彻底搞懂！“外贸独立站SEO实操”，附超多工具举荐
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b34921e414dd45669b68f319b2472286~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727883624&x-signature=BdUXbS3ni2YSBvxWNtAI%2BOmf5Ws%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是Mike外贸说的第1008篇原创分享</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>人好奇<span style="color: black;">为么</span>外贸网站建成后还要付费推广，搞什么SEO</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实大多网站建成后，<span style="color: black;">倘若</span>不做任何推广，自然流量是很少的，需要SEO<span style="color: black;">才可</span>将流量更大化，<span style="color: black;">才可</span>接触到<span style="color: black;">更加多</span><span style="color: black;">商场</span>机会。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">搜索引擎优化（</span><span style="color: black;">SEO</span>）是一种优化网站以<span style="color: black;">加强</span>其在搜索引擎结果页面（<span style="color: black;">SERP</span>）中排名的手段，有免费的，<span style="color: black;">亦</span>有付费的，有需要自己动手的，<span style="color: black;">亦</span>有软件自动搞定的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今天这篇<span style="color: black;">文案</span>，Mike带你吃透外贸独立站SEO实操运营。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1、</span></span></span><span style="color: black;"><span style="color: black;">关键词布局</span></span></strong>：确定你的<span style="color: black;">目的</span>用户可能用于搜索你的在经营<span style="color: black;">制品</span>、服务或内容的核心<span style="color: black;">目的</span>关键词和非<span style="color: black;">目的</span>短语（<span style="color: black;">长尾关键词 long-tail keywords</span>）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这儿</span>有个捷径，<span style="color: black;">便是</span><span style="color: black;">科研</span>行业竞争对手的网站，有两个途径：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">01、查看网页源代码</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以 </span><span style="color: black;">https://www.hushhome.com/ </span>为例，在网页单机右键，<span style="color: black;">选取</span>查看页面源代码</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a776a4384ec741d083398a419dab5e21~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727883624&x-signature=3BK%2Bo%2B3hqSguRNIgKwkrxrvcxy0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">02、借助工具，<span style="color: black;">例如</span>Similarweb（</span><span style="color: black;"><span style="color: black;">https://www.similarweb.com/</span></span>）</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/14fa86778e054daf99e1e4c8aca159ab~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727883624&x-signature=pn7aSo4IGIRkqezsoaBwNZCQC%2Fw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你<span style="color: black;">乃至</span>在操作这个的过程中看到<span style="color: black;">有些</span><span style="color: black;">目的</span>客户：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/aa70545310994886bc63df1010b5152f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727883624&x-signature=JruIg%2FMjdscb4acWuZ4CXyEkntU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2、</span></span></span><span style="color: black;"><span style="color: black;">网站页面优化</span></span></strong>：针对<span style="color: black;">目的</span>关键词优化你的网站的结构、内容和HTML代码，<span style="color: black;">保证</span>你的网站TDK数据（<span style="color: black;">标题、描述、关键词标签等</span>）<span style="color: black;">包括</span><span style="color: black;">目的</span>行业或<span style="color: black;">制品</span>的<span style="color: black;">关联</span>关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">照片</span>标签对网站优化至关重要，<span style="color: black;">包含</span>文件名、ALT文本和描述说明。这些标签<span style="color: black;">能够</span><span style="color: black;">帮忙</span>网络爬虫更好地识别<span style="color: black;">照片</span>内容，实现更好的搜索引擎优化。尽管Google<span style="color: black;">已然</span>非常智能，<span style="color: black;">然则</span>添加有<span style="color: black;">道理</span>的标签可以进一步<span style="color: black;">加强</span><span style="color: black;">照片</span>被检索到的几率。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、标题（</span><span style="color: black;">Title</span>）：标题是网页最重要的元素之一，能够重点描述网页的主题。在外贸业务网站中，标题需要呈现出自己能够<span style="color: black;">供给</span>的最<span style="color: black;">重点</span>的服务或<span style="color: black;">制品</span>，并且要<span style="color: black;">包括</span>适当的关键词。标题最好<span style="color: black;">掌控</span>在50个字符以内，这<span style="color: black;">能够</span>让它在搜索结果页面上<span style="color: black;">表示</span>得更加<span style="color: black;">显著</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、描述（</span><span style="color: black;">Description</span>）：描述是网页介绍的一段文字，<span style="color: black;">通常</span>介于150-200个字符之间，是向搜索引擎描述页面主题的<span style="color: black;">重点</span>元素之一。描述需要反映出页面内容、所<span style="color: black;">供给</span>的服务或<span style="color: black;">制品</span>及<span style="color: black;">关联</span>信息等，<span style="color: black;">同期</span>要<span style="color: black;">包含</span><span style="color: black;">关联</span>的关键词，以便搜索引擎更好地理解页面的主题。描述的质量<span style="color: black;">针对</span>页面的点击率和搜索排名都非常重要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、关键词（</span><span style="color: black;">Keywords</span>）：关键词<span style="color: black;">指的是</span>与页面主题<span style="color: black;">关联</span>的单词或短语，它们需要在页面内容中<span style="color: black;">显现</span>并与页面内容<span style="color: black;">关联</span>。关键词的<span style="color: black;">运用</span>需要避免过度堆积，否则会受到搜索引擎的<span style="color: black;">处罚</span>。关键词应<span style="color: black;">按照</span>页面主题来<span style="color: black;">选取</span>，以达到最好的效果。<span style="color: black;">意见</span><span style="color: black;">运用</span>3-5个<span style="color: black;">重点</span>关键词，并<span style="color: black;">尽可能</span>避免<span style="color: black;">运用</span><span style="color: black;">有些</span>过于宽泛或无<span style="color: black;">实质</span><span style="color: black;">道理</span>的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、<span style="color: black;">重视</span>事项：需要避免<span style="color: black;">运用</span>重复的描述和关键词，并需要<span style="color: black;">重视</span>标题、描述和关键词的<span style="color: black;">关联</span>性。标题与描述应当有所呼应，关键词<span style="color: black;">亦</span>应与标题和描述有相应性。<span style="color: black;">倘若</span>关键词与页面内容不<span style="color: black;">关联</span>且不符合用户体验和搜索引擎的算法<span style="color: black;">需求</span>，可能会<span style="color: black;">引起</span>页面被搜索引擎降权或<span style="color: black;">处罚</span>。<span style="color: black;">因此呢</span>，在外贸SEO TDK撰写时，<span style="color: black;">必定</span>要注重质量和<span style="color: black;">关联</span>性，以实现更好的效果。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3、</span></span></span><span style="color: black;"><span style="color: black;">内容创作</span></span>：</strong>创建<span style="color: black;">优秀</span>、原创的内容（<span style="color: black;"><span style="color: black;">加强</span>权重</span>），以针对你的<span style="color: black;">目的</span>关键词进行优化。<span style="color: black;">保证</span>内容<span style="color: black;">拥有</span>信息性、互动性，最重要的是为<span style="color: black;">目的</span>受众<span style="color: black;">供给</span>价值（<span style="color: black;"><span style="color: black;">制品</span>、市场、服务等</span>）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然，<span style="color: black;">这儿</span>说的内容<span style="color: black;">包含</span>但不限于文字、<span style="color: black;">照片</span>、视频等，尤其是视频，在当下这个时代<span style="color: black;">显出</span>非常重要，比<span style="color: black;">哪些</span>干巴巴的文字或单调的<span style="color: black;">照片</span>更加吸引受众。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">千万别抄袭，先不说道不道德、侵不侵权，就拿原创性、内容独立性<span style="color: black;">来讲</span>就很不友好，<span style="color: black;">况且</span>万一哪天客户跑来问你，你的网站上内容（</span><span style="color: black;">尤其是图</span>）和某个竞争对手的<span style="color: black;">同样</span>，你咋解释？总<span style="color: black;">不可</span>舔着脸说对方抄袭你的吧？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">4、</span></span></span><span style="color: black;"><span style="color: black;">内链和反链建设</span></span></strong><span style="color: black;"><span style="color: black;">：</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">内链</span></strong><span style="color: black;"><span style="color: black;">指的是</span>在网站内部链接<span style="color: black;">区别</span>页面之间的链接，这<span style="color: black;">能够</span><span style="color: black;">加强</span>网站的用户体验和SEO排名。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">来讲</span>，内链建设的好处<span style="color: black;">包含</span>：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">01、<span style="color: black;">加强</span>用户体验：内链<span style="color: black;">能够</span><span style="color: black;">帮忙</span>用户更方便地浏览网站上的内容，从而<span style="color: black;">加强</span>用户的满意度和留存率。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">02、<span style="color: black;">加强</span>网站权威度：内链<span style="color: black;">能够</span><span style="color: black;">帮忙</span>网站上的页面之间相互连接，这些连接能够向搜索引擎传递链接权重，<span style="color: black;">加强</span>网站的权威度和排名。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">03、加速页面索引：内链<span style="color: black;">能够</span><span style="color: black;">帮忙</span>搜索引擎更快地<span style="color: black;">发掘</span>和索引网站上的新页面。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关于<span style="color: black;">怎样</span>操作来建设内链，以下是<span style="color: black;">有些</span>实用的<span style="color: black;">意见</span>：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">01、<span style="color: black;">创立</span>主题词：在网站内部页面之间<span style="color: black;">创立</span>主题词链接，<span style="color: black;">保证</span>同一主题的页面<span style="color: black;">能够</span>互<span style="color: black;">关联</span>联。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">02、<span style="color: black;">运用</span>自然的锚文本：内链的锚文本应该是有<span style="color: black;">道理</span>且自然的，<span style="color: black;">不该</span>该过度<span style="color: black;">运用</span>关键词。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">03、保持页面简洁：不要添加<span style="color: black;">太多</span>的内链，这会使页面混乱且<span style="color: black;">很难</span>读取。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">04、<span style="color: black;">运用</span><span style="color: black;">关联</span>页面链接：将<span style="color: black;">关联</span>页面链接到<span style="color: black;">一块</span>，这<span style="color: black;">能够</span>降低用户的跳出率，<span style="color: black;">同期</span><span style="color: black;">亦</span>能向搜索引擎传递链接权重。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">网站内链建设<span style="color: black;">针对</span>网站的用户体验和SEO排名都非常重要。<span style="color: black;">经过</span><span style="color: black;">创立</span>主题词、<span style="color: black;">运用</span>自然的锚文本和链接<span style="color: black;">关联</span>页面等操作，<span style="color: black;">能够</span>有效地建设内链，<span style="color: black;">加强</span>网站的质量和效果。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">反向链接</span></strong><span style="color: black;"><span style="color: black;">亦</span>叫做<span style="color: black;">外边</span>链接或引荐链接，<span style="color: black;">指的是</span>其他网站上的链接指向你的网站，<span style="color: black;">亦</span><span style="color: black;">便是</span>其他网站链接到你的网站。反向链接<span style="color: black;">针对</span>网站的SEO排名和流量都是很重要的，<span style="color: black;">由于</span>搜索引擎会把反向链接视为其他网站对你的网站内容的认可和<span style="color: black;">举荐</span>，从而<span style="color: black;">加强</span>你的网站权威度和排名。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">反向链接的质量和数量都是很重要的。高质量的反向链接来自于权威性高、主题<span style="color: black;">关联</span>的网站，这些链接比起低质量的链接<span style="color: black;">来讲</span>更能<span style="color: black;">加强</span>你的排名。<span style="color: black;">同期</span>数量<span style="color: black;">亦</span>是很重要的，<span style="color: black;">持有</span>越多的反向链接会使你的网站在搜索引擎中的<span style="color: black;">揭发</span>度更高，从而<span style="color: black;">加强</span>你的流量。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">创立</span>反向链接的<span style="color: black;">办法</span><span style="color: black;">包含</span>：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">01、内容创作：撰写高质量的内容<span style="color: black;">能够</span><span style="color: black;">增多</span>其他网站链接到你的网站的机会。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">02、宣传推广：在社交<span style="color: black;">媒介</span>平台（</span><span style="color: black;">尤其是Facebook、Linkedin、Twitter等</span>）、论坛、博客等网站上宣传和推广你的网站，促进其他网站链接到你的网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">03、交换链接：与其他网站站长进行合作，互相推广并交换链接。但<span style="color: black;">倘若</span>你的能量很小，大佬级的站长是不屑与你合作的，<span style="color: black;">由于</span><span style="color: black;">针对</span>他<span style="color: black;">来讲</span>，你的价值太低，<span style="color: black;">因此</span>在找这种合作对象的时候，“门当户对”<span style="color: black;">亦</span>很重要。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">需要<span style="color: black;">重视</span>的是，反向链接的质量和数量需要<span style="color: black;">守护</span>一个平衡。链接质量过低的反向链接可能会被搜索引擎认为是灰色和黑色SEO策略的一种，从而对你的网站产生<span style="color: black;">消极</span>影响。反向链接的数量<span style="color: black;">太多</span>可能会被视为垃圾链接，可能会受到<span style="color: black;">处罚</span>。<span style="color: black;">因此呢</span>，需要有效地进行反向链接策略的规划和实施。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然了，关于反链建设，Mike还有<span style="color: black;">有些</span>“野路子”，<span style="color: black;">能够</span>实现弯道超车，那<span style="color: black;">便是</span>“付诸工具”——在谷歌搜索 Backlink Builder 或 Backlink Generator 或 Backlink Maker 等类似<span style="color: black;">这般</span>的关键词，应该能找到<span style="color: black;">非常多</span>工具，<span style="color: black;">有些</span>是免费的，<span style="color: black;">有些</span>是付费的。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/591872075c494d7fbd55de1ecc8fa4c4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727883624&x-signature=GXB4tfh3vbMX%2FLjAY3d3Re1xYHs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你还<span style="color: black;">能够</span>在谷歌搜索类似 free ads post 、free advertising sites 、free ads posting sites <span style="color: black;">这般</span>的关键词，去带着网站链接发布内容。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">况且</span>，有些网站是<span style="color: black;">能够</span>直接在<span style="color: black;">区别</span>国家地区去针对性<span style="color: black;">查找</span>或发布内容的。<span style="color: black;">例如</span> justlanded （</span><span style="color: black;"><span style="color: black;">https://classifieds.justlanded.com/en</span></span>）</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c134b692f4bb4ba58dedce3fd6ec0f07~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727883624&x-signature=ibbxLADYwmafl371UYWtuJSTfKM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3e54d5fc0ea943a8b6213ab387f541dd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727883624&x-signature=%2BsgV8JWtp7RQ4CwZKlcOvqaDSL8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">况且</span><span style="color: black;">能够</span>加入多<span style="color: black;">媒介</span>文件，<span style="color: black;">例如</span><span style="color: black;">照片</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/74f4243a71eb451386084d9406a9f373~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727883624&x-signature=2pl%2FIYFGRis0sNkHJynA6xTEWA8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最牛的是，<span style="color: black;">乃至</span><span style="color: black;">能够</span>将你的<span style="color: black;">机构</span>、网站<span style="color: black;">加入</span><span style="color: black;">有些</span> business list</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/548fec1b6d304f5b97cb5b7cc1cac37b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727883624&x-signature=A32lQDe7cKVdRNZPEnUNIl15B4o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a51fb1659d984724bf3f69dd3109b094~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727883624&x-signature=cOjIYdezRP%2BnX6fzgyYuYIkGbAg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">不外</span>这种东西要慎用，<span style="color: black;">倘若</span>你的网站</span><span style="color: black;">存在<span style="color: black;">海量</span>低质量链接、违规链接等，就会影响搜索引擎对网站的信任度和排名，降低权重。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">5、</span></span></span><span style="color: black;"><span style="color: black;">网站响应速度与移动端优化</span></span>：</strong>网站的响应速度<span style="color: black;">亦</span>会影响体验，<span style="color: black;">因此</span>外贸独立站的服务器<span style="color: black;">通常</span>不放在内地，都是美国或香港服务器。<span style="color: black;">另外</span>，<span style="color: black;">咱们</span>还必须<span style="color: black;">保证</span>自己的独立站针对移动端设备友好。移动端优化至关重要，<span style="color: black;">由于</span>越来越多的人<span style="color: black;">运用</span>移动设备<span style="color: black;">拜访</span>互联网。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">网站速度测试</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">https://developers.google.com/speed/pagespeed/insights/</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">手机端友好测试</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">https://search.google.com/test/mobile-friendly</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">6、</span></span></span><span style="color: black;"><span style="color: black;">实时监测分析</span></span></strong>：<span style="color: black;">能够</span>在谷歌、bing等搜索引擎提交sitemaps，还<span style="color: black;">能够</span><span style="color: black;">运用</span>Google Analytics、谷歌SEO插件、数据监测跟踪等插件或工具站监测你的关键词布局、网站流量以及排名。分析自己网站（<span style="color: black;">以及同行网站</span>）的表现，以确定哪里还需要改进。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">举荐</span>几个工具：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">01、SEMRUSH（</span><span style="color: black;">https://www.semrush.com/</span>）</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4dfa31ed77804f82a106bcaed45e1938~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727883624&x-signature=3ni%2FbtskUuIeqe%2BGiw36H6JKv%2Bw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">02、Similarweb（</span><span style="color: black;"><span style="color: black;">https://www.similarweb.com/</span></span>）</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/03d8cbcf1add4f3ba39a21526b5b8ac5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727883624&x-signature=TV7f3zCfVYMu0FJGmRYmHRKmUWY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">03、Ahrefs（</span><span style="color: black;">https://ahrefs.com/</span>）</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f2ba6efcda7d42139fdf98dbdf2f4ea3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727883624&x-signature=UUCRJvE2GC2Q5tzoxJSPnZsnp0s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">04、Moz（</span><span style="color: black;">https://moz.com/</span>）</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/161b5c4f65ec491f82c140fe59b70a26~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727883624&x-signature=9uhARJJQZSEyxiSjg8QDf%2B1f9F0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">05、Seoquake（</span><span style="color: black;">https://www.seoquake.com/index.html</span>）</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/526b3e937ea8489f98a8a574e7a93721~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727883624&x-signature=EXkyraQeWyaynH586xVRXeHLr1k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">7、</span></span></span><span style="color: black;"><span style="color: black;">社媒推广</span></span></strong>：在社媒，<span style="color: black;">例如</span>Facebook、Twitter、LinkedIn和Instagram等平台上，推广你的网站和内容。社媒推广<span style="color: black;">能够</span><span style="color: black;">帮忙</span>推动流量到你的网站，并<span style="color: black;">加强</span>你在搜索引擎结果页面中的可见性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>在高质量原创<span style="color: black;">文案</span>或<span style="color: black;">平常</span>updates中<span style="color: black;">插进</span>你的网站链接。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据我<span style="color: black;">数年</span>实战操作经验，Linkedin领英上的内容创作尤为重要（领英LinkedIn内容发布全攻略：<span style="color: black;">一月</span>多拿几十个询盘），只要把内容做好，能够<span style="color: black;">火速</span>排到谷歌搜索的前几页，这除了同内容质量<span style="color: black;">相关</span>，和Linkedin领英平台这个强大的能量体<span style="color: black;">亦</span>存在很大关系。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">意见</span><span style="color: black;">大众</span>，不论是网站内容，还是社媒内容，<span style="color: black;">尽可能</span>去做原创内容，别搞抄袭，<span style="color: black;">由于</span>原创内容<span style="color: black;">更易</span><span style="color: black;">加强</span>权重，<span style="color: black;">连续</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>流量。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">8、</span></span></span><span style="color: black;"><span style="color: black;">谷歌关键词付费推广</span></span></strong>（<span style="color: black;"> Google AdWords</span>）<span style="color: black;">亦</span>是一个拓流<span style="color: black;">途径</span>，但你得真懂<span style="color: black;">怎样</span>选词和推广，<span style="color: black;">否则</span><span style="color: black;">亦</span>是白花钱。<span style="color: black;">倘若</span>自己不懂，最好招聘一个专业运营来做这件事。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">尤其</span>提醒：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站的优化推广是一个<span style="color: black;">长时间</span>深耕的过程，不是一蹴而就的事情，需要你<span style="color: black;">保持</span>做下去，持之以恒<span style="color: black;">才可</span>看到好的结果。<span style="color: black;">倘若</span>你<span style="color: black;">巴望</span>短期就看到很大的效果，还是趁早放弃吧，<span style="color: black;">以避免</span>白花钱，白白耗费时间和精力。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">☑ <span style="color: black;">关联</span>阅读</strong>：“<span style="color: black;">有效</span>、低成本”：<span style="color: black;">据述</span>外贸<span style="color: black;">能手</span>都是<span style="color: black;">这般</span>搭建独立站的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">☑ <span style="color: black;">举荐</span>阅读</strong>：“你穷，只是<span style="color: black;">由于</span>偏见”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上内容<span style="color: black;">所有</span>来自<span style="color: black;">微X</span>公众号Mike外贸说</p>
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