亚马逊干货：利润怎么样出？SOP运营打法
<span style="color: black;">为了提<span style="color: black;">有效</span>率，<span style="color: black;">非常多</span>企业<span style="color: black;">通常</span>都有SOP标准化，如入职流程、财务流程、<span style="color: black;">制品</span>开放流程、采购流程、库存流程等等。<span style="color: black;">所说</span>的SOP（Standard Operating Procedur）<span style="color: black;">便是</span>指标准工作流程，将某一事件的标准操作<span style="color: black;">过程</span>和<span style="color: black;">需求</span>以统一的格式描述出来，</span><span style="color: black;"><strong style="color: blue;">将<span style="color: black;">各样</span>细节量化，细化，把时间和资源最大化利用，规范企业人员工作准则，<span style="color: black;">加强</span>企业运作效率。</strong></span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但据这么<span style="color: black;">数年</span>的亚马逊培训经验<span style="color: black;">认识</span>，大部分亚马逊卖家不<span style="color: black;">晓得</span>亚马逊的SOP该怎么做，SOP流程该怎么打造，<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>亚马逊的运营打法可细致到每一个环节标准化运作，不清楚<span style="color: black;">平常</span>运营节奏的把控还<span style="color: black;">能够</span>做SOP流程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>的SOP（Standard Operating Procedur）<span style="color: black;">便是</span>指标准工作流程，将<span style="color: black;">各样</span>细节量化细化，将时间资源zui大化利用。不仅<span style="color: black;">能够</span><span style="color: black;">加强</span>团队的运营效率，<span style="color: black;">亦</span><span style="color: black;">能够</span>节省人力物力资源，快速带领新人，降低企业成本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span><span style="color: black;">倘若</span>企业想扩大<span style="color: black;">机构</span>规模，想让团队、爆款可复制化，重要的环节<span style="color: black;">便是</span>搭建SOP，让运营体系回归到<span style="color: black;">机构</span>平台上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然<span style="color: black;">非常多</span>的<span style="color: black;">机构</span>会<span style="color: black;">需求</span>运营主管<span style="color: black;">或</span>运营<span style="color: black;">创立</span>SOP，但大部分人并不<span style="color: black;">晓得</span>该怎么做，<span style="color: black;">亦</span>不<span style="color: black;">晓得</span><span style="color: black;">为何</span><span style="color: black;">机构</span>要打造SOP流程。<span style="color: black;">乃至</span>有人觉得SOP是浪费时间，做了<span style="color: black;">非常多</span>数据但收获不大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其想要<span style="color: black;">创立</span>SOP，要先对SOP的底层价值有一个好的认知，<span style="color: black;">才可</span>真正发挥SOP的<span style="color: black;">功效</span>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">这儿</span>，先给<span style="color: black;">大众</span>展示一下亚马逊企业工作流程和<span style="color: black;">制品</span><span style="color: black;">研发</span>及供应链工作流程细节。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8RtX7mVky0daNzmyPBHibZjQEqVuV85picibviaTU94ky7AXtzSXraPAdia5Lb6ficO6UGye983otI8NGboicWnLodFibg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">现象1：</span></strong></span><strong style="color: blue;"><span style="color: black;">亚马逊企业成本越来越高，利润越来越低；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、组织架构臃肿人效低下，<span style="color: black;">制品</span>线杂乱，吃掉大利润；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、亚马逊企业发展陷入增长的困境，经营越来越困难；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、利润增长<span style="color: black;">无</span>实现的路径和策略，利润越来越少；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、自然订单变少，<span style="color: black;">宣传</span>成本越来越高，效果变差；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、<span style="color: black;">挣钱</span>sku不安全，操作<span style="color: black;">欠妥</span>存在侵权、封店的危险；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">现象2：</span></strong></span><strong style="color: blue;"><span style="color: black;">亚马逊企业人效越来越低，绩效越来越差；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、新人能力弱，老人进步慢，团队整体人力成本高，产出低、人效低；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、投入<span style="color: black;">海量</span>人力、物力、时间、金钱的listing...结果利润低<span style="color: black;">乃至</span>大亏损；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、花高价招来的/晋升的主管培养不出人才、带不出业绩（<span style="color: black;">营销</span>额和利润）；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、团队不稳定、团队气氛差，员工上班不走心，不积极投入工作状态；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、绩效<span style="color: black;">目的</span><span style="color: black;">没法</span>拆解落地，指标形同虚设，执行时虎头蛇尾，考核形式主义；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">现象3：</span></strong></span><strong style="color: blue;"><span style="color: black;">亚马逊企业<span style="color: black;">制品</span>缺乏定位，品牌<span style="color: black;">不可</span>复利；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、不会做<span style="color: black;">制品</span>调研、市场分析或<span style="color: black;">办法</span>落后，找不到差异化定位，<span style="color: black;">制品</span>不具备竞争力；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、新款<span style="color: black;">研发</span>没思路、爆款率低，随意<span style="color: black;">研发</span>的新品卖不出去，占据库容，现金变库存；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">挣钱</span>sku<span style="color: black;">没法</span><span style="color: black;">连续</span>复利，品牌运营没法复利并累积，做低利润“搬运工”问题；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、只会刷单测评，不<span style="color: black;">注重</span>私域用户沉淀；流量通道单一，不<span style="color: black;">注重</span>营销设计、品牌造势；</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊企业利润打造<span style="color: black;">方法</span>班</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">扫码</span></strong><span style="color: black;">添加您专属课程顾问 获取<span style="color: black;">更加多</span>亚马逊运营资料：</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">扫码<span style="color: black;">认识</span><span style="color: black;">更加多</span></strong>
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