为么要做小红书SEO?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">小红书是一个大流量平台,小红书<span style="color: black;">亦</span>是转化率最好的平台,生活潮流的发源地,消费趋势的定义者,月活数据超过2亿,其中70%用户是90后并<span style="color: black;">连续</span>快速增长,集中了<span style="color: black;">海量</span>的女性用户,<span style="color: black;">每日</span>笔记<span style="color: black;">揭发</span>量100+亿次的小红书被视为最大种草社区。</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0cd16d84893741c5800961eeaa1fc94d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727931396&x-signature=B7wVXuafmZh28CjtRNrBiUl0mu0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因此</span>,小红书就<span style="color: black;">作为</span>了<span style="color: black;">非常多</span>品牌的引流首选,尤其是美妆、母婴、家装等品牌扎堆在上面推广,这<span style="color: black;">便是</span><span style="color: black;">咱们</span><span style="color: black;">为何</span>要做小红书SEO优化的重要<span style="color: black;">原由</span>。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">01.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小红书平台用户规模大</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>的人,指的是小红书的用户数,单单月活就破亿。这么庞大的用户群体,做SEO大有可为</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">02.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小红书平台搜索流量大</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户<span style="color: black;">行径</span>更偏向于搜索,小红书<span style="color: black;">已然</span><span style="color: black;">逐步</span>替代了百度<span style="color: black;">作为</span>用户搜索攻略<span style="color: black;">第1</span>平台,小红书的内部流量<span style="color: black;">源自</span><span style="color: black;">重点</span>分为搜索流量、平台<span style="color: black;">举荐</span>流量以及关注流量3大部分,据行业内部数据,50%的流量<span style="color: black;">源自</span>于搜索流量,这就<span style="color: black;">寓意</span>着在小红书做SEO获取流量空间非常大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">03.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小红书<span style="color: black;">日前</span>SEO布局处在前期</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小红书于18年<span style="color: black;">火热</span>全网并<span style="color: black;">快速</span>抢占新<span style="color: black;">媒介</span>中的一席之地,品牌<span style="color: black;">起始</span><span style="color: black;">逐步</span><span style="color: black;">认识</span>到小红书搜索在小红书营销上的重要性,并<span style="color: black;">起始</span>布局,就<span style="color: black;">日前</span><span style="color: black;">状况</span>来看小红书SEO是一片蓝海,<span style="color: black;">倘若</span>你<span style="color: black;">起始</span>进行了布局,那你就<span style="color: black;">把握</span>了先机</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">04.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台用户愿意为自己<span style="color: black;">爱好</span>的内容、服务付费</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小红书是一个封闭型的<span style="color: black;">制品</span>,里面的内容高度生活化,<span style="color: black;">同期</span>平台打通了从内容生产到<span style="color: black;">制品</span>服务付费的整条链路,只要你源源<span style="color: black;">持续</span>的生产用户所<span style="color: black;">喜欢</span>的内容,带着一个真诚分享的<span style="color: black;">心理</span>,用户是愿意付费购买你的<span style="color: black;">制品</span><span style="color: black;">或</span>是服务的。从被动推荐转为主动搜索,用户愿意为自己<span style="color: black;">爱好</span>的内容付费。这个转变是很关键的!!而小红书刚好<span style="color: black;">供给</span>了这个平台!更加说明做好SEO的重要性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">05.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">利用平台打造个人IP、企业品牌</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着数字化的<span style="color: black;">持续</span>演进,个人ip时代和企业私域流量时代<span style="color: black;">亦</span><span style="color: black;">已然</span>到来,<span style="color: black;">仅有</span>进行多平台推广,<span style="color: black;">才可</span>全方位<span style="color: black;">帮忙</span>企业获取流量,而小红书<span style="color: black;">便是</span>一个打造个人ip以及企业品牌很好的承载平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·小红书是消费决策的首选平台</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">美国权威<span style="color: black;">商场</span><span style="color: black;">媒介</span>CNBC发布2019年“颠覆者50”榜单·小红书位列<span style="color: black;">全世界</span>第十·被<span style="color: black;">叫作</span>为“中国生活方式趋势引领者”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">彭博社Bloomberg发布“<span style="color: black;">全世界</span>创新企业”榜单小红书位列<span style="color: black;">全世界</span>第五·并在<span style="color: black;">报告</span>中提及,小红书<span style="color: black;">已然</span><span style="color: black;">作为</span>时代的消费决策首选。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·在线化生活的承载</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小红书<span style="color: black;">做为</span>“生活在线化”的载体,因在线上种草·云逛街,<span style="color: black;">而后</span>去线下拔草,<span style="color: black;">最后</span>回到线上继续分享,形成互动·由此形<span style="color: black;">成为了</span>“种草”的正向循环,实现了“生活在线化”对线下消费的反哺。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/736ea23fa5854ee9815fcfe3564672be~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727931396&x-signature=xrcRdc6ezFsb4uq9Sv3whKpCiwY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">晓得</span><span style="color: black;">为何</span>要做小红书SEO的重要性之后,接下来就要<span style="color: black;">认识</span>小红书的投放方式?<span style="color: black;">咱们</span>下期再见~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">-END-</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">山南做客户最信赖的小红书合作伙伴~</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6830ec5d78484be295da47deb347f42c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727931396&x-signature=rgEYsz07eg7WFoqZ5y%2F2ED60V%2Fs%3D" style="width: 50%; margin-bottom: 20px;"></div>
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