什么是SEO：搜索引擎优化新手入门全晓得
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在过去的十几年中，各类企业推广其<span style="color: black;">制品</span>和宣传其服务的方式<span style="color: black;">快速</span>发展。得益于互联网和其几十亿的用户群体<span style="color: black;">显现</span>，现代企业品牌<span style="color: black;">已然</span>从传统的营销方式升级换代，正式进入互联网数字营销时代。从内容营销到付费<span style="color: black;">宣传</span>，从社交<span style="color: black;">媒介</span>营销到SEO，再到<span style="color: black;">近期</span>几年才<span style="color: black;">显现</span>的新<span style="color: black;">媒介</span>营销，这些新名词新技能和<span style="color: black;">因此呢</span>诞生的新职业，都需要<span style="color: black;">咱们</span>跨境电商人进行全方面的学习，<span style="color: black;">才可</span>彻底掌控，<span style="color: black;">才可</span>在数字营销时代分得一份红利。本系列教程<span style="color: black;">便是</span>基于此<span style="color: black;">目的</span>撰写而成：让我从最<span style="color: black;">基本</span>的SEO<span style="color: black;">起始</span>，你以前可能听过这个词却完全不解其意，<span style="color: black;">亦</span>可能你<span style="color: black;">便是</span>行内人士却从没真正明白：什么是SEO？无论<span style="color: black;">怎样</span>，这篇<span style="color: black;">文案</span>将带给你们<span style="color: black;">有些</span>启发。</span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">什么是SEO？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">字面上<span style="color: black;">来讲</span>，SEO<span style="color: black;">便是</span></span><strong style="color: blue;"><span style="color: black;">Search Engine Optimization</span></strong><span style="color: black;">的首字母缩写，翻译成中文<span style="color: black;">便是</span>搜索引擎优化，即从搜索引擎结果页获取<span style="color: black;">更加多</span>自然流量的一种策略。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在搜索引擎结果页即SERP，排名越高的链接将毫无疑问<span style="color: black;">得到</span><span style="color: black;">更加多</span>的点击和流量。<span style="color: black;">因此呢</span>，<span style="color: black;">咱们</span>所说的<span style="color: black;">得到</span><span style="color: black;">更加多</span>的流量，其实<span style="color: black;">便是</span><span style="color: black;">得到</span>更高的关键词排名：即当搜索引擎用户群体在搜索栏输入某个特定词汇时，你的网站出<span style="color: black;">此刻</span>搜索结果页的次数越多位置越高，你<span style="color: black;">得到</span>的流量就越多；来访的用户越多，<span style="color: black;">出现</span>在你的网站上的互动<span style="color: black;">行径</span>如购买、订阅、<span style="color: black;">保藏</span>、评论等就可能越多。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Eric有话说：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>在国内很少听说SEO这种说法呢？难道国内的企业或商家不需要百度的流量吗？非<span style="color: black;">亦</span>，其实是<span style="color: black;">由于</span>国内的搜索引擎资源基本被百度所垄断，而想在百度搜索结果页<span style="color: black;">得到</span>更高排名和流量，砸钱打<span style="color: black;">宣传</span>就行。。。成本比做SEO低多了，无论是金钱还是时间成本。<span style="color: black;">这儿</span><span style="color: black;">触及</span>到SEO的<span style="color: black;">有些</span>利<span style="color: black;">坏处</span>之辩，<span style="color: black;">咱们</span>稍后再谈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">言归正传，<span style="color: black;">这儿</span><span style="color: black;">咱们</span>举一个例子：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">假如你有一个卖潮款饰品的独立站店铺，<span style="color: black;">然则</span>在谷歌搜索<span style="color: black;">关联</span><span style="color: black;">制品</span>的时候你的网站排名不高，<span style="color: black;">那样</span>可能会有以下几种<span style="color: black;">原由</span>：</span></span></p><span style="color: black;"><span style="color: black;">你的竞争对手做的内容更好</span></span><span style="color: black;"><span style="color: black;">你<span style="color: black;">选取</span>的关键词搜索量太大或不准确</span></span><span style="color: black;"><span style="color: black;">你的外链建设做得<span style="color: black;">欠好</span></span></span><span style="color: black;"><span style="color: black;">你的网站加载时间过长</span></span><span style="color: black;"><span style="color: black;">你的网站用户体验<span style="color: black;">欠好</span></span></span><span style="color: black;"><span style="color: black;">你的网站因某个设置错误<span style="color: black;">无</span>被收录</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想在SERP中<span style="color: black;">得到</span>理想的排名，<span style="color: black;">首要</span>要<span style="color: black;">晓得</span>谷歌的排名原理。在这篇<span style="color: black;">文案</span>中，你就能<span style="color: black;">认识</span>谷歌是怎么给网站排名的，以及<span style="color: black;">区别</span>的SEO类型，<span style="color: black;">各样</span>SEO技巧，以<span style="color: black;">加强</span>你的网站排名</span><span style="color: black;">。</span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">什么是黑帽SEO？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">黑帽SEO<span style="color: black;">便是</span>指违反搜索引擎服务条款的SEO手段，<span style="color: black;">亦</span><span style="color: black;">便是</span>排名作<span style="color: black;">坏处</span>，利用谷歌排名算法的漏洞，打擦边球来<span style="color: black;">得到</span>高排名，<span style="color: black;">通常</span><span style="color: black;">亦</span><span style="color: black;">便是</span>做垃圾外链。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这种SEO策略虽然能在一段时间内让你的网站<span style="color: black;">得到</span>较好的排名，<span style="color: black;">然则</span>极有可能被谷歌和其合作网站ban掉，<span style="color: black;">重点</span>的黑帽SEO手段<span style="color: black;">包含</span>：</span></span></p><span style="color: black;"><span style="color: black;">关键词堆砌</span></span><span style="color: black;"><span style="color: black;">垃圾外链</span></span><span style="color: black;"><span style="color: black;">用重复的内容创建<span style="color: black;">文案</span>，页面和网站登录页</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Eric 友情提醒：投机取巧绝非<span style="color: black;">很久</span>之计~</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">什么是白帽SEO？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有黑帽当然<span style="color: black;">亦</span>有白帽。顾名思义，白帽SEO与黑帽SEO相反，<span style="color: black;">便是</span>严格遵循搜索引擎的排名规则来做SEO的技巧。<span style="color: black;">平常</span>的白帽SEO手段<span style="color: black;">包含</span>：</span></span></p><span style="color: black;"><span style="color: black;"><span style="color: black;">供给</span>高质量的服务和原创内容</span></span><span style="color: black;"><span style="color: black;">搭建移动端友好的网站</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">运用</span>关键词清楚又丰富的meta标签</span></span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">SEO的类型</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你想<span style="color: black;">得到</span>特定关键词的自然排名，<span style="color: black;">那样</span>就肯定要用到SEO了，SEO策略<span style="color: black;">重点</span>分为两种：</span></span></p><span style="color: black;"><span style="color: black;">站内SEO</span></span><span style="color: black;"><span style="color: black;">站外SEO</span></span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">站内SEO</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">站内SEO<span style="color: black;">便是</span>优化你网站各<span style="color: black;">构成</span>部分的过程，有<span style="color: black;">非常多</span>细节方面需要<span style="color: black;">思虑</span>，但都是在你<span style="color: black;">做为</span>网站管理者所能掌控的范围，站内SEO<span style="color: black;">包含</span>以下方面：</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关键词<span style="color: black;">科研</span></span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在对你的网站做任何改动之前，你要做的<span style="color: black;">第1</span>件事情<span style="color: black;">便是</span>搞明白你想要<span style="color: black;">得到</span>排名的关键词是什么。为此，你需要做的<span style="color: black;">便是</span>做这一类关键词的调查和分析，与此<span style="color: black;">同期</span>，围绕你想做的内容和meta标签选定核心关键词和长尾关键词。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关键词<span style="color: black;">科研</span>的工作<span style="color: black;">重点</span><span style="color: black;">包括</span>以下方面：</span></span></p><span style="color: black;"><span style="color: black;">搜索量</span></span><span style="color: black;"><span style="color: black;">竞争度</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">关联</span>性</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>都会<span style="color: black;">运用</span><span style="color: black;">有些</span>SEO工具去<span style="color: black;">得到</span>这些关键词数据，如ahrefs、semrush等等（免费功能有限，<span style="color: black;">意见</span>开通付费）。一旦你选好了关键词，接下来就<span style="color: black;">能够</span>围绕这些关键词来做页面优化了。</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">标题标签</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">标题标签是在谷歌搜索引擎结果页<span style="color: black;">表示</span>的你的网站内容简介，以头部标题的形式呈现。这一段标签会影响网站点击率，<span style="color: black;">亦</span>是站内SEO最重要的一部分。搜索引擎会<span style="color: black;">表示</span>你网站标题标签的前50-60个字符，如下图：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/3b34fb5433334438a703fb8efb22e50f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727785053&x-signature=JF7FMwP8Kken2RcmiG67FuaSPWs%3D" style="width: 50%; margin-bottom: 20px;"></div><span style="color: black;"><strong style="color: blue;"><span style="color: black;">meta描述</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">meta描述<span style="color: black;">便是</span>你网页内容的简明概括，<span style="color: black;">亦</span><span style="color: black;">表示</span>在SERP。与标题标签相比，meta描述能给浏览者你的网站一个更加<span style="color: black;">详细</span>的印象，<span style="color: black;">况且</span><span style="color: black;">亦</span>影响点击率。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5618ace9bc8b43c6a53cee401083eb92~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727785053&x-signature=wVgHtcX2ATkpFLjq62%2BYj1JCS4s%3D" style="width: 50%; margin-bottom: 20px;"></div><span style="color: black;"><strong style="color: blue;"><span style="color: black;">URL结构</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">URL是Uniform Resource Locator的缩写，<span style="color: black;">亦</span><span style="color: black;">便是</span>网页链接<span style="color: black;">位置</span>。一个SEO友好的URL有助于理解你的网站是关于什么的。糟糕的URL结构在SEO<span style="color: black;">行业</span>是很严重的问题，会<span style="color: black;">引起</span>你的网站排名降低。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b2f6f10c627f484c921209a3675360cf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727785053&x-signature=Gg9gkW0wXywKQsgc0VibyrfTI18%3D" style="width: 50%; margin-bottom: 20px;"></div><span style="color: black;"><strong style="color: blue;"><span style="color: black;">标头标签</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个标签是用来区分你的内容中的标题与副标题的，从H1到H6，<span style="color: black;">倘若</span>一个页面的主标题是H1，<span style="color: black;">那样</span>H2标签<span style="color: black;">便是</span>H1的副标题，以此类推。这些标签有助于搜索引擎更好的阅读和理解你的网页内容。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f751facb5124423bbd5c1be52d66f4f7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727785053&x-signature=axFvF4nypQKo5dYPaPbNQS8qP1s%3D" style="width: 50%; margin-bottom: 20px;"></div><span style="color: black;"><strong style="color: blue;"><span style="color: black;">内链</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">内链<span style="color: black;">便是</span>同一个网站内的页面之间的链接，它有助于<span style="color: black;">拜访</span>者停留在你的网站内浏览，<span style="color: black;">亦</span>有助于网页之间</span><strong style="color: blue;"><span style="color: black;">传递权重</span></strong><span style="color: black;">。</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关键词的用处</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">搜索引擎在爬取一个网站的时候，会<span style="color: black;">运用</span>自然语言处理程序即NLP（Natural Language Processing）。NLP<span style="color: black;">能够</span><span style="color: black;">帮忙</span>搜索引擎寻找你网站的内容和关键词。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如，你有一个关于SEO培训课程的网站，<span style="color: black;">然则</span>你在推广的时候只<span style="color: black;">运用</span>了seo training course这个核心关键词，<span style="color: black;">那样</span>你<span style="color: black;">得到</span>这个词的高排名机会并不大。学会<span style="color: black;">运用</span><span style="color: black;">关联</span>关键词，如seo培训课程<span style="color: black;">花费</span>，怎么<span style="color: black;">得到</span>seo专业证书等：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/437d6a2f403d42ddb9e3ac1eaf0f816c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727785053&x-signature=L0ueMTlLI7itRasupEp6kZLYflM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ea85f5d31aa042e58061aa1b747e28c9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727785053&x-signature=GYouhKRnCjUcfxesVSXFMWe5Qwc%3D" style="width: 50%; margin-bottom: 20px;"></div><span style="color: black;"><strong style="color: blue;"><span style="color: black;">网站地图</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">sitemaps<span style="color: black;">便是</span>一个网站的结构图，它有助于用户和搜索引擎<span style="color: black;">认识</span>你的网站结构。网站地图分为两种类型：</span></span></p><span style="color: black;"><span style="color: black;">HTML sitemaps，这是给人看的</span></span><span style="color: black;"><span style="color: black;">XML sitemaps，这是给搜索引擎爬虫看的</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上<span style="color: black;">便是</span>关于站内SEO部分的简单概念普及，接下来<span style="color: black;">咱们</span>解释一下什么是站外SEO。</span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">站外SEO</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">站外SEO是<span style="color: black;">提高</span>你网站排名的另一种<span style="color: black;">途径</span>，它<span style="color: black;">一样</span><span style="color: black;">亦</span>能<span style="color: black;">帮忙</span><span style="color: black;">提高</span>你网站的信誉，<span style="color: black;">加强</span>网站DA（域名权重）和可信赖度，还能<span style="color: black;">增多</span>网站流量，页面排名和品牌知名度。</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外链构建</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">站外SEO最<span style="color: black;">重点</span>的工作<span style="color: black;">便是</span>做外链，<span style="color: black;">亦</span><span style="color: black;">便是</span>从其他网站<span style="color: black;">得到</span>链向你自己网站的链接。而外链构建的关键还是内容，从站内SEO方面<span style="color: black;">来讲</span>，<span style="color: black;">持有</span>高质量的内容有助于你的网站获取<span style="color: black;">更加多</span><span style="color: black;">关联</span>关键词和更高排名。从站外SEO方面<span style="color: black;">来讲</span>，<span style="color: black;">持有</span>高质量内容的网站<span style="color: black;">更易</span><span style="color: black;">得到</span>其他网站的</span><strong style="color: blue;"><span style="color: black;">主动</span></strong><span style="color: black;">链接。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以下是做外链的<span style="color: black;">有些</span>常用策略：</span></span></p><span style="color: black;"><span style="color: black;">创建高质量的内容，<span style="color: black;">倘若</span>你的网站<span style="color: black;">持有</span>原创的，结构清晰的，阅读体验感良好的内容，别的网站自然会给你链接。</span></span><span style="color: black;"><span style="color: black;">站外互动，你需要花<span style="color: black;">非常多</span>时间与你同类型的网站进行沟通，达成一致互做外链。<span style="color: black;">亦</span><span style="color: black;">能够</span>找社交红人<span style="color: black;">或</span>客座博客做付费外链。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">认识</span>了这些基本概念后，接下来我将介绍<span style="color: black;">有些</span>SEO的窍门和禁忌：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Eric 有话说</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">温馨<span style="color: black;">意见</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不要试图用黑帽SEO来挑战谷歌算法，你会死的很惨</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请在跟你<span style="color: black;">同样</span>有高质量内容的网站上获取外链</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>在网页标题标签里<span style="color: black;">插进</span>关键词，<span style="color: black;">区别</span>页面用<span style="color: black;">区别</span>标题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创作富有互动性的内容，改善读者体验</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">必定</span>要做关键词<span style="color: black;">科研</span>，<span style="color: black;">认识</span><span style="color: black;">她们</span>的搜索量和竞争难度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不要刻意的去堆砌网站内链</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的内容要<span style="color: black;">得到</span>排名是需要一<span style="color: black;">按时</span>间的，质量好<span style="color: black;">亦</span>急不来</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">区别</span><span style="color: black;">表示</span>设备上优化你的网站用户体验，<span style="color: black;">保证</span>移动端网站功能正常</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">谷歌是怎么给网站排名的？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对同一个关键词，你的网页将和其他同类页面进行竞争，SEO做的最好的页面最后胜出，<span style="color: black;">而后</span><span style="color: black;">得到</span>该关键词的更高排名。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">搜索引擎如谷歌遵循以下三个<span style="color: black;">基本</span><span style="color: black;">过程</span>来给网站进行排名：</span></span></p><span style="color: black;"><span style="color: black;">爬行——搜索引擎会派出他的爬虫去扫描你的网站，<span style="color: black;">而后</span>复制一份你网站的<span style="color: black;">所有</span>内容，再存储再它的搜索引擎索引中。</span></span><span style="color: black;"><span style="color: black;">收录——收录<span style="color: black;">便是</span>把你的网页添加到谷歌搜索结果里，<span style="color: black;">倘若</span>你的网站都没在搜索引擎索引里，那就<span style="color: black;">无</span>别人能看到你的网站。</span></span><span style="color: black;"><span style="color: black;">排名——当你在谷歌里输入某词进行搜索时，谷歌会把存在他搜索引擎索引里</span><strong style="color: blue;"><span style="color: black;">与搜索意图最<span style="color: black;">关联</span></span></strong><span style="color: black;">的结果<span style="color: black;">表示</span>在搜索结果里，这些结果的<span style="color: black;">形成</span>受到多重<span style="color: black;">原因</span>的影响：用户位置，浏览器语言，浏览历史等。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">影响排名的<span style="color: black;">原因</span>有<span style="color: black;">非常多</span>，<span style="color: black;">关联</span>性是其中的关键。例如，你在谷歌搜索ahrefs，<span style="color: black;">那样</span>ahrefs网站的页面自然就会<span style="color: black;">显现</span>，<span style="color: black;">由于</span><span style="color: black;">她们</span>是与你搜索的关键词最<span style="color: black;">关联</span>的网页。<span style="color: black;">不外</span>你<span style="color: black;">亦</span>要<span style="color: black;">保证</span>你的网站在用户终端加载够快，<span style="color: black;">由于</span>谷歌<span style="color: black;">亦</span>会<span style="color: black;">思虑</span><span style="color: black;">有些</span>与此<span style="color: black;">关联</span>的其他<span style="color: black;">原因</span>：用户在网站上的停留时间和跳出率（进入网站只看了一页就关闭即为跳出）。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">语言和地理位置在排名中<span style="color: black;">亦</span><span style="color: black;">装扮</span>了重要角色。你在法国得到的搜索结果与在美国搜索<span style="color: black;">一样</span>词汇得到的SERP肯定是<span style="color: black;">区别</span>的。这是<span style="color: black;">由于</span>谷歌在<span style="color: black;">区别</span>的时间会有<span style="color: black;">区别</span>的爬虫去爬<span style="color: black;">区别</span>的网页，谷歌的搜索索引<span style="color: black;">因此呢</span><span style="color: black;">持续</span>更新，<span style="color: black;">然则</span>在SERP的反馈却不是<span style="color: black;">即时</span>的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总结一句，</span><strong style="color: blue;"><span style="color: black;">影响谷歌排名的<span style="color: black;">重点</span><span style="color: black;">原因</span>为：<span style="color: black;">关联</span>性、用户体验、语言和位置</span></strong><span style="color: black;">。</span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">写在最后的话</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在我的计划中，此SEO新手入门教程共有8篇<span style="color: black;">构成</span>，我将<span style="color: black;">连续</span>更新，相信能<span style="color: black;">所有</span>认真读完的人<span style="color: black;">必定</span>能有所收获。最后，祝愿刚进入跨境电商的新人们，能快速学会并<span style="color: black;">把握</span>SEO技巧，把自己的独立站做的红红火火，流量不愁。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Eric有话说：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是我写的<span style="color: black;">第1</span>篇中文SEO<span style="color: black;">关联</span>行业<span style="color: black;">文案</span>……在过往的几年中，我为我的独立站店铺用英语、法语、德语、西班牙、意大利语……等等写过<span style="color: black;">非常多</span>内容，<span style="color: black;">累积</span>了<span style="color: black;">必定</span>的SEO运营经验，<span style="color: black;">这里</span>会慢慢分享给<span style="color: black;">大众</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">期盼</span><span style="color: black;">大众</span>多多支持~</p>
我完全同意你的看法，期待我们能深入探讨这个问题。
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