外贸网站推广的误区和技巧
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/B9Vmo6d7uPIHt4Vzat6XgItq2vxWoTFVuSElRnmRZFLeQx8JJ1S2W6dw2iab52pTqNyUKOXHToWvVulkibCib3Q4g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸网站优化要比中文网站优化难得多,<span style="color: black;">重点</span>的最大<span style="color: black;">原由</span>是语言上的问题。<span style="color: black;">那样</span>要<span style="color: black;">怎样</span>走出英文网站推广的误区?需要<span style="color: black;">重视</span>什么?外贸网站推广有<span style="color: black;">那些</span>技巧?瑞诺网络先来带<span style="color: black;">大众</span><span style="color: black;">认识</span>下外贸网站优化的误区:</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、采集</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当<span style="color: black;">咱们</span><span style="color: black;">没法</span>写出原创文时,<span style="color: black;">咱们</span>会<span style="color: black;">选取</span>采集,但有些人进行纯采集。google<span style="color: black;">针对</span>原创文的收录非常严格,当它<span style="color: black;">发掘</span>网站内容全是采集,<span style="color: black;">况且</span><span style="color: black;">无</span>进行一点修改。一<span style="color: black;">起始</span>会收录,但慢慢的收录后就会被K,直到只剩一个主页面是收录的。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、关键词扎堆</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>英文网站优化的站长都不<span style="color: black;">认识</span>搜索引擎排名机制,以为把所有的关键词都放上去,就更有利于收录。其实这种做法,<span style="color: black;">常常</span>会被搜索引擎认为作<span style="color: black;">坏处</span>。<span style="color: black;">尤其</span>是新站,更加要<span style="color: black;">重视</span>关键词的扎堆。<span style="color: black;">况且</span>对用户体验度<span style="color: black;">亦</span>是非常<span style="color: black;">不睬</span>想的,<span style="color: black;">况且</span>google<span style="color: black;">此刻</span>对title标签看得不是很重。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、错误关键词的<span style="color: black;">选取</span></span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">流量低竞争小的关键词,优化的再完美,<span style="color: black;">亦</span>是浪费时间。<span style="color: black;">倘若</span>关注度很高,页面排在第<span style="color: black;">2、</span>第三都会有可观的流量过来。<span style="color: black;">然则</span><span style="color: black;">针对</span>老外<span style="color: black;">来讲</span>,<span style="color: black;">她们</span>的习惯是搜索引擎排<span style="color: black;">第1</span>位的点击率要比其他排名高出<span style="color: black;">非常多</span>。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><img src="http://mmbiz.qpic.cn/mmbiz/B9Vmo6d7uPKyabD77B9mgibibBWMTL8ydufWsZbvgs8uEMzhQ6gibB2ics8TicdicV8x390FMHqXoU9RBLWRaRicibjdfQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">4、title标签更改太频繁</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">title标签的定位<span style="color: black;">亦</span>决定着网站的权重,改来改去影响搜索引擎友好度。把搜索引擎当客户,网站当店面。<span style="color: black;">倘若</span>店面的名字经常改来改去,客户<span style="color: black;">针对</span>这个店的友好度<span style="color: black;">亦</span>会大大降低。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">5、页面代码过长与凌乱</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎“robots”在抓取页面时,<span style="color: black;">爱好</span>简单代码页面。<span style="color: black;">因此呢</span>外贸企业站<span style="color: black;">通常</span>都用DIV+CSS的形式,一大堆的乱码,<span style="color: black;">引起</span>”robots”<span style="color: black;">没法</span>进行顺利爬行,可能在中间就断掉。从而影响了“robots”对网站的友好度。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">6、网站主题要与内容相符</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些站长会<span style="color: black;">经过</span>比较流行的内容,而把用户引进自己的网站,带来流量。而<span style="color: black;">此时</span>用户<span style="color: black;">常常</span>会有一种被<span style="color: black;">诈骗</span>的感觉,<span style="color: black;">此时</span>的转化率<span style="color: black;">亦</span>是不尽人意的。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">7、网站全都<span style="color: black;">运用</span><span style="color: black;">照片</span>或flash</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>搜索引擎“robots”是<span style="color: black;">没法</span>抓取内容,<span style="color: black;">然则</span><span style="color: black;">针对</span>用户<span style="color: black;">来讲</span>,<span style="color: black;">照片</span>会相当的有吸引力,<span style="color: black;">况且</span>老外就<span style="color: black;">爱好</span>比较直接,很形象的看到<span style="color: black;">制品</span>。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">8、<span style="color: black;">运用</span>垃圾链接</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>做英文网站优化人员会<span style="color: black;">这般</span>认为,外链越多越好,PR就越高,网站权重就越高。其实搜索引擎并不<span style="color: black;">这般</span>认为,它需要的网站链接的质量而并非数量。(瑞诺网络外贸seo培训 新顾问)</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">9、需要耐心</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>老外<span style="color: black;">来讲</span>,<span style="color: black;">她们</span>搜索<span style="color: black;">制品</span>,有60%用户都会<span style="color: black;">选取</span>搜索引擎,而非B2B第三方平台。第三方平台在国内很流行,但在国外却不是。优化人员在英文网站优化时,多从用户的<span style="color: black;">方向</span>去思想问题,<span style="color: black;">这般</span><span style="color: black;">才可</span>达到事半公倍的效果。</p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">那样</span>,<span style="color: black;">认识</span>了外贸网站推广的误区外,</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><img src="http://mmbiz.qpic.cn/mmbiz/B9Vmo6d7uPJJ1dTdw7JQVmIyTm98oiat0jcWb5uKFrRkLFfA3tOmwM9gkMBZiaEDiaibDCLNbiaLk6xb1zmEhbMkHCQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">让<span style="color: black;">咱们</span><span style="color: black;">一块</span>来<span style="color: black;">认识</span>下外贸网站推广的技巧:</strong></span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1.英文网站SEO优化主题<span style="color: black;">必定</span>要<span style="color: black;">知道</span></span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在做英文网站之前<span style="color: black;">必定</span>要做一下规划,做英文网站之前,定位是非常重要的要做什么<span style="color: black;">制品</span>,什么样的关键词,<span style="color: black;">怎样</span>确实关键词的转化效果.还有一点,在网上看到的,<span style="color: black;">便是</span>要专,细分到<span style="color: black;">详细</span>方面,一个小的主题比较好做,竞争<span style="color: black;">亦</span>不是很大。当然,能<span style="color: black;">选取</span>跟你<span style="color: black;">制品</span>和服务<span style="color: black;">相关</span>的主题.搜索引擎优化<span style="color: black;">亦</span>是非常重要的一项。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2.英文网站SEO用什么主机好</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">美国虚拟主机是一个非常不错的<span style="color: black;">选取</span>,对主机的<span style="color: black;">需求</span>就比较高,基本最重要的一点:<span style="color: black;">便是</span>稳定,<span style="color: black;">而后</span>才是速度。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3.英文网站用什么什么程序,ASP还是PHP?</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人在<span style="color: black;">思虑</span>做英文站是不是<span style="color: black;">必定</span>就要全英文的程序?错,<span style="color: black;">由于</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>写蜘蛛协议拒绝搜索引擎索引后台目录,<span style="color: black;">那样</span>我只需要模板全是英文的就<span style="color: black;">能够</span>了。<span style="color: black;">亦</span><span style="color: black;">便是</span>说,程序用什么<span style="color: black;">不碍事</span>,<span style="color: black;">重点</span>是模板和内容要全英文的了。国内<span style="color: black;">非常多</span>程序都<span style="color: black;">能够</span>用来做英文站,<span style="color: black;">例如</span>dedecms\ecms\kingcms\verycms等等,<span style="color: black;">乃至</span><span style="color: black;">包含</span><span style="color: black;">有些</span>BLOG程序都<span style="color: black;">能够</span>用来做英文站,<span style="color: black;">例如</span>sa-blog等。环新接触的一家建站的曾经用dedecms帮客户做过英文网站,<span style="color: black;">此刻</span>收录和排名都不错,对wordpress这个程序比较<span style="color: black;">熟练</span>的<span style="color: black;">能够</span>用这个程序,毕竟是英文BLOG程序中的主流程序。用国内程序要<span style="color: black;">重视</span>,不要用gb2312编码的程序,<span style="color: black;">由于</span>gb2312是简体中文字符,而英文站需要英文字符集。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4.英文网站SEO选域名很关键</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然,能用.com域名来做英文站SEO是肯定不会错的,但<span style="color: black;">倘若</span>你的网站是想让老外一看到就<span style="color: black;">晓得</span>是中国的站,用CN是最佳<span style="color: black;">选取</span>,<span style="color: black;">不外</span><span style="color: black;">通常</span><span style="color: black;">状况</span>下最好用.com。接着<span style="color: black;">便是</span>域名到那里买的问题了,重要的是要找信用好的商家,上次有个<span style="color: black;">伴侣</span><span style="color: black;">经过</span>淘宝在yahoo上买域名,国际域名5年99元,差点把被给害死了,卖家是用信用卡付款的,用了两个月,yahoo直接把域名给限制了,<span style="color: black;">不可</span>用,要重新交钱。域名<span style="color: black;">忽然</span>间被停止是会影响网站的排名,停止超久影响越大,<span style="color: black;">因此</span>域名的稳定性非常重要。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">5.英文站的友情链接</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一点在英文SEO中比较麻烦,<span style="color: black;">重点</span>是缺少资源,链接资源,<span style="color: black;">或</span>说缺少<span style="color: black;">伴侣</span>,内容在友情链接方面<span style="color: black;">亦</span>有很大的<span style="color: black;">功效</span>,但国内的人有多少能写出高质量的内容呢?用软件翻译的,人家一看就<span style="color: black;">晓得</span>,改写过来的,好些,但质量<span style="color: black;">亦</span>没不到那里去,<span style="color: black;">这儿</span>提一下个人<span style="color: black;">增多</span>英文站链接广泛性方面<span style="color: black;">便是</span>目录提交:<span style="color: black;">这儿</span>介绍一个工具网站:addthis这个工具<span style="color: black;">需求</span>你在各大网站上有相应的帐号,<span style="color: black;">第1</span>次注册后,以后就很方面了,还有,最好用firefox来操作。方便<span style="color: black;">非常多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/B9Vmo6d7uPKyabD77B9mgibibBWMTL8yduHPI0bBQnU1lTAcqkXRuRcKBygicW9DY4GKibUuCUgOmr3ex6lucGhA9g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">6.英文网站SEO<span style="color: black;">怎样</span>做好网站内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国内大<span style="color: black;">都数</span>英文站的内容,很少有原创的,伪原创的<span style="color: black;">占多数</span>,当然伪原创猎刀手<span style="color: black;">亦</span>会讲到<span style="color: black;">怎样</span>做出比原创还高质量的伪原创,<span style="color: black;">这儿</span>面都是有技巧的,经常会有<span style="color: black;">伴侣</span>采用英文站采集,这其实并<span style="color: black;">无</span>错,<span style="color: black;">然则</span>多了 你的网站会被定位为垃圾网站,这<span style="color: black;">便是</span>彻彻底底的垃圾定了<span style="color: black;">因此</span>,<span style="color: black;">倘若</span>你打算做出个像样的英文站,不说英语过几级,<span style="color: black;">能够</span>外包给<span style="color: black;">有些</span>外语系的大学生,网站始终要有一点原创内容来支撑的。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">7.英文网站<span style="color: black;">怎样</span>进行内部优化</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">瑞诺网络觉得英文站的优化比中文SEO<span style="color: black;">更易</span>,<span style="color: black;">倘若</span>你经常上国外SEO专家的网站,你就会<span style="color: black;">发掘</span><span style="color: black;">她们</span>写<span style="color: black;">文案</span>的格式跟国内<span style="color: black;">亦</span>很不<span style="color: black;">同样</span>,<span style="color: black;">或</span>你<span style="color: black;">此刻</span><span style="color: black;">亦</span><span style="color: black;">重视</span>到<span style="color: black;">非常多</span>英文站的<span style="color: black;">文案</span>格式了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">title+descrition+h1+(h3+内容)+(h3+内容)+(h3+内容),<span style="color: black;">非常多</span>人<span style="color: black;">爱好</span>用动力生成的<span style="color: black;">文案</span>内容链接,但<span style="color: black;">这般</span>一来就降低了网站的用户体验,英文网站内部优化<span style="color: black;">大众</span><span style="color: black;">能够</span>多跟优化做的比较好的网站学习,从<span style="color: black;">她们</span>的源码和关键词布局来<span style="color: black;">持续</span>的总结学习。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">综上所述,<span style="color: black;">想要</span><span style="color: black;">得到</span>更好的网站排名,既要<span style="color: black;">晓得</span>外贸网站建设的误区,<span style="color: black;">亦</span>要<span style="color: black;">晓得</span>外贸网站建设的技巧。小诺相信此篇<span style="color: black;">文案</span>对<span style="color: black;">大众</span>有一点的<span style="color: black;">帮忙</span>。</span></p>
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