wloe2gf 发表于 2024-9-30 18:36:27

小白必看的SEO基本知识：什么是SEO？怎么样做好SEO


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">什么是SEO？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SEO，英文“Search Engine Optimization”，中文译为“搜索引擎优化”，<span style="color: black;">通常</span>将其定义为：SEO指在<span style="color: black;">认识</span>搜索引擎自然排名机制的<span style="color: black;">基本</span>上，对网站进行内部及<span style="color: black;">外边</span>的<span style="color: black;">调节</span>优化，改进网站在搜索引擎中的关键词自然排名，<span style="color: black;">得到</span><span style="color: black;">更加多</span>流量，从而达成网站<span style="color: black;">营销</span>及品牌建设的<span style="color: black;">目的</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/68d3d376f1a44c2f928b928020b136b3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727887925&amp;x-signature=0PSAq%2Fzp%2BxBwJTOrqLfwDwh9O44%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">和SEO相近的概念是SEM，即Search Engine Marketing 搜索引擎营销，<span style="color: black;">便是</span>基于搜索引擎平台的网络营销。SEO是SEM的一个子集，SEM还<span style="color: black;">包含</span>竞价<span style="color: black;">宣传</span>、<span style="color: black;">资讯</span>源营销、百科营销、问答营销等多个分支。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SEO优化的重要性</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">到<span style="color: black;">日前</span>为止，网民在互联网获取内容的方式无外乎两种：一种是被动接受，对应的是社交分发，智能算法<span style="color: black;">举荐</span>；另一种是主动检索，最<span style="color: black;">重点</span>的<span style="color: black;">便是</span>借助搜索引擎。除了像百度<span style="color: black;">这般</span>单纯的搜索引擎以外，几乎每一个互联网应用都具备让用户主动获取信息的<span style="color: black;">途径</span>，只要主动获取信息的方式存在，SEO就<span style="color: black;">必定</span>不会没落。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/af4c78b05ac84fc6948dd7c00db2b48e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727887925&amp;x-signature=1HaJE3zjs0%2F%2BD%2FarWmb2NyFASbs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当消费者存在某种消费<span style="color: black;">需要</span>之后，会<span style="color: black;">经过</span>搜索栏输入关键词对需要的商品进行搜索，<span style="color: black;">怎样</span>让消费者率先关注到自己的<span style="color: black;">制品</span>，<span style="color: black;">怎样</span>自己的品牌或商品出<span style="color: black;">此刻</span>搜索结果的前列，正是要进行SEO优化的重要<span style="color: black;">道理</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">做好SEO的小tips</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">01</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">选取</span>流量大、转化率高的关键词</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">选取</span>关键词的时候<span style="color: black;">思虑</span>到这些关键词<span style="color: black;">是不是</span>有实现转化的可能，关键词的<span style="color: black;">选取</span>要和自己的<span style="color: black;">制品</span>或服务<span style="color: black;">关联</span>，并且需要<span style="color: black;">按照</span>网站内容，分析搜索引擎的搜索习惯，<span style="color: black;">即时</span>更新关键词，<span style="color: black;">选取</span><span style="color: black;">有些</span>流量大、搜索数量多的关键词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，关键词的优化<span style="color: black;">亦</span>有<span style="color: black;">有些</span>小技巧，以<strong style="color: blue;">淘宝SEO优化关键词</strong>为例：</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/36aeceef76b7478e9b3474222c92d705~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727887925&amp;x-signature=E7YFoFQNJE8kVClRQLOpe2cHXzY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">找准关键词</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优化淘宝搜索排名，<span style="color: black;">第1</span>步要找准关键词。<span style="color: black;">首要</span>确定<span style="color: black;">制品</span>的属性和类目。选关键词时，又要分为3步：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1)找出所<span style="color: black;">相关</span>键词</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">找关键词的前提是要与宝贝属性相符，<span style="color: black;">能够</span>从宝贝的属性、用途、特点、品牌等方面去找，还<span style="color: black;">能够</span><span style="color: black;">运用</span>些明星效应的词、跟随潮流热点的词来获取一波热点流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2)筛选主关键词</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将与宝贝<span style="color: black;">关联</span>的关键词都例举出来之后，就要进一步筛选。<span style="color: black;">首要</span>要选出是能够非常<span style="color: black;">精细</span>的描述宝贝的主关键词，<span style="color: black;">尽可能</span>要给“连衣裙”、“靴子”<span style="color: black;">这般</span>的大词加上前缀或后缀，形成一个竞争小、流量大的主关键词，<span style="color: black;">更易</span>拿到搜索排名，<span style="color: black;">得到</span><span style="color: black;">更加多</span>展现。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3)选出次关键词</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">次关键词<span style="color: black;">亦</span><span style="color: black;">便是</span>主关键词的<span style="color: black;">附庸</span>关键词，长尾词<span style="color: black;">便是</span>次关键词之一。次关键词的<span style="color: black;">选取</span>要以主关键词为中心，<span style="color: black;">精细</span>匹配相应的人群才是好的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">即时</span><span style="color: black;">调节</span>、优化关键词</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词的热度及排名并不是固定的，<span style="color: black;">因此呢</span>卖家就需要<span style="color: black;">经过</span>测试去选词。<span style="color: black;">首要</span>将<span style="color: black;">制品</span>的关键词设置好，<span style="color: black;">而后</span>到搜索框搜索，对比同一页展示的<span style="color: black;">制品</span>的销量、<span style="color: black;">评估</span>、宝贝详情页等，择优录取。即使确定了关键词，<span style="color: black;">亦</span>还是要测试，<span style="color: black;">才可</span>做到<span style="color: black;">即时</span><span style="color: black;">调节</span>、优化关键词，更好的<span style="color: black;">加强</span>淘宝搜索排名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优先<span style="color: black;">思虑</span>能抓紧<span style="color: black;">精细</span>人群的关键词</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">仅有</span>能抓紧<span style="color: black;">精细</span>人群的关键词才是最好的，<span style="color: black;">由于</span>它能带来转化;转化高了，会让淘宝认为宝贝是好的，给予<span style="color: black;">必定</span>加权，<span style="color: black;">加强</span>关键词排名。<span style="color: black;">因此</span>卖家在最后<span style="color: black;">选取</span>关键词时，<span style="color: black;">首要</span>要<span style="color: black;">思虑</span>这个关键词能否<span style="color: black;">精细</span>匹配<span style="color: black;">目的</span>人群，再<span style="color: black;">思虑</span>词的流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">02</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">注重标题标签化</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">标题标签是网页信息结构的<span style="color: black;">基本</span>，<span style="color: black;">亦</span>是信息传输的<span style="color: black;">基本</span>，从SEO优化<span style="color: black;">方向</span><span style="color: black;">来讲</span>，在网页中添加重要的关键词来描述标题标签的内容会<span style="color: black;">帮忙</span>搜索引擎分析用户的意图，从而改善网站在搜索引擎中的可见性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">03</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">注重</span>内容</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">互联网平台并不缺乏内容，用户都<span style="color: black;">期盼</span>找到高质量的<span style="color: black;">文案</span>，<span style="color: black;">亦</span>就是与<span style="color: black;">她们</span>想要的内容<span style="color: black;">关联</span>的、有干货的、<span style="color: black;">能够</span>给<span style="color: black;">她们</span>带来启发的<span style="color: black;">文案</span>，内容要有针对性、完整性，能够满足用户找信息的<span style="color: black;">需要</span>，<span style="color: black;">仅有</span>将有用的信息<span style="color: black;">供给</span>向用户，<span style="color: black;">才可</span>真正<span style="color: black;">提高</span>网址的质量与关注度，有助于<span style="color: black;">加强</span>网站的排名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">04</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">内链外链优化</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内链建设是网站优化的一部分，不仅能静态和动态的<span style="color: black;">加强</span>网站权重，<span style="color: black;">况且</span>还能有效的活跃网站的内容，把网站的<span style="color: black;">文案</span>导向对应的类目中。引入<span style="color: black;">外边</span>链接是网站优化的重要环节，不仅有利于搜索引擎的优化，<span style="color: black;">况且</span>还能<span style="color: black;">加强</span>网站流量和用户体验度，<span style="color: black;">另外</span><span style="color: black;">外边</span>链接<span style="color: black;">亦</span>能<span style="color: black;">帮忙</span>网站更好的推广。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">05</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">建设第三方<span style="color: black;">媒介</span>平台信息</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>借助第三方<span style="color: black;">媒介</span>平台，如自<span style="color: black;">媒介</span>平台、<span style="color: black;">资讯</span><span style="color: black;">媒介</span>平台、论坛贴吧、问答社区或博客等，<span style="color: black;">博客</span>、<span style="color: black;">微X</span>、知乎等社交平台是<span style="color: black;">加强</span>网站排名的重要载体，<span style="color: black;">经过</span>发布文字、<span style="color: black;">照片</span>、音频<span style="color: black;">乃至</span>视频的方式<span style="color: black;">或</span>将网站<span style="color: black;">文案</span>和内容投放至社会<span style="color: black;">媒介</span>，对其进行有效的<span style="color: black;">守护</span>和更新，从而<span style="color: black;">加强</span>牌知名度，有助于SEO优化，并<span style="color: black;">最后</span>形成引流的目的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">06</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">优化网站速度</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎<span style="color: black;">思虑</span>网站速度是排名<span style="color: black;">原因</span>，网站的<span style="color: black;">拜访</span>速度<span style="color: black;">倘若</span>慢了，会影响用户<span style="color: black;">拜访</span>和搜索引擎的抓取，会<span style="color: black;">引起</span>用户的流失和转化失效，<span style="color: black;">因此呢</span><span style="color: black;">必定</span><span style="color: black;">不可</span><span style="color: black;">忽略</span>网站深度的优化。</span></p>




7wu1wm0 发表于 7 天前

说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。
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