l14107cb 发表于 2024-10-1 07:39:16

把握SEO是什么？非常钟SEO优化入门教育


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">身<span style="color: black;">处在</span>数位行销成熟的时代，<span style="color: black;">大众</span>对SEO 这个名词<span style="color: black;">必定</span>不陌生。但<span style="color: black;">到底</span>SEO 是什么？ SEO 怎么做？ Google SEO <span style="color: black;">为何</span>重要？网站排名优化能为品牌带来何种效益？带领<span style="color: black;">大众</span><span style="color: black;">认识</span>SEO 优化的基本概念，快速<span style="color: black;">把握</span>搜索引擎优化的执行流程与<span style="color: black;">办法</span>！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SEO (Search Engine Optimization) 是<span style="color: black;">按照</span></span></span>搜索<span style="color: black;"><span style="color: black;">引擎演算法的原理与趋势来<span style="color: black;">调节</span>网站架构（让Google <span style="color: black;">更易</span>理解网站）和内容（</span></span>搜索<span style="color: black;"><span style="color: black;">该关键字的消费者</span></span>搜索<span style="color: black;"><span style="color: black;">意图），以<span style="color: black;">提高</span>网站在</span></span>搜索<span style="color: black;"><span style="color: black;">引擎自然</span></span>搜索<span style="color: black;"><span style="color: black;">结果排名，进一步获取<span style="color: black;">长时间</span>免费自然</span></span>搜索<span style="color: black;"><span style="color: black;">流量的网路行销手法。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">SEO 是什么？认识SEO 优化</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>新手而言，前面<span style="color: black;">说到</span>的几个名词<span style="color: black;">亦</span>许是比较陌生的，<span style="color: black;">咱们</span>进一步<span style="color: black;">来讲</span>明这些SEO 操作<span style="color: black;">行业</span>的重要名词：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">A. 搜索引擎</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">英文<span style="color: black;">便是</span>Search Engine，当你有任何问题，本能想点开来找答案的Google、Yahoo、Bing、百度<span style="color: black;">便是</span></span></span>搜索<span style="color: black;"><span style="color: black;">引擎，<span style="color: black;">每一个</span></span></span>搜索<span style="color: black;"><span style="color: black;">引擎的市占<span style="color: black;">按照</span><span style="color: black;">区别</span>国家的<span style="color: black;">运用</span>者<span style="color: black;">运用</span>习性而有所<span style="color: black;">区别</span>，台湾最<span style="color: black;">平常</span>的<span style="color: black;">便是</span>Google、Yahoo!与Bing 等三个</span></span>搜索<span style="color: black;"><span style="color: black;">引擎。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">B. 搜索结果页</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">英文<span style="color: black;">便是</span>Search Engine Result Page, SERP，在</span></span>搜索<span style="color: black;"><span style="color: black;">框中输入问题、按下Enter 后，跑出来的页面<span style="color: black;">便是</span>俗<span style="color: black;">叫作</span>的</span></span>搜索<span style="color: black;"><span style="color: black;">结果页，而能够被<span style="color: black;">表示</span>在这个页面上的结果，<span style="color: black;">便是</span></span></span>搜索<span style="color: black;"><span style="color: black;">引擎判定与问题<span style="color: black;">关联</span>的答案。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">C. 搜索意图</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">英文<span style="color: black;">便是</span>Search Intent，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>把</span></span>搜索<span style="color: black;"><span style="color: black;">引擎理解为人们解惑的工具，<span style="color: black;">那样</span><span style="color: black;">运用</span>者在</span></span>搜索<span style="color: black;"><span style="color: black;">框里输入关键字的时候，<span style="color: black;">必定</span>是想<span style="color: black;">得到</span>某个议题的解答，<span style="color: black;">咱们</span>把这个<span style="color: black;">背面</span>的脉络<span style="color: black;">叫作</span>为「</span></span>搜索<span style="color: black;"><span style="color: black;">意图」。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">D. 搜索引擎优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">英文<span style="color: black;">便是</span>Search Engine Optimization，综合<span style="color: black;">以上</span>，</span></span>搜索<span style="color: black;"><span style="color: black;">引擎优化指的<span style="color: black;">便是</span>各品牌透过Google <span style="color: black;">更易</span>读取的网站架构和符合「</span></span>搜索<span style="color: black;"><span style="color: black;">意图」的内容，在「</span></span>搜索<span style="color: black;"><span style="color: black;">引擎」上争取「</span></span>搜索<span style="color: black;"><span style="color: black;">结果页」排名位置的网路行销手法！</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/f6583915177140368844a5500ef593de~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727944850&amp;x-signature=sl6lqzuSkmUIaLpnA%2BzrB1knUQE%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO</p>
    </div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">SEO行销3大效益</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">大众</span><span style="color: black;">为何</span>都会强调SEO 很重要呢？以下整理SEO 行销的三大<span style="color: black;">优良</span>：</span></span></p><span style="color: black;"><span style="color: black;">SEO 能够<span style="color: black;">得到</span><span style="color: black;">长时间</span>且稳定的自然流量</span></span><span style="color: black;"><span style="color: black;">SEO 可利用</span></span>搜索<span style="color: black;"><span style="color: black;">意图网罗<span style="color: black;">精细</span>受众</span></span><span style="color: black;"><span style="color: black;">SEO <span style="color: black;">帮忙</span>品牌取得<span style="color: black;">海量</span><span style="color: black;">揭发</span></span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEO优化效益1：得到<span style="color: black;">长时间</span>自然流量</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SEO 最广为人知的<span style="color: black;">优良</span>在于只要在初期将网站架构、内容准备<span style="color: black;">稳妥</span>，透过SEO 操作<span style="color: black;">得到</span>首页的稳定排名之后，就能够<span style="color: black;">长时间</span><span style="color: black;">持有</span>稳定自然流量。相较于需<span style="color: black;">持续</span>投入预算<span style="color: black;">才可</span>维持效果的关键字<span style="color: black;">宣传</span>，SEO 的投入成本会随着时间<span style="color: black;">连续</span>下降，且效益较为持久，可说是投资<span style="color: black;">报答</span>率非常高的行销方式。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEO优化效益2：搜索意图<span style="color: black;">精细</span>受众</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">既然</span></span>搜索<span style="color: black;"><span style="color: black;">引擎被当作寻找答案的重要工具，那<span style="color: black;">运用</span>者<span style="color: black;">必定</span>是带着<span style="color: black;">需要</span>进行</span></span>搜索<span style="color: black;"><span style="color: black;">，并点击<span style="color: black;">表示</span>在结果页上的网站。这些带着<span style="color: black;">剧烈</span>动机的<span style="color: black;">运用</span>者，不只为网站带来流量，<span style="color: black;">更加是</span><span style="color: black;">精细</span>、具备高转单<span style="color: black;">潜能</span>的<span style="color: black;">目的</span>受众。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEO优化效益3： 排名稳定品牌<span style="color: black;">揭发</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当品牌网站<span style="color: black;">长时间</span>在</span></span>搜索<span style="color: black;"><span style="color: black;">结果首页<span style="color: black;">揭发</span>，这<span style="color: black;">寓意</span>着每月有多少人</span></span>搜索<span style="color: black;"><span style="color: black;">该关键字，你就能取得多少次的品牌<span style="color: black;">揭发</span>，<span style="color: black;">针对</span><span style="color: black;">有些</span>期望教育新消费者的品牌<span style="color: black;">来讲</span>，是<span style="color: black;">能够</span>稳定让潜在消费者认识的好<span style="color: black;">办法</span>！</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">SEO 优化不可不<span style="color: black;">晓得</span>Google SEO 原理</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">此刻</span><span style="color: black;">大众</span><span style="color: black;">说到</span>SEO 优化，讨论对象<span style="color: black;">一般</span>是以Google SEO 为主，<span style="color: black;">原由</span>是Google 在<span style="color: black;">全世界</span>有高达90% 的市占率，<span style="color: black;">亦</span>是台湾民众最常<span style="color: black;">运用</span>的</span></span>搜索<span style="color: black;"><span style="color: black;">管道，既然要做SEO 行销，<span style="color: black;">第1</span>步当然是要夺得这个兵家必争之地！但在投入抢夺排名的战局之前，<span style="color: black;">咱们</span>要先<span style="color: black;">认识</span>Google 的游戏规则，下面就来介绍</span></span>搜索<span style="color: black;"><span style="color: black;">引擎运作的基本<span style="color: black;">规律</span>和会影响到<span style="color: black;">咱们</span>操作Google SEO 的重要演算法们。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/aeed4e3f21bf448eba26e65f4c760fee~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727944850&amp;x-signature=2f4fVzpG%2Bbn8oTkwrq4cms%2FrWXw%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO</p>
    </div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">什么是搜索引擎？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>用图书馆来比喻：网路世界就像是一所大型图书馆，每一个网站就像是一本书。网路这个大型图书馆，<span style="color: black;">倘若</span><span style="color: black;">无</span>一个中央系统来<span style="color: black;">归类</span>、归档，当<span style="color: black;">运用</span>者需要找书的时候就会无从找起，或是找出来的书<span style="color: black;">基本</span>不是读者想找的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google 就<span style="color: black;">研发</span>了「网站检索器」，<span style="color: black;">咱们</span><span style="color: black;">亦</span>常<span style="color: black;">叫作</span>之为「爬虫」、「蜘蛛」、「<span style="color: black;">设备</span>人」等。网站检索器会查看网页并<span style="color: black;">跟踪</span>其中链接，这些<span style="color: black;">行径</span>和<span style="color: black;">运用</span>者浏览网站的<span style="color: black;">行径</span>很像，最后检索器会将这些网页所含资料传回Google 的伺服器，检索器会<span style="color: black;">尤其</span>留意几项重点，像是关键字、内容与关键字<span style="color: black;">是不是</span>符合和网站的更新情形等，<span style="color: black;">而后</span>将这些讯息记录在</span></span>搜索<span style="color: black;"><span style="color: black;">索引中。这<span style="color: black;">便是</span><span style="color: black;">为何</span><span style="color: black;">咱们</span>说网站检索器就像是图书馆中央归档系统。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">搜索引擎运作<span style="color: black;">规律</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">咱们</span>将网站或<span style="color: black;">文案</span>上线后，Google 从得知这些新东西的存在，到挑选适合的页面回答<span style="color: black;">运用</span>者的问题，过程中到底<span style="color: black;">出现</span>了<span style="color: black;">那些</span>事呢？<span style="color: black;">咱们</span>将流程拆分为3 个<span style="color: black;">过程</span>：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">A. 检索/爬取Crawling：得知新网页的存在</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google 会派出内建的自动化程式「检索器」，俗<span style="color: black;">叫作</span>的「爬虫」在网路世界里到处</span></span>搜索<span style="color: black;"><span style="color: black;">，只要<span style="color: black;">发掘</span>新网页就会把<span style="color: black;">她们</span>放进口袋，这个收集新网站的过程<span style="color: black;">叫作</span>为「检索crawling」 ，你<span style="color: black;">亦</span><span style="color: black;">能够</span>为网站申请Google Search Console，并且提交你的网站<span style="color: black;">新闻</span>来<span style="color: black;">通告</span>Google 新网站/网页上线。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">B. 索引Indexing：<span style="color: black;">认识</span>内容<span style="color: black;">构成</span>，分门别类收进资料夹</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在收集了新网站之后，爬虫会再更进一步检视各个网页的内容、判断资料<span style="color: black;">是不是</span>有用，并且分门别类的放进Google 的资料库中，这个为网页贴上<span style="color: black;">归类</span>标签的过程<span style="color: black;">叫作</span>为「索引indexing」，以利接下来<span style="color: black;">运用</span>者</span></span>搜索<span style="color: black;"><span style="color: black;">关键字的时候<span style="color: black;">能够</span>快速</span></span>搜索<span style="color: black;"><span style="color: black;">资料库<span style="color: black;">其中</span>合适的结果，就有点像是人类会写笔记记录<span style="color: black;">针对</span>事情的印象<span style="color: black;">通常</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">C. <span style="color: black;">表示</span>结果Result：挑选<span style="color: black;">优秀</span>内容回答<span style="color: black;">运用</span>者提出的问题</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过爬虫<span style="color: black;">持续</span>的检索和索引，Google 的资料库装满许多<span style="color: black;">归类</span>过的网站<span style="color: black;">新闻</span>，当<span style="color: black;">运用</span>者在</span></span>搜索<span style="color: black;"><span style="color: black;">栏中输入关键字，Google 便会<span style="color: black;">按照</span>用户<span style="color: black;">运用</span>的语言、所在地区、过往<span style="color: black;">行径</span>纪录，预测</span></span>搜索<span style="color: black;"><span style="color: black;">这个关键字的意图，再回头从自己的大型资料库里找出能够符合<span style="color: black;">需要</span>的网站<span style="color: black;">新闻</span>呈<span style="color: black;">此刻</span></span></span>搜索<span style="color: black;"><span style="color: black;">结果页。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/aa4d6c1ce1cd4c72a341caae1d728ba2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727944850&amp;x-signature=tfe%2FXCI5y0l6XLDDCvtt%2ByYYEFw%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO</p>
    </div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">什么是 Google 演算法？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你<span style="color: black;">是不是</span>觉得Google 越来越懂你？<span style="color: black;">咱们</span>在Google 上输入问题时，Google 总能精准回答问题，这<span style="color: black;">亦</span><span style="color: black;">便是</span>拜Google 演算法（Rankbrain）所赐。<span style="color: black;">按照</span>上段内容，Google 演算法即介于<span style="color: black;">运用</span>者与</span></span>搜索<span style="color: black;"><span style="color: black;">引擎索引间，Google 透过演算法，让<span style="color: black;">运用</span>者的问题能<span style="color: black;">快速</span>得到解答，<span style="color: black;">亦</span>能利用演算法避免</span></span>搜索<span style="color: black;"><span style="color: black;">结果中充斥内容农场网站，或以非正当手法操作排名的网站。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">最新 Google 演算法</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">每一个</span>品牌<span style="color: black;">皆想</span>取得</span></span>搜索<span style="color: black;"><span style="color: black;">结果首页的10 个名额，在<span style="color: black;">这般</span>竞争激烈的<span style="color: black;">状况</span>下Google 自然发展出一套筛选的<span style="color: black;">规律</span>和标准，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">大众</span>常听到的演算法。既然要进行Google SEO 操作，<span style="color: black;">咱们</span>就必须<span style="color: black;">晓得</span>他的游戏规则！以下列出对SEO 有重大影响的7 个演算法以及其对应的<span style="color: black;">评定</span>项目：</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">熊猫演算法</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>Google Panda <span style="color: black;">评定</span>网页内容品质，打击恶意填塞关键字、<span style="color: black;">新闻</span>价值<span style="color: black;">优惠</span>的网站，已于2015 整合至Google 核心排名系统，并延伸出实用内容演算法（EEAT），以经验、专业、权威三大标准<span style="color: black;">评定</span>内容的实用性与可信度。</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">企鹅演算法</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>Google Penguin，用来杜绝低品质反向链接的黑帽SEO 操作，已于2016 整合至Google 核心排名系统。</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">蜂鸟演算法</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>Google Humming Bird ，用来<span style="color: black;">加强</span>Google 自然语言</span></span>搜索<span style="color: black;"><span style="color: black;">的辨识能力，更<span style="color: black;">精细</span>的<span style="color: black;">认识</span><span style="color: black;">运用</span>者的</span></span>搜索<span style="color: black;"><span style="color: black;">意图，<span style="color: black;">日前</span>已进化合并到BERT 演算法系统中。</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">鸽子演算法</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>Google Pigeon ，<span style="color: black;">重点</span>是影响在地</span></span>搜索<span style="color: black;"><span style="color: black;">结果（Local Search）的演算法机制，可<span style="color: black;">按照</span>用户</span></span>搜索<span style="color: black;"><span style="color: black;">时所在的地理位置<span style="color: black;">调节</span></span></span>搜索<span style="color: black;"><span style="color: black;">结果。</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">RankBrain 演算法</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google RankBrain 是首次对外<span style="color: black;">颁布</span>的AI 演算法，针对</span></span>搜索<span style="color: black;"><span style="color: black;">的关键字进行语意假设，再<span style="color: black;">按照</span>推论出来的</span></span>搜索<span style="color: black;"><span style="color: black;">意图<span style="color: black;">供给</span>结果。并且，RankBrain 会透过<span style="color: black;">跟踪</span>用户结果页各个网站内的活动<span style="color: black;">状况</span>，<span style="color: black;">连续</span>优化它的理解与推论能力。</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">BERT 演算法</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">是立基于「自然语言处理」（Natural Language Processing，NLP）进行AI 训练的演算法，能够透过预测前后文、梳理内容脉络来理解<span style="color: black;">运用</span>者可能在什么样的情境内</span></span>搜索<span style="color: black;"><span style="color: black;">关键字，可视为蜂鸟演算法的进化。</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">MUM 演算法</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">着重于用户与关键字议题间的「<span style="color: black;">关联</span>性」，<span style="color: black;">保证</span></span></span>搜索<span style="color: black;"><span style="color: black;">结果页上<span style="color: black;">表示</span>的网站都具备与<span style="color: black;">目的</span>受众高度<span style="color: black;">关联</span>、能够确实解答问题、带来价值的内容。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总结<span style="color: black;">以上</span><span style="color: black;">说到</span>的7 支演算法，虽然看起来很<span style="color: black;">繁杂</span>，但<span style="color: black;">并不</span>难看出Google 的核心<span style="color: black;">目的</span><span style="color: black;">便是</span>「<span style="color: black;">供给</span>用户有价值的内容」，<span style="color: black;">大众</span>只要<span style="color: black;">把握</span>这个策略方向经营网站内容，就不需要太担心！</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">SEO 优化重点1：<span style="color: black;">创立</span>SEO 友善网站</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">技术SEO (Technical SEO) 指的是<span style="color: black;">运用</span>Google 爬虫看得懂的语言，并且<span style="color: black;">按照</span>规范进行网站SEO 网站优化。<span style="color: black;">持有</span>好的网站架构除了能<span style="color: black;">帮忙</span>爬虫更清楚<span style="color: black;">把握</span>网站内部的<span style="color: black;">构成</span>和<span style="color: black;">新闻</span>，<span style="color: black;">亦</span>能大幅<span style="color: black;">提高</span><span style="color: black;">运用</span>者在站内的体验。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以下<span style="color: black;">咱们</span>列出几个Technical SEO 的重要<span style="color: black;">原因</span>及指标以供参考：</span></span></p><span style="color: black;"><span style="color: black;">善用SEO 友善的网站系统</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">检测</span>Robots.txt <span style="color: black;">是不是</span>设定正确</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">保证</span>网址URL 结构简洁易懂</span></span><span style="color: black;"><span style="color: black;">设定面包屑Breadcrumb</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">是不是</span>有安全凭证SSL</span></span><span style="color: black;"><span style="color: black;">设计RWD 响应式网页</span></span><span style="color: black;"><span style="color: black;">良好的网站速度</span></span><span style="color: black;"><span style="color: black;">避免过于<span style="color: black;">繁杂</span>的SEO HTML 与Javascript 语法</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">创立</span>网站索引</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">A. 善用SEO 友善网站系统</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span><span style="color: black;">此刻</span><span style="color: black;">平常</span>的网站内容管理系统(CMS, Content Management System) 都具备有SEO 友善的<span style="color: black;">基本</span>架构与<span style="color: black;">关联</span>功能，检核的标准如下：</span></span></p><span style="color: black;"><span style="color: black;">符合Google 检索索引资料<span style="color: black;">需要</span>与安全性设定</span></span><span style="color: black;"><span style="color: black;">合适的前台HTML 结构设计</span></span><span style="color: black;"><span style="color: black;">易于<span style="color: black;">调节</span>网站内容的后台功能</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想要<span style="color: black;">认识</span><span style="color: black;">那些</span>架站平台与开店系统适合操作SEO 吗？透过Ranking 独家「 SEO 新手村」线上课程，你<span style="color: black;">能够</span><span style="color: black;">认识</span>超过20 种网站操作SEO 可行比较！</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">B. <span style="color: black;">检测</span>Robots.txt <span style="color: black;">是不是</span>设定正确</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Robots.txt档案<span style="color: black;">能够</span>比喻成网站的门锁，<span style="color: black;">能够</span>标记网站页面或档案对网站SEO <span style="color: black;">有没有</span><span style="color: black;">帮忙</span>，以<span style="color: black;">意见</span></span></span>搜索<span style="color: black;"><span style="color: black;">引擎爬虫<span style="color: black;">是不是</span>要读取。如此<span style="color: black;">能够</span></span><strong style="color: blue;"><span style="color: black;">让爬虫集中读取对网站SEO 较有价值的网页</span></strong><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">C. <span style="color: black;">保证</span>网址（URL）结构简洁易懂</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对网站SEO 友善（SEO-Friendly）的网址必得</span><strong style="color: blue;"><span style="color: black;">清楚简洁，<span style="color: black;">意见</span><span style="color: black;">包括</span>关键字在内</span></strong><span style="color: black;">。要<span style="color: black;">尤其</span><span style="color: black;">重视</span>的是，若是已发布并为</span></span>搜索<span style="color: black;"><span style="color: black;">引擎索引的网页，非必要的话不<span style="color: black;">意见</span>更改网址。而若是网站曾经进行移动或迁移，请记得用301 转址（301 Redirect）让旧网站重新导向至新的网页，这并不会<span style="color: black;">导致</span>网站权重的流失。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">D. 面包屑列表（Breadcrumb）</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">面包屑列表是许多网站都会设定的要素之一，能够<span style="color: black;">帮忙</span><span style="color: black;">运用</span>者以及</span></span>搜索<span style="color: black;"><span style="color: black;">引擎爬虫<span style="color: black;">火速</span>的理解到所处的网页<span style="color: black;">位置于</span>网站中的何种位置。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以网站架构稍<span style="color: black;">繁杂</span>的网站举例，一个结构<span style="color: black;">繁杂</span>的大网站就好比101大楼、各个网站则是各楼层。若各个楼层<span style="color: black;">无</span>标记清楚该楼层是几楼、<span style="color: black;">怎样</span>前往其他楼层（电梯、楼梯），是很容易让人迷失在其中的。面包屑列表则发挥了很好的</span><strong style="color: blue;"><span style="color: black;">引导功能</span></strong><span style="color: black;">，让</span></span>搜索<span style="color: black;"><span style="color: black;">引擎爬虫能够有条理地爬完你的网站，并且不在其中迷路，对网站SEO <span style="color: black;">来讲</span>可是大大的加分喔。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">E. 设定网站SSL 凭证</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SSL 凭证<span style="color: black;">能够</span>在加密网站上传输资料，为你的网站安装SSL 凭证（让网址开头<span style="color: black;">表示</span>为https ），就能让<span style="color: black;">运用</span>者的资料传输（如帐号<span style="color: black;">秘码</span>、信用卡号等）更加安全。 SSL 凭证<span style="color: black;">针对</span>需要线上付费的网站，如电商、线上书城等绝对是<span style="color: black;">必须</span>的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">F. 响应式网站（RWD，Responsive Website Design）的设计</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在过去，进行网站SEO 优化以及SEO 操作时，大部分是以桌机的规格去进行。然而随着行动<span style="color: black;">安装</span>的爆量兴起，<span style="color: black;">运用</span>者<span style="color: black;">亦</span><span style="color: black;">逐步</span>流向<span style="color: black;">运用</span>行动<span style="color: black;">安装</span>，而Google 官方<span style="color: black;">亦</span>宣布实行「行动<span style="color: black;">安装</span>索引优先（Mobile-First Index） 」的演算法。<span style="color: black;">因此呢</span></span><strong style="color: blue;"><span style="color: black;">现行的网站SEO 优化均要<span style="color: black;">思虑</span>到在行动<span style="color: black;">安装</span>上的运行，<span style="color: black;">乃至</span>以其为<span style="color: black;">重点</span>标准</span></strong><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">G. 良好的网站速度/ AMP（Accelerated Mobile Page）</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">维持良好的网站载入速度，让<span style="color: black;">运用</span>者打开你的网站时，不仅不会有等待不耐的<span style="color: black;">情况</span>，<span style="color: black;">亦</span>能<span style="color: black;">帮忙</span><span style="color: black;">运用</span>者更流畅的在你的网站上找到有兴趣的<span style="color: black;">新闻</span>。而AMP则是结合<span style="color: black;">以上</span>行动<span style="color: black;">安装</span>优先与网站速度而发展出来的一项重要的<span style="color: black;">原因</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">只要在SERP 上看到网页网址后面有闪电的符号，此网页即为AMP，会被</span></span>搜索<span style="color: black;"><span style="color: black;">引擎优先排到较前面的排名。在现行网站SEO 这么看重行动<span style="color: black;">安装</span>及网站速度的<span style="color: black;">状况</span>下，AMP 势必得被安排进Google SEO操作的重要<span style="color: black;">原因</span>之一。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">H. 避免过于<span style="color: black;">繁杂</span>的SEO HTML 与Javascript 语法</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">运用</span><span style="color: black;">繁杂</span>的HTML和Javascript 可能<span style="color: black;">导致</span>Google 看不懂或<span style="color: black;">很难</span>阅读你的网页，<span style="color: black;">因此呢</span>影响SEO 排名操作。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">I. 关键网站SEO 设定：<span style="color: black;">创立</span>网站索引</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">利用Google Search Console<span style="color: black;">创立</span>网站索引，让</span></span>搜索<span style="color: black;"><span style="color: black;">引擎爬虫抓取你的网页，并被Google 收录。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google Search Console 是一项免费服务，可<span style="color: black;">认识</span><span style="color: black;">相关</span>你的网站，你<span style="color: black;">能够</span><span style="color: black;">运用</span>它来<span style="color: black;">查询</span>有多少人拜访你的网站以及<span style="color: black;">她们</span>是<span style="color: black;">怎样</span>找到它，以及网站上<span style="color: black;">那些</span>网页最受欢迎。它还<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您<span style="color: black;">查询</span>和修复网站错误，提交网站地图（ Sitemap ），以及创建和<span style="color: black;">检测</span>Robots.txt 文件。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而手动提交<span style="color: black;">创立</span>索引的<span style="color: black;">需求</span>是最快让Google 爬取网站最快的<span style="color: black;">办法</span>。</p><span style="color: black;">第1</span>步是登录Google Search Console。接下来，<span style="color: black;">选取</span>你要提交的页面。点击
    <strong style="color: blue;"><span style="color: black;">Crawl ( 检索)</span></strong><span style="color: black;"> ，再点击</span><strong style="color: blue;"><span style="color: black;">「Fetch as Google （Google 模拟器）」</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接着，在中间的网址列输入你要索引的网址（<span style="color: black;">倘若</span>要检索<span style="color: black;">全部</span>网站，网址列即留白）。</p>完成！ Google 爬虫将会爬行你的网站了！

    <h1 style="color: black; text-align: left; margin-bottom: 10px;">SEO 优化重点2：撰写SEO <span style="color: black;">文案</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">内容导向SEO (Content SEO) <span style="color: black;">能够</span>直观理解为针对网站文章内容进行<span style="color: black;">调节</span>的SEO 优化手法，<span style="color: black;">供给</span><span style="color: black;">运用</span>者实用且可信赖的<span style="color: black;">新闻</span>，<span style="color: black;">重点</span><span style="color: black;">包括</span>四大部分：</span></span></p><span style="color: black;"><span style="color: black;">关键字<span style="color: black;">科研</span></span></span><span style="color: black;"><span style="color: black;">内容规划</span></span><span style="color: black;"><span style="color: black;">页面搜索引擎优化</span></span><span style="color: black;"><span style="color: black;">站外搜索引擎优化</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">A. 关键字<span style="color: black;">科研</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关键字<span style="color: black;">科研</span>简单<span style="color: black;">来讲</span><span style="color: black;">便是</span>透过<span style="color: black;">科研</span>消费者的</span></span>搜索<span style="color: black;"><span style="color: black;">意图，归纳出大部分人会<span style="color: black;">运用</span><span style="color: black;">那些</span>字词</span></span>搜索<span style="color: black;"><span style="color: black;">与品牌或<span style="color: black;">制品</span><span style="color: black;">关联</span>的<span style="color: black;">新闻</span>，再依据这些<span style="color: black;">重点</span>关键字延伸出与周边议题<span style="color: black;">关联</span>的长尾关键字，最后于前言、标题、内文以较高的频率在文中安插这群关键字。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">透过关键字<span style="color: black;">科研</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">认识</span>设定<span style="color: black;">目的</span>关键字的</span></span>搜索<span style="color: black;"><span style="color: black;">量，初估能为带入多少</span><span style="color: black;">网站流量</span>。<span style="color: black;">另外</span>，透过<span style="color: black;">科研</span>关键字<span style="color: black;">背面</span>的</span>搜索<span style="color: black;">意图及<span style="color: black;">周期</span>，理清</span>搜索<span style="color: black;">此关键字的消费者想要<span style="color: black;">得到</span>什么内容，为关键字进行「See-知识意图」、「Think-思考意图」、「Do-行动意图」<span style="color: black;">归类</span>，并加入<span style="color: black;">关联</span>关键字，以此架构内容议题方向。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>品牌<span style="color: black;">制品</span>／服务与<span style="color: black;">关联</span>议题发想<span style="color: black;">目的</span>关键字（或长尾关键字），并透过关键字工具（Ranking）<span style="color: black;">查找</span><span style="color: black;">目的</span>关键字可发想的<span style="color: black;">关联</span>关键字，并且参考「</span></span>搜索<span style="color: black;"><span style="color: black;">量」、「CPC（若下关键字<span style="color: black;">宣传</span>，一个点击是多少成本）」。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/527fb03805bb41d3a60da4c9b2ac4131~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727944850&amp;x-signature=KhP09sRm5eLeZcHGlXgx2VlsvsY%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">并且参考该关键字的</span></span>搜索<span style="color: black;"><span style="color: black;">结果，想像自己是<span style="color: black;">目的</span>消费者，这些</span></span>搜索<span style="color: black;"><span style="color: black;">结果<span style="color: black;">是不是</span>是<span style="color: black;">她们</span>所想要的，并且<span style="color: black;">亦</span>符合你的<span style="color: black;">制品</span><span style="color: black;">特殊</span>？<span style="color: black;">倘若</span>是，那<span style="color: black;">便是</span><span style="color: black;">能够</span><span style="color: black;">选取</span>的关键字！</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4b0e2d7426cd4a028fc1bcf6133e68dd~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727944850&amp;x-signature=UXHzYIL71TZGpCX4WbW9LQBoZ%2Fk%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关键字<span style="color: black;">科研</span>和优化是SEO 操作上的重要课题，<span style="color: black;">仔细</span>做法<span style="color: black;">能够</span>参考Ranking关键字<span style="color: black;">科研</span>的<span style="color: black;">文案</span>喔！</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">B. 内容规划</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过关键字<span style="color: black;">科研</span>，并且挑选出合适关键字<span style="color: black;">做为</span>操作<span style="color: black;">目的</span>后，进行以下几个<span style="color: black;">过程</span>：</span></span></p><span style="color: black;"><span style="color: black;">观察</span></span>搜索<span style="color: black;"><span style="color: black;">结果上的竞争对手，<span style="color: black;">倘若</span>竞业都以首页来做操作，则把<span style="color: black;">目的</span>关键字优化在首页，其他还有服务/<span style="color: black;">制品</span>介绍网页以及<span style="color: black;">文案</span>等优化页面类型，都是<span style="color: black;">能够</span><span style="color: black;">做为</span>视为操作<span style="color: black;">目的</span>网页的型态。</span></span><span style="color: black;"><span style="color: black;">为期待操作SEO 的网页规划标题、描述与大纲<span style="color: black;">倘若</span>是网页，除了基本大纲规划外，<span style="color: black;">亦</span>要产出Wireframe (网站线框稿），并且把文字<span style="color: black;">安置</span>进去<span style="color: black;">倘若</span>是<span style="color: black;">文案</span>，则采用SEO <span style="color: black;">文案</span>的规划写法</span></span><span style="color: black;"><span style="color: black;">请记得要<span style="color: black;">运用</span>图文并茂的呈现形态<span style="color: black;">倘若</span>是网页，请多<span style="color: black;">运用</span><span style="color: black;">照片</span>或icon 搭配文字来丰富呈现内容<span style="color: black;">倘若</span>是<span style="color: black;">文案</span>，务必在每2-3 各段落之间置入<span style="color: black;">照片</span>，避免阅读者感到无趣</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">C. 页面搜索引擎优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">现代人的专注时间越来越短，网页内容排版、文字段落长度，<span style="color: black;">照片</span>安排巧思等，都是吸引观众能往下浏览，<span style="color: black;">增多</span>互动的要素。有时会因满版文字缺少视觉辅助，<span style="color: black;">引起</span>读者疲乏离开网页。当内容能确实满足读者思维时，就需要在网页上进行On-Page-SEO 优化设定，<span style="color: black;">平常</span>的On-Page-SEO 优化项目有：</span></span></p><span style="color: black;"><span style="color: black;">段落标题设定Heading标签</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">照片</span>的Alt tags加入关键字</span></span><span style="color: black;"><span style="color: black;">安排适合的内部链接</span></span><span style="color: black;"><span style="color: black;">内容适当的穿插<span style="color: black;">目的</span>关键字</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">D. 站外搜索引擎优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">只要是在网页内容外的SEO 操作，都被归类在Off-Page SEO。 Off-Page SEO 最<span style="color: black;">平常</span>的做法分为两者，<span style="color: black;">包括</span>站内链接优化与站外链接优化。</span></span></p><span style="color: black;"><span style="color: black;">站内链接优化：将重要关键字的链接<span style="color: black;">安置</span>在网站内的选单(header) 、内文、侧边栏与页尾(footer)，来配置网站内部给予关键字的<span style="color: black;">注重</span>度权重。</span></span><span style="color: black;"><span style="color: black;">站外链接优化：「<span style="color: black;">创立</span>反向链接」，透过<span style="color: black;">外边</span>投稿、多平台链接等作法，在网域权重（DA）较高的网页<span style="color: black;">文案</span>中设置链接，分享来自高权重网站的DA 分数。</span></span>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">SEO 排名成效监控</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">进行SEO 操作最重要的<span style="color: black;">便是</span>监控排名成效，以下介绍<span style="color: black;">必定</span>要<span style="color: black;">运用</span>的SEO <span style="color: black;">关联</span>成效监控工具：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">A. Google 网站管理员</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google Search Console是Google 官方出品的工具，专门监控网站在Google</span></span>搜索<span style="color: black;"><span style="color: black;">引擎中的表现，最<span style="color: black;">平常</span>的<span style="color: black;">办法</span>如下：</span></span></p><span style="color: black;"><span style="color: black;">在网站新上线或改版时，<span style="color: black;">能够</span>申请Google Console 请爬虫来爬取网站内容，约2-4 周就<span style="color: black;">能够</span>让网站被完成检索与索引，进一步看见网站<span style="color: black;">是不是</span>有在</span></span>搜索<span style="color: black;"><span style="color: black;">引擎<span style="color: black;">其中</span>被看见。</span></span><span style="color: black;"><span style="color: black;">想要<span style="color: black;">晓得</span>网站在Google</span></span>搜索<span style="color: black;"><span style="color: black;">引擎中得到<span style="color: black;">那些</span>关键字的排名以及<span style="color: black;">关联</span>的<span style="color: black;">揭发</span>与点击<span style="color: black;">情况</span>，都<span style="color: black;">能够</span>有清晰的界面一目了然，<span style="color: black;">亦</span><span style="color: black;">能够</span>透过过滤功能<span style="color: black;">晓得</span>网站在<span style="color: black;">区别</span>国家、<span style="color: black;">安装</span>，<span style="color: black;">乃至</span>能指定特定关键字与网页的表现成效。</span></span><span style="color: black;"><span style="color: black;">网站检索索引的问题抓取，来找到<span style="color: black;">那些</span>网页<span style="color: black;">无</span>被Google 索引到，<span style="color: black;">亦</span>可能是4xx <span style="color: black;">或</span>5xx 的问题。</span></span><span style="color: black;"><span style="color: black;">内部链接与<span style="color: black;">外边</span>链接的表现概况，<span style="color: black;">能够</span>清楚<span style="color: black;">晓得</span>站内链接的配置<span style="color: black;">情况</span>与站外得到<span style="color: black;">那些</span>链接。</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">B. Google Analytics</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">与前述Google Search Console 及Ranking AI SEO 工具<span style="color: black;">区别</span>， Google Analytics是基于网站的流量与<span style="color: black;">运用</span>者表现的观察工具，如流量<span style="color: black;">源自</span><span style="color: black;">途径</span>、网页上的停留时间、跳出率与转换表现<span style="color: black;">情况</span>等等，更<span style="color: black;">能够</span>去分析<span style="color: black;">运用</span>者的所在地区、年龄、性别等进一步资料。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">一般</span><span style="color: black;">咱们</span><span style="color: black;">亦</span>会<span style="color: black;">意见</span>，刚<span style="color: black;">起始</span><span style="color: black;">创立</span>网站并且思考网路行销操作的人，应该先把Google Analytics &amp; Google Search Console 装设好，来累积基本的数据，<span style="color: black;">才可</span>进一步进行数据分析，来判断<span style="color: black;">是不是</span>需要投入<span style="color: black;">更加多</span>行销项目来促进网站流量<span style="color: black;">提高</span>，与进一步的客户咨询或购买。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想要透过Google </span></span>搜索<span style="color: black;"><span style="color: black;">引擎得到<span style="color: black;">更加多</span>自来客，采用Ranking AI SEO 工具，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你做出对的操作判断，并且自动监控网站的表现成效，让你的自然</span></span>搜索<span style="color: black;"><span style="color: black;">流量源源<span style="color: black;">不停</span>。</span></span></p>




b1gc8v 发表于 2024-10-3 22:47:19

“板凳”（第三个回帖的人）‌

qzmjef 发表于 2024-10-30 17:45:16

论坛是一个舞台，让我们在这里尽情的释放自己。
页: [1]
查看完整版本: 把握SEO是什么？非常钟SEO优化入门教育