1fy07h 发表于 2024-9-30 13:11:40

独立站必须：零基本的谷歌SEO优化教育

<span style="color: black;">跨境电商做独立站除了花钱做推广，还有<span style="color: black;">有些</span>免费的推广小技巧，<span style="color: black;">能够</span>帮你<span style="color: black;">得到</span><span style="color: black;">有些</span><span style="color: black;">经过</span>谷歌带来的流量，今天分享的内容<span style="color: black;">便是</span>针对Google搜索优化的<span style="color: black;">有些</span>小技巧，<span style="color: black;">期盼</span>对读者有所<span style="color: black;">帮忙</span>。</span><span style="color: black;"><span style="color: black;">能手</span><span style="color: black;">能够</span>忽略本篇。</span><span style="color: black;">1、提交网站地图到Google</span><span style="color: black;">这个<span style="color: black;">基本</span>的<span style="color: black;">不可</span>再<span style="color: black;">基本</span>了，做独立站上线后的<span style="color: black;">第1</span>步要做的事情。</span><span style="color: black;">网站地图是<span style="color: black;">每一个</span>站点都有的，一个网站可能有多个地图，<span style="color: black;">例如</span><span style="color: black;">归类</span>目录地图，<span style="color: black;">制品</span>目录地图等，请<span style="color: black;">保证</span><span style="color: black;">每一个</span>对应的地图都提交到Google，便于抓取。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/vPCDQ7d8vBMOruaS0RqMHdFhYJ1932pNDEe6mqiaSZdibFKzH30uzibJ4VicRu0mRZK7v7ttKicExNxtlJRCibc239wA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">向谷歌提交的内容越多，Google越容易判断你网站，<span style="color: black;">倘若</span>你的页面还没被收录，<span style="color: black;">能够</span>重复进行提交</span><span style="color: black;">只需点击几下，页面就会立即重新被抓取。</span><span style="color: black;">提交<span style="color: black;">位置</span>：</span><span style="color: black;">https://www.google.com/webmasters/tools/</span><span style="color: black;">操作方式点击：Crawl &gt; Fetch As Google &gt; Fetch &gt; Submit To Index &gt; Crawl only this URL &gt; Go</span><span style="color: black;">爬虫 &gt; 模拟谷歌抓取 &gt; 抓取 &gt; 提交到索引 &gt;仅抓取此网址 &gt; <span style="color: black;">起始</span></span><span style="color: black;">2、Google Analytics关键词分析</span><span style="color: black;">https://analytics.google.com/analytics/web/</span><span style="color: black;">关键词分析这个后面<span style="color: black;">文案</span>会针对性的细讲。</span><span style="color: black;">3、www和不带www域名，做好<span style="color: black;">转</span>，只选其一。</span><span style="color: black;">http://www.yousite.com/url</span><span style="color: black;">http://yousite.com/url</span><span style="color: black;">在Google眼里，其实这是两个重复的链接，并不是独立处理的。</span><span style="color: black;"><span style="color: black;">非常多</span>人对这个还是有一个错误的理解，以为不带www和带www 是<span style="color: black;">掰开</span>的，<span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>的链接。</span><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>对这个链接进行301<span style="color: black;">转</span>，这<span style="color: black;">亦</span>是规范了网址。</span><span style="color: black;">将不带www的域名指向到www的域名。</span><span style="color: black;">4、<span style="color: black;">选取</span>一个品牌域名，而不是塞满关键词的域名</span><span style="color: black;">有人认为域名中加入关键词<span style="color: black;">能够</span>对SEO有很大<span style="color: black;">帮忙</span>，事实证明并<span style="color: black;">无</span><span style="color: black;">关联</span>数据<span style="color: black;">表示</span>SEO与域名<span style="color: black;">是不是</span>带关键词有多大<span style="color: black;">相关</span>。</span><span style="color: black;"><span style="color: black;">因此呢</span><span style="color: black;">意见</span>，<span style="color: black;">能够</span><span style="color: black;">尽可能</span><span style="color: black;">选取</span>一个很酷的品牌名<span style="color: black;">叫作</span><span style="color: black;">做为</span>域名，而不是一个很长且很难记的关键词域名：</span><span style="color: black;">chinawholesalefashionshoes.com</span><span style="color: black;">抛开SEO的价值，品牌域名，长远看起来更加有价值。</span><span style="color: black;">5、<span style="color: black;">经过</span>谷歌的<span style="color: black;">意见</span>去优化网站的加载速度</span><span style="color: black;">网站<span style="color: black;">拜访</span>速度是影响谷歌搜索排名的一个<span style="color: black;">原因</span>。</span><span style="color: black;"><span style="color: black;">一样</span>两个站点，放在<span style="color: black;">区别</span>的服务器上面，页面打开快的网站的SEO效果，将超过页面加载慢的网站。</span><span style="color: black;"><span style="color: black;">或</span><span style="color: black;">安置</span>在同一台服务器的网站，网站的页面内容加载时间快的将大于慢的SEO效果。</span><span style="color: black;">虽然这对排名的影响并不是很大，但<span style="color: black;">亦</span>存在<span style="color: black;">有些</span>影响，不管出于服务器环境的<span style="color: black;">思虑</span>还是网站<span style="color: black;">研发</span>者都应该<span style="color: black;">尽可能</span>去优化网站加载速度。</span><span style="color: black;"><span style="color: black;">怎样</span>优化网站加载速度？</span><span style="color: black;"><span style="color: black;">首要</span>，你需要测试网站<span style="color: black;">日前</span>的加载速度，<span style="color: black;">意见</span>用谷歌的Pagespeed来检测，</span><span style="color: black;">网站：https://developers.google.com/speed/pagespeed/insights/（页面加载速度<span style="color: black;">查找</span>）。</span><span style="color: black;">Google pagespeed insights会呈现一系列的修改<span style="color: black;">意见</span>，</span><span style="color: black;">在<span style="color: black;">要求</span><span style="color: black;">准许</span>的<span style="color: black;">状况</span>下</span><span style="color: black;">，去优化你的网站加载速度。</span><span style="color: black;">6、尝试<span style="color: black;">经过</span>CDN去<span style="color: black;">加强</span>网站速度</span><span style="color: black;">大<span style="color: black;">都数</span>的外贸独立站是放在美国服务器上的。</span><span style="color: black;">当有其他国家进行<span style="color: black;">拜访</span>的时候，<span style="color: black;">例如</span>法国、英国，那不是要跨半个地球啦。</span><span style="color: black;">加载速度受到，数据的传输距离、网络带宽、线路的影响。</span><span style="color: black;">而CDN就<span style="color: black;">能够</span>创建本地的缓存数据来<span style="color: black;">处理</span><span style="color: black;">拜访</span>慢的问题。</span><span style="color: black;"><span style="color: black;">这般</span>，当<span style="color: black;">拜访</span>者请求页面时，网站将从用户<span style="color: black;">理学</span>位置<span style="color: black;">周边</span>的服务器加载，速度就好比当地<span style="color: black;">同样</span><span style="color: black;">拜访</span><span style="color: black;">同样</span>快。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/vPCDQ7d8vBMOruaS0RqMHdFhYJ1932pNocodC3ic3N8Mf3QCHwSqI8sgPVyFtf9jLNe4jP6we1AIZ9wBIjvayibg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">7、经常更新网站的内容</span><span style="color: black;">经常更新网站内容，<span style="color: black;">能够</span>保持网站内容的<span style="color: black;">鲜嫩</span>度、<span style="color: black;">关联</span>性，<span style="color: black;">同期</span><span style="color: black;">能够</span>带来搜索的价值。</span><span style="color: black;">网站<span style="color: black;">制品</span>每日更新，<span style="color: black;">资讯</span><span style="color: black;">或</span>博客内容<span style="color: black;">保留</span><span style="color: black;">连续</span>的写作，内容与<span style="color: black;">制品</span><span style="color: black;">或</span>行业<span style="color: black;">关联</span>。</span><span style="color: black;">8、外链建设不容小视</span><span style="color: black;"><span style="color: black;">针对</span>SEO<span style="color: black;">来讲</span>，外链非常重要。</span><span style="color: black;">外链，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">外边</span>（别的网站）链接到你的网站，外链在<span style="color: black;">全部</span>SEO优化过程中是非常重要的元素之一。</span><span style="color: black;">外链<span style="color: black;">原因</span>和页面<span style="color: black;">原因</span>：</span><img src="https://mmbiz.qpic.cn/mmbiz_png/vPCDQ7d8vBMOruaS0RqMHdFhYJ1932pNTOFic3KBjjJ3pArrI50vZUgsUD8q8YFy1aKJiaEtR4YpcKOyMlyjdHZA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">网站<span style="color: black;">自己</span>光有<span style="color: black;">优秀</span>的内容还是<span style="color: black;">不足</span>的，<span style="color: black;">倘若</span>你想在搜索中<span style="color: black;">加强</span>网站排名，你要<span style="color: black;">持续</span>的去获取<span style="color: black;">更加多</span>的外链。</span><span style="color: black;">例如在<span style="color: black;">有些</span><span style="color: black;">优秀</span>的论坛、社交<span style="color: black;">媒介</span>、优惠券网站发布自己的网站链接。</span><span style="color: black;">9、301<span style="color: black;">转</span>，仿丢链</span><span style="color: black;">去除死链接，将<span style="color: black;">显现</span>404 not found <span style="color: black;">已然</span>被收录的页面，进行<span style="color: black;">转</span>设置。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/vPCDQ7d8vBMOruaS0RqMHdFhYJ1932pNnhrvgT0tCOv3RJS2Cic5rnicyuofiauZFIX7IUYgjyL6Df3blSUIaecpA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">死链接<span style="color: black;">检测</span> ：</span><span style="color: black;">http://tool.chinaz.com/Links/</span><span style="color: black;">https://ahrefs.com/zh/site-explorer</span><span style="color: black;">网站上面<span style="color: black;">怎样</span>执行，实现死链接<span style="color: black;">转</span>，方式如下：</span><img src="https://mmbiz.qpic.cn/mmbiz_png/vPCDQ7d8vBMOruaS0RqMHdFhYJ1932pN8qszsU9Ngb8jsLJ9cEeAicOfib0FPLoMUKnvqQGHyqvvv9W4pbUib0waA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">十、</span>“偷”竞争对手链接</span><span style="color: black;">找到<span style="color: black;">哪些</span><span style="color: black;">日前</span><span style="color: black;">已然</span><span style="color: black;">没法</span><span style="color: black;">拜访</span>的<span style="color: black;">或</span>被删除的链接，该链接<span style="color: black;">指的是</span>向竞争对手的网站</span><span style="color: black;">尝试去联系发布者的站长，把对手的链接换成你的。</span><span style="color: black;">https://ahrefs.com/zh/site-explorer</span><span style="color: black;"> 这个工<span style="color: black;">拥有</span>一个反向链接<span style="color: black;">查找</span>的功能，<span style="color: black;">能够</span><span style="color: black;">查找</span>竞争对手的坏死链接。</span><span style="color: black;">11、nofollow，别瞎关注</span><span style="color: black;">dofollow的链接更适合SEO搜索的排名，虽然说nofollw对SEO<span style="color: black;">亦</span>会有<span style="color: black;">必定</span>的影响，但这都不是关键，不管以何种方式，<span style="color: black;">做为</span>优化人员，<span style="color: black;">意见</span>都不要太专注在这个点上。</span><span style="color: black;"><span style="color: black;">倘若</span>你的页面是一个高质量的链接，就可能带来<span style="color: black;">有些</span><span style="color: black;">优秀</span>的流量。</span><span style="color: black;"><span style="color: black;">因此</span>请<span style="color: black;">尽可能</span>多关注的链接质量问题。</span><span style="color: black;">12、在Quora/论坛上回答问题，并添加网站链接</span><span style="color: black;">Quora(需要科学上网<span style="color: black;">拜访</span>）这种问答类的，链接可能给SEO带来的<span style="color: black;">帮忙</span>不多，<span style="color: black;">然则</span><span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>的流量</span><span style="color: black;">毕竟流量，才是<span style="color: black;">咱们</span>网站的指标。</span><span style="color: black;"><span style="color: black;">因此</span>没事的时候，就去<span style="color: black;">瞧瞧</span>这个论坛吧，发挥你的所长去回答<span style="color: black;">善于</span>的问题，<span style="color: black;">例如</span><span style="color: black;">供给</span><span style="color: black;">处理</span><span style="color: black;">方法</span>等等。</span><span style="color: black;">当然除了回答，你<span style="color: black;">亦</span><span style="color: black;">能够</span>主动的去发布问题。</span><span style="color: black;">13、<span style="color: black;">恰当</span><span style="color: black;">运用</span>Robots.txt屏蔽<span style="color: black;">有些</span><span style="color: black;">敏锐</span>信息页面</span><span style="color: black;"><span style="color: black;">倘若</span>你网站有<span style="color: black;">有些</span>比较<span style="color: black;">敏锐</span>的信息，想不让谷歌蜘蛛抓取到，<span style="color: black;">能够</span>设置Robots.txt去屏蔽。</span><span style="color: black;">14、网站务必加上SSL加密</span><span style="color: black;">SSL加密<span style="color: black;">日前</span><span style="color: black;">已然</span>是独立站<span style="color: black;">必须</span>的，除了让网站更具安全感，https的网站在谷歌上<span style="color: black;">能够</span><span style="color: black;">得到</span>优先的<span style="color: black;">举荐</span>，<span style="color: black;">例如</span>http的网站<span style="color: black;">得到</span>更大的排名机会。</span><span style="color: black;">SHOPYY卖家<span style="color: black;">能够</span>在后台免费申请，如图：</span><img src="https://mmbiz.qpic.cn/mmbiz_png/vPCDQ7d8vBMOruaS0RqMHdFhYJ1932pNxiaXUoWzibvZ8fzZiapx8KC5qTRUuIECia40gIUThZlxz0kxR6ia5hTN9pA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">15、自定义URL</strong><span style="color: black;">针对<span style="color: black;">有些</span>特殊类目<span style="color: black;">或</span>说做小B的卖家，<span style="color: black;">经过</span>优化URL的结构<span style="color: black;">能够</span>在搜索引擎<span style="color: black;">得到</span>不错的排名。</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/vPCDQ7d8vBMOruaS0RqMHdFhYJ1932pNrxdkTicHVVZRPib82zJZpk9tibZQymzd3ypNh175aqDDwK8tkts1jSNZQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;"><span style="color: black;">例如</span>正常网站URL是<span style="color: black;">这般</span>http://www.yousite.com/jewelry-China.html</span><span style="color: black;"><span style="color: black;">经过</span>优化后<span style="color: black;">表示</span>结果：</span><span style="color: black;">http://www.yousite.com/wholesale-jewelry-China/</span><span style="color: black;">Wholesale 是批发的意思，针对小B市场，用户在搜索的时候基本都会带上这个词，<span style="color: black;">倘若</span>你的链接<span style="color: black;">亦</span>是有带这个词，<span style="color: black;">能够</span><span style="color: black;">加强</span>被搜索的可能性。</span><span style="color: black;">除了以上这些<span style="color: black;">基本</span>的操作，<span style="color: black;">每一个</span>人都<span style="color: black;">能够</span>尝试去做。还有<span style="color: black;">有些</span>更深入的SEO优化，<span style="color: black;">亦</span><span style="color: black;">便是</span>进阶级别的后续<span style="color: black;">博主</span><span style="color: black;">亦</span>会<span style="color: black;">持续</span><span style="color: black;">供给</span>有用的知识分享给<span style="color: black;">大众</span>，<span style="color: black;">亦</span>欢迎<span style="color: black;">大众</span>留言探讨。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/vPCDQ7d8vBMoL8iafeib0UJyaOHeiclBCJic7Xlph8oXUiaPeksrgYlr6DPlf5nvmxUJ2Ohzx88EGhemNfWUyialn6Zw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></p><a style="color: black;">独立站<span style="color: black;">怎样</span>不做<span style="color: black;">宣传</span>靠谷歌做到排名<span style="color: black;">第1</span></a><img src="https://mmbiz.qpic.cn/mmbiz_png/5RFUG4P19GG5tyYNbemZAYJAN7eIP8QkYY0OM12obA9v5TdvcywSIp8ClWJHFw9N2WStial4nFrCU69c5rcV98Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><a style="color: black;">2019年最全跨境电商行业的Facebook<span style="color: black;">宣传</span><span style="color: black;">花费</span>（FAQs）</a></span><img src="https://mmbiz.qpic.cn/mmbiz_png/5RFUG4P19GG5tyYNbemZAYJAN7eIP8QkYY0OM12obA9v5TdvcywSIp8ClWJHFw9N2WStial4nFrCU69c5rcV98Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">独立站卖家用好这几个功能，转化率<span style="color: black;">提高</span>50%？</a></p><img src="https://mmbiz.qpic.cn/mmbiz_png/5RFUG4P19GG5tyYNbemZAYJAN7eIP8QkYY0OM12obA9v5TdvcywSIp8ClWJHFw9N2WStial4nFrCU69c5rcV98Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/vPCDQ7d8vBOtzDYaIsTwQ4EQkiat1XBfjUzQv82eDias0MF0sWu3gHoO552v6rWTCREuRSKRxPQfs9fxdjZIicwAw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>




m5k1umn 发表于 2024-10-8 19:40:11

你的努力一定会被看见，相信自己，加油。

b1gc8v 发表于 昨天 18:12

回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。
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