论坛 › 陕西 › GoogleSEO是什么？怎么样做好谷歌SEO?

u1jodi1q 发表于 2024-10-2 12:43:49

GoogleSEO是什么？怎么样做好谷歌SEO?

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Google</strong></span><strong style="color: blue;"><span style="color: black;">SEO</span>是什么？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>做好谷歌<span style="color: black;">SEO</span>?&nbsp;</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/kBqHibynKohDdPGA7Dq7EryamhCdEQ4muk7E2dfGNIFe6UEeA4evJ35MAA3icGuCib4B3F7FNoHjhpqfRqS3VctQQ/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">定义搜索引擎优化 (SEO)</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO 到底是什么？SEO <span style="color: black;">表率</span>“搜索引擎优化”，它是从&nbsp;搜索引擎中的免费、有机、编辑&nbsp;或自然搜索 结果获取流量的过程。它旨在<span style="color: black;">加强</span>网站在搜索结果页面中的位置。请记住，网站排名越高，看到它的人就越多。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">良好的 SEO <span style="color: black;">触及</span>许多<span style="color: black;">区别</span>的活动</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">识别<span style="color: black;">拥有</span>良好搜索流量<span style="color: black;">潜能</span>的<span style="color: black;">关联</span>关键词</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创建高质量有用的内容并针对搜索引擎和用户进行优化</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">包含</span>来自高质量网站的<span style="color: black;">关联</span>链接</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">测绘</span>结果</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如今，搜索引擎优化被认为是一项重要的营销活动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">付费搜索和自然搜索之间的差异。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从一<span style="color: black;">起始</span>，<span style="color: black;">认识</span>与 SEO 相同的有机、自然搜索和付费搜索之间的区别非常重要。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">有五个<span style="color: black;">重点</span>区别：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">①位置</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>个区别是付费搜索结果<span style="color: black;">表示</span>在搜索引擎结果页面的顶部，而有机结果<span style="color: black;">表示</span>在其下方。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">②时间</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">付费搜索和自然搜索之间的另一个<span style="color: black;">重点</span>区别是时间。<span style="color: black;">经过</span>付费搜索，网站几乎<span style="color: black;">能够</span>立即<span style="color: black;">得到</span>结果，有时只需几分钟；然而，<span style="color: black;">针对</span>有机搜索，结果需要<span style="color: black;">更加多</span>时间 - <span style="color: black;">一般</span>是几周、几个月<span style="color: black;">乃至</span>几年。<span style="color: black;">因此</span>你必须<span style="color: black;">经过</span>有机搜索来玩中<span style="color: black;">长时间</span>的游戏。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">③支付</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说到付费，顾名思义，付费搜索流量是付费的。<span style="color: black;">咱们</span><span style="color: black;">按照</span>每次点击<span style="color: black;">花费</span> (CPC) 支付每次点击<span style="color: black;">花费</span> (PPC)。这<span style="color: black;">寓意</span>着，每次用户点击<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>时<span style="color: black;">咱们</span>都需要付费。<span style="color: black;">因此呢</span>，不必依赖网站的自然流量，而是<span style="color: black;">经过</span>向 Google 付费来购买页面流量，以便在<span style="color: black;">拜访</span>者搜索关键字时展示<span style="color: black;">宣传</span>。<span style="color: black;">针对</span>有机搜索<span style="color: black;">来讲</span>，流量是免费的，尽管它确实需要资源和时间的投资。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">④投资<span style="color: black;">报答</span>率</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就投资<span style="color: black;">报答</span>率或投资<span style="color: black;">报答</span>率而言，<span style="color: black;">运用</span>付费搜索<span style="color: black;">实质</span>上<span style="color: black;">更易</span>衡量。部分<span style="color: black;">原由</span>是 Google <span style="color: black;">供给</span>了<span style="color: black;">更加多</span><span style="color: black;">能够</span>在 Google Analytics 中<span style="color: black;">捕捉</span>的关键字数据。然而，<span style="color: black;">针对</span>付费搜索，投资<span style="color: black;">报答</span>率可能会随着时间的推移停滞或下降。<span style="color: black;">针对</span>有机搜索，投资<span style="color: black;">报答</span>率有点难以衡量，但<span style="color: black;">一般</span>会随着时间的推移而<span style="color: black;">加强</span>。从长远来看，有机搜索<span style="color: black;">能够</span><span style="color: black;">供给</span>非常好的投资<span style="color: black;">报答</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">⑤流量份额</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就流量份额而言，大约 20% 至 30% 的搜索者点击付费结果，70% 至 80% 的搜索者点击 SEO 结果。<span style="color: black;">因此呢</span>，大部分点击<span style="color: black;">实质</span>上来自有机结果。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/kBqHibynKohDdPGA7Dq7EryamhCdEQ4mu0Uib7M57FF14odJatuq6augS6r8mqjdVNzycGiacYoBmLMib1HkvQUVvA/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">付费搜索和自然搜索之间的<span style="color: black;">类似</span>之处</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">这并不全是差异——付费搜索和自然搜索之间<span style="color: black;">亦</span>有<span style="color: black;">类似</span>之处：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">关键字<span style="color: black;">科研</span>：</span></strong><span style="color: black;"><span style="color: black;">运用</span>搜索引擎进行付费搜索和自然搜索，两者都需要用户输入关键字。<span style="color: black;">因此呢</span>，需要对有机搜索和付费搜索进行关键词<span style="color: black;">科研</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">登陆页面：</span></strong><span style="color: black;">两种类型的搜索都需要创建登陆页面。<span style="color: black;">针对</span>搜索引擎优化，着陆页需要连接到网站。<span style="color: black;">针对</span>付费搜索，它<span style="color: black;">能够</span>与用于有机搜索的着陆页完全相同，<span style="color: black;">亦</span><span style="color: black;">能够</span>是<span style="color: black;">位置于</span>网站之外的完全独立的独立页面。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">流量：</span></strong><span style="color: black;">产生流量是付费搜索和自然搜索的<span style="color: black;">重点</span><span style="color: black;">目的</span>。最重要的是，付费和自然搜索流量都<span style="color: black;">包括</span>用户意图。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，有人向谷歌询问问题或搜索信息——<span style="color: black;">她们</span><span style="color: black;">处在</span>积极的<span style="color: black;">心理</span>，<span style="color: black;">因此呢</span>一旦<span style="color: black;">发掘</span>这些信息，<span style="color: black;">她们</span>更有可能采取行动。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/kBqHibynKohDdPGA7Dq7EryamhCdEQ4muAxqx4jOSPomuLHjoC8kaIL2QonJ71hdiaFbWXoyxr5mJFjwvHstibJnw/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">SEO的三大支柱</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>数字营销人员，<span style="color: black;">认识</span><span style="color: black;">怎样</span>让搜索者<span style="color: black;">发掘</span><span style="color: black;">咱们</span>的品牌、网站或<span style="color: black;">机构</span>是一项核心技能，<span style="color: black;">认识</span> SEO 的演变将使<span style="color: black;">咱们</span>保持领先地位。虽然 SEO 经常<span style="color: black;">出现</span>微小的变化，但其关键原则却<span style="color: black;">无</span>变化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>将 SEO 分解为我需要<span style="color: black;">熟练</span>并<span style="color: black;">定时</span>采取行动的三个核心<span style="color: black;">构成</span>部分或支柱：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">技术优化：</span></strong><span style="color: black;">技术优化是在网站上完成旨在改进 SEO 但与内容无关的活动的过程。它经常<span style="color: black;">出现</span>在幕后。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">页面优化：</span></strong><span style="color: black;">页面优化是<span style="color: black;">保证</span>网站内容<span style="color: black;">关联</span>并<span style="color: black;">供给</span>良好用户体验的过程。它<span style="color: black;">包含</span>在内容中定位正确的关键字，并且<span style="color: black;">能够</span><span style="color: black;">经过</span>内容管理系统来完成。内容管理系统的<span style="color: black;">平常</span>示例<span style="color: black;">包含</span> WordPress、Wix、Drupal、Joomla、Magento、Shopify 和 Expression Engine。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">站外优化：</span></strong><span style="color: black;">站外优化是<span style="color: black;">经过</span>网站<span style="color: black;">外边</span>的活动<span style="color: black;">加强</span>网站搜索引擎排名的过程。这很大程度上<span style="color: black;">是由于</span>反向链接驱动的，这有助于<span style="color: black;">创立</span>网站的声誉。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">搜索引擎<span style="color: black;">实质</span>上是<span style="color: black;">怎样</span>工作的？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当人们有疑问并在互联网上搜索答案时，就会<span style="color: black;">运用</span>搜索引擎。&nbsp;搜索引擎算法&nbsp;是寻找线索以为搜索者<span style="color: black;">供给</span><span style="color: black;">她们</span>正在寻找的确切结果的计算机程序。搜索引擎依靠算法来<span style="color: black;">查询</span>网页并决定对任何给定关键字进行排名。搜索引擎的工作原理分为三个<span style="color: black;">过程</span>：&nbsp;爬行，即<span style="color: black;">发掘</span><span style="color: black;">周期</span>；&nbsp;索引，即归档<span style="color: black;">周期</span>；和&nbsp;排名，这是检索<span style="color: black;">周期</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第1</span>步：爬行</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步是爬行。搜索引擎发送网络爬虫来<span style="color: black;">查询</span>新页面并记录<span style="color: black;">相关</span>它们的信息。<span style="color: black;">咱们</span>有时将这些网络爬虫<span style="color: black;">叫作</span>为“蜘蛛”或“<span style="color: black;">设备</span>人”。<span style="color: black;">她们</span>的目的是<span style="color: black;">发掘</span>现有的新网页，并<span style="color: black;">定时</span><span style="color: black;">检测</span><span style="color: black;">她们</span>以前<span style="color: black;">拜访</span>过的页面上的内容，<span style="color: black;">瞧瞧</span>它们<span style="color: black;">是不是</span>已更改或更新。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎<span style="color: black;">经过</span>跟踪它们<span style="color: black;">已然</span><span style="color: black;">发掘</span>的链接来抓取网页。<span style="color: black;">因此呢</span>，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>有一篇博客<span style="color: black;">文案</span>，并且它是从<span style="color: black;">咱们</span>的主页链接的，<span style="color: black;">那样</span>当搜索引擎抓取<span style="color: black;">咱们</span>的主页时，它会寻找另一个要跟踪的链接，并可能会跟踪<span style="color: black;">咱们</span>的新博客<span style="color: black;">文案</span>的链接。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">第二步：索引</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步是索引。索引<span style="color: black;">指的是</span>搜索引擎决定<span style="color: black;">是不是</span>要<span style="color: black;">运用</span>其已爬网的内容。<span style="color: black;">倘若</span>搜索引擎认为抓取的网页有价值，则会将其添加到索引中。该指数用于<span style="color: black;">最后</span>排名<span style="color: black;">周期</span>。当网页或内容被索引时，它会被归档并存储在数据库中，以后<span style="color: black;">能够</span>在数据库中检索。大<span style="color: black;">都数</span><span style="color: black;">供给</span>独特且有价值的内容的网页都被放入索引中。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">显现</span>以下<span style="color: black;">状况</span>，则可能不会将网页放入索引中：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其内容被视为重复</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其内容被认为是低价值或垃圾内容</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">没法</span>抓取</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">页面或域缺少入站链接</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">第三步：排名</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三步确实是最重要的一步，那<span style="color: black;">便是</span>排名。排名只能在爬网和索引<span style="color: black;">过程</span>完成后进行。<span style="color: black;">因此呢</span>，一旦搜索引擎抓取并索引了<span style="color: black;">咱们</span>的网站，<span style="color: black;">咱们</span>的网站就<span style="color: black;">能够</span>排名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎用于对内容进行排序和排名的排名信号有 200 多种，它们都属于 SEO 的三大支柱：技术优化、页内优化和页外优化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎用于对网页进行排名的<span style="color: black;">有些</span>信号示例<span style="color: black;">包含</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">标题标签中的关键字存在</span></strong><span style="color: black;">&nbsp;– 页面上和标题标签内<span style="color: black;">是不是</span>提及关键字或同义词</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">网页加载速度</span></strong><span style="color: black;">&nbsp;– 网页加载<span style="color: black;">是不是</span>快速且适合移动设备</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">网站信誉</span></strong><span style="color: black;">&nbsp;– 网页和网站<span style="color: black;">是不是</span>被认为<span style="color: black;">针对</span>所搜索的主题有信誉</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">对结果进行排序和排名</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google 的<span style="color: black;">重点</span>搜索算法<span style="color: black;">叫作</span>为 Google Hummingbird，它负责决定<span style="color: black;">怎样</span>对搜索引擎结果进行排序和排名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌还有一个名为 RankBrain的<span style="color: black;">设备</span>学习搜索引擎子算法：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span> RankBrain </span></strong><span style="color: black;">看到它不<span style="color: black;">熟练</span>的单词或短语，它会<span style="color: black;">运用</span>人工智能<span style="color: black;">经过</span>将其连接到类似的搜索<span style="color: black;">查找</span>来更好地理解它。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">它<span style="color: black;">准许</span> Google </span></strong><span style="color: black;"><span style="color: black;">经过</span>将关键字转换为已知主题和概念来理解这些<span style="color: black;">查找</span>，这<span style="color: black;">寓意</span>着它<span style="color: black;">能够</span><span style="color: black;">供给</span>更好的搜索引擎结果 - 即使<span style="color: black;">查找</span>不<span style="color: black;">平常</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">RankBrain </span></strong><span style="color: black;">不是试图<span style="color: black;">作为</span>最佳关键字优化结果，而是奖励<span style="color: black;">哪些</span><span style="color: black;">供给</span>用户满意度并返回用户期望结果的网站。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">充分利用 RankBrain</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个好的 SEO 策略是优化<span style="color: black;">咱们</span>的网站以<span style="color: black;">加强</span>用户体验和满意度，并尝试充分利用 RankBrain 排名<span style="color: black;">原因</span>。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">做到这一点的三种最有效的<span style="color: black;">办法</span>是：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化中尾关键词（由两到三个单词<span style="color: black;">构成</span>的关键词）。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化点击的页面标题和描述，以便当有人搜索时，<span style="color: black;">咱们</span>的列表更有可能被点击。点击率<span style="color: black;">指的是</span>在 Google 上看到<span style="color: black;">咱们</span>并点击<span style="color: black;">拜访</span><span style="color: black;">咱们</span>的网站的人数所占的百分比。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化内容以<span style="color: black;">增多</span>停留时间（人们在页面上停留的时间长度）并降低跳出率（仅查看一页后离开的<span style="color: black;">拜访</span>者的百分比）。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">请记住，Google 的三大排名<span style="color: black;">原因</span>是：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">链接</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">兰克大脑</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">设定 SEO <span style="color: black;">目的</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设定 SEO <span style="color: black;">目的</span>是任何 SEO 策略的重要<span style="color: black;">构成</span>部分。设定 SEO <span style="color: black;">目的</span>并使其与<span style="color: black;">咱们</span>的整体业务<span style="color: black;">目的</span>保持一致非常重要。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">由于</span>：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span>鼓励<span style="color: black;">重点</span>利益<span style="color: black;">关联</span>者的支持。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span>制定 SEO 策略。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span><span style="color: black;">保证</span><span style="color: black;">目的</span>得以实现。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">你应该<span style="color: black;">测绘</span>什么？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然设定<span style="color: black;">目的</span>似乎是一项艰巨的任务，但从长远来看，衡量<span style="color: black;">目的</span>确实<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span>在 SEO 方面取得<span style="color: black;">发展</span>。<span style="color: black;">那样</span><span style="color: black;">咱们</span>应该<span style="color: black;">测绘</span><span style="color: black;">那些</span>指标？</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">思虑</span><span style="color: black;">测绘</span>：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">流量</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">市场份额</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌<span style="color: black;">认识</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">询单/线索（客户）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌声誉</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">电子商务</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">SEO<span style="color: black;">目的</span>示例</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是 SEO <span style="color: black;">目的</span>的三个示例，可用<span style="color: black;">做为</span><span style="color: black;">咱们</span>自己的企业或网站设置<span style="color: black;">关联</span><span style="color: black;">目的</span>的指南：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“在九个月内将我们排名前 20 的关键词中的 50% 移至 Google <span style="color: black;">第1</span>页。”</strong>&nbsp;该<span style="color: black;">目的</span>侧重于关键词排名。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“第三季度的有机流量同比<span style="color: black;">加强</span> 20%，第四季度同比<span style="color: black;">加强</span> 25%。”&nbsp;</strong>该<span style="color: black;">目的</span>侧重于<span style="color: black;">增多</span>有机网站流量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“在下一个财政年度将<span style="color: black;">咱们</span>的 SEO 市场份额从 3% <span style="color: black;">增多</span>到 5%。”</strong>&nbsp;这一<span style="color: black;">目的</span>的重点是扩大市场份额。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">为<span style="color: black;">区别</span>类型的企业设定<span style="color: black;">目的</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>的<span style="color: black;">目的</span>重点将<span style="color: black;">按照</span><span style="color: black;">咱们</span>的业务是&nbsp;交易性业务&nbsp;还是&nbsp;信息性业务而有所<span style="color: black;">区别</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">咱们</span>的业务是交易性的并且<span style="color: black;">拥有</span>电子商务元素，<span style="color: black;">那样</span><span style="color: black;">咱们</span>需要围绕跟踪<span style="color: black;">营销</span>和潜在客户转化来设定<span style="color: black;">目的</span>。<span style="color: black;">然则</span>，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>是非电子商务<span style="color: black;">商场</span>网站，<span style="color: black;">咱们</span>将需要专注于潜在客户<span style="color: black;">研发</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">咱们</span>的业务是信息性的，<span style="color: black;">咱们</span>更有可能设定专注于品牌知名度或网站流量的<span style="color: black;">目的</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">最后：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请记住，即使<span style="color: black;">咱们</span>完全实施了 SEO 策略，SEO <span style="color: black;">亦</span>永远不会完成。<span style="color: black;">针对</span>SEO，<span style="color: black;">咱们</span>可能需要<span style="color: black;">半途</span>改变策略，玩一场持久战，<span style="color: black;">而后</span>等待看到<span style="color: black;">最后</span>结果。<span style="color: black;">然则</span>，有了坚实的 SEO <span style="color: black;">基本</span>，再加上一点耐心，<span style="color: black;">咱们</span>的 SEO 策略的好处就会显而易见，为客户带来更好的用户体验，并为<span style="color: black;">咱们</span>的业务带来<span style="color: black;">更加多</span>转化。</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">帮忙</span><span style="color: black;">大众</span>做好SEO优化，少踩<span style="color: black;">有些</span>坑，<span style="color: black;">咱们</span>花费了几个月时间精心整理了几份SEO优化教程、一份SEO文档和SEO交流群，等实用工具等多方面SEO优化核心技能。</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度算法篇：41节SEO核心算法规则</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站运营篇：32节教你运营好一个网站</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌SEO篇：12节谷歌优化新手快速入门</p>
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b1gc8v 发表于 2024-10-10 10:05:53

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