揭秘图库网站出海商场模式与运营推广（下）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【 出海运营周记——图库网站</strong><strong style="color: blue;">出</strong><strong style="color: blue;">海（下）】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 目录 </strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1）图库网站出海的背景与<span style="color: black;">原由</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.1 图库网站出海的背景</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.2 图库网站出海的<span style="color: black;">原由</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2）图库网站出海的<span style="color: black;">商场</span>模式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.1 图库网站出海的用户模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.2 图库网站出海的盈利模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.3 图库网站出海的<span style="color: black;">制品</span>模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3）图库网站出海运营<span style="color: black;">怎样</span>从0到1</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.1 初期<span style="color: black;">怎样</span>打磨<span style="color: black;">制品</span>，获取种子用户</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.2 发展期<span style="color: black;">怎样</span>实现用户增长</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.3 成熟期<span style="color: black;">怎样</span><span style="color: black;">提高</span>营收</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4）图库网站出海的难点与<span style="color: black;">将来</span>展望</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.1 图库网站运营难点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.2 潜在的<span style="color: black;">处理</span><span style="color: black;">方法</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.3 图库网站出海的<span style="color: black;">将来</span>展望</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/FNAybCo8NoZ98ibr0PTaZZpSYPic2akqJPC0gqv2VomCcokgicRPus8saqIloxNsHVrMVwYLSlOoonFBn8A57OJ8Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 图库网站出海运营<span style="color: black;">怎样</span>从0到1 </span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/FNAybCo8NoY6l8bpVXN9xNiaZZbiaibErElhmYtIcS4A56GbR7aicTdiaMILFle0olsiav4xAZ8aamdTz86ic5s5Mx2vQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图库网站典型<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>在上一篇推文介绍了<a style="color: black;">图库网站出海的背景以及<span style="color: black;">商场</span>模式</a>，其中<span style="color: black;">商场</span>模式<span style="color: black;">咱们</span>详述了用户模式，<span style="color: black;">制品</span>模式和盈利模式。<span style="color: black;">那样</span>图库网站<span style="color: black;">制品</span>是<span style="color: black;">怎样</span>运营发展的呢？这篇推文将从图库网站出海运营<span style="color: black;">怎样</span>从0到1展开探讨（<span style="color: black;">举荐</span><span style="color: black;">关联</span>阅读<a style="color: black;"><span style="color: black;">怎样</span>从0到1<span style="color: black;">创立</span>海外运营推广体系</a>），和所有互联网<span style="color: black;">制品</span><span style="color: black;">同样</span>，图库网站的运营发展<span style="color: black;">能够</span>分为<span style="color: black;">制品</span>初期，发展期，成熟期三个<span style="color: black;">周期</span>，<span style="color: black;">制品</span>发展<span style="color: black;">区别</span><span style="color: black;">周期</span>运营侧重点各不相同，下面分<span style="color: black;">周期</span>阐述图库网站如何运营。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.1 初期<span style="color: black;">怎样</span>打磨网站，获取种子用户</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从<span style="color: black;">制品</span>层面来看，网站运营初期<span style="color: black;">周期</span>的任务是验证<span style="color: black;">制品</span>，验证市场<span style="color: black;">需要</span>。抓住<span style="color: black;">制品</span>核心流程搭建MVP，引入用户体验<span style="color: black;">制品</span>，<span style="color: black;">经过</span>用户反馈逐步完善<span style="color: black;">制品</span>功能，<span style="color: black;">持续</span>迭代形成稳定的<span style="color: black;">制品</span>形态。从运营层面来看，网站运营初期重要任务是获取种子用户，<span style="color: black;">重点</span>从Facebook和Google两大<span style="color: black;">重点</span>流量入口着手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.1.1初期<span style="color: black;">怎样</span>打磨网站——网站功能搭建完善</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/FNAybCo8NoY6l8bpVXN9xNiaZZbiaibErEl1pFhkFzupp4dsYGWgw6YibicyAjnGGasR7NBkQT43r317lEnQfK7xonw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从<span style="color: black;">制品</span>功能来看，图库网站<span style="color: black;">制品</span>需要<span style="color: black;">思虑</span>平台<span style="color: black;">内容生产者</span>，内容展示分发，内容消费者，这三个方面的功能。内容消费者从内容浏览，内容下载到内容付费的<span style="color: black;">全部</span>流程是<span style="color: black;">制品</span>需要着重打磨的<span style="color: black;">地区</span>。内容生产者部分需要完善上传功能，内容生产引导及作品数据概览。在海量的内容的网站<span style="color: black;">制品</span>中，搜索匹配度和搜索<span style="color: black;">举荐</span>功能需要很强大，优秀的搜索内容匹配，有利于内容的展示和消费。后台管理<span style="color: black;">亦</span><span style="color: black;">重点</span>围绕内容展示和内容消费展开。（图库网站<span style="color: black;">做为</span>内容型<span style="color: black;">制品</span>，进一步<span style="color: black;">认识</span>其<span style="color: black;">规律</span>Curry<span style="color: black;">举荐</span>阅读<a style="color: black;">内容型<span style="color: black;">制品</span>出海的底层<span style="color: black;">规律</span> ——从抖音、今日头条、UC头条等内容型<span style="color: black;">制品</span>看<span style="color: black;">怎样</span>出海</a>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>打磨主要围绕以下几个方面，1. 用户<span style="color: black;">怎样</span><span style="color: black;">精细</span>的找到内容，<span style="color: black;">触及</span>搜索展现<span style="color: black;">规律</span>的优化，<span style="color: black;">关联</span>内容<span style="color: black;">举荐</span>等。2. 用户付费路径，从用户注册->内容下载->引导充值，<span style="color: black;">每一个</span>环节在<span style="color: black;">制品</span>设计上<span style="color: black;">怎样</span>引导用户。3. 内容生产方面的内容生产范例引导，上传流程规范，内容审核反馈功能。4. 后台功能<span style="color: black;">重点</span>围绕用户数据，内容数据，设计师管理等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.1.2 初期<span style="color: black;">怎样</span>获取用户——种子用户获取</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图库网站海外获取用户获取离不开Google和Facebook两大体系。初期投放谷歌<span style="color: black;">宣传</span>一方面<span style="color: black;">能够</span><span style="color: black;">经过</span>投放数据<span style="color: black;">认识</span><span style="color: black;">制品</span><span style="color: black;">是不是</span>匹配市场<span style="color: black;">需要</span>，另一方面<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>运营人员确定海外市场方向。投放价格适中，有<span style="color: black;">必定</span><span style="color: black;">需要</span>量的市场<span style="color: black;">能够</span><span style="color: black;">做为</span>初期流量的着力点。谷歌<span style="color: black;">宣传</span>投放在<span style="color: black;">这儿</span>不展开讨论。下文着重笔墨在社交<span style="color: black;">媒介</span>的运营。(<span style="color: black;">举荐</span><span style="color: black;">关联</span>阅读<a style="color: black;">海外社交<span style="color: black;">媒介</span>运营的正确姿势</a>)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）Facebook主页运营</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">初期主页<span style="color: black;">无</span>粉丝<span style="color: black;">基本</span>时，<span style="color: black;">能够</span>利用个人号<span style="color: black;">创立</span>一个设计<span style="color: black;">兴趣</span>者的人设，添加设计行业的好友，<span style="color: black;">经过</span>邀请好友关注主页，以及在群组内分发内容的方式获取粉丝。需要<span style="color: black;">重视</span>的是主页粉丝数量是一个虚荣指标，不应<span style="color: black;">做为</span>主页发展的<span style="color: black;">重点</span>衡量标准，<span style="color: black;">表率</span>贴文质量的互动率才是更重要的指标，<span style="color: black;">由于</span>单纯的粉丝数量增长并<span style="color: black;">不可</span><span style="color: black;">表率</span>主页内容在社媒的传播力度，<span style="color: black;">仅有</span>有效的互动<span style="color: black;">才可</span><span style="color: black;">加强</span>贴文的覆盖率，<span style="color: black;">同期</span>有了高质量的贴文自然会带来对应的粉丝增长。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/FNAybCo8NoY6l8bpVXN9xNiaZZbiaibErElSdCltTVUpqBMzSjbrEicmh2FAOaBnYoNuY99avC2eu38CrgQtZictXRg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设计<span style="color: black;">关联</span>Facebook垂直群组</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Facebook内存在<span style="color: black;">海量</span>的设计<span style="color: black;">关联</span>群组，在这类群组中分享设计内容能够获取点赞，分享，留言，<span style="color: black;">经过</span>帖子的互动<span style="color: black;">状况</span><span style="color: black;">能够</span><span style="color: black;">认识</span>用户对内容的偏好，<span style="color: black;">定时</span>总结热门贴文类型，形成自己的内容库，后期发帖能更好的的命中用户<span style="color: black;">爱好</span>，<span style="color: black;">加强</span>贴文传播力。需要<span style="color: black;">重视</span>的是群组的规则可能各不相同，<span style="color: black;">咱们</span><span style="color: black;">能够</span>把群组信息整理成表格，方便平日运营宣传，<span style="color: black;">例如</span>有些群组<span style="color: black;">能够</span>直接分享主页的帖子，有些只能在群组内发布新帖，群组<span style="color: black;">不可</span>分享其他主页的帖子。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Facebook的社交属性，使得<span style="color: black;">咱们</span>能<span style="color: black;">火速</span><span style="color: black;">发掘</span><span style="color: black;">有些</span>活跃的设计垂直主页或群组，<span style="color: black;">经过</span>和主页合作的方式发放免费VIP<span style="color: black;">亦</span>是获取用户的有效方式，发放规则<span style="color: black;">一般</span>是<span style="color: black;">需求</span>关注主页<span style="color: black;">同期</span>转发贴文到自己的时间线，不仅<span style="color: black;">能够</span>覆盖主页粉丝还能进一步渗透这批粉丝的好友，这种<span style="color: black;">办法</span><span style="color: black;">能够</span>较为<span style="color: black;">精细</span>的引入初期用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）Pinterest流量增长</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/FNAybCo8NoY6l8bpVXN9xNiaZZbiaibErEl53JzDhsaB4v1XvJM07h8U2dLH08ZPLVbkqudM4xATGTN5F6WEvO2gw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Pinterest<span style="color: black;">做为</span>一个<span style="color: black;">照片</span>分享和<span style="color: black;">保藏</span>平台，其用户群体和图库网站有很大的重合度，而图库网站本身<span style="color: black;">拥有</span>海量<span style="color: black;">照片</span>内容，将<span style="color: black;">优秀</span>内容分发至Pinterest平台，平台的<span style="color: black;">举荐</span>算法会将内容展示给潜在用户，对图库网站<span style="color: black;">来讲</span>是<span style="color: black;">优秀</span>的流量入口。下面就<span style="color: black;">仔细</span>阐述Pinterest如何运营。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>从<span style="color: black;">制品</span>功能上需要把Pin按钮安装至网站，<span style="color: black;">这般</span><span style="color: black;">保留</span><span style="color: black;">照片</span>只需要简单的点击。Pinterest的内容呈现基于单张<span style="color: black;">照片</span>和board图版，搜索时<span style="color: black;">能够</span><span style="color: black;">选取</span>单张<span style="color: black;">照片</span>展示或图版展示。在某种程度上Pinterest更像是<span style="color: black;">照片</span>搜索引擎，<span style="color: black;">因此</span>在创建<span style="color: black;">照片</span>和图版时要注重标题，描述的撰写，<span style="color: black;">一般</span><span style="color: black;">按照</span>主题，风格，类型来命名，<span style="color: black;">能够</span><span style="color: black;">按照</span>搜索下拉框联想词</span><span style="color: black;">和<span style="color: black;">第1</span>排<span style="color: black;">举荐</span>词来拓展主题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/FNAybCo8NoY6l8bpVXN9xNiaZZbiaibErEljW5ibqUmbuibRL14Pbug6Vx0yYUMVvDrfmpbpCHia3AZKOloDYTfHesGw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>搜索下拉框联想词</span><span style="color: black;">拓展主题</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>每日更新内容，每日保持<span style="color: black;">必定</span>量的更新，账号内容会得到稳定的<span style="color: black;">揭发</span>，<span style="color: black;">累积</span>粉丝，粉丝关注后对更新内容进行互动，进一步扩大<span style="color: black;">照片</span><span style="color: black;">揭发</span>，形成正向循环。Pinterest企业账户后台有数据分析功能，可对Top pins和Top boards内容进行分析，总结平台用户喜闻乐见的内容类型，需要<span style="color: black;">重视</span>的是比起关注impressions数据，<span style="color: black;">咱们</span>更需要关注的数据是saves和link clicks，saves说明了内容的认可度，clicks说明了用户更倾向于下载<span style="color: black;">运用</span>，基于这个两个数据去优化内容，<span style="color: black;">能够</span>更快的实现数据增长。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/FNAybCo8NoY6l8bpVXN9xNiaZZbiaibErEljZjD2EYIaTmXhHhWicI8ILGwyZ9pTkvB1TnOeqdyKALqbqnqL8tyG3A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Pinterest</span>引流路径</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了自己上传<span style="color: black;">照片</span>外，<span style="color: black;">能够</span>举办Pinterest活动，发动用户<span style="color: black;">一块</span>上传，如传100张<span style="color: black;">照片</span>至Pinterest送免费试用VIP，用户挑选<span style="color: black;">照片</span>的<span style="color: black;">方向</span>和运营人员<span style="color: black;">区别</span>，<span style="color: black;">区别</span>类型的内容会被分享至平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">创立</span>Group Board<span style="color: black;">增多</span><span style="color: black;">揭发</span>度，初期<span style="color: black;">能够</span><span style="color: black;">经过</span>Pingroupie寻找群组，有了粉丝数量<span style="color: black;">能够</span>提交至Pingroupie，被收录后会有人主动申请加入Group，多人经营同一个图版活跃度大大<span style="color: black;">提高</span>，有利于内容的<span style="color: black;">揭发</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">认识</span><span style="color: black;">每一个</span>社交<span style="color: black;">媒介</span><span style="color: black;">怎样</span>运营是<span style="color: black;">第1</span>步，想<span style="color: black;">晓得</span><span style="color: black;">怎样</span><span style="color: black;">经过</span>流程化操作提<span style="color: black;">有效</span>率的，Curry<span style="color: black;">举荐</span>阅读<a style="color: black;">海外社交<span style="color: black;">媒介</span>运营2.0，SOP与工作效率</a> ）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.2 发展期<span style="color: black;">怎样</span>实现用户增长</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>初期<span style="color: black;">周期</span>，运营人员侧重于流量的引入，<span style="color: black;">协同</span><span style="color: black;">制品</span>人员完成市场验证，运营<span style="color: black;">此时</span>对<span style="color: black;">制品</span>主攻市场有了更清晰的定位，对<span style="color: black;">区别</span>国家地区的内容偏好<span style="color: black;">亦</span>有了深入<span style="color: black;">认识</span>，在探索<span style="color: black;">周期</span><span style="color: black;">能够</span>对<span style="color: black;">制品</span>有<span style="color: black;">优良</span>的市场进一步<span style="color: black;">霸占</span>用户心智，<span style="color: black;">同期</span>在<span style="color: black;">更加多</span>的国家地区做探索。这一<span style="color: black;">周期</span>的用户增长更应注重用户质量，关注用户留存。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Facebook主页在这一<span style="color: black;">周期</span>应更注重品牌运营，有了初期<span style="color: black;">周期</span>粉丝的<span style="color: black;">累积</span>，主页<span style="color: black;">能够</span>策划参与度高的活动，如设计师比赛，主题<span style="color: black;">关联</span>的giveaway活动等。例如Freepik的Facebook主页就<span style="color: black;">拥有</span>品牌辨识度，原创宣传图有自己的插画风格，并且创造了品牌IP，在发布热点贴文时更<span style="color: black;">拥有</span>传播力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/FNAybCo8NoY6l8bpVXN9xNiaZZbiaibErElD6dtVbKpdmVSiaeM68QFbpuRquq4RNuwHCjbjzpxgBgtoib1A8xaQP8A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Freepik的Facebook主页</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在重点运营的国家市场，实现本地化运营的重要手段是与当地的KOL合作。设计行业有影响力的KOL是<span style="color: black;">这般</span>一群人，本身有设计能力，作品受到粉丝认可，<span style="color: black;">长时间</span>在Facebook主页及YouTube发布设计<span style="color: black;">关联</span><span style="color: black;">教育</span>视频，粉丝<span style="color: black;">大都是</span>设计师群体。和KOL合作的方式较为多样，<span style="color: black;">能够</span>邀请KOL制作review视频宣传网站，协同KOL举行设计比赛，借助KOL在社媒平台的影响力形成<span style="color: black;">必定</span>的内容沉淀，用户<span style="color: black;">针对</span>新品牌有时会<span style="color: black;">自动</span>搜索<span style="color: black;">认识</span>信息，<span style="color: black;">此时</span>合作的Youtube视频<span style="color: black;">亦</span>会出<span style="color: black;">此刻</span>Google搜索结果里，<span style="color: black;">能够</span>大大<span style="color: black;">加强</span>用户信任感。（<span style="color: black;">怎样</span><span style="color: black;">经过</span>工具搜索合适KOL<span style="color: black;">举荐</span>阅读<a style="color: black;"><span style="color: black;">加强</span>海外社交<span style="color: black;">媒介</span>运营效率的三个神器</a>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设计<span style="color: black;">行业</span>垂直的网站和论坛<span style="color: black;">亦</span>是很好的<span style="color: black;">途径</span>，如拓展东南亚市场，会<span style="color: black;">发掘</span>在越南、泰国等国家有本地的设计<span style="color: black;">新闻</span>网站，网站多会接受<span style="color: black;">文案</span>投稿，<span style="color: black;">咱们</span><span style="color: black;">能够</span>付费给当地的写手来撰写<span style="color: black;">文案</span>，<span style="color: black;">文案</span>末尾可发放免费试用VIP。<span style="color: black;">那样</span><span style="color: black;">怎样</span>寻找写手呢？<span style="color: black;">一般</span>是利用外包服务平台来完成，如upwork, problogger等，需要自己先拟订好大纲，找到写手后沟通敲定细节，<span style="color: black;">文案</span>完成后可<span style="color: black;">经过</span>copyscape来<span style="color: black;">检测</span>原创度。<span style="color: black;">倘若</span>你有KOL资源<span style="color: black;">这儿</span><span style="color: black;">亦</span>能派上用场，KOL发个帖说不定就能帮你找到合适的人选。（需要<span style="color: black;">认识</span><span style="color: black;">更加多</span><span style="color: black;">怎样</span>写手,Curry<span style="color: black;">举荐</span><span style="color: black;">能够</span>阅读这篇<span style="color: black;">文案</span>：<a style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">经过</span>互联网招聘<span style="color: black;">优秀</span>国外写手及外包内容（招聘篇）</a>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.3 成熟期<span style="color: black;">怎样</span><span style="color: black;">提高</span>营收</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/FNAybCo8NobxAr9123ekSOw3gCGTO4uIzpibemEPd4dnmwbnic8rxQufQia02Yicf64gkqng9yMBIksXMbZVj5L6Pw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一<span style="color: black;">周期</span><span style="color: black;">制品</span><span style="color: black;">已然</span>有了<span style="color: black;">必定</span>的用户体量，<span style="color: black;">怎样</span>对用户精细化运营，<span style="color: black;">加强</span>单个用户价值是需要<span style="color: black;">科研</span>的课题。<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>用户<span style="color: black;">科研</span>，对用户进行分层，对<span style="color: black;">区别</span>层级的用户<span style="color: black;">供给</span><span style="color: black;">区别</span>的触达策略。图库网站的用户群大致<span style="color: black;">能够</span>分为三类，设计师群体，办公群体，学生群体。<span style="color: black;">区别</span>的群<span style="color: black;">身体</span>容偏好和付费能力各不相同，设计师是高频<span style="color: black;">需要</span>，<span style="color: black;">能够</span>主推年付费；办公群体短期<span style="color: black;">需要</span>，<span style="color: black;">能够</span>引导按月续费；学生群体付费能力相对较弱，可推出学生套餐，在开学季结合活动进行售卖。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/FNAybCo8NoY6l8bpVXN9xNiaZZbiaibErEl3YKnT1Cg019JgNlBGIDXcicMQmqSJmLZv93Dy8vww4VcibSibG6LcBY2g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图库网站用户分层运营</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成熟期有了<span style="color: black;">必定</span>的活动经验累积，网站促销活动<span style="color: black;">能够</span>更加多样化，设计服务网站与节日热点有强<span style="color: black;">关联</span>性，在节日来临前，设计素材的下载和<span style="color: black;">运用</span>都会有小高峰，结合节日做促销<span style="color: black;">能够</span><span style="color: black;">提高</span>网站转化率。</span><span style="color: black;">(活动运营是促进转化<span style="color: black;">提高</span>营收的重要手段，</span><span style="color: black;">出海运营<span style="color: black;">怎样</span>策划活动需要<span style="color: black;">认识</span>活动运营的基本流程和核心要素</span><span style="color: black;">，Curry<span style="color: black;">举荐</span>阅读<a style="color: black;">内容型<span style="color: black;">制品</span>出海<span style="color: black;">怎样</span><span style="color: black;">经过</span>活动实现UGC内容征集（上篇）</a>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">充值模型进一步优化。<span style="color: black;">区别</span>国家和地区差异定价，欧美国家和新兴市场国家的付费习惯和付费能力存在<span style="color: black;">很强</span>差异，可区分价格梯度，在新兴市场<span style="color: black;">供给</span>更具竞争力的价格。除了针对个人用户的订阅计划，可增设企业订阅计划，平面设计很<span style="color: black;">大都是</span>为了满足企业<span style="color: black;">需要</span>，企业用户可<span style="color: black;">增多</span>文件共享，协同办公的功能，企业账号定价<span style="color: black;">常常</span>是个人的<span style="color: black;">非常多</span>倍，售卖企业会员能够<span style="color: black;">加强</span>客单价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外设计网站大多有Affiliate Program，在成熟期<span style="color: black;">累积</span>了<span style="color: black;">非常多</span>忠实用户，这个<span style="color: black;">周期</span>可尝试<span style="color: black;">增多</span>引荐功能，<span style="color: black;">经过</span><span style="color: black;">举荐</span>他人购买分佣的形式形成用户平台共赢。国外有完善的Affiliate生态，可将自己网站的Affiliate Program提交至各大平台，<span style="color: black;">亦</span>可<span style="color: black;">经过</span>KOL宣传，如能吸引Affiliate营销<span style="color: black;">能手</span>加入，除了能带来<span style="color: black;">必定</span>的收益，对流量和SEO都有<span style="color: black;">必定</span>的<span style="color: black;">帮忙</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 图库网站出海的难点与<span style="color: black;">将来</span>展望 </span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.1 图库网站运营难点</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/FNAybCo8NoY6l8bpVXN9xNiaZZbiaibErElOq6H7L7qFYAXicliaIvOn2mmy1IDiaRibNUsRic1IpaO3KwkzcdctsQcILw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）<span style="color: black;">区别</span>国家和地区节日文化存在差异，内容热点<span style="color: black;">区别</span>，在做好英语市场的<span style="color: black;">基本</span>上，<span style="color: black;">制品</span>发展到<span style="color: black;">必定</span><span style="color: black;">周期</span>拓展<span style="color: black;">更加多</span>市场，需要<span style="color: black;">思虑</span>小语种站点，做好本地化运营。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）内容运营的重要环节是内容生产，设计师<span style="color: black;">守护</span>，签约<span style="color: black;">长时间</span>合作的<span style="color: black;">优秀</span>设计师是网站内容的<span style="color: black;">保准</span>，但<span style="color: black;">同期</span><span style="color: black;">亦</span>是需要<span style="color: black;">长时间</span><span style="color: black;">累积</span>的工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）内容版权<span style="color: black;">危害</span><span style="color: black;">亦</span>是图库网站需要考量的部分，设计师上传作品的内容质量、内容<span style="color: black;">关联</span>性需要投入<span style="color: black;">海量</span>人力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.2 潜在的<span style="color: black;">处理</span><span style="color: black;">方法</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/FNAybCo8NoY6l8bpVXN9xNiaZZbiaibErElQtqTyB8xAxlA9VibUekDqpEtA1ias3RBsy4cFRs7Jxicpt3meJ6ngZGdQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）前期做好市场调研，划分市场优先级，<span style="color: black;">根据</span>优先级有侧重点的进行市场拓展，网站本地化运营可<span style="color: black;">贮存</span>小语种人才，内容本地化<span style="color: black;">能够</span>借助KOL力量，招募当地的设计师团队。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）<span style="color: black;">创立</span>完善的设计师激励机制，促进UGC内容生产，<span style="color: black;">同期</span>还需要对头部设计师进行重点<span style="color: black;">守护</span>，除对接个人设计师外，<span style="color: black;">能够</span>发展设计工作室，降低<span style="color: black;">守护</span>成本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）设计内容审核<span style="color: black;">能够</span>利用<span style="color: black;">照片</span>检索工具辅助，随着<span style="color: black;">照片</span>识别技术<span style="color: black;">持续</span>发展，<span style="color: black;">设备</span>替代人工，降低内容审核成本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.3 图库网站出海的<span style="color: black;">将来</span>展望</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1) 设计市场<span style="color: black;">需要</span>随着互联网发展<span style="color: black;">持续</span>变化，有<span style="color: black;">非常多</span></span><span style="color: black;">细分市场和场景<span style="color: black;">能够</span>拓展，如社交<span style="color: black;">媒介</span>的发展，有基于Facebook生态的Facebook cover，Instagram story的模板<span style="color: black;">需要</span>。</span><span style="color: black;">而</span><span style="color: black;">近两年</span><span style="color: black;">短视频的<span style="color: black;">快速</span>发展，<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>基于视频的素材库和编辑工具<span style="color: black;">显现</span>，</span><span style="color: black;">视频赛道和<span style="color: black;">照片</span>设计赛道模式相通，图库网站的模式应用在视频素材网站<span style="color: black;">亦</span><span style="color: black;">一样</span>有效，<span style="color: black;">创立</span></span><span style="color: black;">视频素材库和视频编辑工具都有很大的市场空间。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2) 图库网站用户占比中有很大一部分是办公用户，和办公工具类<span style="color: black;">制品</span>有<span style="color: black;">非常多</span>合作的空间，如<span style="color: black;">有些</span>文档编辑工具接入图库素材，<span style="color: black;">能够</span>方便用户在工具内搜索<span style="color: black;">运用</span>。<span style="color: black;">针对</span>设计师群体<span style="color: black;">来讲</span>，<span style="color: black;">运用</span>图库素材完成设计工作<span style="color: black;">日前</span><span style="color: black;">大都是</span>用Adobe Illustrator，Photoshop等本地工具，但线上设计工具<span style="color: black;">亦</span>在<span style="color: black;">持续</span>发展，<span style="color: black;">能够</span>完成<span style="color: black;">非常多</span><span style="color: black;">繁杂</span>的编辑功能，<span style="color: black;">将来</span><span style="color: black;">更加多</span>的设计<span style="color: black;">能够</span>线上完成，图库如做好<span style="color: black;">照片</span>的导出功能，文件导入第三方设计平台，对用户体验<span style="color: black;">来讲</span><span style="color: black;">亦</span>是很大的<span style="color: black;">提高</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3) 市场上针对细分场景有<span style="color: black;">非常多</span><span style="color: black;">照片</span>生成工具的存在，如生成背景图，生成meme图，生成表情包等。随着AI技术的发展，用AI做设计<span style="color: black;">亦</span><span style="color: black;">再也不</span>是空谈，阿里鹿班智能设计平台在双十一<span style="color: black;">时期</span>就利用AI技术批量生成上亿张banner图，节省<span style="color: black;">海量</span>人力，而智能设计不仅仅存在于电商图场景中，相信<span style="color: black;">将来</span><span style="color: black;">非常多</span>场景，如海报图，<span style="color: black;">宣传</span>图等都<span style="color: black;">能够</span>利用AI更快捷的完成设计。<span style="color: black;">因此呢</span>在细分场景智能生成设计图<span style="color: black;">亦</span>是设计服务行业的一个发展方向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欢迎扫描二维码关注后续<span style="color: black;">文案</span>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者结语 </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2015年工作后<span style="color: black;">始终</span>专注于海外营销，身处国内<span style="color: black;">制品</span>出海的浪潮中，看到越来越多的中国品牌受到国际市场的关注，中国品牌国际化<span style="color: black;">已经是</span>必然趋势。写这篇<span style="color: black;">文案</span>的初衷是想分享<span style="color: black;">有些</span>出海心得，图库网站<span style="color: black;">做为</span>设计行业的细分<span style="color: black;">行业</span>，让<span style="color: black;">咱们</span>看到各行各业出海的可能性。感谢Curry的全力支持，对写<span style="color: black;">文案</span>新手的我<span style="color: black;">帮忙</span>很大，<span style="color: black;">举荐</span><span style="color: black;">大众</span>关注公众号出海运营，干货多多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">【<span style="color: black;">关联</span><span style="color: black;">文案</span>导读】</span></strong></span>
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