“4个问题、2个策略”，手把手教会百度账户优化！
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人初接触网络营销，可能认为百度竞价“水很深”摸不透；<span style="color: black;">乃至</span><span style="color: black;">亦</span>有<span style="color: black;">有些</span><span style="color: black;">机构</span>的SEMer对百度账户优化满头黑线，不<span style="color: black;">晓得</span>从哪下手。牛牛之前推过一篇<span style="color: black;">文案</span>教<span style="color: black;">大众</span>快速搭建百度账户</span><strong style="color: blue;">（戳标题可查看哦）</strong><span style="color: black;">！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><strong style="color: blue;">3分钟教你<span style="color: black;">怎样</span>搭建百度账户！ </strong></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天为<span style="color: black;">大众</span>总结了百度账户的 “4个<span style="color: black;">平常</span>问题， 2个基本策略”；助<span style="color: black;">大众</span>玩转百度，推广无忧！<span style="color: black;">况且</span>以此为基准，老板<span style="color: black;">能够</span><span style="color: black;">检测</span><span style="color: black;">机构</span>SEMer<span style="color: black;">是不是</span><span style="color: black;">叫作</span>职哦！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“ 四个 问题 ”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>关键词<span style="color: black;">无</span>展现<span style="color: black;">或</span>展现量很低。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">调节</span><span style="color: black;">方法</span>：</strong><span style="color: black;">扩充匹配模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">广泛匹配，短语匹配（<span style="color: black;">包括</span>三种模式），精确匹配，<span style="color: black;">区别</span>的匹配模式会带来<span style="color: black;">区别</span>的效果，广泛匹配的展现量远远大于短语匹配，短语匹配远远大于精确匹配，<span style="color: black;">重视</span>；这三种匹配模式有利<span style="color: black;">亦</span>有<span style="color: black;">坏处</span>，<span style="color: black;">因此呢</span><span style="color: black;">经过</span>扩充匹配模式之后，<span style="color: black;">必定</span>要观察展现<span style="color: black;">是不是</span>有<span style="color: black;">提高</span>，点击<span style="color: black;">是不是</span>有变化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">举荐</span>的<span style="color: black;">选取</span><span style="color: black;">办法</span>为：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/9722/2777841867~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728450252&x-signature=rUqtZgXoWeF5O%2BE2lZQPtn35mak%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>消费多、点击价格高却<span style="color: black;">无</span>转化。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">调节</span><span style="color: black;">方法</span>：</strong><span style="color: black;">针对</span>这些词，<span style="color: black;">能够</span>新建一个计划在细分到多个单元里，进行统一优化，创意深度撰写优化，给这类词一个合适的出价，再<span style="color: black;">连续</span>观察关键词的表现<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>账户消费突增或突降。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">调节</span><span style="color: black;">方法</span>：</strong><span style="color: black;">针对</span><span style="color: black;">出现</span>这种<span style="color: black;">反常</span><span style="color: black;">状况</span>，<span style="color: black;">首要</span><span style="color: black;">咱们</span>要排除人为<span style="color: black;">原因</span>对账户进行过<span style="color: black;">调节</span>，账户计划预算，关键词价格<span style="color: black;">调节</span>，关键词<span style="color: black;">增多</span>或删除，匹配模式修改，推广地域以及推广时段的改变等等这些。<span style="color: black;">倘若</span>忘记昨天对账户操作的整体流程，<span style="color: black;">能够</span><span style="color: black;">经过</span>在账户的历史操作记录中作<span style="color: black;">认识</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>下载<span style="color: black;">出现</span>变化前后同期的数据报告，进行逐一锁定，看下<span style="color: black;">反常</span><span style="color: black;">重点</span>集中<span style="color: black;">出现</span>在<span style="color: black;">那些</span>计划和单元，最后锁定到<span style="color: black;">详细</span>的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>账户庞大，计划单元比较多，<span style="color: black;">能够</span><span style="color: black;">选择</span>占账户消费80%的计划和单元进行分析，锁定问题所在（二八原则：账户80%的消费可能集中在20%的计划和单元中）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>关键词展现，点击数据<span style="color: black;">反常</span><span style="color: black;">状况</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>从以下方面进行分析：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.<span style="color: black;">首要</span>，查看关键词的展现量<span style="color: black;">是不是</span><span style="color: black;">出现</span>了突变，</strong>引期展现量变化的几种<span style="color: black;">状况</span>如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a.外界坏境<span style="color: black;">出现</span>了变化。<span style="color: black;">有些</span><span style="color: black;">资讯</span>或政策<span style="color: black;">引起</span>大的坏境<span style="color: black;">出现</span>变化，<span style="color: black;">引起</span>网民的搜索量<span style="color: black;">反常</span>，<span style="color: black;">能够</span><span style="color: black;">瞧瞧</span>百度指数的<span style="color: black;">状况</span>，<span style="color: black;">是不是</span>跟关键词的变化有<span style="color: black;">显现</span>一致的变化趋势。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b.<span style="color: black;">倘若</span><span style="color: black;">无</span>以上请款，去看搜索词报告。<span style="color: black;">检测</span><span style="color: black;">那些</span>搜索词触发了账户中的关键词，<span style="color: black;">瞧瞧</span>是不是需要<span style="color: black;">调节</span>某些关键词的匹配模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.<span style="color: black;">倘若</span>展现<span style="color: black;">无</span>问题，点击突变。则要查看重点关键词的排名<span style="color: black;">是不是</span><span style="color: black;">出现</span>了变化</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如：排名否降低了，排名位置否<span style="color: black;">出现</span>变化：有时pc端的<span style="color: black;">宣传</span>位，<span style="color: black;">仅在</span>右侧展现，移动端前面的3个<span style="color: black;">宣传</span>位<span style="color: black;">无</span>展现，<span style="color: black;">仅在</span>底部几 个<span style="color: black;">宣传</span>位展现，还有推广状态<span style="color: black;">表示</span>不宜推广，质量度降低，推广的竞争对手变多，竞争是不是更加激烈了，这些数据和问题都要去做深度分析及了解。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键词拓展：</strong>在账户稳定<span style="color: black;">时期</span>，对转化好、表现好的关键词进行词量上的拓展。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>做法如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a，筛选出效果好的关键词，进行关键词拓展<span style="color: black;">更加多</span><span style="color: black;">优秀</span>的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b，<span style="color: black;">即时</span>获取搜索词报告，拓展出<span style="color: black;">关联</span>性高的<span style="color: black;">优秀</span>关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c，关注季节投放及网民热点，把握<span style="color: black;">关联</span>性高的热点关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>以上这些问题的分析点和<span style="color: black;">调节</span><span style="color: black;">办法</span>，只是<span style="color: black;">咱们</span>推广中要做的一部分。<span style="color: black;">咱们</span>要有<span style="color: black;">更加多</span>的想法和精力放在账户投放策略身上。一个推广账户没能发挥出最大的推广效果，一半<span style="color: black;">原由</span>在于<span style="color: black;">咱们</span>的账户结构搭建<span style="color: black;">相关</span>，另一半<span style="color: black;">原由</span>在于推广人员的投放策略<span style="color: black;">相关</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“ 两个 策略 ”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">A、推广时间段投放策略</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span><span style="color: black;">每一个</span>时间段的搜索人群不<span style="color: black;">同样</span>，<span style="color: black;">最后</span>产生的转化<span style="color: black;">亦</span>会有所变化，<span style="color: black;">因此呢</span><span style="color: black;">能够</span>新推一个账户或新建几个计划，<span style="color: black;">选取</span>在好的时间节点进行针对性投放。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">B、账户28原则投放策略</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提取这个账户<span style="color: black;">重点</span>的关键词（主推的关键词、<span style="color: black;">重点</span>产生询盘的关键词等），重新<span style="color: black;">创立</span>一个新的账户只添加重点关键词进行投放等等；还有<span style="color: black;">有些</span><span style="color: black;">咱们</span>还未想到，待去尝试的投放<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">最后总结一下：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做竞价最重要的是什么；热爱、专注、负责、态度、思维（投放策略），<span style="color: black;">持有</span>这些，牛牛相信你在这个行业<span style="color: black;">必定</span>会走得更远。</p>
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