亚马逊操盘必杀技SEM
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你好，欢迎走进跨境电商营销推广，我是<span style="color: black;">爱好</span>跳开思维框架，解开流量谜题的Marty。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">本期为<span style="color: black;">大众</span>介绍的是</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>利用</span>SEM让你的<span style="color: black;">制品</span>销量<span style="color: black;">大涨</span>！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1、</span>什么是</span>SEM？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索引擎营销：英文Search Engine Marketing ，<span style="color: black;">咱们</span><span style="color: black;">一般</span>简<span style="color: black;">叫作</span>为“SEM”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">便是</span><span style="color: black;">按照</span>用户<span style="color: black;">运用</span>搜索引擎的方式，利用用户检索信息的机会尽可能将营销信息传递给<span style="color: black;">目的</span>用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单<span style="color: black;">来讲</span>，搜索引擎营销<span style="color: black;">便是</span>基于搜索引擎平台的网络营销，利用人们对搜索引擎的依赖和<span style="color: black;">运用</span>习惯，在人们检索信息的时候将信息传递给<span style="color: black;">目的</span>用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0vNG4xKUZiacicfLfzySq8Yd5Qut2DoPavffy3LAt7yomLKhpY4BJu4g4F4n6RqWa40ic5NoLZecLBV5ic4c4VmVEQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>，基于<span style="color: black;">咱们</span>要由浅入深，层层<span style="color: black;">认识</span>SEM</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让<span style="color: black;">咱们</span>先来<span style="color: black;">认识</span>搜索引擎，什么是搜索引擎呢？Marty之前在SEO搜索引擎做过介绍。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，汽车<span style="color: black;">起步</span>需要引擎：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">咱们</span>在速卖通搜索<span style="color: black;">制品</span>的时候，<span style="color: black;">倘若</span><span style="color: black;">无</span>搜索引擎的<span style="color: black;">帮忙</span>，进行计算，排序，推送的话，<span style="color: black;">咱们</span>就<span style="color: black;">无</span>办法找到<span style="color: black;">咱们</span>想要找的<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">咱们</span>在亚马逊<span style="color: black;">或</span>京东<span style="color: black;">也</span><span style="color: black;">或</span>是速卖通搜索一个关键词的时候，<span style="color: black;">倘若</span><span style="color: black;">无</span>搜索引擎对<span style="color: black;">制品</span>进行计算，排序，推送的话，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">无</span>办法找到<span style="color: black;">咱们</span>想要找的<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">区别</span>网站的搜索引擎算法各不相同</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">咱们</span>会说到，</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">区别</span>网站的搜索引擎的算法区别决定了营销方式的<span style="color: black;">区别</span>：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">速卖通的搜索引擎算法</strong>是千人千面，<span style="color: black;">亦</span><span style="color: black;">便是</span>速卖通会<span style="color: black;">按照</span><span style="color: black;">区别</span>买家的购物习惯去推送<span style="color: black;">区别</span>的<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">案例<span style="color: black;">便是</span><span style="color: black;">倘若</span>你在速卖通买一件衬衫，他是两百元的，并且是A品牌的。<span style="color: black;">那样</span>下次你在搜索衬衫的时候，速卖通就会为你<span style="color: black;">举荐</span>A品牌的<span style="color: black;">制品</span>以及200元<span style="color: black;">上下</span>的衬衫。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0vNG4xKUZiacicfLfzySq8Yd5Qut2DoPav4kzTYESZe8JTl73Hia2T79fiaibyubxicicD923z8ickWCibKmQW7ZnDsA9QA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频中Marty会提及到：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">做好速卖通的</span>SEM营销需要的要点。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">亚马逊的搜索引擎</span></strong><span style="color: black;"><span style="color: black;">就和速卖通搜索引擎就有比<span style="color: black;">很强</span>的区别，<span style="color: black;">由于</span>亚马逊<span style="color: black;">运用</span>的是解释型搜索算法，会<span style="color: black;">按照</span>客户输入的关键词，检测到所对应的类目，再去进行<span style="color: black;">制品</span>的排序性推送</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">能够</span>看到亚马逊的类目分布<span style="color: black;">尤其</span>多<span style="color: black;">亦</span><span style="color: black;">尤其</span>全，<span style="color: black;">由于</span>这是方便<span style="color: black;">她们</span>的解释性搜索算法<span style="color: black;">能够</span>让客户<span style="color: black;">更易</span>找到<span style="color: black;">她们</span>想要找到的<span style="color: black;">制品</span>，<span style="color: black;">然则</span>速卖通类目<span style="color: black;">无</span><span style="color: black;">那样</span>齐全<span style="color: black;">亦</span><span style="color: black;">无</span><span style="color: black;">那样</span>多，那是<span style="color: black;">由于</span><span style="color: black;">她们</span><span style="color: black;">运用</span>了千人千面的算法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0vNG4xKUZiacicfLfzySq8Yd5Qut2DoPav4kzTYESZe8JTl73Hia2T79fiaibyubxicicD923z8ickWCibKmQW7ZnDsA9QA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span>视频中Marty会提及到：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">做好亚马逊的</span>SEM营销需要的要点。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">阿里巴巴国际站的算法<span style="color: black;">举荐</span>方式</span></strong><span style="color: black;">和速卖通和亚马逊又有差别，虽然他<span style="color: black;">亦</span>属于千人千面算法。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>想做好阿里巴巴国际站的SEM，需要对阿里巴巴国际站非常<span style="color: black;">熟练</span>，以及熟知阿里巴巴国际站的<span style="color: black;">各样</span>付费服务，例如</span><span style="color: black;"><span style="color: black;">顶级展位，金品诚企，一达通，在线交易，橱窗，报价</span>FRQ</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0vNG4xKUZiacicfLfzySq8Yd5Qut2DoPav4kzTYESZe8JTl73Hia2T79fiaibyubxicicD923z8ickWCibKmQW7ZnDsA9QA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这部分内容视频中Marty会提及到：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">做好阿里巴巴国际站的</span>SEM营销需要的要点。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您看完视频，看到</span><span style="color: black;">Marty对比了三个平台的<span style="color: black;">状况</span>，相信到了<span style="color: black;">这儿</span>，你<span style="color: black;">已然</span><span style="color: black;">晓得</span>怎</span>么利用SEM让自己的销量爆涨了吧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">总结</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1. SEM营销是针对平台搜索引擎的营销，和搜索引擎<span style="color: black;">相关</span>的最重要的<span style="color: black;">制品</span>内容是关键词的填写，<span style="color: black;">因此</span>找对关键词非常重要，需要前期对<span style="color: black;">制品</span>的分析，和数据的应用，<span style="color: black;">才可</span>决定自己<span style="color: black;">制品</span>想要投放的位置。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. 虽然SEM营销的重点是关键词，<span style="color: black;">然则</span>记住了，仅仅<span style="color: black;">经过</span>做好关键词<span style="color: black;">不足</span>的，还要结合<span style="color: black;">制品</span><span style="color: black;">照片</span>，<span style="color: black;">制品</span>描述，<span style="color: black;">制品</span>价格等等的<span style="color: black;">原因</span><span style="color: black;">才可</span>让销量<span style="color: black;">大涨</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3. SEM营销重点在于<span style="color: black;">认识</span>各个平台<span style="color: black;">区别</span>的排序规则，<span style="color: black;">由于</span><span style="color: black;">制品</span>推送的<span style="color: black;">次序</span>是<span style="color: black;">按照</span>平台的搜索引擎算法来的，<span style="color: black;">区别</span>的平台有<span style="color: black;">区别</span>的排序规则。<span style="color: black;">咱们</span>应该<span style="color: black;">按照</span><span style="color: black;">区别</span>的排序规则去决定用什么打法和策略来<span style="color: black;">加强</span><span style="color: black;">制品</span>排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4. 搜索引擎营销的基本思想是<span style="color: black;">经过</span>让用户<span style="color: black;">发掘</span>信息，点击信息，并且进入对应的网页找到<span style="color: black;">她们</span>想要的信息。简单<span style="color: black;">来讲</span>SEM<span style="color: black;">便是</span>让用户更加容易<span style="color: black;">发掘</span><span style="color: black;">咱们</span>的<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无论什么平台，SEM最重要关键词优化，<span style="color: black;">然则</span>与此<span style="color: black;">同期</span>，<span style="color: black;">亦</span>需要做好<span style="color: black;">照片</span>的优化，文字的优化，详情的优化等等的综合性优化，<span style="color: black;">才可</span>让你的销量<span style="color: black;">大涨</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">—END—</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●</span><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">创立</span>Facebook主页和打造品牌</span></a></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●</span><a style="color: black;">亚马逊<span style="color: black;">宣传</span>投放几个不得不看的技巧</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●</span><a style="color: black;">欧洲VAT<span style="color: black;">咱们</span>应该<span style="color: black;">怎样</span>应对</a></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">AMZ操盘手Marty<span style="color: black;">只做有<span style="color: black;">道理</span>的视频</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
对于这个问题，我有不同的看法...
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