Blog、Vlog、Plog，这些概念你分清了吗？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/MpzUF8hnSIOJcGo6o7nibCQnKJn7MPYrrhuicCtUPBAPnicSH86mELq3Gr5Pc5Yj6KXVhVdXbqbW6sdBzk7j6A77Q/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0aoR0MY1TyQkvDlba7icXh8ON0U00YpIRKrtL56rMUpf6WSRIaibeUZMQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">BLOG、VLOG、PLOG等概念是<span style="color: black;">咱们</span>经常听到的，<span style="color: black;">然则</span><span style="color: black;">针对</span>这些概念，你<span style="color: black;">认识</span>它们的内涵吗？接下来介绍一下。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0dJX6AZxqgF47HBPYCiafX9UhmHq4ywMjPfiao7sHYfMG4zaOPBEAjclg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0KOyibfibZ23IA9cVMWaSoRLEPZARnIjp7d1ib1ibUia6gQFQIDwWYNMte7w/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">《纽约时报》的大卫·格拉格曾<span style="color: black;">这般</span>描述博客的诞生<span style="color: black;">有些</span>程序员尝试在网上推出超链接形式的日记，张贴<span style="color: black;">她们</span>自己的技术层面的思考心得与个人生活方面的休闲内容。而“博客”这一中文词汇的诞生要归功于两位中国互联网专家王俊秀和方兴东，<span style="color: black;">她们</span>在</span><span style="color: black;">2002</span><span style="color: black;">年推出《博客中国》网站。</span><span style="color: black;"><span style="color: black;">通常</span>认为，博客起源于网上浏览者在网上<span style="color: black;">发掘</span>了有趣的内容后，互相用电子邮件等方式交流通报。这些信息经过有心人有<span style="color: black;">认识</span>地整合，就发展<span style="color: black;">成为了</span>博客的雏形。</span><span style="color: black;">2005年，主打Blog功能的腾讯QQ 空间（Qzone）上线，再加上<span style="color: black;">外链</span>博客横空出世，博客平台<span style="color: black;">快速</span><span style="color: black;">作为</span>各<span style="color: black;">前门</span>户网站竞相争夺的资源，由此开启了中国的“博客元年”。2006 年，罗永浩创办了对中国知识界影响深远的博客平台——牛博网（Bullog），随着梁文道、韩寒、连岳等一批知识分子的入驻，牛博网<span style="color: black;">快速</span><span style="color: black;">作为</span>互联网博客时代的思想碰撞阵地，<span style="color: black;">极重</span>地推动了转型中国的社会启蒙与公共对话。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0qYuetVNtP4MuOk9NEYrrBlouSLYo7O5rAicrm6stPF2BnFa5EPgib7yw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0YY7MPMfqKiaf32zPy28M6E16jwGX8cibhZ0x5ze3PrZ7DnyfZqibo1Hnw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0WXQchxHMDBMMsZnaITu1YXDwmRuNyfSnSYZPKwpAUtCW4JwpRlicuCQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP07uz3n25OTkiaMeJCd6yY1msZq8xE1wy4CzWzJNNZUVRSpsOHOr70GfA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">生活化叙事模式以一种极度关注<span style="color: black;">平常</span>生活中凡人凡事的讲述方式来表达情感，还原一种原生态的真实。</span><span style="color: black;">Vlog</span><span style="color: black;">记录和分享生活的本质，使得</span><span style="color: black;"> Vlog </span><span style="color: black;">相较于短视频而言更富有生活气息，</span><span style="color: black;">Vlog</span><span style="color: black;">就像一面反映自我的镜子，从个人生活化视角出发，<span style="color: black;">经过</span>非虚构、主题<span style="color: black;">知道</span>的叙事模式，从容记录个人<span style="color: black;">平常</span>生活中所<span style="color: black;">出现</span>的故事，将受众带入贴近<span style="color: black;">实质</span>生活场景的氛围中，给受众带来沉浸式的体验感。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0zAGhWfyDhPMKygIzC7z6nzTr6rIiaziciaSBicYDRhLvOkiaLjsY6Jesxqw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">个性化即特殊性，是不可被量化与复制的，创作者<span style="color: black;">经过</span>对事物的观察和认识，展现个人独特新颖的构思，表达真我。而Vlog向人们所展示的极具个人魅力的风格以及独特的审美调性，是其最大<span style="color: black;">特殊</span>。</span><span style="color: black;">千人千面，<span style="color: black;">每一个</span>人的生活模式、创作风格都不尽相同，创作者以<span style="color: black;">第1</span>人<span style="color: black;">叫作</span>视角为主线去进行自我表达的<span style="color: black;">同期</span>，<span style="color: black;">亦</span>展现着创作者个人真实生活的价值观念以及自我个性，并与受众之间搭建起了情感共鸣的桥梁。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0xTKIZgiaJiaD31QVn2NpDny0O7TKq3sD0ERgTltyFqL559JvejNaOYNw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">专业化技术制作，讲求拍摄设备的专业性。<span style="color: black;">针对</span><span style="color: black;">优秀</span>Vlog的拍摄，创作者需要<span style="color: black;">同期</span>兼备较高端的摄像设备和高质量的拍摄技术。<span style="color: black;">同期</span>注重拍摄画面的整体布局和镜头语言的协调连贯，对制作审美<span style="color: black;">需求</span>非常严格。<span style="color: black;">因此呢</span>，Vlog的专业化制作，使得Vlog与短视频的低俗恶搞剥离开来，呈现出了更强的审美区隔。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0MAU6HuMPDW7dqKkoGKuL82OiaQPuv3kuMuk5Ca9K7nGtZ2CZhD3toeQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">（内含案例哦，小本本记下来）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP02pkzanUVtDxxukQOLKIDFtzQph5mqcDXetWA6ia4IOEKjicZHDo1p7sA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">传统<span style="color: black;">资讯</span>的播报中，主播都是在直播间进行<span style="color: black;">资讯</span>播报，受众和<span style="color: black;">资讯</span>主播之间有着很强的距离感，加上主播在镜头前表情严肃，<span style="color: black;">因此</span><span style="color: black;">资讯</span>类<span style="color: black;">报告</span><span style="color: black;">很久</span><span style="color: black;">败兴</span>带给受众的固有认知是刻板、严肃的。</span><span style="color: black;">而“Vlog+<span style="color: black;">资讯</span>”中，主播或记者们播报新闻的地点和空间<span style="color: black;">再也不</span>局限于直播间和<span style="color: black;">资讯</span>会场，住所、<span style="color: black;">资讯</span>现场等任何<span style="color: black;">地区</span>都<span style="color: black;">能够</span><span style="color: black;">作为</span><span style="color: black;">资讯</span>播报的地点，并且<span style="color: black;">资讯</span>内容<span style="color: black;">亦</span>不局限于<span style="color: black;">资讯</span>事件本身，与其<span style="color: black;">关联</span>的任何事件都<span style="color: black;">能够</span>入镜<span style="color: black;">作为</span><span style="color: black;">报告</span>内容。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">例如</span></span></strong></span><span style="color: black;">2019年两会的“Vlog+<span style="color: black;">资讯</span>”<span style="color: black;">报告</span>中，记者给受众展示了就餐的餐厅；2019年11月，在跟随领导人<span style="color: black;">拜访</span>希腊、巴西的“Vlog+<span style="color: black;">资讯</span>”中，康辉给受众展示出发前的装备——西装、雨伞、话筒，以及布满行程记录的公务护照等。</span><span style="color: black;">“Vlog+<span style="color: black;">资讯</span>”这种生活化、灵活化的<span style="color: black;">资讯</span><span style="color: black;">报告</span>方式和内容，消弭了传统<span style="color: black;">资讯</span><span style="color: black;">报告</span>带给受众的距离感和严肃感，<span style="color: black;">极重</span>地满足了受众对记者、主播们<span style="color: black;">平常</span>工作方式的好奇心，其能在网络上有<span style="color: black;">海量</span>的网生代受众<span style="color: black;">亦</span>在情理之中。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0ODj9aNfL33RVewTj7mPWhfR5EHz4icF575UDpYI7NY5PwpupqCH3bog/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">“</span><span style="color: black;">Vlog+</span><span style="color: black;"><span style="color: black;">资讯</span>”大<span style="color: black;">大都是</span>记者<span style="color: black;">或</span>主播采用自拍的方式进行<span style="color: black;">资讯</span><span style="color: black;">报告</span>。从<span style="color: black;">报告</span>的形式来看，这种<span style="color: black;">资讯</span><span style="color: black;">报告</span>将传统的纪录片和<span style="color: black;">资讯</span>直播进行融合。<span style="color: black;">例如</span>记者<span style="color: black;">经过</span>自拍播报<span style="color: black;">资讯</span><span style="color: black;">便是</span>传统的<span style="color: black;">资讯</span>直播，<span style="color: black;">然则</span><span style="color: black;">因为</span>记者是实时在线直播，所有的内容不经过后期剪辑，又具备纪录片的特点。</span><span style="color: black;"><span style="color: black;">同期</span>，记者<span style="color: black;">或</span>主播还会在“</span><span style="color: black;">Vlog+</span><span style="color: black;"><span style="color: black;">资讯</span>”的<span style="color: black;">报告</span>中和受众进行在线互动，这又<span style="color: black;">促进</span></span><span style="color: black;">“Vlog+</span><span style="color: black;"><span style="color: black;">资讯</span></span><span style="color: black;">”</span><span style="color: black;">具备社交属性。这种混合多种<span style="color: black;">资讯</span>传播样式和契合网生代信息传播<span style="color: black;">行径</span>的<span style="color: black;">报告</span>模式，非常受网生代的欢迎。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">例如</span></span></strong></span><span style="color: black;">2019年两会中，《中国日报》的“两会初体验系列”Vlog，记者就实时在线和网友们讨论工作时的着装搭配。网友们习惯了过往记者正襟危坐的电视播报语态，<span style="color: black;">忽然</span>看到记者在镜头前聊两会着装，夸赞<span style="color: black;">这般</span>的风格甚是可爱。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0LMibXhib5oPlRZQhyKFibbakibZ6xKmP9dcowGRyRvGDegROpwv0qsaShA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">“</span><span style="color: black;">Vlog+</span><span style="color: black;"><span style="color: black;">资讯</span>”虽然属于短视频<span style="color: black;">资讯</span>的范畴，但对内容的时长并<span style="color: black;">无</span>严格限制，<span style="color: black;">同期</span>还<span style="color: black;">能够</span>对某一<span style="color: black;">资讯</span>事件进行连续<span style="color: black;">报告</span>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">例如</span></span></strong></span><span style="color: black;">康辉跟随领导人<span style="color: black;">拜访</span>希腊、巴西，就一连用了七条“Vlog+<span style="color: black;">资讯</span>”来记录行程，<span style="color: black;">这般</span>的“Vlog+<span style="color: black;">资讯</span>”<span style="color: black;">报告</span>模式更好地满足了受众<span style="color: black;">需要</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0hE3nbZsOqwUwYHJpWNzLiaqW0YTsuHKtcXNA64n7oveXeNicTjazRGyA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">“Vlog+<span style="color: black;">资讯</span>”<span style="color: black;">重点</span>在<span style="color: black;">博客</span>、抖音、哔哩哔哩等网络平台上播放，<span style="color: black;">海量</span>主流<span style="color: black;">媒介</span>制作的“Vlog+<span style="color: black;">资讯</span>”投放在新<span style="color: black;">媒介</span>上，无疑是主流媒<span style="color: black;">身体</span>容的权威性和新<span style="color: black;">媒介</span><span style="color: black;">方便</span>性的完美统一。这对网生代而言，无疑是一种接受主流<span style="color: black;">媒介</span><span style="color: black;">资讯</span>的新方式，契合了受众<span style="color: black;">再也不</span>满足于充满教化<span style="color: black;">寓意</span>的传播模式，<span style="color: black;">起始</span>希冀一种平视的交流手段的心理预期。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0DCDdF1iaRPUBDyX7rPU9WEgicrFEtw1PGNUSibechZX4ZIwo5n2Rld35A/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0wIDBrOrEIC51bPupCcOfJcvL74oU0IZjtjU2WpibicS8W65ic9wB9DFxQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">Vlog </span><span style="color: black;">侧重于<span style="color: black;">平常</span>生活的真实记录，<span style="color: black;">拥有</span>生活化和趣味性，与时政<span style="color: black;">资讯</span>的强指向性和严肃性特征不一致。</span><span style="color: black;">Vlog</span><span style="color: black;">与<span style="color: black;">资讯</span>融合，是对传统<span style="color: black;">资讯</span><span style="color: black;">报告</span>形式的再创新，但在<span style="color: black;">报告</span>硬<span style="color: black;">资讯</span>时，将硬<span style="color: black;">资讯</span>嵌入</span><span style="color: black;"> Vlog </span><span style="color: black;">的“软形式”中，</span><span style="color: black;">Vlog </span><span style="color: black;"><span style="color: black;">自己</span>泛娱乐化的<span style="color: black;">报告</span>形式及其所呈现给受众个性化、人格化的视觉效果，容易<span style="color: black;">导致</span><span style="color: black;">报告</span>主题和内容的虚焦<span style="color: black;">乃至</span>失焦。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0OCeNlXIaGrDfzyRic58zaxiatmXTmd8Hhibzfw8WULJN4W8ziambp10ocg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">Vlog </span><span style="color: black;">短视频新闻<span style="color: black;">报告</span><span style="color: black;">按照</span>时长和内容呈现特点，<span style="color: black;">拥有</span>时限较短和内容边缘化的传播局限性。<span style="color: black;">资讯</span>短视频片段的碎片化<span style="color: black;">报告</span>割裂了<span style="color: black;">资讯</span><span style="color: black;">规律</span>的完整性，会削弱受众对<span style="color: black;">资讯</span>指向的整体感知力。<span style="color: black;">另外</span>，“</span><span style="color: black;">Vlog+ </span><span style="color: black;">时政<span style="color: black;">资讯</span>”涵盖<span style="color: black;">海量</span>花絮和边缘议题<span style="color: black;">报告</span>，<span style="color: black;">必定</span>程度上淡化了<span style="color: black;">资讯</span><span style="color: black;">报告</span>的核心议题。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0r4Vf6OiaIp9M5QOLTN4BIlHmka9nCr7CmMiatSLlkTSjUq7ic7KeebXibQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">当下</span><span style="color: black;"> Vlog </span><span style="color: black;">短视频在我国市场仍<span style="color: black;">处在</span>起步<span style="color: black;">周期</span>，传统主流<span style="color: black;">媒介</span>与</span><span style="color: black;"> Vlog </span><span style="color: black;">新型<span style="color: black;">媒介</span>的融合带给传统<span style="color: black;">媒介</span>人<span style="color: black;">许多</span>不适。</span><span style="color: black;"><span style="color: black;">首要</span>，</span><span style="color: black;">Vlog </span><span style="color: black;">碎片化的非线性<span style="color: black;">报告</span><span style="color: black;">规律</span>对线性思维模式下的传统<span style="color: black;">媒介</span>记者是不小的挑战；其次，许多无须出镜的记者由幕后转战幕前，需具备现场应急反应、语言组织能力以及良好的出镜<span style="color: black;">心理</span>；最后，</span><span style="color: black;">Vlog </span><span style="color: black;"><span style="color: black;">方便</span>化的移动<span style="color: black;">报告</span>形式，需要<span style="color: black;">资讯</span>采、编、播、发零时差，并在<span style="color: black;">第1</span>时间发送给受众，抢占<span style="color: black;">资讯</span><span style="color: black;">报告</span>头条，<span style="color: black;">资讯</span>记者需具备利用移动<span style="color: black;">媒介</span>快速编制、播发的能力。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0wTjQemkb6LBBPDgN5PZMUy3qiaeVSnVRMlpqoKBObf4WFlzgebeCHZA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">Plog</span><span style="color: black;">是</span><span style="color: black;">picture blog</span><span style="color: black;">的缩写形式，译为<span style="color: black;">照片</span>博客，它与</span><span style="color: black;">Blog</span><span style="color: black;">、</span><span style="color: black;">Vlog</span><span style="color: black;">等都属于垂直细分的传播形式。</span><span style="color: black;">Plog</span><span style="color: black;">与短视频最大的<span style="color: black;">区别</span>，除了内容展示为静态以外，还在于作者的个性化表达<span style="color: black;">非常</span><span style="color: black;">剧烈</span>，属于一种独特的自我表达和人际感知媒介。短视频从最初的</span><span style="color: black;">15</span><span style="color: black;">秒，到</span><span style="color: black;">Vlog</span><span style="color: black;">形式的长视频载体诞生，这个过程中<span style="color: black;">能够</span>感知到受众<span style="color: black;">剧烈</span>的自我表达欲望。</span><span style="color: black;">与</span><span style="color: black;">Vlog</span><span style="color: black;"><span style="color: black;">初期</span>流行的方式<span style="color: black;">类似</span>，</span><span style="color: black;">Plog</span><span style="color: black;">的传播形式<span style="color: black;">一样</span>靠着明星效应<span style="color: black;">火热</span>起来，以古力娜扎、欧阳娜娜等艺人为例，她们以记录<span style="color: black;">平常</span>为传播点，在社交<span style="color: black;">媒介</span>中分享<span style="color: black;">平常</span>点滴，从而加深了受众对</span><span style="color: black;">Plog</span><span style="color: black;">的认知。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0JiaPgD0AoIImyH7rf9zosA29qm0OE9dOe4FkVeBTNqNwmcRySFCepNQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0G4kJYNCwPwlQUic72KNX9pHrBNkTicnTDDF69o6MT1R4B3BRRh2rxKXQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">做为</span>一种共享型日志，</span><span style="color: black;">Plog</span><span style="color: black;">打破了时间、空间的局限性，将“自我中心主义”的叙述情感表达展现得淋漓尽致。</span><span style="color: black;">Plog</span><span style="color: black;">借助摄影的技巧与审美，满足了作者与受众追求个人</span><span style="color: black;">IP</span><span style="color: black;">的初衷。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0htmzLg2oKtzZ1wIzFv9bibZao846jt0C88wOtJtkNWBCBa42sRdxzOQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">Plog</span><span style="color: black;"><span style="color: black;">经过</span>对照片的修改、涂鸦，建构了记录者的互联网形象，促进了作者与受众的形象与情感联系，记录者将个人隐私<span style="color: black;">行业</span><span style="color: black;">逐步</span>转变为群体镜像，迎合了记录者的自我认同和身份认同<span style="color: black;">需要</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0PicwfqeNdic2Nqx0gictou4l8SAmcTZfFaOCBibMicCgGicFegM6wF2fhJMQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">Plog</span><span style="color: black;"><span style="color: black;">做为</span>纪实性传播，其展示的<span style="color: black;">平常</span>生活细节激发了受众的猎奇心理与窥探欲，从而推动了</span><span style="color: black;">Plog</span><span style="color: black;">的<span style="color: black;">公众</span><span style="color: black;">喜欢</span>度。<span style="color: black;">这般</span>的网络围观促进了受众的心理满足感，<span style="color: black;">同期</span>带动</span><span style="color: black;">Plog</span><span style="color: black;">的推广分享。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MpzUF8hnSINyVNIyBsQeZkaftevrhJP0FUGWORzOgFCKctuQibR5lVx4pBiaaiaWnu8wRiadePTNNc0c5f7CO6B7bw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">原图<span style="color: black;">做为</span>一种符号，其<span style="color: black;">包括</span>了明示、暗示、拟人、隐喻等象征<span style="color: black;">道理</span>，经过文字、贴画等涂鸦而成的</span><span style="color: black;">Plog</span><span style="color: black;">精准表达了传播者当下的心境，且观看时间短，节省并契合了受众的碎片化时间。</span><span style="color: black;">关于</span><span style="color: black;">BLOG</span><span style="color: black;">、</span><span style="color: black;">VLOG</span><span style="color: black;">、</span><span style="color: black;">PLOG</span><span style="color: black;">等概念，你清楚了吗？欢迎评论区互动交流</span><span style="color: black;">~</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 参考文献 </span></strong></span><span style="color: black;"> 温凯.Plog传播:传播生态的创新流变.青年记者. 2021,(06).</span><span style="color: black;"> 廖诗韵,徐春娟.Vlog的传播效果路径分析.青年记者. 2020,(30).</span><span style="color: black;"> 涂颖哲,钱国富.博客（Blog）及其在图书馆中的应用<span style="color: black;">科研</span>.图书情报工作. 2004,(11).</span><span style="color: black;"> 李静.Vlog创新时政<span style="color: black;">资讯</span>视频化传播的“热”与“冷”.电视<span style="color: black;">科研</span>. 2020(04).</span><span style="color: black;"> 胡志刚,夏梦迪.“Vlog+<span style="color: black;">资讯</span>”对5G时代<span style="color: black;">资讯</span><span style="color: black;">报告</span>的影响探析.出版广角. 2020(04).</span>
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