论坛 › 澳门 › 订单转化率112%、快速获取精细客户：Instagram+亚马逊新玩法

nykek5i 发表于 2024-9-30 13:44:22

订单转化率112%、快速获取精细客户：Instagram+亚马逊新玩法

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">上周二，1月11日，亚马逊<span style="color: black;">全世界</span>开店跨境峰会在缺席了2021年整年后，<span style="color: black;">最终</span>在线上举行。这场名<span style="color: black;">叫作</span>为“品耀<span style="color: black;">全世界</span>，赢之以恒”的峰会，亚马逊中国<span style="color: black;">全世界</span>开店团队宣布一系列新的<span style="color: black;">措施</span>，这<span style="color: black;">包含</span>：对卖家自营品牌进行品牌升级，支持中国卖家布局<span style="color: black;">全世界</span>、完善本地化服务、打造<span style="color: black;">全世界</span>品牌。<span style="color: black;">然则</span>似乎中国卖家<span style="color: black;">针对</span>这次峰会的反馈，以及亚马逊推出的新方向并不积极。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实，亚马逊<span style="color: black;">做为</span><span style="color: black;">全世界</span>#1的跨境电商平台无论从流量、单量、单品价格都比其他平台<span style="color: black;">显著</span>高<span style="color: black;">非常多</span>，<span style="color: black;">然则</span><span style="color: black;">因为</span>中国卖家<span style="color: black;">长时间</span><span style="color: black;">败兴</span>习惯了刷单、刷<span style="color: black;">评估</span>、烧<span style="color: black;">宣传</span>费等粗旷推广方式，<span style="color: black;">因此呢</span>，在亚马逊平台政策趋严后，<span style="color: black;">始终</span>束手无策。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">正是<span style="color: black;">由于</span>这个<span style="color: black;">原由</span>，在过去两周连续与<span style="color: black;">大众</span>分享了今年的选品策略后，今天<span style="color: black;">咱们</span>将与<span style="color: black;">大众</span>分享关于<span style="color: black;">经过</span>Instagram低价获取流量和订单的策略，并将以荟网自己的推广方式和亚马逊卖家联盟的数据，让<span style="color: black;">大众</span>看到在几乎为0的推广成本下，<span style="color: black;">咱们</span>怎么能够做到，不送测，只推广，达到<span style="color: black;">报答</span>率112%的效果。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为了让<span style="color: black;">大众</span>看到全新的获客<span style="color: black;">办法</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span>将<span style="color: black;">经过</span>今天的<span style="color: black;">文案</span>与<span style="color: black;">大众</span>进行一次互动，只要<span style="color: black;">大众</span>分享今天的<span style="color: black;">文案</span>并<span style="color: black;">得到</span>10个点赞。并把自己的分享截图、姓名、手机，以及<span style="color: black;">制品</span>关键词发给<span style="color: black;">咱们</span>，<span style="color: black;">咱们</span>将为<span style="color: black;">大众</span>找到并<span style="color: black;">供给</span>100个<span style="color: black;">包含</span>客户Email<span style="color: black;">位置</span>在内<span style="color: black;">精细</span>客户资源。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">第1</span>部分：黯然失色的 “亚马逊卖家峰会”</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亚马逊一年一度的卖家峰会<span style="color: black;">最终</span>在上周举行，按往年来看，亚马逊的<span style="color: black;">全世界</span>开店峰会从举办<span style="color: black;">起始</span>到疫情之前，<span style="color: black;">始终</span><span style="color: black;">表率</span>中国跨境电商行业的高度和热点。几乎每年都会换一个城市，并引爆当地的跨境电商和外贸行业<span style="color: black;">海量</span>传统制造业、外贸<span style="color: black;">机构</span>、国内电商品牌和创业者<span style="color: black;">作为</span>亚马逊卖家。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自从疫情<span style="color: black;">败兴</span>，亚马逊政策频繁变动，已让<span style="color: black;">大众</span>应接不暇，上周这场本应该是2021年举办的峰会，<span style="color: black;">更加是</span><span style="color: black;">由于</span>去年的封号风波姗姗来迟，并<span style="color: black;">选取</span>了线上直播的形式。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大会上积极的<span style="color: black;">地区</span>是在于亚马逊提到“接下来的十年是中国品牌出海的黄金十年，亚马逊将继续推动<span style="color: black;">更加多</span><span style="color: black;">优秀</span>、创新的中国品牌闪耀在<span style="color: black;">全世界</span>舞台上。”</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>许多荟员和卖家跟荟网反馈，这次亚马逊峰会似乎<span style="color: black;">无</span>太多新意。而大会上官方表述的“中国出口跨境电商从‘野蛮生长’到‘精耕细作’的飞速发展。接下来，行业将走向‘深耕长远‘的新<span style="color: black;">周期</span>。”似乎在告诫<span style="color: black;">每一个</span>卖家，亚马逊的政策还会进一步趋严。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实，相信<span style="color: black;">此刻</span>的绝大<span style="color: black;">都数</span>中国卖家应该都清楚“投机取巧”的代价，<span style="color: black;">然则</span>当<span style="color: black;">大众</span><span style="color: black;">此刻</span>都在‘精耕细作’时，中国卖家关注的以下三大问题和心结和权利，似乎被亚马逊回避<span style="color: black;">乃至</span><span style="color: black;">掠夺</span>了：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、政策</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亚马逊政策无预警的频繁变动，<span style="color: black;">导致</span>卖家措手不及，以售后卡为例，昨天还是合规的的事情，可能<span style="color: black;">一晚上</span>之间就变成违规。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、封号</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无论是有意还是巧合，亚马逊中国<span style="color: black;">全世界</span>开店团队举办峰会之时，正是亚马逊又一轮封号的高峰期。过去2周里，许多卖家<span style="color: black;">发掘</span>自己的账户被封了，<span style="color: black;">况且</span>不知起因是什么，该<span style="color: black;">怎样</span>申诉。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、恶搞</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">过去一年多，亚马逊卖家之间互相留差评、互相投诉侵权、<span style="color: black;">乃至</span>修改Listing和品牌的问题比比皆是，<span style="color: black;">乃至</span>许多正常<span style="color: black;">营销</span>的产品销量都<span style="color: black;">因此呢</span>受到很大影响。<span style="color: black;">然则</span>当卖家向亚马逊反馈后，大概率亚马逊不会做任何修正。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">倘若</span><span style="color: black;">咱们</span><span style="color: black;">经过</span>这次的“亚马逊卖家峰会”来看今年的亚马逊平台，只能让<span style="color: black;">咱们</span>坚信一点：2022年<span style="color: black;">倘若</span>再把所有<span style="color: black;">期盼</span><span style="color: black;">拜托</span>在亚马逊只会重蹈2021年的覆辙，而在今年布局中，<span style="color: black;">倘若</span>用低成本获客，并<span style="color: black;">供给</span>高<span style="color: black;">营销</span>利润势在必行！</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">第二部分：2022年亚马逊运营核心：客户+利润</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">知道</span>一下，亚马逊仍然是<span style="color: black;">全世界</span>电商的流量之王、单量之王。<span style="color: black;">大众</span><span style="color: black;">此刻</span>基本找不到任何一个平台，<span style="color: black;">能够</span>赶上亚马逊单量<span style="color: black;">或</span>出单速度的1/2！</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>，经过2021年的阵痛之后，<span style="color: black;">期盼</span><span style="color: black;">大众</span>务必要在2022年开年时理清思路，你<span style="color: black;">最后</span>需要的是2点，<span style="color: black;">仅有</span>这两点<span style="color: black;">机构</span><span style="color: black;">才可</span>发展：</span></span></p><span style="color: black;"><span style="color: black;">客户</span></span><span style="color: black;"><span style="color: black;">利润</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">否则</span>，你只是在用自己的钱帮亚马逊做搬运工！</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>，<span style="color: black;">怎样</span><span style="color: black;">才可</span>从亚马逊拿到“客户”和“利润”？<span style="color: black;">这儿</span><span style="color: black;">咱们</span>为<span style="color: black;">大众</span>给出以下几个<span style="color: black;">意见</span>：</span></span></p>
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                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">01</span></span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">要客户</span></span></span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">大众</span>要清楚，向亚马逊要客户是不可能的，<span style="color: black;">况且</span>会直接<span style="color: black;">引起</span><span style="color: black;">大众</span>账户被审核的<span style="color: black;">危害</span>。简而言之，以下以前<span style="color: black;">能够</span><span style="color: black;">运用</span>的方式，2022年<span style="color: black;">已然</span>存在高<span style="color: black;">危害</span>：</span></span></p><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>社交平台送测获取客户</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>售后卡获取客户</span></span><span style="color: black;"><span style="color: black;">通过Email跟进获取客户</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>独立站<span style="color: black;">供给</span>售后获取客户</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>解密亚马逊加密邮件和买家Profile页面获取客户</span></span><span style="color: black;"><span style="color: black;">其他任何形式从亚马逊订单中获取客户信息</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上问题<span style="color: black;">已然</span>让许多荟员和卖家一筹莫展，<span style="color: black;">然则</span>荟网需要在<span style="color: black;">这儿</span>引导<span style="color: black;">大众</span>换一种方式<span style="color: black;">思虑</span>这个问题。以美国为例，亚马逊<span style="color: black;">能够</span>说家喻户晓，几乎所有美国家庭都有<span style="color: black;">最少</span>一个亚马逊Prime账户，<span style="color: black;">那样</span><span style="color: black;">大众</span>想一想，既然客户群是一摸<span style="color: black;">同样</span>的，<span style="color: black;">为何</span><span style="color: black;">咱们</span><span style="color: black;">必定</span>要从亚马逊获取客户，而不</span><span style="color: black;">直接<span style="color: black;">经过</span>其他<span style="color: black;">途径</span>获取</span>客户呢？</span></p>
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                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">02</span></span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">要利润</span></span></span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1个多月前荟网跨境情报室的<span style="color: black;">文案</span>中为<span style="color: black;">大众</span>分享了一张美国<span style="color: black;">资讯</span><span style="color: black;">媒介</span>的<span style="color: black;">报告</span>截图，截图<span style="color: black;">表示</span>，<span style="color: black;">每一个</span>卖家1/3的亚马逊<span style="color: black;">营销</span>额贡献给了亚马逊。<span style="color: black;">然则</span><span style="color: black;">按照</span>荟网<span style="color: black;">针对</span>许多<span style="color: black;">制品</span>的观察来看，这个数字还远远低估了中国卖家的<span style="color: black;">营销</span>成本，<span style="color: black;">由于</span>：</span></span></p><span style="color: black;"><span style="color: black;">基本中国卖家上线后都会先做送测和<span style="color: black;">评估</span>，几乎<span style="color: black;">每一个</span><span style="color: black;">制品</span>前期都会有许多<span style="color: black;">制品</span>是白送出去的</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">营销</span>额按常理<span style="color: black;">来讲</span>是<span style="color: black;">包含</span>利润的<span style="color: black;">营销</span>收入，<span style="color: black;">然则</span>许多中国卖家去年用的螺旋打法来看，其实售价<span style="color: black;">便是</span>亏损的</span></span><span style="color: black;"><span style="color: black;">除此之外，侵蚀亚马逊<span style="color: black;">营销</span>利润最大的应该是亚马逊的站内<span style="color: black;">宣传</span></span></span><span style="color: black;"><span style="color: black;">还有许多卖家<span style="color: black;">由于</span>封号、冗余库存等<span style="color: black;">原由</span>不得不承担净损失+亚马逊的手续费</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">大众</span>想一想，今年你还要这么去打吗？<span style="color: black;">倘若</span>继续这么做，<span style="color: black;">大众</span>认为2022年还会有利润吗？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>，<span style="color: black;">咱们</span><span style="color: black;">意见</span><span style="color: black;">大众</span>再看一下以上问题，<span style="color: black;">大众</span>会看到一个共性，那<span style="color: black;">便是</span>你的“流量“几乎<span style="color: black;">所有</span>来自亚马逊站内。即使<span style="color: black;">大众</span>做站外的送测，其实<span style="color: black;">亦</span>是在站外花钱做的站内流量，而这些站内流量的成本太贵了！所以，<span style="color: black;">咱们</span>需要做的<span style="color: black;">便是</span></span><span style="color: black;"><span style="color: black;">增多</span><span style="color: black;">精细</span>的流量、<span style="color: black;">况且</span>越大越好、获客成本越低越好、<span style="color: black;">乃至</span>是免费</span>！</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">第三部分：<span style="color: black;">怎样</span>向2022年要客户要利润？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">相信<span style="color: black;">大众</span>看完第二部分会<span style="color: black;">忍不住</span>问<span style="color: black;">咱们</span>：</span></span></p><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>直接<span style="color: black;">经过</span>其他<span style="color: black;">途径</span>获取客户？</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>低成本<span style="color: black;">乃至</span>免费<span style="color: black;">得到</span><span style="color: black;">精细</span>的流量？</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实<span style="color: black;">办法</span>有<span style="color: black;">非常多</span>，无论是社交平台还是独立站，<span style="color: black;">大众</span>都<span style="color: black;">能够</span>用低价<span style="color: black;">乃至</span>免费的方式，<span style="color: black;">经过</span>它们找到自己的<span style="color: black;">精细</span>的<span style="color: black;">精细</span>客户。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因为</span>这一期<span style="color: black;">文案</span>的时间有限，<span style="color: black;">咱们</span>暂时在<span style="color: black;">这儿</span>与<span style="color: black;">大众</span>分享Instagram的推广技巧。并让<span style="color: black;">大众</span>看到：</span></span></p><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>能够<span style="color: black;">经过</span>较低投入<span style="color: black;">经过</span>Instagram<span style="color: black;">得到</span>源源<span style="color: black;">持续</span>的<span style="color: black;">精细</span>客户</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>能够<span style="color: black;">经过</span>Instagram<span style="color: black;">得到</span>免费<span style="color: black;">精细</span>客户</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>能够<span style="color: black;">经过</span>Instagram把客户引入亚马逊并<span style="color: black;">得到</span>成交</span></span>
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                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">01</span></span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">为何</span>是Instagram？</span></span></span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>，“源源<span style="color: black;">持续</span>”这四个字<span style="color: black;">表率</span>的是“客户集中地”<span style="color: black;">亦</span><span style="color: black;">便是</span>“平台”，以下是几个<span style="color: black;">重点</span>平台的属性：</span></span></p><span style="color: black;"><span style="color: black;">Amazon：聚财不聚气，简单<span style="color: black;">来讲</span><span style="color: black;">便是</span>客户<span style="color: black;">仅在</span>上面买东西，<span style="color: black;">然则</span>社交属性太低</span></span><span style="color: black;"><span style="color: black;">Google/YouTube：聚气不聚财，谷歌是真正的流量之王，深度融合到了<span style="color: black;">每一个</span>西方消费者生活和工作中，<span style="color: black;">然则</span>它的<span style="color: black;">商场</span>属性太低，更像是一个知识获取平台</span></span><span style="color: black;"><span style="color: black;">Facebook：鱼龙混杂，只要做了Facebook的荟员和卖家都应该<span style="color: black;">晓得</span>Facebook人群太过<span style="color: black;">繁杂</span>，<span style="color: black;">优秀</span>购买意向客户很少</span></span><span style="color: black;"><span style="color: black;">TikTok：年少无知，相信不少中国卖家寄厚望于TikTok，<span style="color: black;">然则</span>效果总是不尽人意。其<span style="color: black;">原由</span>是在于TikTok的人群<span style="color: black;">更加是</span>青少年，属性更专注在搞笑、滑稽、酷炫短视频，<span style="color: black;">同期</span>其流量<span style="color: black;">源自</span><span style="color: black;">不仅</span>来自#关键词，<span style="color: black;">更加多</span>来自发帖的地理位置、时间、账户视频的整齐性、账户视频的发布频率、视频的内容等等。<span style="color: black;">大众</span>稍微试一下在TikTok上发<span style="color: black;">制品</span>视频，就会<span style="color: black;">发掘</span>收视率、互动率非常低。从这点<span style="color: black;">亦</span><span style="color: black;">能够</span>看出TikTok暂时“电商”属性还不强；</span></span><span style="color: black;"><span style="color: black;">Instagram：聚财聚气，虽然同属Facebook（<span style="color: black;">此刻</span>叫Meta）<span style="color: black;">机构</span>旗下，<span style="color: black;">然则</span>Facebook与Instagram相比有点垂垂老矣。<span style="color: black;">大众</span>走在西方国家的任何一个商店、餐厅门口，都有着让<span style="color: black;">大众</span>分享Instagram的提示，<span style="color: black;">同期</span>几乎所有海外网红带货，都是<span style="color: black;">经过</span>Instagram平台，许多自营品牌和<span style="color: black;">特殊</span><span style="color: black;">制品</span><span style="color: black;">亦</span>是<span style="color: black;">经过</span>Instagram带货，从转化率而言Instagram远远高于其他平台<span style="color: black;">乃至</span>Amazon Live（亚马逊直播）</span></span>
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                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">02</span></span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">Instagram的算法与推广</span></span></span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>Instagram的<span style="color: black;">运用</span>和算法许多中国卖家<span style="color: black;">亦</span>许并不<span style="color: black;">认识</span>，<span style="color: black;">这儿</span>荟网以<span style="color: black;">自己</span>的经验为<span style="color: black;">大众</span>做一下介绍。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（1）账户名<span style="color: black;">叫作</span>（账户定位）</span></span></p><span style="color: black;"><span style="color: black;">品牌：xxx_Official</span></span><span style="color: black;"><span style="color: black;">测评：商品类目_Reviews，如：Fashion Reviews，或Fashion Freebies</span></span><span style="color: black;"><span style="color: black;">折扣：xxx_Deals</span></span>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/97b034e6f73d4c3e9bc41a9f839e85ee~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727854998&amp;x-signature=N2jQJblfCHP99h9JHsh7zrNx%2B1w%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（2）关注标签（#关键词）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">重视</span>，Instagram会以你账户关注的账户<span style="color: black;">或</span><span style="color: black;">保藏</span>的帖子的#关键词来定义你的兴趣标签，<span style="color: black;">因此呢</span>新账户需要先关注<span style="color: black;">非常多</span>同行的账户，并<span style="color: black;">保藏</span>帖子。以测评为例，<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">经过</span>#review看到<span style="color: black;">非常多</span>对测评感兴趣的人发的帖子</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9670fd78e087486a97f576a2365f0a13~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727854998&amp;x-signature=yOBlUtfLA%2BfAfVnroUMamKC6W0o%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（3）关注对象所在的国家、语言（<span style="color: black;">精细</span>定位）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">千万不要在#关键词下关注许多与自己<span style="color: black;">目的</span>市场不<span style="color: black;">关联</span>的红人，这会<span style="color: black;">导致</span>Instagram的计算误差</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f71b6ed2c27b44438727a05d4ebc5877~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727854998&amp;x-signature=k1xrnOPBqKLRxNnRbZM4a%2BO7RyY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（4）#关键词帖子/账户互动（账户活跃度）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Instagram的帖子展示形式是垂直翻页的模式，<span style="color: black;">因此</span>Instagram会<span style="color: black;">经过</span>你在<span style="color: black;">每一个</span>帖子页面的停留时间来决定你的兴趣属性。<span style="color: black;">同期</span>，你发帖时<span style="color: black;">亦</span>会把你的兴趣属性和其他人的兴趣属性相配，达到<span style="color: black;">精细</span>客户读帖的<span style="color: black;">功效</span>。<span style="color: black;">这儿</span>的帖子互动<span style="color: black;">包含</span>：视频观看、帖子点赞、评论</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b9ee7aa229b947dab77ae86a6eadf6d7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727854998&amp;x-signature=tkDx3qHDIp4EtjnJybJGHAb6ZtY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（5）关注对象 Following（互动性）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Instagram<span style="color: black;">特别有</span>意思，<span style="color: black;">便是</span>当你与不认识的人<span style="color: black;">或</span>隐私账户互动时，<span style="color: black;">大众</span>发<span style="color: black;">信息</span>给对方，<span style="color: black;">信息</span><span style="color: black;">常常</span>被Instagram归入了General（<span style="color: black;">通常</span>）对话栏。这个栏目很不起眼，<span style="color: black;">因此</span>很少能收到对方的<span style="color: black;">信息</span>。<span style="color: black;">然则</span>当你关注对方后，会达到2个效果，一个是对方<span style="color: black;">特别有</span>可能<span style="color: black;">亦</span>会关注你，另一个是你发的<span style="color: black;">信息</span><span style="color: black;">她们</span>会更有机会看到。以下是荟网关注其他人，以及其他人<span style="color: black;">亦</span>关注<span style="color: black;">咱们</span>后，<span style="color: black;">咱们</span>发促销贴对方的效果展示</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fb4859886f534875a84783971da696a8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727854998&amp;x-signature=wNdIK0V5E%2FJLk4IZVf41m8sh5UY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">看完以上<span style="color: black;">办法</span>后，相信<span style="color: black;">大众</span>对Instagram的运营会有一个初步的<span style="color: black;">认识</span>。<span style="color: black;">然则</span></span><span style="color: black;">以上<span style="color: black;">办法</span><span style="color: black;">更加多</span>适用于<span style="color: black;">制品</span>SKU较多、<span style="color: black;">期盼</span><span style="color: black;">持续</span><span style="color: black;">累积</span>新客户，<span style="color: black;">持续</span><span style="color: black;">提高</span>自己客户池、<span style="color: black;">提高</span>自己品牌影响力的荟员和卖家<span style="color: black;">机构</span></span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>，<span style="color: black;">倘若</span><span style="color: black;">大众</span>自己操作会觉得很花费时间。<span style="color: black;">因此呢</span>，荟网<span style="color: black;">尤其</span>向荟员<span style="color: black;">供给</span>了Instagram账户的<span style="color: black;">精细</span>运营与推广（<span style="color: black;">详细</span><span style="color: black;">大众</span><span style="color: black;">能够</span>在快推网查看）。</span></span></p>
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                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">03</span></span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>用超低成本获取<span style="color: black;">精细</span>客户</span></span></span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针<span style="color: black;">针对</span>自己<span style="color: black;">制品</span>并不多，<span style="color: black;">或</span><span style="color: black;">机构</span>财力资源比较少的荟员和卖家，<span style="color: black;">大众</span>应该会<span style="color: black;">发掘</span>即使<span style="color: black;">累积</span>了<span style="color: black;">海量</span>客户<span style="color: black;">亦</span><span style="color: black;">无</span>足够的<span style="color: black;">制品</span>和内容<span style="color: black;">能够</span>养活，在这种<span style="color: black;">状况</span>下<span style="color: black;">倘若</span>有<span style="color: black;">办法</span><span style="color: black;">能够</span>直接找到这些网红<span style="color: black;">或</span>客户的联系方式，直接与<span style="color: black;">她们</span>合作，<span style="color: black;">或</span>把<span style="color: black;">制品</span>信息直接推送给<span style="color: black;">她们</span>进行购买更好。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这儿</span>需要向<span style="color: black;">大众</span>透露的<span style="color: black;">便是</span>，荟网系统正在从仅有技术<span style="color: black;">无</span>客户的推广工具，演变成真正既有技术又有客户的推广平台。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>荟员<span style="color: black;">能够</span>：进入荟网后台（huistore.com）- 数据魔方 - 月付推广，激活“荟网订阅”。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5ac84d31a59447879cd3cc21aab33d1a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727854998&amp;x-signature=SDgshrdfdcjSCNGXhuzbxGTOTq4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">激活后，进入ChatdDealz - 荟网买家 - 邮件营销，并<span style="color: black;">按照</span>筛选<span style="color: black;">要求</span>（年龄、性别、收入、兴趣）定位客户，并发出邮件。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/98f73050a38641dfabecf586926cc449~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727854998&amp;x-signature=%2FZgYeUyznZuJd8ygEXRq2Yec5jg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">上周四，<span style="color: black;">咱们</span>通过新申请的亚马逊卖家联盟账户，<span style="color: black;">经过</span>以上<span style="color: black;">精细</span>定位功能</span><span style="color: black;">发了1封促销邮件（<span style="color: black;">制品</span>推广，不是送测）</span>，<span style="color: black;">大众</span><span style="color: black;">能够</span>从以下截图中看到<span style="color: black;">24小时内客户点击链接了9次，成交了11单，转化率为122.22%。这比做亚马逊站内<span style="color: black;">宣传</span>成本低太多（几乎约等于免费）转化率高太多。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/78d060a1f71e44eba09382edaa94a527~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727854998&amp;x-signature=snbACLDF1M5jVj%2BGFt2e9l5BnbQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
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                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">04</span></span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">免费<span style="color: black;">得到</span>Instagram<span style="color: black;">精细</span>客户联系方式</span></span></span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为了让<span style="color: black;">大众</span>看到荟网系统后台的数据准确性，<span style="color: black;">咱们</span>在今天的<span style="color: black;">文案</span>中<span style="color: black;">能够</span>与<span style="color: black;">大众</span>（<span style="color: black;">包含</span>荟员、非荟员）进行一次互动。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/68d02d5e063d442e989add6df18a74f0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727854998&amp;x-signature=YkaqZccFDmoTtVifL6WiJy5hDV4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">分享本<span style="color: black;">文案</span>，<span style="color: black;">得到</span>10个赞，立即</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">免费<span style="color: black;">得到</span>Instagram<span style="color: black;">精细</span>客户联系方式</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参与方式</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步：分享今天的<span style="color: black;">文案</span>，<span style="color: black;">得到</span>10次点赞</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步：<span style="color: black;">经过</span><span style="color: black;">微X</span>“荟网服务号”（huiservice）发送：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）<span style="color: black;">表示</span>点赞统计的分享截图</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）自己的姓名</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）自己的手机号码</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）<span style="color: black;">目的</span>客户关键词</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三步：在收到您的信息后，<span style="color: black;">咱们</span>会向您<span style="color: black;">供给</span>，100个Instagram<span style="color: black;">精细</span>客户的联系方式，<span style="color: black;">包含</span>：</p>（1）Instagram账户链接

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）Email<span style="color: black;">位置</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）粉丝数</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）红人/买家类型（博主、消费者）</p>（5）自己的网址（如有）

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索词设定技巧</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请<span style="color: black;">重视</span>，社交平台搜索词和亚马逊<span style="color: black;">制品</span>搜索词略有区别。以服装中的睡衣，pajama为例，<span style="color: black;">倘若</span>你搜索#pajama（睡衣）搜出来的并不<span style="color: black;">精细</span>，<span style="color: black;">然则</span><span style="color: black;">倘若</span>你搜索"#fashion”（时尚）<span style="color: black;">或</span>“#bedroom”（卧室）将会更加<span style="color: black;">精细</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多<span style="color: black;">途径</span>联系客户</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">得到</span>100个客户后，<span style="color: black;">大众</span>需要做的是<span style="color: black;">经过</span>多<span style="color: black;">途径</span>联系客户，请<span style="color: black;">重视</span>，单一<span style="color: black;">途径</span>只能做到一次有效触达客户的效果，<span style="color: black;">倘若</span>要<span style="color: black;">提高</span>转化率，<span style="color: black;">大众</span>需要<span style="color: black;">经过</span>跟多<span style="color: black;">途径</span>把自己的<span style="color: black;">制品</span>和推广信息推送给客户，这些<span style="color: black;">途径</span>应该<span style="color: black;">包含</span>：</span></p><span style="color: black;">Instagram DM聊天工具</span><span style="color: black;">Email营销（荟网数据魔方Email营销工具）</span><span style="color: black;">SMS营销（荟网数据魔方短信营销工具）</span><span style="color: black;">Chat聊天（荟网数据魔方在线聊天工具）</span><span style="color: black;"><span style="color: black;">况且</span>，请务必记得<span style="color: black;">经过</span>短链统计效果（荟网数据魔方短链接）</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你需要累积<span style="color: black;">更加多</span>客户</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span><span style="color: black;">亦</span>需要<span style="color: black;">晓得</span>，100个客户并不多，<span style="color: black;">由于</span>荟网<span style="color: black;">能够</span>让<span style="color: black;">大众</span><span style="color: black;">精细</span><span style="color: black;">得到</span>对自己<span style="color: black;">制品</span>感兴趣的客户，<span style="color: black;">然则</span>你在发<span style="color: black;">信息</span>的时候有多少客户是正准备购买，<span style="color: black;">或</span>看到你发送的<span style="color: black;">信息</span>就会立即购买的，这始终有一个百分比。以亚马逊的推送促销信息数据为例：</span></p><span style="color: black;">互动率（点击、查看）：3.8%</span><span style="color: black;">加购率（<span style="color: black;">包含</span>加购后买单和没买单的）：0.42%</span><span style="color: black;">购买率（立即成交购买的）：0.28%</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上数据相信比<span style="color: black;">大众</span>想象的低<span style="color: black;">非常多</span>，<span style="color: black;">然则</span><span style="color: black;">大众</span>观察一下自己的秒杀的<span style="color: black;">实质</span>成单<span style="color: black;">状况</span>就<span style="color: black;">能够</span><span style="color: black;">晓得</span>，以上是电商零售页的<span style="color: black;">实质</span><span style="color: black;">状况</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">大众</span>所需要做的<span style="color: black;">便是</span><span style="color: black;">持续</span><span style="color: black;">提高</span>自己的<span style="color: black;">精细</span>客户数量（<span style="color: black;">更加多</span>获取）和活跃度（<span style="color: black;">定时</span>发送），而<span style="color: black;">经过</span>Instagram等平台获取<span style="color: black;">更加多</span>客户，并<span style="color: black;">经过</span>荟网数据魔方等工具把促销信息多<span style="color: black;">途径</span><span style="color: black;">有效</span>推送给客户，以及<span style="color: black;">经过</span>亚马逊的平台知名度和信任度<span style="color: black;">提高</span>订单转化率，正是从<span style="color: black;">此刻</span><span style="color: black;">起始</span><span style="color: black;">大众</span><span style="color: black;">能够</span>运营和推广的关键！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">视频课程</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">大众</span><span style="color: black;">期盼</span><span style="color: black;">晓得</span><span style="color: black;">咱们</span><span style="color: black;">怎样</span>设置邮件，并在1封邮件转发后<span style="color: black;">得到</span>了11个订单，<span style="color: black;">大众</span><span style="color: black;">能够</span>观看今天荟网课堂Chatdealz必修课视频。</span></p>

4zhvml8 发表于 2024-10-1 13:51:04

楼主的文章深得我心，表示由衷的感谢！

1fy07h 发表于 2024-10-19 13:13:20

外链论坛的成功举办，是与各位领导、同仁们的关怀和支持分不开的。在此，我谨代表公司向关心和支持论坛的各界人士表示最衷心的感谢！

qzmjef 发表于 2024-10-19 21:41:56

真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。

4lqedz 发表于 2024-10-21 21:28:27

楼主发的这篇帖子，我觉得非常有道理。

j8typz 发表于 2024-10-29 01:23:33

楼主发的这篇帖子，我觉得非常有道理。

wrjc1hod 发表于 2024-11-11 15:20:35

顶楼主，说得太好了！

查看完整版本: 订单转化率112%、快速获取精细客户：Instagram+亚马逊新玩法