7wu1wm0 发表于 2024-9-30 20:19:59

疫情之下,乐陵老板,你线上做推广了么?


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">~1</span><span style="color: black;">~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">先分享几个乐陵线上营销成功案例</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">[颐景天麦香火烧千层馒头]&nbsp;</span></strong></span><span style="color: black;">年销量超10万&nbsp;<span style="color: black;">营销</span>额超千万</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oWpbrRr2jiaAmQnacJOlmmFhia3LSMM23ZEEs9BJwwPtaFgeBudyDHxoB7ubgJwbGibNba0uFg7picznI6hJP0K0MQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">商铺位置:</span></strong><span style="color: black;">澳林农贸</span><span style="color: black;">市场北楼沿街沿街东南方向288号</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">特&nbsp; &nbsp; &nbsp; 色:</span></strong><span style="color: black;"><span style="color: black;">专业新<span style="color: black;">媒介</span>团队直播运营,充分利用当地<span style="color: black;">优良</span>的传统面点工艺,结合消费者对营养<span style="color: black;">口味</span><span style="color: black;">平衡</span><span style="color: black;">需要</span>,<span style="color: black;">持续</span><span style="color: black;">开发</span>新的核心<span style="color: black;">制品</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">突&nbsp; 破&nbsp; 点:</span></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>规模化、品质稳定不可取代,固定消费者客群,复购率高;</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">[殷记猪肉]</span></strong></span><span style="color: black;">抖音蓝V商户 获赞10.3万&nbsp;&nbsp;月接单60单</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oWpbrRr2jiaDibQPyAGG6ibtmEykTfuQEmPph5WxEIYIR9Ycic0u4ymTlXzRfQA8E6SLRibwQcj7Z8WAgP8UiazWPuWQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">商铺位置:</span></strong><span style="color: black;"><span style="color: black;">澳林农贸</span>市场南楼&nbsp;TW169-TW170</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">特&nbsp; &nbsp; &nbsp; &nbsp;色:</strong><span style="color: black;">抖音粉丝基数</span>不高,但同城观看量达70%,<span style="color: black;"><span style="color: black;">通常</span>3000+以上的抖音视频,都能给她带来10单<span style="color: black;">上下</span>的生意;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">突&nbsp;&nbsp;破&nbsp;&nbsp;点:</span></span></strong><span style="color: black;"><span style="color: black;">抖音猪肉类蓝V认证商家,以乐陵守望人角色,平均每两天出1个视频的频率让乐陵<span style="color: black;">20万<span style="color: black;">上下</span>往返京冿冀的打工人认可度非常高</span>,其内容<span style="color: black;">亦</span>紧握流量<span style="color: black;">秘码</span>,想乐陵人所想</span></span><span style="color: black;"><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">[二姐蔬菜]</span></strong></span></span><span style="color: black;">线上月接单400余单&nbsp; 固定供货单位8家</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oWpbrRr2jiaDibQPyAGG6ibtmEykTfuQEmPfcXdXKwUic3icG6kSfAs5ic7ShvF9UkZhv3Ml9qxhfu3Bq7pFpWNyOjXw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">商铺</span><span style="color: black;">位置</span><span style="color: black;">:</span></strong><span style="color: black;">澳林农贸</span><span style="color: black;">市场</span><span style="color: black;">北楼TW25-TW26&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">特&nbsp; &nbsp; &nbsp; &nbsp;色:</strong>一家4口全上阵,在保持商品<span style="color: black;">鲜嫩</span>的<span style="color: black;">同期</span>,把服务做到极致,老板<span style="color: black;">传媒<span style="color: black;">机构</span>转投卖蔬菜,在传统行业里<span style="color: black;">各样</span>创新打法,零售,集采全面开花。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">突&nbsp;&nbsp;破&nbsp;&nbsp;点:</span></span></strong><span style="color: black;"><span style="color: black;">市场</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">第1</span>家美团蔬菜店,<span style="color: black;">第1</span>家微店,二姐蔬菜将其早年创业的专业知识应用到传统蔬菜行业里,做得风声水起,疫情刚来就与市场其它商户全面升级服务:提出满10元免费配送的服务,<span style="color: black;">提高</span><span style="color: black;">营销</span>量的<span style="color: black;">同期</span>,<span style="color: black;">累积</span>了<span style="color: black;">海量</span>老客户</span></span></span><span style="color: black;"><span style="color: black;">;</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[格莱斯瓷砖]</span><span style="color: black;">抖音粉丝10000+ &nbsp;澳林建材城粉丝量<span style="color: black;">第1</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oWpbrRr2jiaDibQPyAGG6ibtmEykTfuQEmPiaGzDUhCNgKVh1rqTvK9S2tSG8m62bRODlkiacyCxwjIt10d0IdeDaEw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">商铺</span><span style="color: black;">位置</span><span style="color: black;">:</span></strong><span style="color: black;">澳林购物中心西</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">特&nbsp; &nbsp; &nbsp; &nbsp;色:</strong>以本<span style="color: black;">地区</span>言开场,视频内容丰富,<span style="color: black;"><span style="color: black;">包含</span>搞笑段子、<span style="color: black;">制品</span>创意写实、<span style="color: black;">专</span><span style="color: black;">业知识</span><span style="color: black;">分享</span>等<span style="color: black;">接地气</span>内容。网友感叹:“被瓷砖耽误的演员”!</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">突&nbsp;&nbsp;破&nbsp;&nbsp;点:</span></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">是澳林家具建材品牌城最<span style="color: black;">注重</span>线上营销的老板之一,在抖音上占得一席之地的<span style="color: black;">同期</span>,组建运营各小区业主<span style="color: black;">微X</span>群,以线上<span style="color: black;">精细</span>营销模式带动<span style="color: black;">营销</span>。</span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">[欧仕莱墙布]</span></span><span style="color: black;">澳林建材线上分享大赛冠军&nbsp;&nbsp;年上客近50组</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oWpbrRr2jiaDibQPyAGG6ibtmEykTfuQEmPWhiaATfuC23LN8MqNfaybDkaYHmUqZEBtjY5bV14zCW0WGu9vu61kVA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">商铺</span><span style="color: black;">位置</span><span style="color: black;">:</span></strong><span style="color: black;">澳林家具建材城北区8号楼108#</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">特&nbsp; &nbsp; &nbsp; &nbsp;色:</strong>亲和力强,以乐陵话讲装修专业知识,视频同城观看较多,装修类网友互动性强;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">突&nbsp;&nbsp;破&nbsp;&nbsp;点:</span></span></strong><span style="color: black;"><span style="color: black;">紧抓消费者预防装修被坑<span style="color: black;">心理</span>,</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">真人出镜</span>,讲述专业知识,是咱乐陵真正能从公域流量平台<span style="color: black;">得到</span><span style="color: black;">精细</span>客户的建材老板。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/oWpbrRr2jiaAbG9iaiaboGvH8Hv1nica84Vpnl74IL3ytFI4icKYUialBaQsjVIU7VcSLPIoRz0s46p3J1e7Libtz9TeQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">小结:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从2019年<span style="color: black;">起始</span>,<span style="color: black;">宣传</span>的寿命越来越短:以前一条<span style="color: black;">宣传</span>能“活”35天,<span style="color: black;">此刻</span>的<span style="color: black;">宣传</span><span style="color: black;">仅有</span>3天的寿命。随着移动端客户画面停留时间越来越短,流量更趋向于兴趣电商平台<span style="color: black;">(抖音、快</span><span style="color: black;">手),</span><span style="color: black;">关联</span><span style="color: black;">宣传</span><span style="color: black;">移植</span><span style="color: black;">内容<span style="color: black;">亦</span></span>越来越重要。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上</span>商家<span style="color: black;">经过</span>其<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈、<span style="color: black;">微X</span>群、视频号上(私域)与老客群之间的产生高频互动,促进<span style="color: black;">营销</span>。<span style="color: black;">同期</span>,把重点放<span style="color: black;">在从兴趣电商(抖音、快手)公域流量获取新客户。</span>无论是公域或是私域,<span style="color: black;"><span style="color: black;">经过</span></span><span style="color: black;">移植</span>兴趣化内容<span style="color: black;">经过</span>平台算法推广,并得到相应回馈。<span style="color: black;">当然,其推广频率、推广时间<span style="color: black;">亦</span>非常重要。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">~2~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">进入第3年,社区团购在县城留给咱们的空间</strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自2020年多多买菜、美团优选等国内近8家电商力拼社区团购这个赛道后,其动辄几十、上百亿烧钱的结果却是:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oWpbrRr2jiaAbG9iaiaboGvH8Hv1nica84Vp929iaiahbjiablOBPiao208LHNopeczKP7G330dhjSLJ4dBiampbEBTaEUw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">摘自蓝鲸财金<span style="color: black;">4月7日</span>《裁员、关停、撤城<span style="color: black;">信息</span><span style="color: black;">持续</span>,社区团购模式该<span style="color: black;">怎样</span><span style="color: black;">连续</span>?》</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">基于<span style="color: black;">状况</span>,<span style="color: black;">博主</span>认为有几大硬伤制约其发展:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.供应链过于庞大</span><span style="color: black;">带来的一系列后果:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">A.<span style="color: black;">制品</span><span style="color: black;">鲜嫩</span>度<span style="color: black;">不足</span>:</span></strong><span style="color: black;">全国性调度,运输时间远高于区域供需双方物流时间,<span style="color: black;">导致</span>商品<span style="color: black;">鲜嫩</span>度<span style="color: black;">不足</span>,<span style="color: black;">从而</span>影响<span style="color: black;">制品</span>的质量;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">B.<span style="color: black;">制品</span>质量把控参差不齐:</span></strong><span style="color: black;">采购<span style="color: black;">途径</span>多元丰富化<span style="color: black;">引起</span>品控员很难<span style="color: black;">保证</span><span style="color: black;">制品</span>的<span style="color: black;">连续</span>稳定,<span style="color: black;">引起</span>同类商品隔天购买质量<span style="color: black;">一样</span>会<span style="color: black;">显现</span><span style="color: black;">很强</span>差异;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">C.<span style="color: black;">运输、分检环节<span style="color: black;">太多</span>:</span></span></strong><span style="color: black;"><span style="color: black;">环节<span style="color: black;">太多</span>,</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">导致</span>程式化磨损,<span style="color: black;">从而</span>影响<span style="color: black;">制品</span>质量;</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/oWpbrRr2jiaDZ4vr8ohUTByetiaExceJ6VR9Ervg4CNo2JbcmiaLeoQoULEeTkIW7dgKrnqWaslZx34SOnRAHjZGw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.消费者采购<span style="color: black;">途径</span>多样化:</span></strong><span style="color: black;">算法再优化<span style="color: black;">亦</span>改变不了消费者采购<span style="color: black;">途径</span>多样化的</span><span style="color: black;">习惯,从而<span style="color: black;">引起</span><span style="color: black;">需</span><span style="color: black;">求</span><span style="color: black;">不稳</span><span style="color: black;">定</span>下的人为性滞销;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.消费习惯下的非专业配货:</span></strong><span style="color: black;">各类果蔬产地不<span style="color: black;">同样</span>,口味<span style="color: black;">亦</span>不<span style="color: black;">同样</span>,<span style="color: black;">各地</span><span style="color: black;">消费</span><span style="color: black;">习惯</span><span style="color: black;">都不<span style="color: black;">同样</span></span>,<span style="color: black;">仅有</span>当地从业人更了</span><span style="color: black;">解,而数据算法背景下的执行者无论是经验还是职位本身,专业性很难<span style="color: black;">累积</span>并应用;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.电商成就终端:</span></strong><span style="color: black;">运营</span><span style="color: black;">闭环关键环节是各类社区底商,而广大电商大概率会<span style="color: black;">选取</span>临街超市,一方面档口好,便于提货,另一方面可<span style="color: black;"><span style="color: black;">做为</span>业态互补,还可发展为下线经销商,但无利不起早,<span style="color: black;">以上</span>前三点的不足,在很大程度上决定了合作终端只会薅羊毛,</span>
      </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谁是主角,终端说了算。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/oWpbrRr2jiaDZ4vr8ohUTByetiaExceJ6VOhXwu2PBqowVUibDrLqvY64hh6EzCWJxlfoFjQiazUmgfOLHcM7fmP0w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">综上所述,县城个体商家完全<span style="color: black;">能够</span>发挥主场<span style="color: black;">优良</span>,<span style="color: black;">霸占</span>市场。在展开线上推广的<span style="color: black;">同期</span>,<span style="color: black;">必定</span>要<span style="color: black;">重视</span>以下几点:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">严把<span style="color: black;">制品</span>品质:</strong>质量是生命,唯有把控好<span style="color: black;">制品</span>质量和<span style="color: black;">鲜嫩</span>度才能真正<span style="color: black;">得到</span>消费者信任;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">服务全面升级:</strong>疫情反复、电商最后1<span style="color: black;">千米</span>酣战的大背景下,商家唯有<span style="color: black;">提高</span>服务品质,<span style="color: black;">增多</span>如免费配送等环节等服务体验,锁定<span style="color: black;">青年</span>消费群体;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">加强资源共享:</strong>个体商家在应对大电商冲击,<span style="color: black;">青年</span>群体越来越<span style="color: black;">注重</span>时间成本的背景下,在共享同城客户资源做<strong style="color: blue;"><span style="color: black;">异业联盟的<span style="color: black;">同期</span></span></strong>,其在县域的<strong style="color: blue;"><span style="color: black;">人脉资源</span></strong>、<strong style="color: blue;"><span style="color: black;">售后配送资源共享</span></strong>等都能给彼此带来新客户;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">注重</span>线上营销:</strong>在互联网背景下,个体商家需充分认识到“<span style="color: black;"><strong style="color: blue;">线上营销已<span style="color: black;">作为</span>当下最重要的低成本获客<span style="color: black;">途径</span>之一</strong></span>”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">~3~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">县城家居建材线上推广何去何从?</strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2020年2月22日,尚品宅配联手“顶流”设计师阿爽开启直播团购活动,5个小时内超过770万人在线观看、9223户有设计意向、成交定金13919笔,预计这场活动给尚品宅配带来的<span style="color: black;">最后</span><span style="color: black;">营销</span>额达到4亿元以上,刷新了家居行业直播营销的战绩。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如此辉煌战果是<span style="color: black;">创立</span>在顶级团队及线上顶流的<span style="color: black;">基本</span>之上的,<span style="color: black;">那样</span>,即没团队<span style="color: black;">亦</span>没厂方顶流直播支持的绝大<span style="color: black;">都数</span>县城建材商户<span style="color: black;">怎样</span>做线上?</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在算法时代下,<strong style="color: blue;"><span style="color: black;">内容创作远大于SEO店面优化,<span style="color: black;">一个内容够爆的</span>视频尤为重要</span></strong>,<span style="color: black;">以下为四大内容表现形式</span>供广大建材商户参考:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1.工地打卡冲突类:</strong></span>衣着光鲜美女工地扛砖、工地大骂师傅施工不认真,需拆除返工,打造认真、负责、<span style="color: black;">可靠</span>人设;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">制品</span>细节功能类:</span><strong style="color: blue;">真人出镜</strong>展示<span style="color: black;">制品</span>功能,配上<span style="color: black;">日前</span>热门音乐,<strong style="color: blue;">内容要多</strong>
    </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拍,以量取胜;</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.知识分享正能量类:</span>分享避坑知识&nbsp;,让业主感受到商家的专业性,产生信任;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.量房送货类:</span>此类视频建材商户在<span style="color: black;">微X</span>端口应用已非常普及,但<span style="color: black;">要求</span><span style="color: black;">准许</span>的话,加入小区业主对话有容,在抖音、快手上做一组系列视频的放,相信<span style="color: black;">必定</span>能给建材商户带来新客户关注,互动。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oWpbrRr2jiaDZ4vr8ohUTByetiaExceJ6VrXEwGZ9gEyticwtibUXLd485zUeNkTfdNqDIG6jazg3pt0BictrIQjLWg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">建材低频次消费决定了进店获客成本高的事实,而一个有趣的内容同城</span><span style="color: black;">浏览量达到3000以上的抖音视频,<span style="color: black;">一般</span>会5-8个<span style="color: black;">上下</span>的同城<span style="color: black;">精细</span>业主互动,</span><strong style="color: blue;"><span style="color: black;">业主互动后产生信任会观看其视频,提前<span style="color: black;">认识</span><span style="color: black;">制品</span>,利于现场成交。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">~4~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">最后再给个体商家的几点<span style="color: black;">意见</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.强化私域流量、深耕公域流量:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">县城个体商户在优化<span style="color: black;">微X</span>私域流量内容的<span style="color: black;">同期</span>,需沉淀下来做90后、00后关注的内容创作,从兴趣电商平台获取<span style="color: black;">精细</span>新客户;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.蓝V认证,<span style="color: black;">熟练</span>规则后认证</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>前人经验,无论是快消品,还是低频消费品,在个体商户<span style="color: black;">无</span>搞清<span style="color: black;">关联</span>算法前,不<span style="color: black;">意见</span>商户做蓝V认证,谨防被标注,影响推广;</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.慎投抖加、粉条</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这两种途径<span style="color: black;">能够</span>“寻找”消费者,但很难“创造”消费者,<span style="color: black;">太多</span>的<span style="color: black;">投入</span>抖加、粉条只会让系统认为此号为金主,内容才是王道;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.理智与情感并存:</span></strong><span style="color: black;"><span style="color: black;">受县城人口基数影响</span>,创作内容在县城不宜过于垂直,专业<span style="color: black;">能够</span>理智化与客群形成共鸣,而情感(如同城大事,同龄<span style="color: black;">专题</span>)类内容将会使自己的IP形象更为完整、立体;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8店齐开 线上营销疫情反复下<span style="color: black;">必须</span>工具</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5月中旬,在澳林农贸生鲜批发市场鼓励下,<span style="color: black;">1星期</span>内市场8家商户纷纷开设了线上店,其它商户<span style="color: black;">亦</span>正在上传材料,准备开线上店,与此<span style="color: black;">同期</span>,市场鼓励商户共享<span style="color: black;">微X</span>客户群的工作<span style="color: black;">亦</span>取得<span style="color: black;">必定</span><span style="color: black;">发展</span>,共有8组24位商户形成异业联盟,<span style="color: black;">一起</span>推广。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与此<span style="color: black;">同期</span>,澳林生活超市<span style="color: black;">更加是</span>发动<span style="color: black;">机构</span>三店全员力量,组建小区群,<span style="color: black;">供给</span>免费配送服务,为市民<span style="color: black;">供给</span><span style="color: black;">优秀</span>服务的<span style="color: black;">同期</span>,打通最后一<span style="color: black;">千米</span>,真正做到全城覆盖。长路漫漫,线上营销推广已呈不可逆趋势<span style="color: black;">快速</span>发展,加油共勉!</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;<span style="color: black;">~</span>结语<span style="color: black;">~</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>,中共中央办公厅、国务院办公厅印发了《关于推进以县城为重要载体的城镇化建设的意见》,<span style="color: black;">知道</span>指出,“到2025年,以县城为重要载体的城镇化建设取得重要<span style="color: black;">发展</span>,县城短板弱项进一</span><span style="color: black;">步补齐补强</span><span style="color: black;">”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>县城<span style="color: black;">商场</span>的重要<span style="color: black;">构成</span>部分电商平台正加速<span style="color: black;">途径</span>下沉,县域下沉市场拓展了网络消费增长空间,县域网购正在加速普及化,逐步<span style="color: black;">作为</span>县域经济转型升级的突破口。在去中心化的网络经济时代,构建<span style="color: black;">恰当</span>的网络购物平台、整合<span style="color: black;">途径</span>、完善产业布局<span style="color: black;">作为</span><span style="color: black;">将来</span>县域经济发展的一条重要出路。县域网络购物市场空间巨大,有望迎来全新的增长。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">乐陵的个体商户,下一个风口正在路上,您准备好了么?</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
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qzmjef 发表于 2024-10-6 05:50:17

楼主的文章深得我心,表示由衷的感谢!

nqkk58 发表于 2024-10-10 20:12:40

感谢楼主分享,祝愿外链论坛越办越好!

wrjc1hod 发表于 2024-10-30 12:20:38

期待你更多的精彩评论,一起交流学习。

qzmjef 发表于 6 天前

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