外贸网站推广的办法有哪些?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击箭头处</span><span style="color: black;">“蓝色字”</span><span style="color: black;">，关注<span style="color: black;">咱们</span>哦！！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/m6NMnRNFMh7ib3akumqaAGofib4LffCRqHQwhicv6O0ibbicEfhb66xm5Nric7hn88gGYJ10ict33Ja62WWEASiaDwQB8A/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1. 外贸网站优化(网站SEO)</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 外贸网站优化是大<span style="color: black;">都数</span>外贸<span style="color: black;">机构</span>常用的推广<span style="color: black;">途径</span>。网站优化本身并不为点击付费。只需要一个符合优化<span style="color: black;">需求</span>的专业独立外贸站和专业的优化团队，相对投资成本低。<span style="color: black;">况且</span>网站排名一旦<span style="color: black;">提升</span>，就比较稳定。<span style="color: black;">另外</span>，企业<span style="color: black;">能够</span>在核心关键词的<span style="color: black;">基本</span>上，</span><span style="color: black;"><span style="color: black;">持续</span>拓展<span style="color: black;">精细</span>的长尾关键词，为网站带<span style="color: black;">源自</span>源<span style="color: black;">持续</span>的流量</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 网站优化有几个关键点：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> ● </span><span style="color: black;">外贸网站建设要<span style="color: black;">注重</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> ● </span><span style="color: black;">要有懂优化的人员</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> ● </span><span style="color: black;">外贸网站推广过程应避免<span style="color: black;">运用</span>黑帽优化<span style="color: black;">办法</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/m6NMnRNFMh7ib3akumqaAGofib4LffCRqH2IgE1zTicrXHMyYNYOtdxialpNLkVj2Gca3jwSVyRuTmXkBKhhezjtBQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 社交<span style="color: black;">媒介</span>营销(SNS营销)</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外社交<span style="color: black;">媒介</span>本身<span style="color: black;">持有</span>庞大的用户群，活跃度很高。<span style="color: black;">机构</span><span style="color: black;">能够</span><span style="color: black;">运用</span> Facebook、LinkedIn、Twitter、YouTube
等进行营销。海外社交<span style="color: black;">媒介</span>营销<span style="color: black;">针对</span><span style="color: black;">加强</span>品牌知名度、品牌营销和直接客户<span style="color: black;">研发</span>和转化非常有<span style="color: black;">帮忙</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>，在这些平台上注册个人账户时，申请<span style="color: black;">机构</span>主页是免费的。<span style="color: black;">然则</span>，<span style="color: black;">怎样</span>开户、<span style="color: black;">怎样</span>加好友、何时发布什么样的内容以<span style="color: black;">得到</span><span style="color: black;">更加多</span>与客户的互动、<span style="color: black;">怎样</span>引导用户转化等等，都是企业需要<span style="color: black;">认识</span>和<span style="color: black;">把握</span>的社交<span style="color: black;">媒介</span>营销技巧。此外，<span style="color: black;">此刻</span>越来越多的<span style="color: black;">机构</span>正在投资</span><span style="color: black;">Facebook <span style="color: black;">宣传</span>和YouTube<span style="color: black;">宣传</span></span><span style="color: black;">。Facebook
<span style="color: black;">宣传</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">机构</span>更快地<span style="color: black;">得到</span><span style="color: black;">揭发</span>率并实现转化，更适合<span style="color: black;">有些</span>消费品。而YouTube视频<span style="color: black;">宣传</span>则<span style="color: black;">能够</span><span style="color: black;">加强</span>用户的信任度和对<span style="color: black;">制品</span>的多维度展示介绍快速的形成转化，<span style="color: black;">因此呢</span>更适合<span style="color: black;">有些</span>机械类的大宗商品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/m6NMnRNFMh7ib3akumqaAGofib4LffCRqH55Jia2zohGReiambDK1DocnPg7IQC8qUibNGmpGgmQVwdHCXLXlibDGuHQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3. 谷歌竞价(Google Ads)</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 谷歌竞价<span style="color: black;">亦</span>是近两年外贸企业越来越多<span style="color: black;">运用</span>的外贸推广方式之一。网站优化需要一个漫长的优化过程。<span style="color: black;">针对</span><span style="color: black;">有些</span>急于向海外扩张的企业<span style="color: black;">来讲</span>，更适合以谷歌竞价为首选，</span><span style="color: black;">快速获取谷歌排名，抢占市场，<span style="color: black;">而后</span>再慢慢拓展其他<span style="color: black;">途径</span></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做好Google竞价需要<span style="color: black;">把握</span>的工具<span style="color: black;">包含</span>：Google Keyword Planner、Google Trends、Google
Analytics等。<span style="color: black;">另一</span>，想要<span style="color: black;">得到</span>更高的点击率和转化率，<span style="color: black;">必定</span>要<span style="color: black;">重视</span><span style="color: black;">宣传</span>的制作标语和网站着陆页的设计。许多<span style="color: black;">机构</span>反馈说谷歌竞价太贵了，其实这和<span style="color: black;">详细</span>的操作有很大关系，<span style="color: black;">例如</span>发货时间和地区、</span><span style="color: black;">关键词的<span style="color: black;">选取</span>、关键词匹配方式的选择、否定关键词的添加、<span style="color: black;">恰当</span>的竞价</span><span style="color: black;">等。<span style="color: black;">因此呢</span>，<span style="color: black;">有些</span><span style="color: black;">机构</span>认为自己不需要担心谷歌竞价，等待询价上门的想法<span style="color: black;">亦</span>被误解了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 以上三点都是<span style="color: black;">详细</span>的推广方式，这些方式<span style="color: black;">想要</span>有效，就离不开<span style="color: black;">优秀</span>的内容。无论</span><span style="color: black;">是做谷歌优化、社交<span style="color: black;">媒介</span>营销还是谷歌竞价，</span><span style="color: black;">企业都需要<span style="color: black;">认识</span>用户的搜索意图，向<span style="color: black;">她们</span>展示想要<span style="color: black;">认识</span>的<span style="color: black;">详细</span>内容，<span style="color: black;">帮忙</span><span style="color: black;">她们</span><span style="color: black;">处理</span>问题，<span style="color: black;">同期</span>尽可能的<span style="color: black;">明显</span><span style="color: black;">机构</span>的<span style="color: black;">优良</span>和卖点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/m6NMnRNFMh6RibiakZMW8BjJPqHaV6NBD9cTRs3cR4QwZ6MuibN0fibfE52prrcic9oJx64TSKEj9jaicsZjA4fiafT2A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站<span style="color: black;">评定</span>/网站诊断/网站优化</span></p>
外贸论坛是我们的，责任是我们的，荣誉是我们的，成就是我们的，辉煌是我们的。 感谢楼主的分享！我学到了很多。
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