Amazon官方手把手教你怎么样优化制品listing
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天<span style="color: black;">博主</span>为带来亚马逊官方的<span style="color: black;">制品</span>listing优化指南，与市面大<span style="color: black;">都数</span>培训<span style="color: black;">文案</span>相比，更加全面<span style="color: black;">亦</span>更加权威，让<span style="color: black;">咱们</span>跟随跟<span style="color: black;">文案</span>一步步来拆解优化试试吧，<span style="color: black;">文案</span>比较长，<span style="color: black;">意见</span>先点赞-<span style="color: black;">保藏</span>-再看。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">怎样</span>做亚马逊SEO？一步步教你<span style="color: black;">怎样</span>优化您的<span style="color: black;">制品</span>listing</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文将介绍<span style="color: black;">经过</span>优化listing来<span style="color: black;">提高</span>亚马逊搜索中的排名，<span style="color: black;">咱们</span>将从以下几个方面介绍：</span></p><span style="color: black;"><span style="color: black;">为何</span>亚马逊SEO很重要</span><span style="color: black;"><span style="color: black;">怎样</span>做亚马逊SEO</span><span style="color: black;">7个<span style="color: black;">过程</span>优化您的亚马逊<span style="color: black;">制品</span>listing</span><span style="color: black;">5个亚马逊SEO最佳实践</span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">什么是亚马逊SEO，<span style="color: black;">为何</span>很重要？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊搜索引擎优化（SEO）是优化<span style="color: black;">制品</span>listing以便在亚马逊<span style="color: black;">制品</span>搜索中排名更高的过程。<span style="color: black;">有些</span>简单的<span style="color: black;">过程</span><span style="color: black;">能够</span>改善<span style="color: black;">制品</span>搜索的列表，<span style="color: black;">加强</span><span style="color: black;">营销</span>并帮助买家<span style="color: black;">更易</span>找到您的品牌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>亚马逊卖家，您<span style="color: black;">能够</span><span style="color: black;">运用</span>SEO策略来：</span></p><span style="color: black;"><span style="color: black;">增多</span><span style="color: black;">制品</span>listing的流量</span><span style="color: black;"><span style="color: black;">加强</span><span style="color: black;">制品</span>和品牌的搜索可见性</span><span style="color: black;"><span style="color: black;">加强</span>转化率和<span style="color: black;">营销</span>GMV的增长</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">学习术语：转化率</span></strong><span style="color: black;">转化率是完成购买的潜在买家占访客总数的百分比。随着<span style="color: black;">更加多</span>的访客购买<span style="color: black;">制品</span>，转化率增长。<span style="color: black;">运用</span>转化率<span style="color: black;">做为</span>关键绩效指标（KPI）来衡量您的SEO努力的影响。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">亚马逊SEO<span style="color: black;">怎样</span>起<span style="color: black;">功效</span>的</h1><span style="color: black;">亚马逊搜索框（Amazon search box） 买家<span style="color: black;">能够</span><span style="color: black;">经过</span>在<span style="color: black;">位置于</span>亚马逊首页顶部的搜索框中输入关键词来搜索商品。买家<span style="color: black;">能够</span><span style="color: black;">运用</span>亚马逊搜索框类目下拉菜单快速找到商品，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span>输入<span style="color: black;">通常</span>关键词。亚马逊会检索<span style="color: black;">关联</span>结果以供买家查看，并且买家<span style="color: black;">能够</span>缩小搜索范围以使搜索结果更精准。</span><span style="color: black;">搜索过滤器（Search filters） 在搜索<span style="color: black;">制品</span>时，买家<span style="color: black;">能够</span><span style="color: black;">运用</span><span style="color: black;">各样</span>过滤器按特定<span style="color: black;">次序</span>列出搜索结果，<span style="color: black;">包含</span>： 类目 Best Sellers（<span style="color: black;">按照</span><span style="color: black;">营销</span>量排名最高的<span style="color: black;">制品</span>） 新品或新发布<span style="color: black;">制品</span> 精选商品 客户<span style="color: black;">评估</span> <span style="color: black;">营销</span>增长最快的<span style="color: black;">制品</span>（24小时内排名增长最快的<span style="color: black;">制品</span>） 从低到高或从高到低的价格 数字内容和设备 计划和功能（例如自动订阅、中小型企业等）</span><span style="color: black;">搜索结果页面（Search results page） <span style="color: black;">能够</span><span style="color: black;">帮忙</span>确定搜索结果的<span style="color: black;">原因</span><span style="color: black;">包含</span>： <span style="color: black;">制品</span>标题 <span style="color: black;">制品</span>描述 优化的<span style="color: black;">照片</span> <span style="color: black;">制品</span>特点 <span style="color: black;">拥有</span>竞争力的定价 您<span style="color: black;">能够</span><span style="color: black;">运用</span>SEO来改善这些元素，从而<span style="color: black;">加强</span>在亚马逊搜索结果中的排名。</span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">4. 赞助商品（Sponsored Products）</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">赞助商品是卖家<span style="color: black;">能够</span><span style="color: black;">运用</span>的按点击付费（CPC）<span style="color: black;">宣传</span>，用于促销亚马逊商店中的个别<span style="color: black;">制品</span>listing，仅对已注册亚马逊品牌的专业卖家账户开放。<span style="color: black;">宣传</span>会<span style="color: black;">表示</span>在购物结果页面和<span style="color: black;">制品</span><span style="color: black;">仔细</span>信息页面中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊会自动生成并匹配<span style="color: black;">宣传</span>以符合购物<span style="color: black;">查找</span>。赞助<span style="color: black;">制品</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>您接触<span style="color: black;">哪些</span>正在积极寻找与您列出的<span style="color: black;">制品</span>类似的<span style="color: black;">制品</span>的高意愿买家。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">晓得</span>吗？listing质量仪表板是Seller Central中的一个工具，用于<span style="color: black;">明显</span><span style="color: black;">表示</span><span style="color: black;">选取</span>的<span style="color: black;">制品</span>信息。仪表板<span style="color: black;">表示</span>需要改进的<span style="color: black;">制品</span>listing，并<span style="color: black;">供给</span><span style="color: black;">相关</span>应<span style="color: black;">供给</span><span style="color: black;">那些</span><span style="color: black;">制品</span>属性的<span style="color: black;">意见</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5.亚马逊<span style="color: black;">营销</span>排名（Amazon sales rank）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊基于卖家绩效<span style="color: black;">评定</span>（<span style="color: black;">包含</span>账户健康<span style="color: black;">情况</span>、评价、<span style="color: black;">制品</span>价格和其他<span style="color: black;">原因</span>）为所有卖家评分。<span style="color: black;">一般</span><span style="color: black;">来讲</span>，您的排名越高，<span style="color: black;">营销</span><span style="color: black;">潜能</span>就越大。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">7步优化您的亚马逊listing</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO是<span style="color: black;">帮忙</span>您与亚马逊3亿买家<span style="color: black;">创立</span>联系的<span style="color: black;">连续</span>过程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，SEO优化必须<span style="color: black;">做为</span>您电<span style="color: black;">商场</span>务策略的<span style="color: black;">连续</span>工作，您需要关注<span style="color: black;">制品</span><span style="color: black;">名单</span>的七个部分：</span></p><span style="color: black;">关键词</span><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">照片</span></span><span style="color: black;"><span style="color: black;">制品</span>标题</span><span style="color: black;"><span style="color: black;">制品</span>定价</span><span style="color: black;"><span style="color: black;">制品</span>描述</span><span style="color: black;">五点（Bullet points）</span><span style="color: black;">后端搜索关键字</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">咱们</span>从SEO的<span style="color: black;">方向</span>深入<span style="color: black;">认识</span><span style="color: black;">怎样</span>改善<span style="color: black;">制品</span><span style="color: black;">名单</span>的<span style="color: black;">每一个</span>方面。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">第1步：进行关键词<span style="color: black;">科研</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">编制全面的关键词列表。关键词是人们在线搜索某些内容时<span style="color: black;">查询</span>的单词和短语。<span style="color: black;">思虑</span>您<span style="color: black;">供给</span>的<span style="color: black;">制品</span>，并将自己置于客户的<span style="color: black;">方向</span>。买家会在亚马逊搜索框中输入<span style="color: black;">那些</span>单词或短语来找到<span style="color: black;">她们</span>想要的<span style="color: black;">制品</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从这个<span style="color: black;">方向</span>来看<span style="color: black;">营销</span><span style="color: black;">状况</span>，您会<span style="color: black;">起始</span>看到<span style="color: black;">有些</span>模式。买家<span style="color: black;">怎样</span>找到类似于您的<span style="color: black;">制品</span>？为了找出要纳入SEO策略的关键字，<span style="color: black;">能够</span>尝试这些想法：</span></p><span style="color: black;">在亚马逊搜索框中键入<span style="color: black;">各样</span>单词和短语。<span style="color: black;">而后</span>查看下拉<span style="color: black;">意见</span>，并<span style="color: black;">起始</span>为类似列表编制<span style="color: black;">关联</span>关键字列表。</span><span style="color: black;"><span style="color: black;">运用</span>竞争对手的结果<span style="color: black;">做为</span>自己列表的起点。在Amazon.com上进行类似搜索的实验，<span style="color: black;">瞧瞧</span><span style="color: black;">已然</span>存在的内容。<span style="color: black;">而后</span>比较<span style="color: black;">制品</span>搜索术语。</span><span style="color: black;">探索亚马逊<span style="color: black;">意见</span>和<span style="color: black;">关联</span>项目类别以获取其他想法。</span><span style="color: black;">在编制列表时，<span style="color: black;">思虑</span>长尾和短尾关键字。长尾关键字相对<span style="color: black;">详细</span>。它们<span style="color: black;">一般</span><span style="color: black;">拥有</span>较低的搜索量、较低的竞争力，<span style="color: black;">由于</span>顾客<span style="color: black;">一般</span><span style="color: black;">晓得</span><span style="color: black;">她们</span>正在寻找什么，可能<span style="color: black;">拥有</span>更高的转化率。短尾关键字是较广泛的搜索，<span style="color: black;">一般</span><span style="color: black;">拥有</span>高搜索量和高竞争力。它们可能<span style="color: black;">拥有</span>较低的转化率，因为顾客正在浏览<span style="color: black;">区别</span>的选项。</span><span style="color: black;">亚马逊搜索框上的自动完成功能是<span style="color: black;">查询</span>与您的<span style="color: black;">制品</span><span style="color: black;">关联</span>的流行长尾关键字的好<span style="color: black;">办法</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习术语：长尾和短尾关键字短尾关键字<span style="color: black;">一般</span>是广泛的搜索术语。它们<span style="color: black;">常常</span><span style="color: black;">拥有</span>更高的搜索量。例如，在<span style="color: black;">制品</span>搜索中，短尾关键字可能是“订婚戒指”、“枕头”或“瑜伽裤”。长尾关键字是更<span style="color: black;">繁杂</span>、更<span style="color: black;">详细</span>的搜索短语。<span style="color: black;">有些</span>例子可能是“定制钻石金订婚戒指”、“侧睡者用全天然<span style="color: black;">泡泡</span>枕头”或“有机棉黑色卡普里瑜伽裤”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>您的SEO策略的一部分，这两种类型的关键字都是必要的。输入长尾关键字的顾客<span style="color: black;">一般</span>正在寻找非常<span style="color: black;">详细</span>的<span style="color: black;">制品</span>。您<span style="color: black;">能够</span><span style="color: black;">运用</span>长尾关键字来<span style="color: black;">捉捕</span>这些更精确的购买意图。短尾关键字<span style="color: black;">能够</span>吸引品牌的可见性，<span style="color: black;">然则</span><span style="color: black;">针对</span>这些不太<span style="color: black;">详细</span>、更具竞争力的术语排名可能会更具挑战性。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">第2步：优化<span style="color: black;">制品</span>标题</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">仅有</span>一瞬间的时间来吸引购物者的<span style="color: black;">重视</span>力。<span style="color: black;">制品</span>标题（<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>）是亚马逊和搜索引擎用来衡量<span style="color: black;">仔细</span>页面<span style="color: black;">做为</span>客户搜索的一部分的<span style="color: black;">关联</span>性的<span style="color: black;">重点</span>字段之一。有几件事情<span style="color: black;">能够</span>做，以<span style="color: black;">增多</span>客户点击标题的机会：</span></p><span style="color: black;">您的<span style="color: black;">制品</span>标题应与<span style="color: black;">制品</span>包装上的内容相匹配。</span><span style="color: black;"><span style="color: black;">重视</span>标题长度。<span style="color: black;">咱们</span><span style="color: black;">意见</span>长度约为60个字符，少于80个字符。比较长的标题<span style="color: black;">亦</span>比较难以阅读，<span style="color: black;">因此呢</span>标题越长，您就越有失去客户<span style="color: black;">重视</span>力的<span style="color: black;">危害</span>。</span><span style="color: black;"><span style="color: black;">重视</span><span style="color: black;">区别</span>类别的<span style="color: black;">制品</span>列表中首选的标题样式和<span style="color: black;">区别</span>长度的标题。</span><span style="color: black;">不要<span style="color: black;">运用</span>全大写。除了介词（in、on、over、with）、连词（and、or、for）或冠词（the、a、an）之外，<span style="color: black;">每一个</span>单词的首字母应大写。</span><span style="color: black;">在标题中以<span style="color: black;">制品</span>品牌名<span style="color: black;">叫作</span>开头，并<span style="color: black;">保证</span>品牌名<span style="color: black;">叫作</span>字段已填写。</span><span style="color: black;"><span style="color: black;">运用</span>数字：“2”而不是“two”。</span><span style="color: black;">不要<span style="color: black;">运用</span>非语言ASCII字符，如Æ、©或®。</span><span style="color: black;">标题应<span style="color: black;">包括</span>识别项目所需的最少信息，而不多。</span><span style="color: black;">不要<span style="color: black;">运用</span>主观评论，例如“Hot Item”或“Best Seller”。</span><span style="color: black;">标题<span style="color: black;">能够</span><span style="color: black;">包括</span>必要的标点符号，如连字符（-）、正斜杠（/）、逗号（，）、和号（&）和句点（.）。</span><span style="color: black;">标题<span style="color: black;">能够</span>缩写<span style="color: black;">测绘</span>单位，如“cm”、“oz”、“in”和“<span style="color: black;">公斤</span>”。 <span style="color: black;">一般</span><span style="color: black;">来讲</span>，要反复核查<span style="color: black;">制品</span>标题，<span style="color: black;">保证</span>遵循这些标准，<span style="color: black;">这般</span><span style="color: black;">才可</span><span style="color: black;">保准</span><span style="color: black;">制品</span>在<span style="color: black;">关联</span>搜索结果中<span style="color: black;">显现</span>，避免搜索被<span style="color: black;">控制</span>。</span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">第3步：优化<span style="color: black;">制品</span>描述</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span><span style="color: black;">仔细</span>的<span style="color: black;">制品</span>特点和用法信息来编写高质量的<span style="color: black;">制品</span>描述，<span style="color: black;">帮忙</span>客户<span style="color: black;">查询</span>、<span style="color: black;">评定</span>和购买<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下是创建高质量<span style="color: black;">制品</span>描述的几个提示：</span></p><span style="color: black;"><span style="color: black;">包含</span>品牌名<span style="color: black;">叫作</span>。</span><span style="color: black;"><span style="color: black;">包含</span>尺码，例如鞋码。</span><span style="color: black;"><span style="color: black;">包含</span>材料类型，例如背包的帆布。</span><span style="color: black;"><span style="color: black;">说到</span><span style="color: black;">关联</span>细节，如颜色、包装和数量。总的<span style="color: black;">来讲</span>，要关注<span style="color: black;">制品</span>listing质量的最佳实践，并<span style="color: black;">检测</span><span style="color: black;">制品</span>listing指南以获取特定的政策、规则和限制。<span style="color: black;">必定</span>要查看不可接受和禁止项目的状态指南。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家提示：<span style="color: black;">运用</span>品牌字段。虽然品牌<span style="color: black;">一般</span><span style="color: black;">包括</span>在标题、描述和项目符号中，但您还应在品牌字段中<span style="color: black;">包括</span>它。<span style="color: black;">倘若</span>客户<span style="color: black;">经过</span>品牌进行筛选，而您的<span style="color: black;">名单</span>缺少品牌标识（即使在描述中<span style="color: black;">包括</span>），客户可能永远找不到您的<span style="color: black;">名单</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>A+内容</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A+内容（以前<span style="color: black;">叫作</span>为<span style="color: black;">加强</span>品牌内容）使品牌能够以新的方式描述<span style="color: black;">制品</span>特点，<span style="color: black;">包含</span>独特的品牌故事、<span style="color: black;">加强</span>的图像和文本位置，<span style="color: black;">能够</span>在<span style="color: black;">运用</span>有效时<span style="color: black;">引起</span>更高的转换率、<span style="color: black;">增多</span>的流量和<span style="color: black;">增多</span>的<span style="color: black;">营销</span>额。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>“Manage Your Experiments”工具</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>“Manage Your Experiments”工具优化您的内容，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>年<span style="color: black;">营销</span>额额外<span style="color: black;">增多</span>15,000美元。比较<span style="color: black;">区别</span>的<span style="color: black;">制品</span>图像、标题和A+内容，找出<span style="color: black;">那些</span>内容表现更好。运行A/B测试，以查看<span style="color: black;">那些</span>内容<span style="color: black;">能够</span>带来<span style="color: black;">更加多</span><span style="color: black;">营销</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>行话：A/B测试A/B测试（<span style="color: black;">亦</span><span style="color: black;">叫作</span>为分裂测试）<span style="color: black;">准许</span>您比较两个版本的内容，以便查看哪个表现更好。您<span style="color: black;">能够</span><span style="color: black;">运用</span>A/B测试来<span style="color: black;">认识</span><span style="color: black;">怎样</span>构建更好的内容，以吸引您的客户并<span style="color: black;">帮忙</span>推动<span style="color: black;">更加多</span><span style="color: black;">营销</span>。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">第4步：优化<span style="color: black;">制品</span>五点</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">五点（Bullet points）<span style="color: black;">亦</span>是<span style="color: black;">做为</span>客户搜索的一部分与详情页的<span style="color: black;">关联</span>性<span style="color: black;">原因</span>。优秀的五点必须<span style="color: black;">包括</span>关键词，但首要任务应该是清晰地传达信息，<span style="color: black;">帮忙</span>客户做出购买决策。一种<span style="color: black;">办法</span>是以卖点为开头，<span style="color: black;">而后</span>说明该卖点的<span style="color: black;">优良</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">五点最好<span style="color: black;">知道</span>简洁。在编写时，请遵循以下指南：</span></p><span style="color: black;"><span style="color: black;">每一个</span><span style="color: black;">制品</span><span style="color: black;">包含</span>最多五个卖点。</span><span style="color: black;">总字数不超过1,000个字符（<span style="color: black;">针对</span>所有五个卖点，而不是<span style="color: black;">每一个</span>卖点）。这个指南<span style="color: black;">能够</span>提高可读性。卖点并不总是被亚马逊搜索索引，但它们总是完整地出<span style="color: black;">此刻</span><span style="color: black;">制品</span><span style="color: black;">仔细</span>页面上。</span><span style="color: black;"><span style="color: black;">明显</span><span style="color: black;">表示</span>您<span style="color: black;">期盼</span>客户<span style="color: black;">思虑</span>的五个关键卖点，例如尺寸、适合年龄、<span style="color: black;">制品</span>的理想<span style="color: black;">要求</span>、技能水平、内容、原产地等。</span><span style="color: black;">保持一致的<span style="color: black;">次序</span>。<span style="color: black;">倘若</span>您的<span style="color: black;">第1</span>个项目符号是原产地，<span style="color: black;">那样</span>对所有<span style="color: black;">制品</span>都保持相同的<span style="color: black;">次序</span>。</span><span style="color: black;">强调标题和描述中的重要信息。</span><span style="color: black;"><span style="color: black;">每一个</span>项目符号以大写字母开头。</span><span style="color: black;"><span style="color: black;">运用</span>句子片段编写，不<span style="color: black;">包含</span>结束标点符号。</span><span style="color: black;">不<span style="color: black;">包含</span>促销和定价信息。</span><span style="color: black;">请务必遵守所有<span style="color: black;">制品</span><span style="color: black;">仔细</span>页面规则和政策。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>五点举例以下是一个描述一套雨具的五点示例：</span></p><span style="color: black;">Drawstring-adjustable hood and snap-adjustable cuffs to keep you dry</span><span style="color: black;">Roomy, comfortable fit suitable for any season</span><span style="color: black;">100% waterproof for rainy weather protection</span><span style="color: black;">Breathable to keep you cool in the dampest conditions</span><span style="color: black;">Available in khaki, yellow, or green colors</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家提示：<span style="color: black;">为何</span>五点很重要？五点有助于您<span style="color: black;">明显</span><span style="color: black;">制品</span>的关键特点和优点。买家<span style="color: black;">能够</span>依靠它们来快速<span style="color: black;">认识</span><span style="color: black;">制品</span>的关键特点，<span style="color: black;">由于</span>它们<span style="color: black;">明显</span>了<span style="color: black;">制品</span>的重要或区别性特征。五点<span style="color: black;">加强</span>了客户体验：测试<span style="color: black;">显示</span>，制作精良的五点<span style="color: black;">能够</span><span style="color: black;">增多</span><span style="color: black;">营销</span>额。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第5步：优化<span style="color: black;">制品</span><span style="color: black;">照片</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">高质量的<span style="color: black;">制品</span><span style="color: black;">照片</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>客户直观地<span style="color: black;">评定</span>和比较<span style="color: black;">制品</span>的关键特点。多个<span style="color: black;">照片</span><span style="color: black;">能够</span>让客户从<span style="color: black;">区别</span><span style="color: black;">方向</span>看到<span style="color: black;">制品</span>，并有可能说服客户<span style="color: black;">选取</span>你的<span style="color: black;">制品</span>而不是另一个。有效的<span style="color: black;">制品</span><span style="color: black;">照片</span><span style="color: black;">能够</span>激发客户的想象力吸引<span style="color: black;">她们</span>购买。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下是几个关于<span style="color: black;">照片</span>的<span style="color: black;">重视</span>事项：</span></p><span style="color: black;"><span style="color: black;">每一个</span><span style="color: black;">仔细</span>页面<span style="color: black;">最少</span>需要一个<span style="color: black;">制品</span><span style="color: black;">照片</span>。六张<span style="color: black;">照片</span>和一个视频是最佳的。</span><span style="color: black;"><span style="color: black;">照片</span>应该清晰、信息丰富、有吸引力。</span><span style="color: black;"><span style="color: black;">照片</span>应该有一个白色背景，并填满<span style="color: black;">最少</span>85%的图像空间。</span><span style="color: black;"><span style="color: black;">运用</span>500 x 500或1000 x 1000像素来<span style="color: black;">加强</span>listing质量。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>以下准则<span style="color: black;">评定</span>您的<span style="color: black;">照片</span>质量：</span></p><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">体积</span>、颜色和准确性与<span style="color: black;">制品</span>描述相匹配。</span><span style="color: black;"><span style="color: black;">制品</span>是<span style="color: black;">能够</span>被识别的。</span><span style="color: black;"><span style="color: black;">照片</span>是照片而不是绘画。</span><span style="color: black;">照片是最佳<span style="color: black;">方向</span>拍摄的。</span><span style="color: black;"><span style="color: black;">制品</span>被聚焦并且光线充足。</span><span style="color: black;">特写照片<span style="color: black;">无</span>被高光或<span style="color: black;">暗影</span>遮挡。</span><span style="color: black;"><span style="color: black;">全部</span><span style="color: black;">制品</span>都在<span style="color: black;">照片</span>中呈现。</span><span style="color: black;">背景要简单、干净，不要分散客户对<span style="color: black;">制品</span>的<span style="color: black;">重视</span>力。</span><span style="color: black;"><span style="color: black;">供给</span>尽可能多<span style="color: black;">区别</span>的<span style="color: black;">照片</span>。</span><span style="color: black;">许多<span style="color: black;">制品</span>类别<span style="color: black;">准许</span><span style="color: black;">包含</span>色样<span style="color: black;">照片</span>和备用<span style="color: black;">照片</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，请<span style="color: black;">保证</span>遵循所有站点标准和<span style="color: black;">制品</span><span style="color: black;">照片</span><span style="color: black;">需求</span>。您上传的照片<span style="color: black;">亦</span>应符合技术文件<span style="color: black;">需求</span>。<span style="color: black;">倘若</span>遇到问题，请<span style="color: black;">检测</span><span style="color: black;">照片</span>问题和<span style="color: black;">照片</span>故障排除。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您创建自己的<span style="color: black;">照片</span>，您可能会<span style="color: black;">发掘</span>自助拍摄<span style="color: black;">照片</span>和摄影视频非常有用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您<span style="color: black;">营销</span>服装，请下载图像样式指南，<span style="color: black;">检测</span>跨<span style="color: black;">制品</span>类别的<span style="color: black;">需求</span>，学习可行和不可行之处，并查看示例。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专业提示：<span style="color: black;">运用</span>亚马逊卖家应用程序优化<span style="color: black;">照片</span>您<span style="color: black;">能够</span><span style="color: black;">运用</span>亚马逊卖家应用程序来优化您的亚马逊<span style="color: black;">名单</span>摄影。在更新<span style="color: black;">名单</span>照片或从左上角下拉菜单的“<span style="color: black;">制品</span>照片工作室”选项中<span style="color: black;">拜访</span>照片<span style="color: black;">捉捕</span>和编辑功能。该功能<span style="color: black;">供给</span>自动和手动<span style="color: black;">调节</span>图像<span style="color: black;">揭发</span>/亮度、裁剪和将背景变为白色。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第6步：优化<span style="color: black;">制品</span>搜索词</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索词是后端关键词，<span style="color: black;">准许</span>您创建引人入胜且易于阅读的内容，<span style="color: black;">同期</span><span style="color: black;">保证</span>亚马逊索引与<span style="color: black;">制品</span><span style="color: black;">关联</span>的所<span style="color: black;">相关</span>键词。买家看不到这些关键词，<span style="color: black;">因此呢</span><span style="color: black;">经过</span>将它们添加到<span style="color: black;">制品</span>listing的“后端”，您<span style="color: black;">能够</span>进一步<span style="color: black;">加强</span><span style="color: black;">制品</span>的可<span style="color: black;">发掘</span>性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优化搜索词的技巧：</span></p><span style="color: black;">只<span style="color: black;">包含</span>通用词汇。</span><span style="color: black;"><span style="color: black;">包含</span><span style="color: black;">制品</span>的同义词、缩写和其他名<span style="color: black;">叫作</span>。</span><span style="color: black;">保持在长度限制下。您<span style="color: black;">仅有</span>不到250个字节，<span style="color: black;">因此呢</span>要<span style="color: black;">尽可能</span>减少不必要的字符。空格和标点不计入其中。</span><span style="color: black;">输入短语时，<span style="color: black;">根据</span>搜索的<span style="color: black;">规律</span><span style="color: black;">次序</span>输入。</span><span style="color: black;"><span style="color: black;">倘若</span>适用，<span style="color: black;">包含</span>拼写变体，但不要故意<span style="color: black;">包含</span><span style="color: black;">平常</span>的拼写错误。</span><span style="color: black;"><span style="color: black;">包含</span>缩写和替代名<span style="color: black;">叫作</span>。</span><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">运用</span><span style="color: black;">所有</span>小写字母。</span><span style="color: black;">不需要任何标点符号，<span style="color: black;">因此呢</span>跳过连字符（-）、冒号（:）等。</span><span style="color: black;">只用空格分隔单词。</span><span style="color: black;">不要在搜索词字段内重复单词。</span><span style="color: black;">不需要停用词，如“a”、“an”、“and”、“by”、“for”、“of”、“the”、“with”等。</span><span style="color: black;"><span style="color: black;">运用</span>单数或复数，不需要两者都<span style="color: black;">包含</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">经过</span>您的亚马逊卖家中心账户添加搜索词：</span></strong></p><span style="color: black;">登录您的亚马逊卖家中心账户。</span><span style="color: black;">在库存下，进入管理库存。</span><span style="color: black;">找到您要添加后端关键字的<span style="color: black;">名单</span>，并单击“编辑”。</span><span style="color: black;"><span style="color: black;">选取</span>“关键字”选项卡。</span><span style="color: black;">在搜索词字段中输入您的关键词并<span style="color: black;">保留</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专业提示：<span style="color: black;">运用</span>亚马逊搜索词报告亚马逊搜索词报告是品牌所有者的一项福利。这个报告<span style="color: black;">表示</span>品牌所有者<span style="color: black;">怎样</span>在亚马逊商店中找到品牌<span style="color: black;">制品</span>和竞争<span style="color: black;">制品</span>的客户（汇总）。它<span style="color: black;">表示</span>了在特<span style="color: black;">按时</span>间段内最受欢迎的搜索词、<span style="color: black;">每一个</span>词的搜索频率排名以及在搜索该词后客户点击的前三个<span style="color: black;">制品</span>的总数。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第7步：优化<span style="color: black;">制品</span>价格</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>价格<span style="color: black;">能够</span>影响转化率和<span style="color: black;">营销</span>增长。为了以<span style="color: black;">拥有</span>竞争力的价格定价<span style="color: black;">制品</span>，请<span style="color: black;">科研</span>竞争对手并进行<span style="color: black;">调节</span>，以在您的细分市场中<span style="color: black;">研发</span>一个吸引人的价格带。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">晓得</span><span style="color: black;">能够</span>自动<span style="color: black;">调节</span><span style="color: black;">制品</span>价格吗？自动定价<span style="color: black;">准许</span>您<span style="color: black;">按照</span>Featured Offer价格等事件自动<span style="color: black;">调节</span>目录中的SKU价格，而不必每次想要更改价格时都重新<span style="color: black;">拜访</span>SKU。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下是您<span style="color: black;">能够</span>优化<span style="color: black;">制品</span>价格的<span style="color: black;">有些</span><span style="color: black;">办法</span>：</span></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;">思虑</span>运费</span></strong><span style="color: black;">。<span style="color: black;">供给</span>免费运费<span style="color: black;">能够</span><span style="color: black;">明显</span><span style="color: black;">增多</span><span style="color: black;">营销</span>额。<span style="color: black;">尤其</span>是<span style="color: black;">思虑</span>到价格<span style="color: black;">优惠</span>的物品。例如，<span style="color: black;">针对</span>价值5-10美元的商品收取5美元的运费并不是<span style="color: black;">特别有</span>吸引力，可能会<span style="color: black;">引起</span>客户放弃您的报价。清楚地传达您的运输政策，<span style="color: black;">包含</span><span style="color: black;">花费</span>和交货时间。<span style="color: black;">运用</span>您的信息和政策页面来添加您在运输设置中<span style="color: black;">供给</span>的信息。</span><strong style="color: blue;"><span style="color: black;">比较价格</span></strong><span style="color: black;">。当您创建竞争性购买箱规则或竞争性更低价格规则时，可用的Compare Prices Off Amazon功能可让您自动匹配竞争价格，并<span style="color: black;">增多</span>您在购买箱中<span style="color: black;">得到</span><span style="color: black;">特殊</span>的机会。尝试<span style="color: black;">运用</span>价格点进行A/B测试。您可以在价格点上运行A/B测试（<span style="color: black;">亦</span><span style="color: black;">叫作</span>为分割测试），以查看以<span style="color: black;">区别</span>价格<span style="color: black;">供给</span><span style="color: black;">制品</span><span style="color: black;">是不是</span>会对<span style="color: black;">营销</span>产生影响。尝试<span style="color: black;">运用</span>价格进行A/B测试。</span><strong style="color: blue;"><span style="color: black;">跟踪您的排名</span></strong><span style="color: black;">。在品牌仪表板上跟踪您的<span style="color: black;">制品</span>排名并管理<span style="color: black;">制品</span>评论。积极的评论<span style="color: black;">能够</span><span style="color: black;">加强</span>您的搜索排名。遵循最佳实践以保持积极的反馈和评级。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专业提示：利用品牌分析<span style="color: black;">经过</span>聚合搜索词和搜索词报告以及亚马逊品牌分析，做出明智和战略性的决策。此功能还<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您衡量<span style="color: black;">宣传</span>活动、人口统计信息和其他强大数据的影响。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">5个亚马逊SEO最佳实践</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">1、不要重复关键词。</h1><span style="color: black;">专注于<span style="color: black;">供给</span>积极的客户体验。自然地编写内容，专注于为客户<span style="color: black;">供给</span>购买决策所需的信息。</span><span style="color: black;">关键词重复（<span style="color: black;">亦</span><span style="color: black;">叫作</span>为关键词堆积）可能会产生相反的效果，并对您产生<span style="color: black;">消极</span>影响。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>行话：关键词堆积关键词堆积<span style="color: black;">指的是</span>在内容中反复<span style="color: black;">运用</span>相同的关键词。虽然在一段时间内它是可接受的SEO实践，但它会<span style="color: black;">引起</span>差劲的用户体验，<span style="color: black;">由于</span>它使客户难以找到<span style="color: black;">她们</span>正在寻找的<span style="color: black;">制品</span>。关键词堆积是<span style="color: black;">欠好</span>的SEO实践，<span style="color: black;">此刻</span>可能会遭受<span style="color: black;">处罚</span>并失去潜在的客户。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">2、将<span style="color: black;">营销</span>文案专注于客户。</h1><span style="color: black;">回答之前卖家的问题和<span style="color: black;">制品</span>咨询，放在<span style="color: black;">制品</span>页面上。</span><span style="color: black;">试着预测并关注顾客想要<span style="color: black;">认识</span>的<span style="color: black;">制品</span>信息，而不是你想说的<span style="color: black;">制品</span>信息。</span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">3、<span style="color: black;">帮忙</span><span style="color: black;">加强</span>您的排名。</h1><span style="color: black;"><span style="color: black;">供给</span>更快的交货速度。</span><span style="color: black;"><span style="color: black;">经过</span>加入品牌注册表<span style="color: black;">运用</span>A+内容。</span><span style="color: black;"><span style="color: black;">作为</span>亚马逊Prime卖家，当您加入FBA时<span style="color: black;">包含</span>在内，以<span style="color: black;">得到</span>Prime标志和快速免费配送。这<span style="color: black;">能够</span><span style="color: black;">帮忙</span>吸引经常只搜索带有Prime标志的<span style="color: black;">制品</span>的客户。</span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">4、<span style="color: black;">运用</span>这些基本的列表样式提示：</h1><span style="color: black;">描述性，但清晰简洁。</span><span style="color: black;">有说服力，但不要过于推销或花哨。</span><span style="color: black;">关于<span style="color: black;">制品</span><span style="color: black;">情况</span>和质量要准确和真实。</span><span style="color: black;">避免夸大或主观的声明。</span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">5、下载亚马逊快速入门卖家样式指南</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>避免问题和保持一致的格式为您的<span style="color: black;">制品</span><span style="color: black;">仔细</span>页面创建出色的页面：</span></p><span style="color: black;">标题，大写和数字。</span><span style="color: black;">品牌名<span style="color: black;">叫作</span>，商标和符号。</span><span style="color: black;">关键特征（项目符号）<span style="color: black;">仔细</span>信息的正误。</span><span style="color: black;">在<span style="color: black;">制品</span>描述中<span style="color: black;">包含</span>和不<span style="color: black;">包含</span>的内容。</span><span style="color: black;">附加图像提示以及<span style="color: black;">怎样</span>避免在您的列表中<span style="color: black;">显现</span>质量警报。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">加强</span>您的亚马逊SEO水平，您<span style="color: black;">能够</span><span style="color: black;">帮忙</span>推动<span style="color: black;">制品</span>可见性，改善客户旅程，<span style="color: black;">增多</span>与<span style="color: black;">更加多</span>客户联系的机会，并<span style="color: black;">加强</span><span style="color: black;">营销</span>额。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">平常</span>问题解答</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">1、什么是亚马逊SEO？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当买家在亚马逊上搜索时，您<span style="color: black;">期盼</span>您的列表在搜索结果中高度可见。亚马逊搜索引擎优化（SEO）是<span style="color: black;">经过</span>自然搜索结果<span style="color: black;">增多</span><span style="color: black;">制品</span>列表的流量和质量的一种方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">奋斗</span><span style="color: black;">加强</span>SEO，您<span style="color: black;">能够</span>与<span style="color: black;">更加多</span>的客户联系，<span style="color: black;">增多</span><span style="color: black;">制品</span>listing的流量，<span style="color: black;">加强</span><span style="color: black;">制品</span>可见性，<span style="color: black;">得到</span>更高的转化率，<span style="color: black;">加强</span>搜索排名和<span style="color: black;">增多</span><span style="color: black;">营销</span>。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">2、<span style="color: black;">怎样</span><span style="color: black;">加强</span>您的亚马逊排名？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有多种方式<span style="color: black;">能够</span><span style="color: black;">加强</span>您的亚马逊排名。<span style="color: black;">经过</span>遵守亚马逊标准，您将<span style="color: black;">更易</span>连接潜在买家。<span style="color: black;">一般</span><span style="color: black;">状况</span>下，排名越高，<span style="color: black;">营销</span><span style="color: black;">潜能</span>越大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">增多</span>排名的其他<span style="color: black;">办法</span><span style="color: black;">包含</span>：</span></p><span style="color: black;">优化您的<span style="color: black;">制品</span>listing，<span style="color: black;">包含</span>标题、<span style="color: black;">制品</span>描述、关键功能、<span style="color: black;">照片</span>和定价。</span><span style="color: black;">积极的<span style="color: black;">评估</span><span style="color: black;">能够</span><span style="color: black;">加强</span>您的搜索排名。遵循最佳实践以保持积极的反馈和评级。</span><span style="color: black;"><span style="color: black;">供给</span>更快的交货速度。</span><span style="color: black;"><span style="color: black;">经过</span>加入品牌注册表<span style="color: black;">运用</span>A+内容。</span><span style="color: black;"><span style="color: black;">作为</span>亚马逊Prime卖家，当您加入FBA时包括在内。许多亚马逊客户寻找带有Prime标志的<span style="color: black;">制品</span>，<span style="color: black;">由于</span>它<span style="color: black;">暗示</span>快速免费配送。</span><span style="color: black;">在品牌仪表板上跟踪<span style="color: black;">制品</span>排名并管理<span style="color: black;">制品</span>评论。</span><span style="color: black;"><span style="color: black;">运用</span>亚马逊<span style="color: black;">营销</span>教练来<span style="color: black;">帮忙</span><span style="color: black;">增多</span>您的<span style="color: black;">营销</span>成功。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">查看本文的其余部分，以获取<span style="color: black;">相关</span><span style="color: black;">怎样</span><span style="color: black;">加强</span>您在亚马逊上的排名的<span style="color: black;">更加多</span>信息。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">3、什么是亚马逊SERP？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SERP<span style="color: black;">表率</span>“搜索引擎结果页面”。亚马逊SERP在买家在亚马逊上完成<span style="color: black;">制品</span>搜索后<span style="color: black;">表示</span>搜索结果。为了<span style="color: black;">帮忙</span><span style="color: black;">加强</span><span style="color: black;">制品</span>在SERP上的排名，需要优化您的亚马逊<span style="color: black;">制品</span>listing。查看本文的其余部分，以获取<span style="color: black;">经过</span>搜索引擎优化（SEO）<span style="color: black;">加强</span><span style="color: black;">制品</span>排名的<span style="color: black;">办法</span>。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">4、有<span style="color: black;">那些</span>亚马逊SEO工具？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊<span style="color: black;">供给</span>了许多工具来<span style="color: black;">帮忙</span>卖家在Amazon.com上<span style="color: black;">创立</span>和发展业务。以下是<span style="color: black;">帮忙</span>SEO的<span style="color: black;">有些</span>工具的简要列表：</span></p><span style="color: black;">A+内容（以前<span style="color: black;">叫作</span>为<span style="color: black;">加强</span>品牌内容）使您能够以新的方式描述<span style="color: black;">制品</span>功能，<span style="color: black;">包含</span>独特的品牌故事、<span style="color: black;">加强</span>的图像和文本位置，有效<span style="color: black;">运用</span>时<span style="color: black;">能够</span><span style="color: black;">引起</span>更高的转化率、<span style="color: black;">更加多</span>的流量和更高的<span style="color: black;">营销</span>额。</span><span style="color: black;">Listing质量仪表板是卖家中心中的一个工具，<span style="color: black;">能够</span><span style="color: black;">明显</span><span style="color: black;">表示</span>重要的<span style="color: black;">制品</span>信息，<span style="color: black;">表示</span>需要改进的<span style="color: black;">制品</span>列表，并<span style="color: black;">供给</span>有关应<span style="color: black;">供给</span><span style="color: black;">那些</span><span style="color: black;">制品</span>属性的<span style="color: black;">意见</span>。</span><span style="color: black;">Manage Your Experiments<span style="color: black;">准许</span>您对<span style="color: black;">制品</span><span style="color: black;">照片</span>、标题和A+内容进行实验，以确定<span style="color: black;">那些</span>内容表现更好。运行A/B测试等实验，以查看<span style="color: black;">那些</span>内容推动<span style="color: black;">更加多</span>的<span style="color: black;">营销</span>。工具可向<span style="color: black;">名单</span>添加高质量的图像。</span><span style="color: black;"><span style="color: black;">经过</span>卖家中心合作伙伴网络<span style="color: black;">供给</span>经过亚马逊认可的第三方应用程序和服务，以<span style="color: black;">帮忙</span>跟踪性能、报告工具、客户度量和<span style="color: black;">更加多</span>内容。</span><span style="color: black;">卖家大学<span style="color: black;">供给</span>教育资源和工具，以<span style="color: black;">作为</span>亚马逊<span style="color: black;">营销</span>合作伙伴并发展业务。<span style="color: black;">运用</span>亚马逊<span style="color: black;">营销</span>教练来<span style="color: black;">帮忙</span><span style="color: black;">增多</span>您的<span style="color: black;">营销</span>成功。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">查看本文的其余部分，以获取<span style="color: black;">更加多</span><span style="color: black;">经过</span>SEO改进您的亚马逊<span style="color: black;">名单</span>的提示和工具。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">5、什么是亚马逊<span style="color: black;">特殊</span>优惠？它是<span style="color: black;">怎样</span>工作的？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊<span style="color: black;">特殊</span>优惠（以前<span style="color: black;">叫作</span>为Buy Box）是在产品<span style="color: black;">仔细</span>页面上<span style="color: black;">表示</span>的新<span style="color: black;">制品</span>报价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>有多个卖家以新品<span style="color: black;">要求</span><span style="color: black;">供给</span>同一<span style="color: black;">制品</span>，则<span style="color: black;">她们</span>可能有资格竞争<span style="color: black;">特殊</span>优惠和该<span style="color: black;">制品</span>的“亚马逊上的其他卖家”框。<span style="color: black;">倘若</span>您有专业卖家帐户，则您的报价有资格<span style="color: black;">作为</span><span style="color: black;">特殊</span>优惠。</span></p>
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