论坛 › 青海 › 谷歌SEO优化的5大技巧，95%以上的外贸人都不晓得！

nykek5i 发表于 2024-9-30 13:31:01

谷歌SEO优化的5大技巧，95%以上的外贸人都不晓得！

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">　什么是谷歌SEO？以及谷歌SEO排名必须<span style="color: black;">把握</span>的3大要点，在之前的<span style="color: black;">文案</span><span style="color: black;">其中</span><span style="color: black;">已然</span><span style="color: black;">说到</span>过了，<span style="color: black;">那样</span>今天就来讲一讲谷歌SEO优化策略！，其实关于谷歌SEO优化有<span style="color: black;">非常多</span>策略，今天<span style="color: black;">咱们</span>来讲讲更加全面的谷歌SEO优化策略，其中<span style="color: black;">包括</span>了</span></span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关键词的<span style="color: black;">科研</span>、常用的工具、网站架构和代码优化、站内优化及<span style="color: black;">外边</span>链接的拓展。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/WOTxQ7HFLPalxOWc6G0G4Jibfia8vjicFsFTaM9tCyhQVHcztrfls7H5zCvsKiaq262shcagbrl2T4aycw3JUtGOoA/640?wx_fmt=other&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.关键词的研究</strong></p><span style="color: black;">当你<span style="color: black;">起始</span>做谷歌SEO优化的时候，关键词<span style="color: black;">科研</span>应该是你的<span style="color: black;">第1</span>步。<span style="color: black;">由于</span>关键词是用户进入搜索引擎的<span style="color: black;">源自</span>，<span style="color: black;">每一个</span>关键词都<span style="color: black;">表率</span><span style="color: black;">区别</span>的搜索意图。一旦谷歌首页实现了高价值的<span style="color: black;">商场</span>关键词，其价值是不可估量的。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">咱们</span>要找到合适的关键词。什么是合适的关键词？<span style="color: black;">例如</span><span style="color: black;">咱们</span>的网站是针对外贸人士<span style="color: black;">关联</span>群体的，<span style="color: black;">那样</span>就要围绕着外贸推广、谷歌推广等关键词。<span style="color: black;">倘若</span>你是外贸B2B企业，你应该关注manufacturer、suppliers等词汇。</span><span style="color: black;">有人可能会问，<span style="color: black;">这般</span>看关键词很简单，<span style="color: black;">并不</span>然。</span><span style="color: black;"><span style="color: black;">针对</span>不<span style="color: black;">熟练</span>你<span style="color: black;">制品</span>的运营商<span style="color: black;">来讲</span>，<span style="color: black;">她们</span>对你的<span style="color: black;">制品</span>一点感觉都<span style="color: black;">无</span>，不<span style="color: black;">晓得</span>你的<span style="color: black;">制品</span>是什么<span style="color: black;">状况</span>。</span><span style="color: black;"><span style="color: black;">因此呢</span>，在<span style="color: black;">选取</span>第三方运营时，主动学习你的<span style="color: black;">制品</span>知识是判断代理运营<span style="color: black;">是不是</span>可靠的<span style="color: black;">第1</span>步。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(1)关键词类型</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">①主词/核心词</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">核心词<span style="color: black;">通常</span><span style="color: black;">指的是</span>你需要做的<span style="color: black;">重点</span>关键词。<span style="color: black;">此刻</span>谷歌越来越智能化，越来越多的买家<span style="color: black;">作为</span>外贸企业的<span style="color: black;">重点</span>关键词。关键词难度低。在做<span style="color: black;">重点</span>关键词之前，有几点需要<span style="color: black;">重视</span>:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">确认主关键词的难度。<span style="color: black;">重点</span>关键字必须符合您的<span style="color: black;">实质</span><span style="color: black;">状况</span>。<span style="color: black;">重点</span>关键词<span style="color: black;">通常</span>比较难做，做好心理准备。<span style="color: black;">针对</span>小企业<span style="color: black;">来讲</span>，长尾是<span style="color: black;">重点</span>的，<span style="color: black;">或</span><span style="color: black;">有些</span>更好的长尾关键词是<span style="color: black;">重点</span>的关键词，效果更好。</p>
    <span style="color: black;"><strong style="color: blue;"><span style="color: black;">②买家</span><span style="color: black;">词或<span style="color: black;">归类</span>词</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>布局在<span style="color: black;">归类</span>中，即相应的<span style="color: black;">类似</span><span style="color: black;">制品</span>或<span style="color: black;">类似</span><span style="color: black;">文案</span>集成的页面。(<span style="color: black;">例如</span>阿里巴巴近80%的流量来自<span style="color: black;">制品</span><span style="color: black;">归类</span>页面)这类词<span style="color: black;">一般</span>是B端词，<span style="color: black;">安排</span>这部分词会给你带来<span style="color: black;">更加多</span>的转化效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">③长尾关键词</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">长尾关键词，你<span style="color: black;">能够</span><span style="color: black;">认识</span>克里斯·安德森的长尾理论，清楚地解释长尾理论，即关键词<span style="color: black;">行业</span>的28理论。Amazon众所周知，但亚马逊近60%的流量是<span style="color: black;">经过</span>长尾流量<span style="color: black;">得到</span>的。<span style="color: black;">因此呢</span>，当<span style="color: black;">咱们</span>做关键词<span style="color: black;">科研</span>时，长尾词不容<span style="color: black;">忽略</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">(2)关键词工具</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每日</span>都有<span style="color: black;">非常多</span>人分享关键词工具，<span style="color: black;">非常多</span>很杂，华而不实。<span style="color: black;">这儿</span>跟<span style="color: black;">大众</span>简单说说。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①<span style="color: black;">经过</span>谷歌关键词规划师工具<span style="color: black;">科研</span>关键词</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Googlekeywordsplaner</span></strong><span style="color: black;">工具是一种免费而强大的关键词<span style="color: black;">科研</span>工具。进入工具<span style="color: black;">能够</span><span style="color: black;">晓得</span><span style="color: black;">每一个</span>关键词的<span style="color: black;">详细</span>搜索量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②用谷歌或youtube的下拉框调查关键词</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当<span style="color: black;">咱们</span><span style="color: black;">运用</span>谷歌搜索关键词时，谷歌的下拉提示总是<span style="color: black;">显现</span>，<span style="color: black;">因此</span>这部分关键词是你输入关键词的强<span style="color: black;">关联</span>性或长尾词。最重要的是，这部分单词是用户<span style="color: black;">近期</span>搜索过的单词。<span style="color: black;">仅有</span>满足这些<span style="color: black;">要求</span>，谷歌才会像你<span style="color: black;">同样</span><span style="color: black;">举荐</span>这些单词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>这些<span style="color: black;">规律</span>，基本能够整理出你的关键词列表了。海外推广的工<span style="color: black;">拥有</span><span style="color: black;">非常多</span>，<span style="color: black;">然则</span>市面上鱼龙混杂，<span style="color: black;">这儿</span>给<span style="color: black;">大众</span><span style="color: black;">举荐</span>一款针对外贸网站，能够检测出完整的分析报告的免费工具，转送门：网站SEO表现分析工具</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/WOTxQ7HFLPalxOWc6G0G4Jibfia8vjicFsFv2QX5bDiauoA6HcVF864eCWx5bqW283ibQ5DVM1aGBVPicYCibvITwvPFw/640?wx_fmt=other&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.发布SEO友好内容</strong></p><span style="color: black;">创建高质量内容的3个提示(Google的<span style="color: black;">意见</span>和提示):</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(1)<span style="color: black;">认识</span>用户的<span style="color: black;">需要</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户<span style="color: black;">拜访</span>你的页面时，你需要<span style="color: black;">晓得</span><span style="color: black;">她们</span>想要完成什么，在哪个页面停留更久，用户对什么内容感兴趣等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(2)思考用户画像</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你还需要<span style="color: black;">晓得</span>你的访客是谁?<span style="color: black;">她们</span><span style="color: black;">爱好</span>什么，<span style="color: black;">她们</span>不<span style="color: black;">爱好</span>什么，<span style="color: black;">她们</span><span style="color: black;">为何</span>在那里。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(3)通俗易懂的内容</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你的内容应该是完整的，但它<span style="color: black;">亦</span>需要回答问题，“<span style="color: black;">此刻</span>该怎么办?读者在完成你的<span style="color: black;">文案</span>后会有他们需要的一切吗?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但大<span style="color: black;">都数</span>人只关注关键词是不<span style="color: black;">恰当</span>的。与之相反，与其查看用户正在输入的内容，不如尝试分析和理解<span style="color: black;">她们</span>想要搜索的内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">经过</span>将搜索意图与用户类型中的短语匹配到搜索栏中来<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>做到这一点。从您的<span style="color: black;">方向</span>来看，重要的是您正在发布内容并<span style="color: black;">选取</span>关键字来匹配用户的搜索意图。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌一遍又一遍地告诉<span style="color: black;">咱们</span>搜索意图有多重要。您的内容应满足用户的搜索意图。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.网站架构和代码优化</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">良好的网站结构能带来非常优秀的用户体验，这对谷歌SEO优化非常重要。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">许多<span style="color: black;">机构</span>进行谷歌SEO优化时基本上<span style="color: black;">忽略</span>了这方面。</span><span style="color: black;">网站需要关注内容，<span style="color: black;">加强</span>快速加载时间、安全连接和移动友好设计。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>服务的客户，都会在合作之初<span style="color: black;">帮忙</span>梳理网站结构。<span style="color: black;">这般</span>的网站可以真正进入买家的脑海，<span style="color: black;">经过</span>逆向工程给买家一个很好的用户体验(UX)。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有一个很好的指南，<span style="color: black;">怎样</span><span style="color: black;">保证</span>你的UX有效。你还需要优化<span style="color: black;">有些</span>东西来<span style="color: black;">得到</span>优秀的“搜索引擎体验”。你的网站<span style="color: black;">拜访</span>越多，排名就越好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/WOTxQ7HFLPalxOWc6G0G4Jibfia8vjicFsF4ib43bIr46PiakgRM47LMx4Iia2TZpEw3MLicB8RBulkklbjo3b01SxQmg/640?wx_fmt=other&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.站内SEO优化</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然做好谷歌SEO优化还有<span style="color: black;">非常多</span>其他的技术要点，<span style="color: black;">例如</span>关键字用于H1和H2子标题。向谷歌强调，您的页面专注于关键字和主题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>关键字丰富的图像文件名和Alt文本。优化图像不是很重要，但它<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你<span style="color: black;">得到</span><span style="color: black;">照片</span>排名和流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">添加内部链接。内部链接<span style="color: black;">能够</span><span style="color: black;">帮忙</span>谷歌在网站上搜索、爬行和索引<span style="color: black;">更加多</span>页面(并<span style="color: black;">帮忙</span>它们在搜索结果中排行更高)。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>同义词及<span style="color: black;">关联</span>术语。同义词和其他<span style="color: black;">关联</span>词<span style="color: black;">亦</span><span style="color: black;">能够</span>添加到特定的内容页面。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">编写诱人的描述。虽然在元描述中<span style="color: black;">运用</span>关键字<span style="color: black;">再也不</span>是排行<span style="color: black;">原因</span>。当谷歌搜索者在有机搜索结果中看到引人注目的元描述时，<span style="color: black;">她们</span>更有可能点击您的网站。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完善移动设备体验。<span style="color: black;">此刻</span>Google的规则，移动终端优先索引，<span style="color: black;">因此</span>所有网站都必须有更好的移动终端体验。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5.<span style="color: black;">外边</span>链接扩展</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外边</span>链接构建是任何谷歌SEO优化策略中最难(<span style="color: black;">亦</span>是最重要的)部分。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个简单的事实是，<span style="color: black;">倘若</span>你的网站<span style="color: black;">无</span>指向它的<span style="color: black;">外边</span>链接，那就有可能排名<span style="color: black;">欠好</span>。<span style="color: black;">经过</span>外展和社交<span style="color: black;">媒介</span>宣传你的内容<span style="color: black;">亦</span>很重要。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;这部分比较<span style="color: black;">繁杂</span>，外贸人员需要<span style="color: black;">认识</span>基本概念就好，<span style="color: black;">倘若</span>您有高质量的外链资源，<span style="color: black;">那样</span>对排名绝对有很大的<span style="color: black;">帮忙</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">总之，谷歌SEO优化的规则<span style="color: black;">非常多</span>，<span style="color: black;">况且</span>会<span style="color: black;">持续</span>的<span style="color: black;">调节</span>新规则，<span style="color: black;">增多</span>新<span style="color: black;">原因</span>，<span style="color: black;">咱们</span>的谷歌SEO优化策略<span style="color: black;">亦</span>要与时俱进，<span style="color: black;">这般</span>子<span style="color: black;">才可</span>够跟得上外贸推广的节奏。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">更加多</span>问题添加<span style="color: black;">博主</span>好友咨询</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span><span style="color: black;">博主</span>开了一个</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">跨境交流群</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">各样</span><span style="color: black;">优秀</span>资源在群内共享</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可扫描<span style="color: black;">博主</span>添加<span style="color: black;">微X</span>备注</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">拉群</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Wechat：</span><span style="color: black;">CHEN92c_</span><span style="color: black;"><span style="color: black;">或</span><span style="color: black;">能够</span>扫以下二维码</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/WOTxQ7HFLPaugzqOQyB4LyxSJaXibeic2Iw7S9iaIwmtootAKOAicO48BJsEv7yuET3dzT8NqtBTY8XkHibqYnF809Q/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">你的分享是对<span style="color: black;">咱们</span>最大的支持！</span></strong></span><img src="https://mmbiz.qpic.cn/mmbiz/cZV2hRpuAPjOjIEA1OjSicXHcia9Mj9RQjsOQU8xGXiaYXYfiboMoAJmrrTzOJ4mX819vjhjXhoDgIsepAtK6Ky68A/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>

wrjc1hod 发表于 2024-10-24 23:01:14

我深感你的理解与共鸣，愿对话长流。

b1gc8v 发表于 2024-10-25 13:27:09

我赞同你的看法，你的智慧让人佩服，谢谢分享。

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