ikkhksvu 发表于 2024-9-30 10:08:55

职业百科 | 推广专员（市场，网络，营销）

051<span style="color: black;">职 业 百 科</span><span style="color: black;">推广专员</span>哈喽，小伙伴们，新的一期职业百科又来临了。今天<span style="color: black;">博主</span>将会把这期的职业给你们细细道来！<img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5vghOMAmDLpFm9oTV2lmRMQlkBNtI7eOzgNSqqVk9NVYVFyDdS6zXRw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">推广专员 <span style="color: black;">promotion specialist</span></span></span></strong><span style="color: black;">是<span style="color: black;">拥有</span>把握市场动向，协调宣传<span style="color: black;">制品</span>和发展客户关系，并完成传媒推广的营销计划的人员。</span><img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5t9L6XG4ibB5jjiaRldKUFrBDIRxVTtFKLvdQN8XiaIyboibjdg02icQFickQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"> <strong style="color: blue;">所属<span style="color: black;">分部</span>：</strong>项目部<img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5t9L6XG4ibB5jjiaRldKUFrBDIRxVTtFKLvdQN8XiaIyboibjdg02icQFickQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"> <strong style="color: blue;">直属上级：</strong>项目经理<strong style="color: blue;">直接下属：</strong><span style="color: black;">无</span><img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5t9L6XG4ibB5jjiaRldKUFrBDIRxVTtFKLvdQN8XiaIyboibjdg02icQFickQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"> <strong style="color: blue;">晋升方向：</strong><span style="color: black;">项目经理、策略中心经理、设计部经理。</span><img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU53TalbXzu3MZ4VBJoaBFWFica5XASIjzibRCiaTXdfFYR50LGGR8a6mjKg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">推广专员是什么呢?</span><span style="color: black;"><span style="color: black;"><span style="color: black;">1</span>、<span style="color: black;">按照</span>品牌制定新<span style="color: black;">制品</span>建设策略和计划，与<span style="color: black;">宣传</span><span style="color: black;">机构</span>合作，创意和发展品牌，<span style="color: black;">制品</span><span style="color: black;">宣传</span>，并负责有效投放，负责创意和制作与品牌；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">2</span>、负责与营销推广<span style="color: black;">关联</span>的市场调研工作；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">3</span>、负责营销统计分析，推广工作及<span style="color: black;">平常</span>工作；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">4</span>、<span style="color: black;">宣传</span>、<span style="color: black;">资讯</span>、活动及各类制作物的实施、网站的<span style="color: black;">平常</span>更新<span style="color: black;">守护</span>及相应文字工作；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">5</span>、参与<span style="color: black;">制品</span>、价格、推广、<span style="color: black;">营销</span>等营销策略的<span style="color: black;">科研</span>；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">6</span>、参与客户会的筹建，负责客户会推广工作及<span style="color: black;">平常</span>工作；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">7</span>、参与项目包装、<span style="color: black;">媒介</span><span style="color: black;">宣传</span>、活动、<span style="color: black;">资讯</span>、公关等推广<span style="color: black;">方法</span>的拟定；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">8</span>、参与代理项目推广工作模式和技术标准的<span style="color: black;">科研</span>；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">9</span>负责<span style="color: black;">机构</span>范围内贯彻市场计划，负责组织，<span style="color: black;">指点</span>区域市场人员制定和细化本区域的市场执行计划；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">10</span>、<span style="color: black;">创立</span>、<span style="color: black;">守护</span>和拓展<span style="color: black;">媒介</span>、<span style="color: black;">宣传</span><span style="color: black;">机构</span>、制作<span style="color: black;">机构</span>等推广资源。</span></span><img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5gfjPA5jRJ2PkTOF3BICZBeSHKyORv7fKibzCsZaS2RegPKMzhdbhqug/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">推广专员<span style="color: black;">亦</span>是有种类的</span><img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5uSWW22DjAJIiawdKaKRK9LwWlwr6zChlC1CJA8ichUGMCuWtjMj6AFKA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5gCvPuN3IAMg9nGN55aWo12g6UicXEJvqUpmrtYrrkRo1FibUAJuNibhEA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"> <span style="color: black;"><span style="color: black;">市场推广专员</span></span><img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5wWx2VUDgWmvsRt2TiccsdFZPNbpXz08O7gPJYdMCiaIwpI2iaGSDYaPvw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"> <strong style="color: blue;"><span style="color: black;"><span style="color: black;">指的是</span>在企业中<span style="color: black;">按照</span>市场需要<span style="color: black;">帮助</span>市场推广主管策划和制定各类推广活动<span style="color: black;">方法</span>，负责推广活动的全面执行以及活动效果的<span style="color: black;">评定</span>的市场人员。</span></strong><span style="color: black;">职责<span style="color: black;">需求</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">1. </span>制定年度，季度的市场计划，<span style="color: black;">包含</span><span style="color: black;">制品</span>推广策略，品牌建设策略，<span style="color: black;">详细</span>行动<span style="color: black;">方法</span>和预算，并负责在<span style="color: black;">机构</span>范围内贯彻市场计划，负责组织，<span style="color: black;">指点</span>区域市场人员制定和细化本区域的市场执行计划，并负责组织和监督和<span style="color: black;">评定</span>实施。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">2. </span>负责制定新<span style="color: black;">制品</span>上市计划，<span style="color: black;">包含</span>确认<span style="color: black;">制品</span>定位，<span style="color: black;">研发</span><span style="color: black;">制品</span>利益点，并<span style="color: black;">经过</span>有效<span style="color: black;">运用</span>市场传播工具如<span style="color: black;">POP</span>，促销，<span style="color: black;">宣传</span>，公关活动等传递<span style="color: black;">制品</span>上市信息和<span style="color: black;">制品</span>利益点，负责协调新<span style="color: black;">制品</span>上市<span style="color: black;">关联</span>的经销商进货，铺市工作，<span style="color: black;">同期</span>负责计划和实施新<span style="color: black;">制品</span>上市促销，培训和分析工作。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">3. </span><span style="color: black;">按照</span>品牌建设策略和计划，与<span style="color: black;">宣传</span><span style="color: black;">机构</span>合作，创意和发展品牌，<span style="color: black;">制品</span><span style="color: black;">宣传</span>，并负责有效投放，负责创意和制作与品牌，<span style="color: black;">制品</span>和促销<span style="color: black;">关联</span>的<span style="color: black;">POP</span>等<span style="color: black;">营销</span>工具，<span style="color: black;">同期</span>负责其他<span style="color: black;">营销</span>工具如<span style="color: black;">摆设</span>专柜的设计，制作。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">4. </span>负责计划，实施和<span style="color: black;">评定</span>消费者促销，<span style="color: black;">途径</span>促销以及其他形式的品牌促销，以<span style="color: black;">加强</span><span style="color: black;">营销</span>量和品牌认知。<span style="color: black;">经过</span>有效创意和组织与其他品牌或<span style="color: black;">机构</span>的联合促销，达到<span style="color: black;">加强</span>品牌影响力和<span style="color: black;">营销</span>达成的目的。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">5. </span><span style="color: black;">按照</span>零售数据报告，第三方跟踪报告，以及其他市场信息，进行针对市场竞争的分析，<span style="color: black;">发掘</span>市场机会，提出以<span style="color: black;">加强</span>市场竞争力为目的的<span style="color: black;">相关</span><span style="color: black;">制品</span><span style="color: black;">研发</span>，<span style="color: black;">营销</span>拓展，价格以及推广的行动<span style="color: black;">意见</span><span style="color: black;">. </span>并负责组织<span style="color: black;">机构</span>内部的讨论和推进行动<span style="color: black;">方法</span>的实施。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">6. </span>负责<span style="color: black;">各样</span>市场投入，如<span style="color: black;">宣传</span>，专柜的审批和实施。负责预算的监控和<span style="color: black;">调节</span>。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">7. </span>管理市场团队，并对市场部成员和<span style="color: black;">关联</span><span style="color: black;">分部</span>的员工进行市场培训和<span style="color: black;">指点</span>。负责<span style="color: black;">评定</span>和激励团队成员的工作。</span></span><span style="color: black;"><span style="color: black;">工作<span style="color: black;">需求</span></span></span><span style="color: black;">须有品牌管理经验 （<span style="color: black;">Brand Marketing</span>）<span style="color: black;">, </span>或具备全国性渠道市场，市场运作 （<span style="color: black;">Trade Marketing ,FieldMarketing or Marketing Operation</span>）经验。高度自我激励，并具备成功管理和领导团队经验。有着优秀的沟通能力，能够和<span style="color: black;">机构</span>内部其他同事有效协调，沟通。具备优秀的数据分析能力，富有活力和激情，为人开朗热情。具备良好的中、英文口头和书面的表达能力。</span><span style="color: black;">知识<span style="color: black;">需求</span></span><span style="color: black;"><span style="color: black;">熟练</span>市场推广的<span style="color: black;">关联</span>知识，精通市场推广的<span style="color: black;">详细</span>操作流程以及推广<span style="color: black;">途径</span>。</span><span style="color: black;">技能<span style="color: black;">需求</span></span><span style="color: black;">能正确处理与媒介等之间的关系。</span><span style="color: black;">薪酬福利</span><span style="color: black;">市场推广专员的年收入<span style="color: black;">通常</span>在<span style="color: black;">4-20</span>万元之间，新入职无工作经验的市场推广专员收入<span style="color: black;">通常</span>在<span style="color: black;">3000-4000</span>元<span style="color: black;">/</span>月，有<span style="color: black;">必定</span>的工作经验和<span style="color: black;">途径</span>的市场推广专员收入<span style="color: black;">达到</span><span style="color: black;">1-1.5</span>万元<span style="color: black;">上下</span>。</span><img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5OrSI7wYHjGCZicwndjyxNIzF4tolLy1JIaKibzjPH5cqgPyVDwas7Q2A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5p332ia4xJPhWfXb4xEOMynDYMkm6BM3mytUYkHxm9hnQVDrMQ9lbdbA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5gCvPuN3IAMg9nGN55aWo12g6UicXEJvqUpmrtYrrkRo1FibUAJuNibhEA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"> <span style="color: black;"><span style="color: black;">网络推广专员</span></span><img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5wWx2VUDgWmvsRt2TiccsdFZPNbpXz08O7gPJYdMCiaIwpI2iaGSDYaPvw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"> <strong style="color: blue;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">叫作</span>网络业务员，<span style="color: black;">经过</span>为网站或商家在网络上推广推销业务<span style="color: black;">制品</span>而<span style="color: black;">得到</span>提成<span style="color: black;">报答</span>的互联网新兴人群之一。</span></strong><span style="color: black;">人才<span style="color: black;">需求</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">1</span>、 <span style="color: black;">按照</span>网站或<span style="color: black;">制品</span>写出推广<span style="color: black;">方法</span>。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">2</span>、<span style="color: black;"> SEO</span>搜索引擎优化技术和<span style="color: black;">宣传</span>投放。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">3</span>、 利用网站推广的常用<span style="color: black;">办法</span>进行推广。</span></span><span style="color: black;">工作内容；<span style="color: black;">便是</span>利用互联网把<span style="color: black;">制品</span>推向市场。</span><span style="color: black;"><span style="color: black;"><span style="color: black;">1</span>、负责企业的网络营销工作，在网络营销经理的领导下，完成企业的网络营销宣传任务；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">2</span>、运用网络营销的<span style="color: black;">各样</span><span style="color: black;">办法</span>，实现企业指定的网络推广工作；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">3</span>、<span style="color: black;">把握</span>搜索引擎优化、交换链接、网站检测、邮件群发、客户端信息群发。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">4</span>、负责网站推广，<span style="color: black;">包含</span>问答平台、论坛、百度贴吧、百度百科、博客等。</span></span><span style="color: black;">岗位职责</span><span style="color: black;">：</span><span style="color: black;"><span style="color: black;"><span style="color: black;">1</span>、负责<span style="color: black;">机构</span>网站品牌和<span style="color: black;">制品</span>的网络推广；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">2</span>、<span style="color: black;">按照</span><span style="color: black;">机构</span>总体市场战略及网站特点，确定网站推广<span style="color: black;">目的</span>和推广<span style="color: black;">方法</span>；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">3</span>、与各<span style="color: black;">分部</span>沟通，细化确认<span style="color: black;">需要</span>，按时保质完成网站推广任务；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">4</span>、策划、执行在线推广活动，收集推广反馈数据，<span style="color: black;">持续</span>改进推广效果；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">4</span>、<span style="color: black;">评定</span>、分析网站的关键词等，<span style="color: black;">加强</span>网站排名，利用多种技术形式<span style="color: black;">提高</span>网站人气；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">5</span>、与其他网站进行网站间的资源互换等合作，负责<span style="color: black;">平常</span>合作网站的管理及<span style="color: black;">守护</span>；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">6</span>、<span style="color: black;">研发</span>拓展合作的网络<span style="color: black;">媒介</span>，提出网站运营的改进意见和<span style="color: black;">需要</span>等；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">7</span>、<span style="color: black;">熟练</span>所有的网络推广手段，精通<span style="color: black;">BBS</span>、社区、<span style="color: black;">blog</span>等新兴网络功能，能够在各类网站宣传推广<span style="color: black;">机构</span><span style="color: black;">制品</span>。</span></span><img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU59vlAmGyjuzGct4USK98TFLdJYbhRb35oVsicunhSSpAlXlxAoJe4xHg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5gCvPuN3IAMg9nGN55aWo12g6UicXEJvqUpmrtYrrkRo1FibUAJuNibhEA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"> <span style="color: black;"><span style="color: black;">营销推广专员 </span></span><img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5wWx2VUDgWmvsRt2TiccsdFZPNbpXz08O7gPJYdMCiaIwpI2iaGSDYaPvw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"> <span style="color: black;">工作职责</span><span style="color: black;">1.负责与营销推广<span style="color: black;">关联</span>的市场调研工作；</span><span style="color: black;">2.负责营销统计分析，推广工作成果的收集及档案管理；</span><span style="color: black;">3.参与客户会的筹建，负责客户会推广工作及<span style="color: black;">平常</span>工作；</span><span style="color: black;">4.<span style="color: black;">宣传</span>、<span style="color: black;">资讯</span>、活动及各类制作物的实施、网站的<span style="color: black;">平常</span>更新<span style="color: black;">守护</span>及相应文字工作；</span><span style="color: black;">5.参与<span style="color: black;">制品</span>、价格、推广、<span style="color: black;">营销</span>等营销策略的<span style="color: black;">科研</span>；</span><span style="color: black;">6.<span style="color: black;">创立</span>、<span style="color: black;">守护</span>和拓展<span style="color: black;">媒介</span>、<span style="color: black;">宣传</span><span style="color: black;">机构</span>、制作<span style="color: black;">机构</span>等推广资源；</span><span style="color: black;">7.参与项目包装、<span style="color: black;">媒介</span><span style="color: black;">宣传</span>、活动、<span style="color: black;">资讯</span>、公关等推广<span style="color: black;">方法</span>的拟订；</span><span style="color: black;">8.参与代理项目推广工作模式和技术标准的<span style="color: black;">科研</span>。</span><span style="color: black;">职位<span style="color: black;">需求</span></span><span style="color: black;">1.具备团队精神与合作<span style="color: black;">认识</span>、<span style="color: black;">剧烈</span>的进取精神与高标准<span style="color: black;">认识</span>、良好的学习能力、沟通能力、组织协调能力和社会活动能力；</span><span style="color: black;">2.较丰富的营销策划<span style="color: black;">关联</span>知识、较强的文字工作能力；</span><span style="color: black;">3.半年以上营销策划工作经验。</span><img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5ry70YFVLibyZKRzMMuP40SoW4yCwWFG1PPcRqibCcn8g4CMbH9AVzYiaA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5QCcsYsicwdApKqtC6DUlxfia1EZ26IVumDAdDWHpZDFUlDJbArE44dibw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"> <img src="http://mmbiz.qpic.cn/mmbiz/x8zicN3ybV7icancajFkX7EJzr4hqTpRU5JyII1A8AFfFANibZoq4eibby7MfWZwHicUV9tqVPmAY6Pfku6qGRETPBw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">编辑：马 娜责编：丁 莹<span style="color: black;"><span style="color: black;">博主</span><span style="color: black;">期盼</span><span style="color: black;">大众</span>对此职业有个<span style="color: black;">认识</span></span><span style="color: black;">咱们</span>下期不见不散~

7wu1wm0 发表于 2024-10-13 06:43:07

你的见解独到，让我受益匪浅，非常感谢。

7wu1wm0 发表于 2024-10-18 19:58:51

谢谢、感谢、感恩、辛苦了、有你真好等。

b1gc8v 发表于 2024-11-15 02:10:10

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