>和<span style="color: black;">检测</span>检测</span></strong>，目的<span style="color: black;">便是</span><span style="color: black;">发掘</span>这个页面的不足，在内容上还有<strong style="color: blue;">结构</strong>上进行优化和<span style="color: black;">调节</span>，使之更加完美，<span style="color: black;">那样</span>这个页面的排名会越高，点击率就会越高，询盘自然会<span style="color: black;">更加多</span>；当然<span style="color: black;">每一个</span>页面的优化和<span style="color: black;">调节</span>都是需要一个<span style="color: black;">长时间</span>的过程，每次的改进都是为了有更好的结果，<strong style="color: blue;"><span style="color: black;">必定</span>要<span style="color: black;">经过</span>数据来<span style="color: black;">做为</span><span style="color: black;">调节</span>的依据；<span style="color: black;">那样</span>你对这个页面关注的内容点是：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">l 页面的点击率</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">l 页面的<span style="color: black;">拜访</span>人数</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">l 关键词出词<span style="color: black;">状况</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">l 关键词排名<span style="color: black;">状况</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">l 关键词搜索指数</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">l 关键词竞争度</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">l 关键词平均出价（为<span style="color: black;">咱们</span>后期<span style="color: black;">宣传</span>做先期<span style="color: black;">认识</span>）</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">l 内链的数据分析（访客，点击率）</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">便是</span><span style="color: black;">咱们</span><span style="color: black;">为何</span>有些页面并<span style="color: black;">不可</span><span style="color: black;">长时间</span>有固定排名的<span style="color: black;">原由</span>（自然排名）；都是需要进行优化，<span style="color: black;">才可</span>在排名中有<span style="color: black;">必定</span>的位置，否则，随着时间的推移，再好的内容会随时替代你的排名，<span style="color: black;">引起</span>你的排名及流量获取下降；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>Semrush的<strong style="color: blue;">Position Tracking</strong>来定位<span style="color: black;">咱们</span>的页面排名，找出排名在4~10的页面内容，<span style="color: black;">那样</span>这些<span style="color: black;">便是</span><span style="color: black;">咱们</span>需要重点优化和<span style="color: black;">调节</span>页面和内容了（<strong style="color: blue;">需要付费版本</strong>）：</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2ff655fc1c9340a892ac410262a981e4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=S5KHDw1ZsO3J%2BrF%2B4x8Mqylq0Pg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ecda8eb89ede44f986bc9933c73b5659~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=PjmzjkUu2NQT9z35P8WyLzUhARs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>改进这些页面在很大程度上取决于现有的内容。<span style="color: black;">那样</span><span style="color: black;">怎样</span>创作一个高质量的内容呢？</strong>以下是<span style="color: black;">有些</span>制作高质量内容的<span style="color: black;">办法</span>:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">u 优化你的内容，并删除无用的内容，以更好地满足客户搜索意图（<strong style="color: blue;"><span style="color: black;">经过</span>页面出词<span style="color: black;">状况</span>，重新对这些关键词进行谷歌首页分析，<span style="color: black;">科研</span>出客户的新的搜索意图</strong>）；</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ef53d2c856a24e7eb422656f1de2d22c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=fKi57PUvrUmPjNLitgBYqpS%2BgL0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">u 重新定义你的内容，<span style="color: black;">加强</span>客户的易读性（easy reading）</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">需要进行段落优化，<span style="color: black;">加强</span>客户的可读性，<strong style="color: blue;"><span style="color: black;">并且<span style="color: black;">必定</span>要符合英语语序</span></strong>，重点内容<span style="color: black;">运用</span>标签（H2.H3.H4标注）</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/01dd0aacc731403992e352aaf175b395~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=rJoh8iMRteTeADq5tdcMmS4E%2F2Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"> 添加<span style="color: black;">更加多</span>的图形、视觉效果和插图</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加短视频及<span style="color: black;">运用</span>场景图及视频，良好的<span style="color: black;">照片</span>及视频能够给客户视觉冲击及<span style="color: black;">运用</span>场景代入感，<span style="color: black;">这般</span>会更加吸引客户下单；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">v 为<span style="color: black;">每一个</span>页面添加内部链接</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加<strong style="color: blue;">内部链接</strong>的<span style="color: black;">重点</span><span style="color: black;">功效</span><span style="color: black;">便是</span>让客户能够获取<span style="color: black;">更加多</span>的信息，<span style="color: black;">供给</span>页面的滞留时间，<span style="color: black;">然则</span>内链的内容<span style="color: black;">亦</span>是要符合客户的<strong style="color: blue;">搜索意图</strong>，<span style="color: black;">便是</span>客户除了需要<span style="color: black;">认识</span>这个内容外，还需要<span style="color: black;">认识</span>其他<span style="color: black;">关联</span>内容，<span style="color: black;">那样</span>这个内容<span style="color: black;">便是</span><span style="color: black;">咱们</span>要做的内链；</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/7f0233b7741b44bd990d618fff4cc10b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=R7S0FAK2JXMNMZsi4FRmzEvAoKc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"> 借助工具检测独立站的seo<span style="color: black;">状况</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">导入域名和<span style="color: black;">她们</span>的<span style="color: black;">目的</span>关键字到Semrush的网页SEO<span style="color: black;">检测</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/53f7798fab9c427c88c2ce203e595620~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=gKV%2FEAF2lsuzVYSC9yYncG0iswY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词数据分析: 查看你的<span style="color: black;">目的</span>关键词的搜索指数，关键词竞争难度及平均点击<span style="color: black;">花费</span>；</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/94b33f9711874cfdbe43069215e6946d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=cjOca1%2Fy8MtFD%2FREOnDROetg64I%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SERP（Search Engine Results Page）-搜索引擎结果页面：<span style="color: black;">这儿</span>就能非常清晰的<span style="color: black;">发掘</span>排名靠前的网站，方便<span style="color: black;">咱们</span>进行<span style="color: black;">科研</span>，这<span style="color: black;">能够</span>使<span style="color: black;">咱们</span>的结果在搜索结果中更加有利；</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e994a997219d4ff3bffbcfb5cb5460f2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=f%2FW30JdUOV4FDFtHZ3%2Bsnm7cRG0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">ü 内容<span style="color: black;">意见</span></strong>: <span style="color: black;">按照</span>排名前10位的页面为您的内容<span style="color: black;">供给</span><span style="color: black;">意见</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">ü 语义关键词</strong>: <span style="color: black;">表示</span>内容中应该<span style="color: black;">包括</span>的语义<span style="color: black;">关联</span>关键字</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">ü 反向链接</strong>: <span style="color: black;">科研</span>竞争对手的反向链接，并且<span style="color: black;">供给</span>自己站点的外链做好最<span style="color: black;">基本</span>的铺垫</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用户体验: 整合谷歌分析，以更好地<span style="color: black;">认识</span>用户<span style="color: black;">怎样</span>与页面互动；</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1eaf1a05d0b24abcaa94e32a8a25d32c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=R%2B%2BtpSp7L4f7gacfzh%2FjSuE0RKE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Semrush需要购买付费版<span style="color: black;">才可</span><span style="color: black;">运用</span>其强大的功能，<span style="color: black;">意见</span>各位在合适的时间段有必要进行这方面的操作，即使价格有点小贵，<span style="color: black;">然则</span>我觉得还是值得的。</strong></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">为<span style="color: black;">特殊</span>片段（Snippets）构建内容</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">特殊</span>片段是<span style="color: black;">包括</span>对用户<span style="color: black;">查找</span>的“即时答案”的<span style="color: black;">明显</span>搜索结果。<span style="color: black;">一般</span>展示的方式是段落、列表、表格或视频的形式；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">特殊</span>片段内的内容<span style="color: black;">一般</span>是从排名最高的结果之一中提取的。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1762838c22284da69487961d8a33b363~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=k4DnoJ4%2B6L%2BjwBTx00Xt3%2BBcMG8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>有一个快速帮你抓取<span style="color: black;">特殊</span>片段内容<span style="color: black;">办法</span>:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">运用</span>关键字魔术工具查看<span style="color: black;">那些</span><span style="color: black;">查找</span>触发<span style="color: black;">特殊</span>片段</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/37172c50275144f788eb56fd08f822f0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=o8bn%2FoSlbKHtToEVJCQryh3DIgo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分析关键词概述中的搜索引擎结果页面(SERP)，从当前片段中<span style="color: black;">得到</span>灵感</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c6e6dcba57d54c30ac59be859223ebd6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=JgLJKZzEcKVwtaeu3eAK5oK%2BNeA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">起始</span>时<span style="color: black;">运用</span>比较重要的关键词问题进行引导，这些内容都是在进入正题前<span style="color: black;">必定</span>要表现出来，并且<span style="color: black;">运用</span>适当的HTML标签(H2、H3等)构建内容</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">利用低竞争关键字创建新内容</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>，许多网站都面临着<span style="color: black;">运用</span>高竞争度的<span style="color: black;">目的</span>关键词进行竞争的挑战，难度越来越大，<span style="color: black;">况且</span>效果并<span style="color: black;">不睬</span>想。<span style="color: black;">因为</span>竞争激烈，内卷现象严重，许多商家都在争夺这些热门关键词，竞争难度<span style="color: black;">不问可知</span>。想要在这个<span style="color: black;">行业</span>取得良好的表现，必然需要投入<span style="color: black;">海量</span>的人力、物力和财力。<span style="color: black;">因此呢</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>避开激烈竞争，转而去寻找低竞争度的关键词，以获取更有价值的流量，<span style="color: black;">这般</span>反而会收获<span style="color: black;">更加多</span>；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是<span style="color: black;">怎样</span>找到这些低竞争难度的关键字：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">v <span style="color: black;">目的</span>问题关键词</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">问题关键词对SEO很重要，<span style="color: black;">重点</span>有两个<span style="color: black;">原由</span>:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l 这些关键词是你的<span style="color: black;">目的</span>客户群体需要<span style="color: black;">认识</span>的<span style="color: black;">详细</span>问题</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l <span style="color: black;">她们</span>的竞争力<span style="color: black;">通常</span>都不强</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，以关键词“brake pads”为例。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/79db2de17db441c59968b2101812000a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=1pWgrQHM0ahtemdAfgi56kul178%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该关键词的关键词竞争难度(KD)为<strong style="color: blue;">46%</strong>:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>，<span style="color: black;">咱们</span>查看<span style="color: black;">包括</span>这个关键词的问题关键字中的KD仅为<strong style="color: blue;">0%</strong>，<span style="color: black;">然则</span>搜索量有80，这个问题关键词<span style="color: black;">便是</span><span style="color: black;">咱们</span>所说的低竞争关键词；</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d15716f1ed8c4ce8846ee1c1c84aa166~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=tTS3sfZQcQ1Ej15Lygqs0MOx%2BXo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3e41efa36d9b4b0eb30abb16a098a982~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=Emd4qQyDB6HMfJ62Z%2BEUNUCo2F4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>查看谷歌搜索结果的“<span style="color: black;">关联</span>问题”部分，你<span style="color: black;">能够</span>很容易地找到问题关键字。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只要搜索一个关键字。向下滚动，直到你看到一组“<span style="color: black;">关联</span>搜索”的问题。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e2689eab478e49da8a04b8fd60d1fd50~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=KBu0XB%2FnUiy5vr8APPJlgQnvrCA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3a5c3937792a4624b3940e489833d935~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=FxgyJbzyzUo2sRJ9aYEGZxPm1TM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Note</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>Semrush Sensor的数据，差不多有57.72%的搜索结果<span style="color: black;">包括</span>“人们<span style="color: black;">亦</span>问”部分。<span style="color: black;">因此呢</span><span style="color: black;">咱们</span><span style="color: black;">想要</span>尽快获取流量，<span style="color: black;">能够</span>在这些问题关键词上下点功夫，肯定让你有意想不到的收获；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">亦</span><span style="color: black;">能够</span>在“关键字魔术工具”中找到问题。这<span style="color: black;">准许</span>您收集有用的关键字数据，例如搜索量(平均每月搜索次数)。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">输入与你的主题<span style="color: black;">关联</span>的术语。<span style="color: black;">而后</span>，<span style="color: black;">选取</span>你的国家，点击“搜索”。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/148c4588a48b4891aed2db62bda321d4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=iYscMCW%2BvYE3lxSwzua94S0ViUo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>还<span style="color: black;">能够</span><span style="color: black;">经过</span>answerthepublic.com获取<span style="color: black;">更加多</span>的问题关键词及<span style="color: black;">仔细</span>参数</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9cbe2295daf34218a2dd850f2c928707~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=eSqrUmB%2FDxzlAiERHJztsVq5dBM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">v 对长尾关键词进行优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">长尾关键词是高度特定术语关键词，单独搜索的次数并不多。但在客户在搜索的用词中加入这个特定词的比例还是很高的。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">从权威网站获取反向链接</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌将某些类型的反向链接（来自其他网站的链接）视为信任票，<span style="color: black;">因此呢</span>链接建设<span style="color: black;">能够</span><span style="color: black;">加强</span>搜索引擎优化效果并影响你的域名及页面的权重</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c38b5b31cd284a2d860ed5d1de5e800f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=0WMj0R4XBl2RJfmVBps9sGJgkn8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尤其是当链接来自<span style="color: black;">关联</span>的、备受推崇的网站时。您只需<span style="color: black;">熟练</span> Google 的垃圾邮件政策。否则，您可能会<span style="color: black;">创立</span>有害的反向链接，从而危及您的搜索引擎排名。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是您<span style="color: black;">能够</span><span style="color: black;">运用</span>的<span style="color: black;">有些</span>链接建设策略：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ü 创建高度可分享的内容： 发布链接诱饵，专门用于从利基博客和<span style="color: black;">资讯</span>网站生成反向链接</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ü 测试数据驱动型内容： 讲述故事的数据驱动型内容是为您的网站<span style="color: black;">创立</span><span style="color: black;">更加多</span>链接的最佳<span style="color: black;">办法</span>之一。无论是<span style="color: black;">经过</span>原创调查、公共数据还是内部数据，都<span style="color: black;">能够</span>围绕调查结果创建内容，并与出版商分享。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ü <span style="color: black;">帮忙</span>记者： <span style="color: black;">准许</span>您向寻找<span style="color: black;">信息</span><span style="color: black;">源自</span>的记者<span style="color: black;">供给</span>引语和见解的服务</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ü 利用Semrush<span style="color: black;">或</span> ahrefs的链接建设工具，<span style="color: black;">检测</span>你的外链建设<span style="color: black;">状况</span>，<span style="color: black;">即时</span><span style="color: black;">调节</span>和删除<span style="color: black;">有些</span>不相干的链接。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/86bacc44519447bfaa07d97f1ba47dda~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=eS55eOdzal0CqR%2Fm79TtwtHw3%2Fw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ü <span style="color: black;">同期</span><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>这个插件进行分析竞争对手和<span style="color: black;">目的</span>关键词锚文件，帮你找到合适的外链。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">ü 还<span style="color: black;">能够</span><span style="color: black;">经过</span>外链方式，找到<span style="color: black;">目的</span>客户群体，深度分析后，进行邮件<span style="color: black;">研发</span>（<span style="color: black;">怎样</span>做，自己<span style="color: black;">思虑</span>一下？）</span></strong></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">插进</span>有用的<span style="color: black;">照片</span>并对其进行有效优化</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">加强</span>搜索引擎优化方面，<span style="color: black;">照片</span>优化<span style="color: black;">一般</span>被认为是事后的想法。然而，<span style="color: black;">倘若</span><span style="color: black;">办法</span>得当，优化后的<span style="color: black;">照片</span>有助于为网站带来流量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">v <span style="color: black;">运用</span>视觉内容的好处</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了<span style="color: black;">经过</span>谷歌<span style="color: black;">照片</span>直接将人们引向您的网站外，视觉内容还有助于<span style="color: black;">加强</span>您的文本内容。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9b1609e42ec645669f09ce1df9aef294~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=DxrONjTadg1iQbghIxFXTLh6LwE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ü <span style="color: black;">运用</span>高质量的<span style="color: black;">照片</span>的好处：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ü 打破冗长的文字描述，简洁明了；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ü <span style="color: black;">协同</span>文字说明，让客户更好地理解书面内容（并使其易于遵循<span style="color: black;">详细</span><span style="color: black;">过程</span>）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ü <span style="color: black;">供给</span>分享按钮让客户<span style="color: black;">能够</span>链接或在社交<span style="color: black;">媒介</span>上分享；</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e42e2628d5c84df89d7fae832a6fb744~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=NToSyQ7iTXo2Tzw0f2Xnwbsczag%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ü <span style="color: black;">帮忙</span>网站页面内容在竞争中脱颖而出（尤其是原创且独一无二的<span style="color: black;">照片</span>时）</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"> <span style="color: black;">照片</span>优化<span style="color: black;">重视</span>事项</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在优化网站<span style="color: black;">照片</span>时，应<span style="color: black;">重视</span>以下几点：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">ü <span style="color: black;">照片</span>文件<span style="color: black;">体积</span>和格式</strong>： <span style="color: black;">运用</span>专为快速加载而设计的<span style="color: black;">照片</span>格式（如 WebP）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">ü 描述和名<span style="color: black;">叫作</span></strong>： 优化alt标签、<span style="color: black;">照片</span>文件名和<span style="color: black;">照片</span>标题</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">ü <span style="color: black;">重视</span>版权</strong>： <span style="color: black;">保证</span>在内容中<span style="color: black;">运用</span>合法<span style="color: black;">照片</span>，最好是原创；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">ü <span style="color: black;">照片</span>与内容的<span style="color: black;">关联</span>性</strong>： <span style="color: black;">保证</span><span style="color: black;">照片</span>与内容<span style="color: black;">关联</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">ü 移动端自适应<span style="color: black;">调节</span></strong>： 查看<span style="color: black;">照片</span>，<span style="color: black;">保证</span>其在移动设备上正确<span style="color: black;">表示</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">ü 独特性</strong>： <span style="color: black;">尽可能</span>少用<span style="color: black;">已然</span>在<span style="color: black;">非常多</span>其他网站上<span style="color: black;">运用</span>过的<span style="color: black;">照片</span>库照片（及<span style="color: black;">独一</span>性）；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>辅助文字是 Google 等搜索引擎用来理解<span style="color: black;">照片</span>内容的工具。它还能<span style="color: black;">加强</span><span style="color: black;">运用</span>屏幕阅读器的用户的可<span style="color: black;">拜访</span>性。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a90ae64cc38f487cac6daef342eab53c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=3tsnmAEPYZH4ZCdgRxJT0MZ0kbk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">下面介绍<span style="color: black;">怎样</span>撰写有效的 alt 文本：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ü 要有描述性： 尽可能<span style="color: black;">仔细</span>地描述<span style="color: black;">照片</span>。想象一下，你是在向看不到<span style="color: black;">照片</span>的人描述<span style="color: black;">照片</span>。除了对搜索引擎有<span style="color: black;">帮忙</span>外，这还有助于<span style="color: black;">运用</span>屏幕阅读器的人更好地理解<span style="color: black;">照片</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ü 独一无二： <span style="color: black;">每一个</span>页面上的每张<span style="color: black;">照片</span>都应有独特的 alt 文本。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ü <span style="color: black;">关联</span>性： 就像内容本身的关键字<span style="color: black;">同样</span>，你<span style="color: black;">亦</span>要写出自然的 alt 文本。这<span style="color: black;">寓意</span>着你不需要在alt文本中塞入关键词。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">用谷歌分析跟踪搜索引擎优化指标</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要准确<span style="color: black;">认识</span>搜索引擎优化的改进<span style="color: black;">状况</span>，就必须<span style="color: black;">晓得</span>在 Google Analytics 中要关注<span style="color: black;">那些</span>指标。<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>谷歌工具Google Analytics进行分析(或其他网站分析工具）。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以下是<span style="color: black;">有些</span>最重要的搜索引擎优化指标：</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;">
      <div style="color: black; text-align: left; margin-bottom: 10px;">
            <div style="color: black; text-align: left; margin-bottom: 10px;">
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容</p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">描述</p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自然搜索流量</span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">来自搜索引擎的网站自然<span style="color: black;">拜访</span>量</p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跳出率</span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">未进行任何操作离开网站的访客百分比</p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户平均停留时长</span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用户<span style="color: black;">一般</span>在页面上停留多<span style="color: black;">长期</span>才会离开</p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户查看页面数量</span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户<span style="color: black;">拜访</span>网站时浏览的平均页面数</p>
            </div>
      </div>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">提示：</strong><span style="color: black;">这儿</span><span style="color: black;">无</span> "好 "或 "坏 "的标准。当<span style="color: black;">咱们</span>对页面进行修改时，<span style="color: black;">必定</span>要关注这些指标。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>这些指标有所改善，说明<span style="color: black;">咱们</span>的优化<span style="color: black;">调节</span>对网站的用户体验产生了积极影响。说明是正确的，反之，<span style="color: black;">咱们</span>要<span style="color: black;">思虑</span>一下，<span style="color: black;">那些</span>内容做的<span style="color: black;">不足</span>完善<span style="color: black;">或</span>是错误的，<span style="color: black;">而后</span>再进行优化和<span style="color: black;">调节</span>，这些数据是需要一<span style="color: black;">按时</span>间<span style="color: black;">才可</span><span style="color: black;">表现</span>，<span style="color: black;">因此呢</span><span style="color: black;">咱们</span>观察数据时<span style="color: black;">必定</span>要有个时间长度，否则是不准确的。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">良好的app端自适应设置</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">运用</span>移动优先索引，<span style="color: black;">因此呢</span>手机移动端的自适应的健康<span style="color: black;">状况</span>会对排名产生影响。<span style="color: black;">因此呢</span>，<span style="color: black;">想要</span><span style="color: black;">加强</span>搜索引擎优化，<span style="color: black;">加强</span>移动搜索引擎优化至关重要。换句话说，<span style="color: black;">便是</span>要为智能手机等移动设备上的用户<span style="color: black;">供给</span>良好的体验。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">运用</span><strong style="color: blue;"><span style="color: black;">Google Search Console</span></strong> 来<span style="color: black;">检测</span><span style="color: black;">咱们</span>网页的自适应的健康<span style="color: black;">状况</span>；</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"> 对<span style="color: black;">关联</span>关键词进行优化</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>在创建页面内容时，<span style="color: black;">必定</span>在<span style="color: black;">关联</span>关键词上布局到<span style="color: black;">咱们</span>的页面内容中去，<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span><span style="color: black;">得到</span>更高的排名。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是<span style="color: black;">咱们</span>的<span style="color: black;">有些</span>关键字优化技巧：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">v 在标题标签和 H1 中<span style="color: black;">运用</span>关键词</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面的<span style="color: black;">重点</span>关键词（<span style="color: black;">咱们</span><span style="color: black;">期盼</span><span style="color: black;">得到</span>排名的<span style="color: black;">重点</span>搜索词）必须出<span style="color: black;">此刻</span>标题标签中。这是能出<span style="color: black;">此刻</span>搜索结果中的标题，就像下面<span style="color: black;">这般</span>：</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2be8b8e337f144b99254f06cdec6eb2f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=k%2BXvLZqrAQuwpxBX0paRPTj51Nc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">重视</span>：</strong>这应该与 H1 标签（出<span style="color: black;">此刻</span>页面上的主标题）内容高度<span style="color: black;">关联</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">v 在正文内容中加入关键词</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，<span style="color: black;">咱们</span>应<span style="color: black;">尽可能</span>在正文内容的<span style="color: black;">第1</span>段中<span style="color: black;">包括</span><span style="color: black;">重点</span>关键词。<span style="color: black;">亦</span><span style="color: black;">能够</span>在<span style="color: black;">全部</span>内容中重复<span style="color: black;">运用</span>该关键词或其他<span style="color: black;">关联</span>关键词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">v 什么是长尾关键词？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">长尾关键词是<span style="color: black;">通常</span>由三到五个词<span style="color: black;">构成</span>的短语。<span style="color: black;">因为</span>这些关键词比通用词更<span style="color: black;">详细</span>，<span style="color: black;">因此呢</span><span style="color: black;">能够</span>针对特定人群。这些关键词的竞争性<span style="color: black;">亦</span><span style="color: black;">小于</span>通用关键词，<span style="color: black;">由于</span><span style="color: black;">这般</span>的关键词更能符合一部分人群的搜索意图，适应<span style="color: black;">她们</span>的搜索习惯。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8. <span style="color: black;">加强</span>网站的加载速度</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面速度在用户体验中发挥着重要<span style="color: black;">功效</span>。<span style="color: black;">亦</span>是谷歌确认的排名<span style="color: black;">原因</span>之一。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要查看您的网站在PC和移动设备上的速度，<span style="color: black;">能够</span><span style="color: black;">运用</span> pagespeed insights等其他软件</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/34f50527c5764ef895bf8ed80a2120f6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=iE0YP0LR8TMqKLrt4BQce5z4x3M%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该报告将向<span style="color: black;">咱们</span>展示网站的加载速度。以及需要改进的<span style="color: black;">详细</span>方面。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0efc37cc3a3c49b48977d93b581a030f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=U4AyMOgQ7HWZLrYodNEsbExPsyI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">提示</strong>：网页的加载速度，确实是令<span style="color: black;">咱们</span>非常头疼的事情，网站的内容多少及<span style="color: black;">照片</span>的多少<span style="color: black;">亦</span>是影响加载速度的<span style="color: black;">原因</span>，<span style="color: black;">然则</span><span style="color: black;">倘若</span><span style="color: black;">咱们</span>单纯去追求加载速度而忽略了内容，<span style="color: black;">那样</span><span style="color: black;">咱们</span>的网站结果还是很惨淡的，<span style="color: black;">因此呢</span>，<span style="color: black;">咱们</span>一方面尽可能去<span style="color: black;">供给</span>加载速度，把<span style="color: black;">咱们</span>的网站<span style="color: black;">加强</span>到<span style="color: black;">必定</span>的水平就可，内容很关键，两者<span style="color: black;">咱们</span>都是需要兼顾的，事实证明，优秀的网站它的加载速度不会像<span style="color: black;">咱们</span>想象的在3s之内，可能大于3s, <span style="color: black;">乃至</span>还多，<span style="color: black;">然则</span>优秀的内容永远是这个网站的核心力量，<span style="color: black;">仅有</span><span style="color: black;">这般</span><span style="color: black;">咱们</span><span style="color: black;">才可</span>获取更为有价值的流量和客户。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">添加带有描述性锚文本的内部链接</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>设置正确，内部链接（即网站<span style="color: black;">关联</span>页面之间的链接）<span style="color: black;">能够</span><span style="color: black;">明显</span><span style="color: black;">加强</span>搜索引擎排名。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内部链接<span style="color: black;">能够</span>将<span style="color: black;">有些</span>权威信息从一个页面传递到另一个页面。它们还能<span style="color: black;">帮忙</span> Google 和用户有效地浏览网站。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ae59913a28a549d58b1a06b7d408e44d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728527005&amp;x-signature=L0yTARvDpZrP%2B0GbhwYJNrBNbB0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">v 内部链接的<span style="color: black;">功效</span>：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l 客户体验好</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l 客户停留站点的时间<span style="color: black;">加强</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l <span style="color: black;">加强</span>网站的域名权重（DA）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l <span style="color: black;">加强</span>网站的页面权重（PA）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l 降低客户的跳出率</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之，网站的seo<span style="color: black;">不仅</span>是<span style="color: black;">基本</span>，<span style="color: black;">更加是</span><span style="color: black;">咱们</span>获取流量的灵魂，而所有这些内容都是源于<span style="color: black;">咱们</span>对关键词的分析，<span style="color: black;">无</span>关键词分析的加持，一切都是活在自己的模式中，<span style="color: black;">那样</span>网站的结果就会非常清晰，<span style="color: black;">期盼</span>各位能够清晰的认知和认识到以上内容的重要性，从<span style="color: black;">此刻</span><span style="color: black;">起始</span>，在做网站结构和内容的<span style="color: black;">同期</span>，做好<span style="color: black;">咱们</span>的网站的SEO，假以时日，你竟会获取意想不到的效果。</p>




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