7wu1wm0 发表于 2024-9-30 20:18:54

SEO文案怎么写？SEO文案写作规律


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">我是卢松松，点点上面的头像，欢迎关注我哦！</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">本文大纲：</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">01 SEO<span style="color: black;">文案</span>的写作思路</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">02 SEO<span style="color: black;">文案</span>的写作举例</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">03 SEO<span style="color: black;">文案</span>撰写技巧</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">01 SEO<span style="color: black;">文案</span>的写作思路</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、选题(选关键词)</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自<span style="color: black;">媒介</span>运营写<span style="color: black;">文案</span>的时候，会有选题这个环节，选题的目的在于能够最大程度激发用户的<span style="color: black;">需要</span>点。<span style="color: black;">针对</span>SEO<span style="color: black;">文案</span><span style="color: black;">来讲</span>，其实<span style="color: black;">亦</span>是<span style="color: black;">同样</span>的，在SEO里选题其实<span style="color: black;">便是</span>选关键词，选<span style="color: black;">目的</span>词。<span style="color: black;">倘若</span><span style="color: black;">选取</span>了一个搜索量很小的关键词，<span style="color: black;">这般</span>从<span style="color: black;">起始</span>的时候就<span style="color: black;">已然</span>失败了，<span style="color: black;">由于</span><span style="color: black;">无</span>搜索量就<span style="color: black;">无</span>流量，就失去了写<span style="color: black;">文案</span>的<span style="color: black;">道理</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、看竞争对手怎么写</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当选好关键词后，<span style="color: black;">能够</span>将关键词在百度搜索引擎搜一遍，<span style="color: black;">瞧瞧</span>排在前10的页面都是什么样的<span style="color: black;">文案</span>，<span style="color: black;">处理</span>了用户什么样的搜索<span style="color: black;">需要</span>，<span style="color: black;">那些</span>是还<span style="color: black;">无</span>解决的，<span style="color: black;">那些</span>是<span style="color: black;">能够</span>改进的，<span style="color: black;">是不是</span><span style="color: black;">能够</span><span style="color: black;">供给</span><span style="color: black;">有些</span>有增益的内容板块。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、列框架(<span style="color: black;">供给</span>差异化有增益的内容)</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分析完竞争对手的内容之后，一方面<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">她们</span>的框架进行<span style="color: black;">弥补</span>，另一方面<span style="color: black;">亦</span><span style="color: black;">能够</span>自己有独创的内容框架，只要这个框架是<span style="color: black;">能够</span><span style="color: black;">处理</span>用户<span style="color: black;">需要</span>的。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/761aba8d9f494a038adc28f619ca98a5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727912982&amp;x-signature=0W9jshDxlcYWKGgc1%2BJEwxx%2B4O4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、写标题，优化标题</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来就要<span style="color: black;">起始</span>写SEO<span style="color: black;">文案</span>了，<span style="color: black;">首要</span><span style="color: black;">便是</span>确定好标题，标题写的时候要<span style="color: black;">重视</span>以下几点：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)标题<span style="color: black;">包括</span><span style="color: black;">目的</span>词，<span style="color: black;">目的</span>词要前置；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)标题要符合用户的搜索习惯，不可一味的撰写自<span style="color: black;">媒介</span>式的标题；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)标题<span style="color: black;">能够</span>吸引用户点击。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、填充框架</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">标题写好之后，就要填充内容框架了，<span style="color: black;">按照</span>每一个小标题进行<span style="color: black;">专题</span>的阐述，来<span style="color: black;">处理</span>用户的<span style="color: black;">需要</span>。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">02 SEO<span style="color: black;">文案</span>写作举例</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如你想写一篇关于“SEO是什么”的文章：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>步：选题</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>你要<span style="color: black;">认识</span>用户会搜索什么关键词，<span style="color: black;">经过</span>词库，你会<span style="color: black;">发掘</span>”seo是什么意思”、“seo是什么“以及“什么是seo”等关键词是用户搜索量比<span style="color: black;">很强</span>的关键词。<span style="color: black;">这儿</span>麒麟老师顺便提一下，判断某个关键词<span style="color: black;">是不是</span>有量<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">目的</span>关键词的百度指数、检索量等维度来进行决定。<span style="color: black;">这儿</span><span style="color: black;">举荐</span>百度指数两个工具。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3678171c42fd4079840b039e528dada3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727912982&amp;x-signature=UGh85q7%2Fz9tVo8MYaIbf%2FOc6JYI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二步：看竞争对手怎么写</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将<span style="color: black;">目的</span>关键词“seo是什么意思”放到百度搜一下，你会<span style="color: black;">发掘</span>前10名里的落地页对这个搜索<span style="color: black;">需要</span>的<span style="color: black;">处理</span>维度无非是：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、seo的解释</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、seo发展史</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、seo的<span style="color: black;">功效</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、seo怎么做</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5、seo的发展前景</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">等等。<span style="color: black;">认识</span>了竞争对手的排名页<span style="color: black;">状况</span>之后，<span style="color: black;">咱们</span>就需要分析<span style="color: black;">咱们</span>的内容输出策略是什么，<span style="color: black;">怎样</span>超越竞争对手。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第三步：列框架</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">这儿</span>麒麟老师<span style="color: black;">供给</span>2个思路;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、<span style="color: black;">根据</span>竞争对手框架进行增益内容的<span style="color: black;">弥补</span>，例如<span style="color: black;">增多</span>一个维度：seo的<span style="color: black;">归类</span>(白帽seo、黑帽seo、灰帽seo)；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、竞争对手的内容框架只采取一点：seo的解释，<span style="color: black;">而后</span>解释传统的seo(百度seo等)是什么、抖音seo是什么、小红书seo是什么、知乎seo是什么、<span style="color: black;">微X</span>seo是什么等<span style="color: black;">关联</span>维度内容。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你会<span style="color: black;">发掘</span>我在列内容框架的时候，用了一个很重要的策略，那<span style="color: black;">便是</span>“差异化策略”，其实这是基于对seo排名底层<span style="color: black;">规律</span>的考量，即：搜索引擎<span style="color: black;">为何</span>会把你的页面排上来，当这个<span style="color: black;">规律</span>想清楚之后，你就会理解我的内容输出策略。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第四步：写标题，优化标题</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">麒麟老师写的标题是：seo是什么意思?这个“seo是什么”的解释其他人都<span style="color: black;">无</span>说过，此标题既满足了关键词布局且前置的原则，又<span style="color: black;">能够</span>吸引到<span style="color: black;">目的</span>用户的点击。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第五步：填充内容框架</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">根据</span>第三步列好的内容框架进行<span style="color: black;">详细</span>内容的填充，可参考竞争对手的内容。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">03 SEO<span style="color: black;">文案</span>的撰写技巧</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、段首、中间、段尾<span style="color: black;">显现</span>关键词</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">文案</span>的首段、中间以及段末<span style="color: black;">恰当</span><span style="color: black;">显现</span><span style="color: black;">目的</span>关键词，有助于搜索引擎识别<span style="color: black;">文案</span>的主题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、图文搭配</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>，<span style="color: black;">文案</span><span style="color: black;">插进</span><span style="color: black;">有些</span>符合<span style="color: black;">文案</span>主题的<span style="color: black;">照片</span>，一方面<span style="color: black;">提高</span>用户的阅读体验，另一方面有助于搜索结果出图，从而<span style="color: black;">提高</span><span style="color: black;">文案</span>的点击率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">运用</span>小标题</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO<span style="color: black;">文案</span>最好<span style="color: black;">运用</span>小标题的形式，<span style="color: black;">每一个</span>小标题<span style="color: black;">便是</span>一个用户<span style="color: black;">需要</span>点，有助于用户<span style="color: black;">第1</span>时间内找到自己想要的内容。小标题加h标签，布局<span style="color: black;">目的</span>关键词，让搜索引擎蜘蛛快速<span style="color: black;">认识</span><span style="color: black;">文案</span>的重点是什么。<span style="color: black;">倘若</span>能做好这几个关键点，<span style="color: black;">那样</span>SEO<span style="color: black;">文案</span>就没什么大问题了!</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>我对SEO<span style="color: black;">文案</span>优化之SEO<span style="color: black;">文案</span><span style="color: black;">怎样</span>撰写的介绍，下期会更新小红书SEO怎么做?小红书SEO<span style="color: black;">详细</span>操作流程的内容，请<span style="color: black;">连续</span>关注。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案</span><span style="color: black;">源自</span>：卢松松博客，欢迎关注我的帐号哦！</span></p>




4lqedz 发表于 2024-10-3 14:47:17

期待楼主的下一次分享！”

1fy07h 发表于 4 天前

顶楼主，说得太好了！
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