nqkk58 发表于 2024-9-30 13:32:11

（纯干货）8个重点，让你做好谷歌SEO！


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/551122d0115948bfb71762f6f36a207f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851420&amp;x-signature=F7kx1fCMsZ7BskNR1h31wtCj1S4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f520f795e34a4c718a8d6c1380952bce~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851420&amp;x-signature=fE623Jq9JR8FWWzQj80mEgOZ%2FBg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>谷歌SEO<span style="color: black;">能够</span>分为三大范畴：On-Page SEO、Off-Page SEO以及Technical SEO。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">On-page SEO：</span></strong><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">叫作</span>为on-site SEO，旨在优化页面内容 (书面文字和HTML源代码)，以便搜索引擎<span style="color: black;">能够</span><span style="color: black;">容易</span>理解文本、<span style="color: black;">照片</span>和视频，并将其与<span style="color: black;">关联</span>搜索<span style="color: black;">查找</span>进行配对。它本质上是为了<span style="color: black;">帮忙</span>搜索引擎爬虫更好地理解页面内容，以便将其<span style="color: black;">归类</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Off-page SEO：</span></strong><span style="color: black;">一种在第三方网站上<span style="color: black;">提高</span>搜索引擎排名的<span style="color: black;">办法</span>，<span style="color: black;">经过</span>让其他质量良好的网站链接回特定页面，证明这些内容受到大<span style="color: black;">都数</span>人的好评<span style="color: black;">举荐</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Technical SEO：</span></strong><span style="color: black;">又<span style="color: black;">叫作</span>为技术SEO，<span style="color: black;">指的是</span>在爬取和搜索索引<span style="color: black;">周期</span>优化网站的过程。它的<span style="color: black;">重点</span>目的是优化网站的<span style="color: black;">基本</span>架构，以<span style="color: black;">保证</span>搜索引警<span style="color: black;">能够</span><span style="color: black;">拜访</span>爬取和索引网站上的内容。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然而有不少人在做SEO时过分侧重于与内容<span style="color: black;">相关</span>的On-page SEO，而忽略Google在<span style="color: black;">思虑</span>网页搜寻排名时，<span style="color: black;">亦</span>会参考Off-page SEO<span style="color: black;">其中</span>反向链接的数量和质量。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今天给<span style="color: black;">大众</span>分享<span style="color: black;">有些</span>谷歌SEO小技巧，五分钟就能学会！</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f5264d139b6e423e924b617683f269d1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851420&amp;x-signature=b9YtbIEbSXZyfgOB2ONwyJiG0HM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01 高质量的内容</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">内容为王、外链为皇这句话相信<span style="color: black;">大众</span>都不陌生。搜索引擎会<span style="color: black;">持续</span>改进其算法，<span style="color: black;">倘若</span>内容非原创<span style="color: black;">或</span>质量极差、语法不通、<span style="color: black;">规律</span>混乱，谷歌是不会对网站的内容进行高排名的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，<span style="color: black;">咱们</span>发布内容的质量<span style="color: black;">必定</span>要无可挑剔，能做到独特且吸引人，<span style="color: black;">第1</span>时间发布在自己的网站内，并且对读者有用。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02 正确的网址结构</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">状况</span>下，谷歌会顺着URL去查看<span style="color: black;">咱们</span>的网页。<span style="color: black;">仅有</span>正确的网址描述网址，<span style="color: black;">咱们</span>的网页<span style="color: black;">才可</span>被谷歌的蜘蛛爬取。<span style="color: black;">大众</span>记住在URL中<span style="color: black;">运用</span>小写字母，<span style="color: black;">运用</span>“-”分隔URL中的单词，避免<span style="color: black;">运用</span><span style="color: black;">海量</span>的无序数字等。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5ecfa9a71dd34c3cbec105d339088321~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851420&amp;x-signature=tmW07EcSe6gLyrtkIOKqv5OvRhM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03 优化标题标签和元描述</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实常说的TDK设置，分为<span style="color: black;">表率</span>网站的：Title、description、keywords。简单<span style="color: black;">来讲</span>，标题标签<span style="color: black;">便是</span>定义页面标题的元素，而meta description是<span style="color: black;">表示</span>在搜索引擎中的页面的简短摘要。keywords<span style="color: black;">此刻</span>谷歌不计入SEO考核。标题的长度约为60个字符（否则，Google会砍掉它），元描述不得超过150个字符，这是SEO最<span style="color: black;">基本</span>部分<span style="color: black;">亦</span>是必须要去做的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">04 文本格式</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这适用于<span style="color: black;">运用</span>H1，H2，粗体等，使你的<span style="color: black;">文案</span>更利于蜘蛛识别。虽然H1-H6不是最重要的<span style="color: black;">原因</span>，但它的重要性仅次于Title。对文本进行格式化，以<span style="color: black;">得到</span>更好的阅读体验，向谷歌释放友好的信号。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">05 <span style="color: black;">照片</span>标签</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>，请<span style="color: black;">保证</span><span style="color: black;">运用</span>正确的<span style="color: black;">照片</span>名<span style="color: black;">叫作</span>（错误示例：IMG_5682）。其次，添加<span style="color: black;">照片</span>的Alt标签，其中<span style="color: black;">包括</span>对该<span style="color: black;">照片</span>的描述。蜘蛛在尝试<span style="color: black;">认识</span>网站的<span style="color: black;">照片</span>的<span style="color: black;">所有</span>含义时，会<span style="color: black;">思虑</span><span style="color: black;">运用</span>Alt标签，这<span style="color: black;">重点</span>是为网站的<span style="color: black;">照片</span><span style="color: black;">供给</span>替代信息。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">06 内部链接</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">内部链接好比新写了一篇<span style="color: black;">文案</span>你把它连接到你之前写的<span style="color: black;">文案</span>，<span style="color: black;">能够</span>给你所指的特定页面<span style="color: black;">供给</span>额外的SEO。除此之外，读者还<span style="color: black;">能够</span>在探索站点上找到<span style="color: black;">更加多</span>内容。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">07 <span style="color: black;">经过</span><span style="color: black;">运用</span>锚文本优化链接</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">运用</span>“锚文本”（用户<span style="color: black;">实质</span>单击的超链接文本块），搜索引擎<span style="color: black;">更易</span>看到链接，读者<span style="color: black;">亦</span><span style="color: black;">能够</span>在你的网站上<span style="color: black;">得到</span>更好的导航。提示：使锚文本多样化，并使其听起来尽可能自然。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">08 适当布局关键词</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">将关键词布局在标题，URL，<span style="color: black;">文案</span>的元描述，标题和文本正文中<span style="color: black;">能够</span>获取蜘蛛的好感。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ff3ab370e1774d5082e19a592651e053~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851420&amp;x-signature=%2Ban%2FYBSSL30jt8%2BHpM%2Fo1PGbn4E%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">*内容<span style="color: black;">源自</span>网络，侵权联系删除</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">END</span></strong></span></p>




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