论坛 › 天津 › 以微X公众号为例，谈谈怎么样做好制品的运营推广（上）

lbk60ox 发表于 2024-9-30 09:11:16

以微X公众号为例，谈谈怎么样做好制品的运营推广（上）

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">|沙龙精选自知乎，作者：<span style="color: black;">高洁，<span style="color: black;">更加多</span>干货欢迎关注知乎专栏：高洁@2016。” </span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">原标题：<span style="color: black;">提高</span><span style="color: black;">制品</span>影响力之<span style="color: black;">必须</span>技能——<span style="color: black;">怎样</span>做好<span style="color: black;">制品</span>的推广运营（上）</strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>回忆一下<span style="color: black;">制品</span>的基本流程：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">需要</span>调研—&gt;立项，写MRD/PRD（反复沟通）—&gt;UE设计 —&gt;与其他<span style="color: black;">分部</span>沟通—&gt;初评 —&gt;终评 —&gt;排期—&gt;跟进<span style="color: black;">研发</span>（思考上线后<span style="color: black;">怎样</span><span style="color: black;">评定</span>效果）—&gt;<span style="color: black;">运营推广</span>—&gt;<span style="color: black;">评定</span>小流量效果—&gt;lauch review—&gt;全流量上线—&gt;调研思考进一步优化</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从基本流程中<span style="color: black;">能够</span>看到，<span style="color: black;">制品</span>运营推广在<span style="color: black;">全部</span>流程中占据重要的位置。<span style="color: black;">实质</span>场景中<span style="color: black;">一样</span>如此，积极的推广运营<span style="color: black;">能够</span>对<span style="color: black;">制品</span>影响力产生巨大的<span style="color: black;">提高</span><span style="color: black;">功效</span>，然而，许多<span style="color: black;">制品</span>经理<span style="color: black;">常常</span>忽略这一点。事实上，腾讯的首位<span style="color: black;">制品</span>经理Punk曾说过，任何一款<span style="color: black;">制品</span>的快速成长，都离不开<span style="color: black;">长时间</span>运营策略的支持，绝大部分<span style="color: black;">制品</span>是死在这个环节上面的。<span style="color: black;">仅有</span>单<span style="color: black;">1、</span>集中的<span style="color: black;">长时间</span>策略<span style="color: black;">才可</span>有效支持用户习惯和认知的养成。<span style="color: black;">因此呢</span>，<span style="color: black;">相应的运营策略与原则，必须在<span style="color: black;">初期</span>就预埋。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>，<span style="color: black;">咱们</span>应该<span style="color: black;">怎样</span>做好运营呢？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就我<span style="color: black;">日前</span>接触来看，运营分为两大部分——<span style="color: black;">平台运营和客户运营</span>。</span><span style="color: black;"><span style="color: black;">咱们</span>先来看看<span style="color: black;">怎样</span>做好平台运营，后边<span style="color: black;">仔细</span>介绍客户运营。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以<span style="color: black;">微X</span>公众平台运营为例，平台运营分为三个大块：外在排版、内容运营、推广运营。</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span>做好平台运营的外在排版？</strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">刚才</span><span style="color: black;">起始</span>接手<span style="color: black;">微X</span>公众号的<span style="color: black;">朋友</span><span style="color: black;">来讲</span>，下面是<span style="color: black;">有些</span>简单易上手的排版技巧：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、标题字数要<span style="color: black;">尽可能</span><span style="color: black;">掌控</span>在15个字以内&amp;<span style="color: black;">尽可能</span>不要换行</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、固定栏目设置，<span style="color: black;">长时间</span>发展可形成品牌效应，可用“|”划分栏目和标题</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、封面配图<span style="color: black;">选取</span>干净、色彩统一的<span style="color: black;">照片</span>，封面图尺寸900 x 500，次图200x200</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、多图文的配图，整体风格要保持和谐一致</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、正文<span style="color: black;">照片</span>尽与<span style="color: black;">文案</span>内容相近&amp;风格<span style="color: black;">拥有</span>一致性</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、正文字号最好在14—18px之间，以16px最为合适。<span style="color: black;">倘若</span><span style="color: black;">文案</span>篇幅较短，字体<span style="color: black;">能够</span>稍大（16-18px）；“文艺范”的<span style="color: black;">文案</span>字体<span style="color: black;">能够</span>稍小<span style="color: black;">有些</span>（12-14px），更显精致。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、关注引导：<span style="color: black;">文案</span>末尾签名的设置是转化机会的最好位置，读者看完<span style="color: black;">文案</span>后<span style="color: black;">倘若</span>感兴趣，正在想<span style="color: black;">怎样</span>关注这个账号，此时<span style="color: black;">倘若</span>签名设置得好，把账号的介绍、<span style="color: black;">优良</span>，以及以往发过的<span style="color: black;">优秀</span><span style="color: black;">文案</span>进行引导链接，<span style="color: black;">能够</span><span style="color: black;">增多</span>粉丝关注。<span style="color: black;">此刻</span>较为通行的办法<span style="color: black;">便是</span>在<span style="color: black;">文案</span>签名处放上指纹和二维码。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此文对图文<span style="color: black;">信息</span>的标题长度、封面配图、标题格式、正文排版&amp;小标题&amp;配图等等都有<span style="color: black;">仔细</span>的介绍，<span style="color: black;">针对</span><span style="color: black;">刚才</span><span style="color: black;">起始</span>接手<span style="color: black;">微X</span>公众号的<span style="color: black;">朋友</span><span style="color: black;">来讲</span>，简单易上手。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span><span style="color: black;">弥补</span>一点是，多图文<span style="color: black;">信息</span>中，<span style="color: black;">常常</span>阅读量呈现从上到下递减趋势，<span style="color: black;">因此呢</span>，发布<span style="color: black;">信息</span>时，<span style="color: black;">能够</span><span style="color: black;">思虑</span><span style="color: black;">按照</span><span style="color: black;">信息</span>的重要性<span style="color: black;">选取</span><span style="color: black;">恰当</span>的位置。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">弥补</span><span style="color: black;">有些</span>常用的工具：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">文案</span>搜索：</span><span style="color: black;">搜狗<span style="color: black;">微X</span>搜索，可搜<span style="color: black;">微X</span>公众号的信息以及所发布的<span style="color: black;">文案</span>信息</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、问卷调查：</span><span style="color: black;">金数据、问卷星、麦客、问卷网</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、短链生成：</span><span style="color: black;">百度短网址</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、二维码生成：</span><span style="color: black;">草料二维码、微微在线、联图、二维工坊</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、实用编辑器：</span><span style="color: black;">135编辑器、i排版、秀米</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、配图网站：</span><span style="color: black;">好搜识图、500px、Tumblr</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、HTML5制作：</span><span style="color: black;">易企秀、兔展、MAKA、初页</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>做好平台运营的内容运营？</span></strong></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个公众号真正的价值，不在外在排版，而是其<span style="color: black;">供给</span>的“有价值”的内容。什么是“有价值”的内容呢？我理解有三点，<span style="color: black;">原创性、实用性、<span style="color: black;">关联</span>性。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原创性</span><span style="color: black;">很好理解，仅仅是复制粘贴<span style="color: black;">有些</span>别人的东西，不可替代性太差，如同Fenng所说，“就像推粪球上山”，费力做<span style="color: black;">有些</span>没有<span style="color: black;">道理</span>的事情。前几天百度整顿贴吧，清查盗版侵权内容，<span style="color: black;">亦</span>暗示着盗版<span style="color: black;">行径</span>的的<span style="color: black;">存活</span>空间越来越小，原创是<span style="color: black;">将来</span>趋势。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实用性</span><span style="color: black;">指的是，<span style="color: black;">认识</span><span style="color: black;">目的</span>用户的<span style="color: black;">需要</span>，<span style="color: black;">按照</span><span style="color: black;">自己</span>的风格和品牌定位，推送适合用户的内容。譬如说我运营的汉语中心的公众号，<span style="color: black;">目的</span>用户是留学生，<span style="color: black;">她们</span>可能对<span style="color: black;">认识</span>中国文化、学习汉语、学校活动等会比较感兴趣。<span style="color: black;">实质</span>运营过程中，<span style="color: black;">按照</span>后台的阅读和转发数据，<span style="color: black;">认识</span>用户的兴趣和最<span style="color: black;">起始</span>推测的<span style="color: black;">是不是</span>一致，<span style="color: black;">倘若</span>阅读量过低则<span style="color: black;">即时</span><span style="color: black;">调节</span>。这<span style="color: black;">亦</span>是常说的，“小步迭代，快速试错”的过程。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关联</span>性</span><span style="color: black;"><span style="color: black;">指的是</span>内容运营<span style="color: black;">能够</span>与当下<span style="color: black;">关联</span>、与时事<span style="color: black;">关联</span>、与热点<span style="color: black;">关联</span>、与<span style="color: black;">专题</span><span style="color: black;">关联</span>。譬如前几天杨绛去世，我订阅的公众号不论是科技类、<span style="color: black;">资讯</span>类还是文学类、诗歌类，都推出了杨绛专题系列，<span style="color: black;">伴侣</span>圈<span style="color: black;">亦</span>有不少转发刷屏。跟风是人类的天性，借势营销做得最好的当属杜蕾斯，它的运营应该是经典学习教材。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/HovVyXgC60u3lj0atZFXAPxV11EWvKuvsG7iaQianRArHq7mM7hiaeCR5EofzribibX6G3wX2Qgo7Z6paPhrv0P4eqw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">理解了三条基本原则，<span style="color: black;">详细</span>怎么操作呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结合知乎王大尧的</span><span style="color: black;"><span style="color: black;">微X</span>公众号<span style="color: black;">怎样</span>推广、运营、盈利？</span><span style="color: black;"><span style="color: black;">文案</span>和我的经验，分为四步：<span style="color: black;">学习模仿、塑造品牌、<span style="color: black;">连续</span>输出和良好互动。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、学习模仿</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">牛顿说， “<span style="color: black;">倘若</span>我看得更远一点的话,是<span style="color: black;">由于</span>我站在巨人的肩膀上。” <span style="color: black;">一样</span>，进入一个陌生<span style="color: black;">行业</span>最快的上手方式<span style="color: black;">便是</span>学习模仿类似<span style="color: black;">制品</span>的做法，<span style="color: black;">瞧瞧</span><span style="color: black;">大众</span>是怎么做的，去粗存精。<span style="color: black;">另一</span>，除了关注同类<span style="color: black;">制品</span>和竞争对手以外，<span style="color: black;">这里</span><span style="color: black;">行业</span>的佼佼者，哪怕不是同行，<span style="color: black;">亦</span><span style="color: black;">能够</span>学习起优秀的部分（<span style="color: black;">例如</span>营销之神杜蕾斯）。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、塑造品牌</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>说流行是“我<span style="color: black;">亦</span><span style="color: black;">同样</span>”，<span style="color: black;">那样</span>品牌<span style="color: black;">便是</span>“我独一无二”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>品牌形象展现<span style="color: black;">重点</span>分为内容品牌运营和个人品牌运营两种，分别的典例是杜蕾斯和罗辑思维。塑造品牌<span style="color: black;">首要</span><span style="color: black;">第1</span>步需要<span style="color: black;">知道</span>品牌定位，<span style="color: black;">仅有</span>确定了<span style="color: black;">目的</span>之后，才有可能说<span style="color: black;">经过</span>内容运营达到预期效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">连续</span>输出</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运营公众号是一个<span style="color: black;">长时间</span>的、<span style="color: black;">连续</span>性的过程。科技<span style="color: black;">资讯</span>类的更新频率偏高，每日<span style="color: black;">最少</span>一篇多图文<span style="color: black;">信息</span>，个人原创类的三到五天更新一篇不等，视作者勤快程度而定，<span style="color: black;">商场</span>调研类大约<span style="color: black;">每一个</span>月更新一篇，并<span style="color: black;">无</span>一个统一的标准。推送内容的更新频率、推送时间等<span style="color: black;">原因</span>会对阅读量<span style="color: black;">导致</span><span style="color: black;">必定</span>的影响，<span style="color: black;">然则</span>核心还是内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、良好互动</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平常</span>的譬如后台互动、评论回复、微调研、搭建微社区等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">papi酱这点做得很好，<span style="color: black;">咱们</span>围观学习一下她的回复。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/HovVyXgC60u3lj0atZFXAPxV11EWvKuvAuNUNiaY8y4pN3wewRicIIaNBqypdiarNkibXPWxxpnppWvHuBRkNMUiaTg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="http://mmbiz.qpic.cn/mmbiz/HovVyXgC60u3lj0atZFXAPxV11EWvKuvt0QgZkibnbvwYn4rtFxkKsIDPXK4MclHgggqiaBh8VtsozBbJc2jPaHQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="http://mmbiz.qpic.cn/mmbiz/HovVyXgC60u3lj0atZFXAPxV11EWvKuvFGiaYbMgDvoMDV9ZIQnfPWEn2DJb74iaeTnKIpsuYicEECyXHpVePhryQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>做好平台运营的推广？</span></strong></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span>的推广方式有硬推、搜索引擎营销、抽奖活动、红包法、<span style="color: black;">照片</span>吸引、资源分享、投票抽奖、积攒奖励型H5和账号互推等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.硬推</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">硬推这个其实很简单，<span style="color: black;">便是</span>邀请<span style="color: black;">周边</span>的人关注你，是必不可少的一个环节。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.搜索引擎营销</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">增多</span>百度的搜索权重，例如回答百度<span style="color: black;">晓得</span>，知乎，百度文库，豆瓣等的<span style="color: black;">各样</span>问题<span style="color: black;">或</span>发布<span style="color: black;">关联</span>的<span style="color: black;">文案</span>，<span style="color: black;">例如</span>“有什么校园类的<span style="color: black;">微X</span><span style="color: black;">举荐</span>”、“2014年中国十大热门<span style="color: black;">微X</span>公众号”、“2015年最受欢迎的<span style="color: black;">微X</span>公众号<span style="color: black;">举荐</span>”等。关于搜索引擎优化，这部分水太深，我<span style="color: black;">亦</span>不懂，简单提一下。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.抽奖活动</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此类活动<span style="color: black;">因为</span>存在诈骗<span style="color: black;">危害</span>，<span style="color: black;">微X</span>对此有限制。去年采用抽奖吸引用户的公众号如过江之鲫，效果<span style="color: black;">亦</span><span style="color: black;">非常</span><span style="color: black;">显著</span>，今年少了许多，几乎看不到了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.红包法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">靠红包来吸引用户，需要<span style="color: black;">研发</span>接口，<span style="color: black;">或</span><span style="color: black;">运用</span>支付宝红包。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.<span style="color: black;">照片</span>吸引</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span>分享方式其实是参照微商，<span style="color: black;">针对</span><span style="color: black;">微X</span>的关注，最快的还是直接扫二维码。这种<span style="color: black;">办法</span><span style="color: black;">通常</span>是做一张宣传图，<span style="color: black;">亦</span><span style="color: black;">不消</span>很精美，里面说到一个利益点（<span style="color: black;">例如</span>关注领话费、明信片、流量），<span style="color: black;">而后</span>带上<span style="color: black;">微X</span>名<span style="color: black;">叫作</span>和二维码，到<span style="color: black;">伴侣</span>圈多分享这个<span style="color: black;">照片</span>，效果<span style="color: black;">亦</span>不错，参考案例为美推。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.资源分享</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>流行，<span style="color: black;">不外</span>可能受到腾讯打击。譬如ppt模板免费领取、简历模板免费领取、3000本小说免费下载等，<span style="color: black;">倘若</span>有不可替代&amp;对用户吸引力强的资源，倒<span style="color: black;">亦</span>是一个办法。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.投票抽奖</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">投票抽奖类效果取决于在于候选人<span style="color: black;">是不是</span>愿意和有动力去拉票。譬如校园歌手大赛、导员竞选什么的，拉粉效果不错。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8.积攒奖励型H5</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">积攒奖励性核心在于用户需要号召一部分好友帮他完成任务，<span style="color: black;">这般</span>他<span style="color: black;">才可</span><span style="color: black;">得到</span>奖品，<span style="color: black;">这般</span><span style="color: black;">亦</span>带动了二次传播。<span style="color: black;">不外</span>类似抽奖活动，<span style="color: black;">微X</span><span style="color: black;">此刻</span><span style="color: black;">已然</span><span style="color: black;">起始</span>限制这种病毒式的H5传播，需要留意。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9.账号互推</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">联系<span style="color: black;">有些</span>和自己粉丝接近<span style="color: black;">或</span>稍微多<span style="color: black;">有些</span>的账号互推，<span style="color: black;">亦</span>是<span style="color: black;">始终</span>有效的增粉方式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10.<span style="color: black;">外边</span>引流</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外边</span>引流<span style="color: black;">重点</span><span style="color: black;">便是</span>靠其他自<span style="color: black;">媒介</span>平台引流，<span style="color: black;">例如</span>今日头条、<span style="color: black;">外链论坛： http://www.fok120.com</span>自<span style="color: black;">媒介</span>平台、知乎等，<span style="color: black;">能够</span><span style="color: black;">经过</span>这些平台<span style="color: black;">增多</span><span style="color: black;">外边</span><span style="color: black;">拜访</span>流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">作者：高洁，<span style="color: black;">更加多</span>干货欢迎关注知乎专栏：高洁@2016。” </span></strong></p>

b1gc8v 发表于 2024-10-30 03:25:36

楼主听话，多发外链好处多，快到碗里来！外链论坛 http://www.fok120.com/

m5k1umn 发表于 3 天前

“NB”（牛×的缩写，表示叹为观止）‌

查看完整版本: 以微X公众号为例，谈谈怎么样做好制品的运营推广（上）